SlideShare ist ein Scribd-Unternehmen logo
1 von 94
Prof. Dr. Hartmut Esslinger, founder frog design
SOCIAL IMPACT
BY
DESIGN
L O V E
L I F E
&
SHANGHAI DESIGN BIENNALE 2010
SCENE FROM SCI-FI MOVIE „i-ROBOT“ (2004)
Hartmut Esslinger 博士、教授、 青蛙 始人设计创
力设计
改变社会
L O V E
L I F E
&
2010 上海 双年展设计
科幻 影《机械公 》中的 景电 敌 场 (2004)
1. Strategic Design
2. Social Space
3. Social Creation
4. Social Design
5. Future
1. 略式战 设计
2. 社会空间
3. 社会化 造创
4. 社会化设计
5. 未来
"Our biggest challenge in this
new century is to take an idea
that seems abstract
- sustainable development –
and turn it into a reality for all
the World's people".
Kofi Annan
“ 我 在新世 面 的最大挑 是如们 纪 临 战
何将可持 展 一个抽象的目续发 这样
付 于 施并 其惠及全人类标 诸 实 让 ”
科菲 · 安南
GOOD
FOR PEOPLE
GOOD
FOR EARTH
关爱
人类
关爱
地球
1.Strategic Design
2. Social Space
3. Social Creation
4. Social Design
5. Future
1. 略式战 设计
2. 社会空间
3. 社会化 造创
4. 社会化设计
5. 未来
THE
CREATIVE CATALYST
DESIGN
意催化创 剂
STRATEGIC
略式战 设计
THE
CREATIVE CATALYST
DESIGN
Humans, Communities & Society
人、社区与社会
意催化创 剂
STRATEGIC
略式战 设计
THE
CREATIVE CATALYST
DESIGN
Science &
Technology
科学与技术
Humans, Communities & Society
人、社区与社会
意催化创 剂
STRATEGIC
略式战 设计
THE
CREATIVE CATALYST
DESIGN
Science &
Technology
科学与技术
Humans, Communities & Society
人、社区与社会
Finance &
Business
金与商资 业
意催化创 剂
STRATEGIC
略式战 设计
THE
CREATIVE CATALYST
DESIGN
Science &
Technology
科学与技术
Humans, Communities & Society
人、社区与社会
Finance &
Business
金与商资 业
Ecology & Resources
生 与 源态 资
意催化创 剂
STRATEGIC
略式战 设计
Strategy
(long-term)
4 – 5 years
Tactics
(mid-term)
12-18 months
Concept
Design
Detailed
Design &
Engineering
Production
Supply
Operations
Support
Recycling
Product
Road Map
Project Book
(briefing)
Research of
markets &
technology shifts
Focusing
on “real”
projects
Collaboration
with production
and marketing
Collaboration
with production
and marketing
Support for
detailing &
refinements
Information
stage &
learning
STRATEGIC PLANNING
STRATEGIC
PROCESS
“DESIGNERS AS PARTNERS”
PRODUCT LIFECYCLE MANAGEMENT (PLM)
期 略长 战
4-5 年
中期战术
1 年 -1.5 年
概念设计 与细节设计
工程支持
生 供产 应 由 支持运营
的回收
品 展产 发 规划 略 目简 项
行执 计划
市 和技对 场 术动
向的 研调
略 目简 项 执
行计划
与生 和产 营
合作销
支持细节执
行与 化优
提供信息
与培训
略战 规划 品生命周期管理产 (PLM)
略式合作 伴型 的流程战 伙 设计
与生 和产 营
合作销
BETTER
PROCESS
BETTER
DESIGN
更好的流程
更好的设计
1. Strategic Design
2. Social Space
3. Social Creation
4. Social Design
5. Future
1. 略式战 设计
2. 社会空间
3. 社会化 造创
4. 社会化设计
5. 未来
coolinfographics.com
URBAN
SPACE
城市空间
PUBLIC
SPACE
公共空间
http://www.kabmurungraya.net/2009/05/02/contemporary-dining-room-furniture/
PRIVATE
SPACE
私人空间
Herman Miller Office
OFFICE
SPACE
公空办 间
motorauthority.com
FACTORY
SPACE
工厂空间
kevinrichter.com
HEALTH CARE
SPACE
医 空疗 间
happyhornets13.wikispaces.com
HANDICAPPED
SPACE
残疾人空间
blindsociety.com
SOCIAL MEDIA
SPACE
社会化媒体空间
CYBER
SPACE
网 空络 间
NATURAL
SPACE
自然空间
1. Strategic Design
2. Social Space
3. Social Creation
4. Social Design
5. Future
1. 略式战 设计
2. 社会空间
3. 社会化 造创
4. 社会化设计
5. 未来
EVERY HUMAN
IS BORN AS A
CREATIVE BEING
人生来就会 造创
CO-DESIGN
WITH
CHILDREN
4
L I F E
&
L O V E
与孩子一同设计 4
L I F E
&
L O V E
KIDZ
WANT DREAMS
孩子 需要梦想们
CO-DESIGN
WITH
DENTISTS
L I F E
&
L O V E
与牙医一同设计
L I F E
&
L O V E
CUSTOMERS
ARE SMART
$5500
客 是 明的顾 们 聪
KAVO 1970+ KAVO 口腔医 器械疗 1970
CROWD
SOURCING
2.0
4
L I F E
&
L O V E
群智 2.0 4
L I F E
&
L O V E
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
1. Strategic Design
2. Social Space
3. Social Creation
4. Social Design
5. Future
1. 略式战 设计
2. 社会空间
3. 社会化 造创
4. 社会化设计
5. 未来
Social Design
