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© 2015 Class Limited, Level 3, 228 Pitt Street, Sydney NSW 2000 ABN 70 116 802 058
MEDIA RELEASE
Class IPO – 10 years in the making
Sydney, 16 October 2015: Class Limited (Class) has lodged with the Australian Securities and Investments
Commission (ASIC) a Prospectus for an Initial Public Offering (IPO or Offer) of ordinary shares and listing on
the Australian Securities Exchange (ASX). The expected ASX code is CL1.
The Prospectus relates to an offer of up to 29,860,876 fully paid ordinary shares in Class, based on a price of
$1.00 per share and equating to an indicative market capitalisation of approximately $116.35 to $121.35 million.
Established in 2005, Class is the developer of Class Super, the leading cloud-based software for administration
of Self Managed Super Funds (SMSFs). The company also recently launched Class Portfolio, an investment
portfolio administration solution for non-SMSF portfolios.
Class Super was introduced in 2009 and at the end of September 2015 was used by more than 800 customers
to administer over 90,000 SMSFs, or 16% of the SMSF market by fund numbers. Class holds 67% market
share of the cloud SMSF administration software segment*.
Class’ success has been driven by SMSF administrators moving from desktop and non-specialised software to
its efficient cloud-based solution that integrates real-time data feeds and facilitates collaboration between
SMSF trustees and their financial advisers.
The Offer includes:
 A Contribution to Class (CTC) Offer, which is open to Eligible Customers of Class who will receive a
priority invitation from Class to participate; and
 A General Offer, which is open generally to investors in Australia.
The Offer is being conducted to provide liquidity to its current Shareholders; allow its customers to become
direct stakeholders in Class (through the CTC Offer); assist in attracting and retaining employees; boost the
financial strength of Class and support its business strategies; and provide Class with better access to a deeper
pool of equity capital that may be required for future expansion.
Barry Lambert, Chairman of Class, said Class is well positioned to execute on its growth strategy and continue to build its
market leadership in cloud administration solutions for both SMSFs and non-SMSF portfolios.
“We’re especially pleased to invite our customers to participate in the CTC Offer, to reward them for their
continued commitment and contribution to Class over the years. Class’ customer retention rate was more than
99% in the year to 30 June 2015 – a strong indicator of high levels of customer satisfaction.
Kevin Bungard, CEO of Class, said the IPO was a significant milestone for the business.
“Six years ago, Class became a market disrupter when we launched Class Super, the first cloud solution for
administration of SMSFs. Since then, our continued investment in R&D, strong focus on innovation, growing
partner ecosystem and high customer satisfaction levels has brought us to a point where we are the clear
leader in the cloud SMSF administration software market and winning significant business and industry awards.
We look forward to building on that success, and increasing our awareness and sales of Class Portfolio, our
new administration solution for non-SMSF portfolios.”
*Investment Trends 2015 SMSF Accountant Report, based on a survey of 1,647 accountants in public practice.
© 2015 Class Limited, Level 3, 228 Pitt Street, Sydney NSW 2000 ABN 70 116 802 058
Important Notices
This announcement is not, and does not constitute an offer to sell or solicitation, invitation or recommendation
to purchase any securities and neither does this announcement nor anything contained herein shall form the
basis of any contract or commitment. In particular, this announcement does not constitute an offer to sell, or a
solicitation of an offer to buy any securities in the United States. The Offer will be made by Class and Class
SaleCo Limited pursuant to the Prospectus lodged with ASIC on 15 October 2015 containing an offer of fully
paid ordinary shares in Class (Shares) which is available at www.class.com.au/investors. The Offer will be
made in, or accompanied by, a copy of the Prospectus and any person considering whether to acquire Shares
should read the Prospectus in full and obtain any professional advice as appropriate before deciding whether to
invest. Any person who wishes to acquire Shares will need to complete an appropriate application form that will
be in or will accompany the Prospectus.
