In his presentation at On The Edge Birmingham 2014 #EdgeBirmingham James looks at how to market to a youth audience. Featuring Social Media platforms such as Facebook, Twitter, SnapChat, WhatsApp, Jelly and many more.

1. ARE WE OUT OF TOUCH?
#EDGEBIRMINGHAM JULY 2014
By James Perrin @Koozai_James

2. DID YOU
KNOW?
Students account for
half the UK youth
population
They contribute an
estimated £20 billion to
the UK economy every
year
(Source: Guardian)

3. BUT…

4. “Marketing to Britain’s youth is notoriously
fraught.”
“No-one wants to be the 'dad dancing' brand!”
“Understanding the latest trends in terms of
content and channels is crucial for a brand to
carve-out a sustainable business model”
Matt Burgess
Brand Building Director, Personal Care, Unilever

6. WHAT YOU’LL
LEARN TODAY

7. 10 Rules To
Stay In Touch
Who Are
They & How
Do We Reach
Them?

8. WHO ARE THEY?

10. 10 Rules To
Stay In Touch
Youth Trends
and
Consumer
Behaviours

11. DID YOU
KNOW? 9/10YOUNG PEOPLE ARE
INTERESTED IN ‘TECH’
(Youth Insight Report
Source: Chinwag)

14. DID YOU
KNOW? 67%ACCESS FACEBOOK
FROM THEIR
SMARTPHONE
(Source: TNW)

17. 10 Rules To
Stay In Touch
What To Do
Vs.
What Not To Do

18. BE AUTHENTIC

21. HASHTAG VS.
BASHTAG

24. EDUCATE,
ENTERTAIN OR
INFORM
DON’T ALIENATE

27. DON’T IGNORE
THE NEGATIVES

30. THINK
REAL TIME

35. 10 Rules To
Stay In Touch
New Trends
&
The Future

37. THE FUTURE?

38. JELLY

39. WHATSAPP

40. SNAPCHAT

41. 10 Rules To
Stay In Touch

42. Entertain,
Be Human
Or Both
Be
Authentic
Know Your
Audience
Don’t Stay
Quiet
Don’t
Alienate

43. Embrace
New Tech
Think Real
Time
Engage
Be
Relevant
Focus on
Earned
Media

44. LOADS MORE FREE
TIPS AND ADVICE

45. NEED HELP WITH YOUR DIGITAL
MARKETING?
@Koozai_James
james.perrin@koozai.com
0845 485 1262
koozai.com

46. IMAGE CREDITS
http://www.bigstockphoto.com/image-16774244/stock-photo-a-group-of-diverse-people-talk-in-social-media-
speech-communication-network-connections
http://www.bigstockphoto.com/image-26897006/stock-photo-british-pounds-proudly-present-their-faces
http://www.bigstockphoto.com/da/image-39806335/stock-photo-%C3%86ndringer-forude
http://www.bigstockphoto.com/da/image-31019864/stock-photo-cheering-crowd-at-concert
http://www.bigstockphoto.com/da/image-42271948/stock-photo-elektronisk-affald
http://www.bigstockphoto.com/da/image-41683366/stock-photo-mislykkes-stempel
http://www.bigstockphoto.com/da/image-21011351/stock-photo-gratis
http://www.bigstockphoto.com/da/image-38167243/stock-photo-great-deal-grunge-stamp
http://www.bigstockphoto.com/da/image-44728165/stock-photo-group-of-happy-friends-laughing-together-with-
digital-tablet
http://www.bigstockphoto.com/da/image-38329693/stock-vector-like-button
http://www.bigstockphoto.com/da/image-60749657/stock-photo-social-media-on-smartphone
http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/
http://www.bigstockphoto.com/da/image-4412959/stock-photo-erhvervsfolk
http://www.bigstockphoto.com/da/image-9828443/stock-photo-hej
http://www.socialmedia-max.com/2010/08/top-10-list-of-infographics-2/
http://professionalsocialpromotion.com/top-social-media-platforms/
http://www.businessinsider.com/9-publicity-stunts-that-went-horribly-wrong-2013-7?op=1
http://www.joystiq.com/2006/12/13/fake-blog-admits-it-was-too-funky-fresh/
http://www.johnwatsonblog.co.uk/
http://www.bbc.co.uk/programmes/b018ttws/features/disclaimer

47. REFERENCES
http://www.theguardian.com/media-network/media-network-blog/2012/oct/25/future-
marketing-youth
http://www.marketingmagazine.co.uk/youth-marketing
http://chinwag.com/blogs/luke-mitchell/youth-marketing-and-digital-6-new-stats-
may-impact-your-plans
http://www.quirk.biz/resources/article/4935/cracking-youth-market-online
http://thenextweb.com/socialmedia/2012/01/21/number-crunching-the-top-51-stats-
for-generation-y-marketers/
http://www.mobileyouth.org/quick-facts/
http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/
http://adage.com/article/small-agency-diary/learn-sony-s-fake-blog-fiasco/113945/
http://www.huffingtonpost.co.uk/2012/01/24/mcdonalds-mcdstories-twitter-
campaign-fails-_n_1226811.html
http://www.forbes.com/sites/deannazandt/2013/11/14/its-the-relationships-stupid-
why-j-p-morgans-twitter-chat-went-horribly-horribly-wrong/