Made in June 2014 by Andrey Kolodyuk

1. Operator as an App
June 2014

2. TV Everywhere rollout: LIVE TV + VOD + CatchUp on any
screen in every country.
Smart TV
Tablets Smartphone
PC
And
even
there

3. Divan.TV provides 200 Live TV channels & VOD-content for 300M Russian and Ukrainian
speaking audience Worldwide.
Company started at 2009
Divan.TV has developed proprietary OTT-middleware solution
Divan.TV finished TV Everywhere rollout
Registered 500K users for 1.5 years
October 2012 -- commercial launch on Smart TV and access to the Ukrainian market
December 2013 -- market entry in 200 countries
ARPU -- 7$ is over 15% and growing monthly
We compete with Pay TV providers and pirates

4. 1 selling partner
25 ISP with other partners
selling DIVAN.TV bundled with
Internet access service
Between friends all is common… Especially – users 

5. Exclusive Global Selling Partners
Divan.TV will be the first Russian language
service on Google, coming in July
Divan.TV is exclusively available Russian and
Ukrainian service at all Viaway.com devices
worldwide
DIVAN.TV is exclusive Russian language
service partner with

6. From competition to partnership
Live TV
More 200
TV-channels
for now
Except own VOD-library
Divan.TV has integrated
many more
VOD-services
are coming soon

7. How users watch: experience of Divan.TV
80%
Smart TV

8. From OTT-technology to OTT-service
OTT-technology itself doesn’t solve main users problems, such as interactive engagement.
Divan.TV implemented interactive features for users, like:
• Live TV, create personal profile on previous behavior
• VOD based on personal profile and recommendations received by friends and other
users;
• Parental control: users are secured with full parental control over all content
available on Divan.TV
• Recommending TV-shows and movies to friends
• voting
• Commenting and chatting TV-shows, movies, sports, etc.;
Pending:
• Sharing of recording
• Sending VoD movies as a gift between friends
All these interactive opportunities in one service with Live broadcast ability

9. Innovation of Divan.TV: TV-Wall vs EPG
Personal TV-wall
based on your
preferences and link
to your FB and
twitter wall
1) to much
content: TV-
channels and VOD
2) lack of time
EPG doesn’t solve the main users problems:

10. All Divan.TV users can
• See match predictions
• Team rating
• Do real time betting

11. Key challenges for operator as an App
 What are the main killer app/ feature for OTT service?
 How to promote new OTT services that engage customers?
 How to compete with OTT prepaid service VS post pay cable
subscription?
 How to deal with TV & Internet bundle service. Compete or
cooperate?
 Is generations ‘not TV watchers’ are lost for pay TV industry?
 How to compete with pirates?
 And freemium AD supported OTT services

12. Stay in touch
Andrey Kolodyuk
Founder and CEO, Divan.TV
ak@divan.tv
a.kolodyuk.info
aventurescapital.com
ua.linkedin.com/in/andkol
© Forbes