The Likeways navigation App, get to your destination, discover interesting places along the way while easily altering your route. Share liked locations.

1. Likeways
as featured in:

2. Our purpose
Our purpose is to help users of navigation apps become urban
explorers.
Its not only about when you get there, it’s how you get there!
Likeways on the app store

3. Problem
…for business owners:
current navigation apps do
almost nothing to help
businesses off the beaten
path generate more traffic.
…for walkers:
current navigation apps
often suggest dull routes
with users missing out on
great stops along the way.
Likeways on the app store
A B
*- http://dl.acm.org/citation.cfm?id=2482995
* -83% favour a more interesting route : CHI 2013 workshop “following the voice of the crowd” -http://link.springer.com/chapter/10.1007%2F978-3-642-38974-0_21

4. Solution
Likeways solves both of these issues:
• by suggesting routes that lets users explore interesting
part of the city they might not otherwise discover, while
• at the same time, drawing customers to businesses not
on, or just off, busy routes stimulating local commerce
combining social, mobile, local.
Likeways on the app store
A B

5. Problem -> Solution
Common A to B Likeways
Map Apps = boring Likeways = awesome!

6. Use Case
• Our user is a Baby Boomer visiting London and wants to visit the V&A Museum but also
would like some Thai food, a grocery store and a pub for a quick pint along his way.
• He starts Likeways, makes his selection (1.) and receives a route (2.) into areas he is
most likely to find what he looks for along his walk.
• By walking via backroads, he discovers more gems along the way! (that he can share
with friends & family)
1. Selection 2. Routing 3. venues / pins

7. Business Model
Route Generation
• Paywall
• Paid route influencing
• Venue affiliate marketing
• Venue LBSN marketing
Likeways intelligence
• User Data: prime routes
• Big Data Services for B.I.
• R&D contracts
White Label Services
• Theme Parks apps/ plug ins
• Civic events apps/ web apps
• Tour operators apps/ web
apps

8. Key Markets
674M
Likeways on the app store
*eMarketer Aug 2106
1.7B
Pedestrians
& Marketers
UK TAM $4.2bn
UK SAM $651m
• Affiliate/Affinity/DOOH
• Baby Boomers
• Monocle demographic
• Local foodies
• Trend bloggers
Tourism
& Civic Parks
UK TAM $2.9bn
UK SAM $997k
• Lego Land,
• Alton Park
• Zoos £500m
• Queens Parks
• Tour Operators 13.3bn
Big Data
Services
World TAM $122bn
World SAM $1.1bn
• Services for BI providers
• Location based data
• Analytic Databases
• Data evaluation
(UK / U.S. markets)

9. Likeways on the app store
Proprietary Tech
• Likeways Routing Algorithm:
• incorporating location based data of places from various
sources into urban navigation, space recommender system.
• Database:
• collecting user and routing information:
• Smart City / Urban Tech / Big Data Experience:
• University College London - Computer Science, The Bartlett
• CASA - Center for Advanced Spatial Analysis (UCL)
• CUSP - Centre for Urban Science and Progress (NYU)
• Market Lead
• Google Maps, Apple Maps

10. Likeways on the app store
Competition
fast
slow
boring exciting
maps
Likeways
sidekix

11. Marketing Plan
Likeways on the app store
+& ++ =
Likeways
Marketing Activity
• Sharing activity on all associated apps
• City featured (incentivised) walks with
businesses participating and Likeways
promotions and easter eggs to raise awareness
(very fun) Promotion of LW during civic events
• cross marketing and affinity with sellers (venues)
and suppliers (secondary marketers)
• Pokemon go integration

12. Team
Likeways on the app store
CEO - A Data Scientist, Martin has been working
professionally and academically between urban studies
and computer science over the last 15 years. UCL, CUSP
Konstantinos Mavromichalis
Co Founder
COO - Konstantinos has 15 years experience running his
own successful creative business. Servicing blue chip
clients creating location based digital media
installations, leading agile teams. IOC, MTV, CBC
Maren Coleman
Marketing Advisor
UCL Enterprise
Business Advisors
UI/UX Advisor
Manjit Bedi
Co Founder
CTO - Manjit Bedi is an iOS developer and software
engineer with over 15 experience. He has worked for
the BBC and SKY Digital
Martin Traunmueller
Co Founder
Robert Ferguson
Business Advisor
StubHub, VP Myriad Group,
strategic planning, international
markets
Matthew Smith
Finance Advisor
University College London’s advisor
network which facilitate innovation
and enterprise
CCO IG Investments; IPOs,
high yield bond offerings, shareholder
agreements, purchase agreements.
Strategic Finance Consultant,
Sloan Fellow, FCA, London Business
School, Elphistone Pty LTD, Burberry.
Senior UI / UX designer, Samsung,
Skype, Nokia.
Startup
Business Advisor
Experienced entrepreneur and startup
innovator in the customer data protection
industry.
Stephen O’Dor
Hosting Advisor
From Astute Hosting, Facebook, Peer1.
Stephen is advising on hosting
requirements related to both technical
& user experience.

13. Money 2y/5y (annual)
Likeways on the app store
Route influencing 26% (GR)
• Paywall vs Free
• Sales of likes to businesses
• Special Campaigns/ Affiliate /Affinity
White Labels 46% (GR)
• Bespoke apps for theme parks
• Tour company apps
• Civic government
Likeways intelligence 28% (GR)
• User Data: prime routes, venues, where when
• Big Data Services, SAAS.
• New apps/ products
Operations
• Contracted marketing $312k /$934k
• Infrastructure (Hosting) $45k/$112k
• Office $30k/$80k
• Contracted development $224k/$445k
Salaries
• CEO/COO $90k/$262k
• Marketing $97k/$399k
• Sales force $149k/$449k
• CTO $75k/ $224k
• UI & Design $52k/$249k
$1.1m/$3.2m£3.66/$8.7m

14. Thank You
Likeways on the app store
more info : martin@likeways.net , konstantinos@likeways.net