BEST SIZZLER RESTAURANT FRANCHISE The legacy of Kobe sizzlers comes a long way from 1970’s when the very first restaurant; the only one of its kind, was inaugurated at Opera House in Mumbai. –Acclaimed internationally as one of The Best restaurants of the world and awarded international Gastronomic Award (“Europe 83”) by El Bar”. Ever since ‘Kobe’ has marvelously kept the sizzlers sizzling and tongues craving for more. It is the belief of the franchise that strongly believes in Good food and Great Quality service that has made ‘Kobe’ the best and the busiest sizzler joint in the city.

2. KobeSizzlersistheoldestSizzlerspecialtyrestaurantchain
establishedin1975.Withsignaturedishesmasteredinourkitchensin
the70’sandinnovativeconcepts,Thisfranchisecanbemanaged
byall,evenfranchiseeswithnorestaurantexperience.Ourteamwill
providealltheingredientsforasizzlerbusinessstart-up.Allyouneed
isahungerforsuccess!Thispackageisthe rstglimpseforanew
rrelationshipusandyou.Thecornerstoneofourbusinessphilosophyis
tobringawelldesignedoperationstothe“restaurantbusiness”,
providinggoodfood,greatserviceinafamilyenvironment.
Ourexperiencedmanagementandkitchenpersonneltreateach
customerasafriendwhoiswelcometoenjoyoursurroundingsat
theirleisure.Wehavebeentheoldestsizzlerrestaurantchain,
stastartingourinitialoperationsin1975fromMumbai.Goodfoodisthe
mostimportantpartofourfoodserviceoperations,itbrings
customersbacktimeandagain.Ourgoalwiththefollowing
informationpackageistoofferinsightintoourbusinessandthis
amazingfranchise.Wetakeadifferentstanceinthiscompetitive
businesswhenitcomestofranchising;weactuallyprovidethe
franchiseeserviceswithafoundationofsupportinadditiontoa
supesuperiorproduct.Ourcultureisbasedonsomeprinciples,thatstand
onagoal-Customer'ssatisfaction.WeseeourFranchisee’sashappy
aspossiblethroughtheirsuccessfullyranbusiness’s,aswellasto
witnesstheKobeSizzlerbrandspreadingacrosstheglobe.
Youandus… Theingredientsofasuccessstory.
KobeSizzlersinbrief

3. TableofContent

4. Onceuponatime,inMumbai,nearlyfourdecades
ago,ajourneybegan.Ourjourney.
Itwas1975,inamodest600squarefeetarea,near
India’soldestsurvivingOperaHouseabrandwas
born.Onethatsizzlestilldate.Itwaschristened,
KOBE.Kobesizzlershaswitnessedrapidgrowthand
fafantasticinterestsinceitsoriginationwiththe
futurelookingincrediblypromising.Morethan
Fortyyearshence,withafootprintofnationaland
internationallocations,theytellus,wearea
pioneer.Anicon.
Wevowtosizzle.Always.Everywhere.
AboutUs

5. WhatMakesUsSuperior
KobeSizzlersisasizzlerjointandsteakhousebrandspecialisingin
thecreationofhighqualitysizzlers.Ourphilosophyisreallyvery
simple:Qualitysizzlers.Awarmandwelcomingatmosphere.Good
foodandgreatpersonalservice.
Sizzler-
AAttheheartofourexistencearesizzlers.Westrive,everyday,to
achieve,improveandimproviseonwhatwehavebeenpassionate
about,sincethetimewedishedoutourrstsizzler–bellowingsteam
–in1975.
Ourardentendeavouristomakeyousmackyourlipsandlickyour
forkswitheverysizzlerthatndsitswayoutofourkitchen,ontoyour
tableandintoyourhearts.
WWehaveanearobsessivededicationtoqualityandhygieneandtake
prideinbeingtheearlypioneersofsizzlersinthecountry.Wetryto
makeoursizzlersasmuchhomegrownandauthenticaspossible;
usingthebestofingredients,likewegetthe nestblackpepperfrom
Keralaforourpeppersauce,whileallthesauces(pepper,garlic,
mushroom,schezwan)aremadeinhouse.
WWeareawarethatwearebringingtoyousomethingthatisniche,
somethingthatinvolvesagreatdealofculinaryinnovation.Henceour
creativejuices–orshouldwesaysauces–areforeverowing.
ThoughSizzlersareoursignaturemeal,wehaveanassortmentof
oofferingstosuitvariedpalates.Ourextensivemenu,designedbyour
highlyexperiencedfoodexperts,featuresawidespreadrangeof
salads,pastas,soups,rolls,pizzas,sandwiches,breakfast.Andmore.
Butwearebestknownforoursizzlers.Astheysay,it’sourbreadand
butter.Ifmeatoftheredandwhitekindiswhatyousavour,thenour
famedChickenShashlik,oranyoneofthelargeselectionofourSteak
andLambSizzlerswouldbemorethansufficienttosatiateone
rravenousappetite.

6. WecouldreplacetheSteakforyouwithaslabofPaneerifa
wholesomeVegetableSizzleriswhatyouarelookingat.Andifitis
Seafoodthatalluresyourtastebuds,thenvoila!Amongstthe
SeafoodSizzlersinourlistings,Fish&PrawnsShashlikiswhatwe
haveseenourlong-timeseafoodenthusiastsswearby.Allofthis,
lacedwiththechoicest,traditionalhomemadesauces,thesubtle
avorsofwhichhavebeenpasseddowngenerationtogeneration.
Recipesofwhichareakintowell-kepttradesecrets.Youmightwant
totopitalloffwithsomeofthebeverageswetender.Hot,coldor
invitingicedteaorcoffee.ThereisaJapanesesayingaboutKobe,the
fthlargestJapanesecity,famedforitscosmopolitanspirit;“Ifyou
can'tgotoParis,gotoKobe”
AAlas,alcoholistheonlythingwedonotproffer.Wearefamilyafter
all.
Atmosphere-
Weradiatewarmthandofferpersonalizedservicewhichis
pprofessional,yetcasual.Onceyou’vesteppedin,wewantyoutofeel
snugandcomfortable.Whileyouarehere,wewantyoutoleavethe
worldbehindyouandimmerseyourselfingoodfood.Wearea
familyrestaurantwhichmeansweliketheambiancetobeconvivial
andwelcomingwhereyoucanletyourhairdownwithyourloved
ones.Wearetheretohelpyououtwithsuggestions,andprescribe
itemsonthemenutotickleyourtastebuds.

