MAPPING OPPORTUNITIES FOR AN AMBITIOUS PRIVATE LEASE COMPANY More and more people are discovering the world of private leasing. When you privately lease a car, instead of the total purchase fee you pay a monthly fee, which is even lower than the total cost of ownership. But more is happening in the automotive industry, like the use of different kinds of fuels or the increasing amount of carsharing platforms. Koos dove deep into the world of changing mobility, the impact on users, and the opportunity this provides for Justlease.nl.