shall improve and protect
human well-being and livelihood.
社会化设计
将改善并保护
人 的健康与生活类
VALENTINE COMPUTER
„design recycling“
of Ettore Sottsass‘ & Perry King‘s
Olivetti typewriter by ID2/Vienna
情人电脑
埃托 · 索特 斯和佩里萨 · 金的奥利 蒂情人打字机的维
回收 利用设计
也 用 学院工 系作品维 纳应 艺术 业设计
OXO KITCHEN TOOLS
OXO 厨房用具
ELECTRIC VESPA
Project by ID2/Vienna
古 士牌 摩托复 伟 电动 车
也 用 学院工 系作品维 纳应 艺术 业设计
DIGITAL
TELE-PRESENCE
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
数 地 感受码远 临场
INTEL 2000+ 英特尔零售概念 2000
AUGMENTED
REALITY
增强现实
INTEL 2000+ 英特尔零售概念 2000
AUGMENTED
REALITY
增强现实
BOGOTA
TAXI
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
波哥大出租车
LEARNING
COCKPIT
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
智能 座驾驶
AUGMENTED
DRIVING
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
智能 助驾驶辅
MANUAL
E-CHARGER
智能汽 充 站车 电
ROBOTIC
E-CHARGER
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
智能汽 充 站车 电
MICRO
AGRICULTURE
微型农业
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
ROMA
MOBILE
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
吉普 回收赛 车
WALKWAY
SCOOTER
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
人行道摩托车
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
HUMAN
DRIVE
人力驱动车
PLACEHOLDER IMAGE
ROBOTIC
WHEELCHAIR
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
智能 椅轮
PLACEHOLDER IMAGE
ROBOTIC
WHEELCHAIR
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
智能 椅轮
CHAIR
一体化座椅
INTEGRATIVE
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
INTEGRATIVE
CHAIR
一体化座椅
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
http://bloom-parentingkidswithdisabilities.blogspot.com
AUGMENTING
COMMUNICATOR
通信增强 仪
CYBORG
PROSTHETIC
半机械式人体修复
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
CYBORG
PROSTHETIC
半机械式人体修复
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
HEALTHY
FAST FOOD
健康快餐
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
PRIVATE
AIDS TEST
艾滋病家庭 工具盒检测
Project Masiluleke
PRIVATE
AIDS TEST
艾滋病家庭 工具盒检测
Project Masiluleke
TELE-PRESENCE
3D MEDIA ROOM
网真 3D 媒体室
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
PREVENT
DOMESTIC ABUSE
避免家庭暴力
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
STOP
NAME DISCRIMINATION
制止姓名歧视
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
PRESERVE
WISDOM
承智慧传
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
1. Strategic Design
2. Social Space
3. Social Creation
4. Social Design
5. Future
1. 略式战 设计
2. 社会空间
3. 社会化 造创
4. 社会化设计
5. 未来
HISTORY
IS FUTURE
20 YEARS
FORWARD
史在未来重演历
展望未来 20 年
INFORMATION
CLOUD
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
信息云
IONIZED
INTERFACE
A STUDY PROJECT BY FROG DESIGN
青蛙 目研究设计项
子化界面离
ORGANIC
COMPUTING
A STUDY PROJECT BY FROG DESIGN
青蛙 目研究设计项
有机 算计
BRAIN
ENHANCEMENT
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
力脑 增强
“BANG”
DESIGN
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
生物数字混合设计
BRAIN ENHANCER: creativity boosting device by Ewald Neuhofer @ ID2/Vienna
CREATIVE
BY CHOICE
个人都有 造的潜能每 创
A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA
也 用 学院工 士班作品维 纳应 艺术 业设计硕
h@frogdesign.com
FORM
FOLLOWS
EMOTION
L I F E
&
L O V E
SCENE FROM SCI-FI MOVIE „i-ROBOT“ (2004)
h@frogdesign.com
形式追随情感
L I F E
&
L O V E
科幻 影《机械公 》中的 景电 敌 场 (2004)

Weitere ähnliche Inhalte

Empfohlen

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 

Empfohlen (20)

Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 

Biennale Shanghai 10.2010 bilingual