Business of all sizes spend a tremendous amount of money every year to carve a place for their products and services in the fragmented and highly competitive global marketplace. In this presentation, I explain corporate communications from the stakeholder's point of view. I contend that corporate communications should be seen as an ongoing, simultaneous, and overlapping conversation between companies and their audiences (both internal and external).
16. Corporate communication is a management
function or department, like marketing, finance, or
operations, dedicated to the dissemination of
information to key constituencies, the execution
of corporate strategy and the development of
messages for a variety of purposes for inside and
outside the organization.
- Financial Times
“
”
25. FedEx
will
produce
superior
financial
returns
for
shareowners
by
providing
high
value-‐
added
supply
chain,
transportation,
business
and
related
information
services
through
focused
operating
companies.
Customer
requirements
will
be
met
in
the
highest
quality
manner
appropriate
to
each
market
segment
served.
FedEx
will
strive
to
develop
mutually
rewarding
relationships
with
its
employees,
partners
and
suppliers.
Safety
will
be
the
first
consideration
in
all
operations.
Corporate
activities
will
be
conducted
to
the
highest
ethical
and
professional
standards.
FedEx
26. Use
our
pioneering
spirit
to
responsibly
deliver
energy
to
the
world.
ConocoPhilips