1. How to discover marketing channels and specific activities that bring leads to your competitors
2. What exactly the guys from AppsterHQ do to get Startups and Enterprises leads
- PPC budgets and keywords
- SEO activities
- Most successful blog posts
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Kraftblick: How To Take The Best of Marketing Strategies of Your Competitors [On The Example of AppsterHQ]
1. How To Take The Best of Marketing
Strategies of Your Competitors
[On The Example of AppsterHQ]
2. Who am I?
• Co-founder at Kraftblick
• Software marketing specialist (my specialization
is marketing strategy/action plans/competitor
research)
• I help both custom software and product
companies with problem solving in marketing,
ideas generation, and implementation.
3. Problem 1: How to sell to both startups
and enterprises
Startups Enterprises
4. Problem 2: How to deal with top-of-the-
funnel leads
Yes, I want an
Uber for
hamsters.
15. Different Headings
Appster is the mobile economy partner of
choice for challenger brands.
We’ve Helped Build Over 12 Multi-Million
Dollars Startups in the Last Few Years
19. What we can do (next steps)
1) Create a separate “enterprise app development” landing page
2) Create a separate “app development for startups” page
22. Oh, wait. It looks they have covered the
whole funnel
Idea
Requirements
Development
Support
23. For example: here is the usual process of
dealing with top-of-the-funnel leads
“Brilliant
Idea”
24. For example: here is the usual process of
dealing with top-of-the-funnel leads
“Brilliant
Idea”
“All requirements are
obvious”
25. For example: here is the usual process of
dealing with top-of-the-funnel leads
“Brilliant
Idea”
A lot of time &
money on a presale
No Contract
“All requirements are
obvious”
28. How much do they charge?
Source: https://cdn2.hubspot.net/hub/355117/file-2108627833.pdf
29. Ok, let’s add a new task to our backlog
Design a concept of a new product “Idea Validation Strategy
Session” (=charge for the creation of a requirements
specification) and try to sell it to top-of-the-funnel leads.
32. But after enabling Sherlock Holmes mode
• Their monthly organic traffic is around 15,000
visitors/month
• They get most of the organic traffic coming to their blog
• They use AdWords. Their budget is around $14,000
33. But after enabling Sherlock Holmes mode
They use Remarketing campaigns offering free
consultations to visitors who have left the website
They are Diamond Clutch Sponsor spending around
$9000 for at least two years
55. Blog strategy changed
Former strategy:
Blog post -> Bottom-of-the-funnel content (e-books)
Current strategy:
Blog post -> No BoFu content -> Contact us page