Media Enquiries:
Lilian Keaty, Marketing Director, Class
Phone: 0449 697 035 or (02) 9016 3063
E-mail: lilian.keaty@class.com.au

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Class Limited Media Release - IPO

  • 1. © 2015 Class Limited, Level 3, 228 Pitt Street, Sydney NSW 2000 ABN 70 116 802 058 MEDIA RELEASE Class IPO – 10 years in the making Sydney, 16 October 2015: Class Limited (Class) has lodged with the Australian Securities and Investments Commission (ASIC) a Prospectus for an Initial Public Offering (IPO or Offer) of ordinary shares and listing on the Australian Securities Exchange (ASX). The expected ASX code is CL1. The Prospectus relates to an offer of up to 29,860,876 fully paid ordinary shares in Class, based on a price of $1.00 per share and equating to an indicative market capitalisation of approximately $116.35 to $121.35 million. Established in 2005, Class is the developer of Class Super, the leading cloud-based software for administration of Self Managed Super Funds (SMSFs). The company also recently launched Class Portfolio, an investment portfolio administration solution for non-SMSF portfolios. Class Super was introduced in 2009 and at the end of September 2015 was used by more than 800 customers to administer over 90,000 SMSFs, or 16% of the SMSF market by fund numbers. Class holds 67% market share of the cloud SMSF administration software segment*. Class’ success has been driven by SMSF administrators moving from desktop and non-specialised software to its efficient cloud-based solution that integrates real-time data feeds and facilitates collaboration between SMSF trustees and their financial advisers. The Offer includes:  A Contribution to Class (CTC) Offer, which is open to Eligible Customers of Class who will receive a priority invitation from Class to participate; and  A General Offer, which is open generally to investors in Australia. The Offer is being conducted to provide liquidity to its current Shareholders; allow its customers to become direct stakeholders in Class (through the CTC Offer); assist in attracting and retaining employees; boost the financial strength of Class and support its business strategies; and provide Class with better access to a deeper pool of equity capital that may be required for future expansion. Barry Lambert, Chairman of Class, said Class is well positioned to execute on its growth strategy and continue to build its market leadership in cloud administration solutions for both SMSFs and non-SMSF portfolios. “We’re especially pleased to invite our customers to participate in the CTC Offer, to reward them for their continued commitment and contribution to Class over the years. Class’ customer retention rate was more than 99% in the year to 30 June 2015 – a strong indicator of high levels of customer satisfaction. Kevin Bungard, CEO of Class, said the IPO was a significant milestone for the business. “Six years ago, Class became a market disrupter when we launched Class Super, the first cloud solution for administration of SMSFs. Since then, our continued investment in R&D, strong focus on innovation, growing partner ecosystem and high customer satisfaction levels has brought us to a point where we are the clear leader in the cloud SMSF administration software market and winning significant business and industry awards. We look forward to building on that success, and increasing our awareness and sales of Class Portfolio, our new administration solution for non-SMSF portfolios.” *Investment Trends 2015 SMSF Accountant Report, based on a survey of 1,647 accountants in public practice.
  • 2. © 2015 Class Limited, Level 3, 228 Pitt Street, Sydney NSW 2000 ABN 70 116 802 058 Important Notices This announcement is not, and does not constitute an offer to sell or solicitation, invitation or recommendation to purchase any securities and neither does this announcement nor anything contained herein shall form the basis of any contract or commitment. In particular, this announcement does not constitute an offer to sell, or a solicitation of an offer to buy any securities in the United States. The Offer will be made by Class and Class SaleCo Limited pursuant to the Prospectus lodged with ASIC on 15 October 2015 containing an offer of fully paid ordinary shares in Class (Shares) which is available at www.class.com.au/investors. The Offer will be made in, or accompanied by, a copy of the Prospectus and any person considering whether to acquire Shares should read the Prospectus in full and obtain any professional advice as appropriate before deciding whether to invest. Any person who wishes to acquire Shares will need to complete an appropriate application form that will be in or will accompany the Prospectus. Media Enquiries: Lilian Keaty, Marketing Director, Class Phone: 0449 697 035 or (02) 9016 3063 E-mail: lilian.keaty@class.com.au