7. ItgoeswithoutsayingthatanycustomerwhocomestoKobesizzlers
isexcitedbytheatmosphere,thefoodandevenmoresobythequick
service.Ourfoodismadeofthebestqualityingredientsandits
sizzlingexperienceburstthefoodsavourintotheatmosphere,
indeedanuniqueexperience!Withnearlyfourdecadesofexperience
anddishingoutmorethanFivemillionsizzlersourbrandhasbecome
thesynonymforgreatfood.
Pioneerofsizzlerrestaurantchain
Somethingforeveryone-classicalmenu+innovativedishes
Fourdecadesofexperienceinbusiness
Morethan vemillionsizzlersdishedout
Ourbrandnameisnotjustaname,it'sanIconforsizzlers
VeryfamousamongthepeoplewithIndianorigins.
PPresenceinEightcountries
Anopportunitytogetintorestaurantbusinessforyourself,
butnotbyyourself!
Liberalizedrulesinbusinessoperations.
nopriorrestaurantbusinessexperiencerequired
intensivesupport
TheKobesizzleradvantage

8. Franchising–AQuickOverview
WHATISAFRANCHISE?
Afranchiseistheagreementorlicensebetweentwolegally
independentpartieswhichgives:
•Apersonorgroupofpeople(franchisee)therighttomarketaproduct
orserviceusingthetrademarkortradenameofanotherbusiness
(franchisor)
••Thefranchiseetherighttomarketaproductorserviceusingthe
operatingmethodsofthefranchisor
•Thefranchiseetheobligationtopaythefranchisorfeesfortheserights
•Thefranchisortheobligationtoproviderightsandsupportto
franchisees
FRANCHISOR
OwnstrademarkortradenameProvidessupport:
Training
ReceivesFees
FRANCHISEE
Usestrademarkortradename
Expandsbusinesswithfranchisorssupport
PaysFees

9. TYPESOFFRANCHISEARRANGEMENTS-
SINGLE-UNIT(DIRECT-UNIT)FRANCHISE
Asingle-unit(direct-unit)franchiseisanagreementwherethe
franchisorgrantsafranchiseetherightstoopenandoperateONE
franchiseunit.Thisisthesimplestandmostcommontypeof
franchise.Itispossible,however,forafranchiseetopurchase
additionalsingladditionalsingle-unitfranchisesoncetheoriginalfranchiseunit
beginstoprosper.Thisisthenconsideredamultiple,single-unit
relationship.
MULTI-UNITFRANCHISE
•Areadevelopment
•Masterfranchise(sub-franchising)
Amulti-unitfranchiseisanagreementwherethefranchisorgrantsa
franchiseetherightstoopenandoperatemorethanoneunit.
AREADEVELOPMENTFRANCHISE
Underanareadevelopmentfranchise,afranchiseehastherightto
openmorethanoneunitduringaspecictime,withinaspecied
area.Forexample,afranchiseemayagreetoopen veunitsovera
veyearperiodinaspeciedterritory.Thefranchisorgrantsthe
ffranchiseeexclusiverightsforthedevelopmentofthatterritory
MASTERFRANCHISE
Amasterfranchiseagreementgivesthefranchiseemorerightsthan
anareadevelopmentagreement.Inadditiontohavingtherightand
obligationtoopenandoperateacertainnumberofunitsinadened
area,themasterfranchiseealsohastherighttosellfranchisestoother
peoplewithintheterritory,knownassub-franchises.Therefore,the
masterfranchiseetakesovermanyofthetasks,dutiesandbenetsof
thefranchisor.

10. SomeFranchiseFacts:
•MoreFranchisedbusiness’ssucceedandcontinuetooperateovera
similartimeperiodincomparisontoprivatelyownedbusinesses.The
explanation?Franchise’sofferSUPPORTtotheirfranchisee’s!
•Franchise’shaveprovensystemsandproductsthatallowthe
FFranchiseetofocusonoperatingthesystem,andworkwithaproven
product
FranchiseIndustryPitfalls
Aswithanyindustry,therearepitfallstotheFranchiseindustry.Some
ofthesepitfallsare:
•InadequateFranchisorSupport
•Nooperationalorproductimprovements
••InconsistentInteractionwithFranchisee’s
•Noauditsofstoressotheproductisinconsistentfromstoretostore
•SettingupFranchisee’sinlocationsthataresub-parandresultin
lowersales
•Limitedadvertisingtopromotethebrand
inefficiencyinsupplyofhumanresourceformthefranchisor

11. FranchiseeSupport
KobesizzlerFranchising–WeFocusOnSupport
We,asaFranchisor,isinterestedinonething:thesuccessofeverystore
weopen.Inordertodothiswemustprovideconstantsupporttotheir
Franchisee’s.OursupportisuniqueintheFranchiseindustry.
Pre-openingsupport:
•Siteselection
••Designandconstruction
•Training
equipments
•Grand-openingprogram
marketingplan
Ongoingsupport:
Training
•Ope•Operatingproceduresandoperationalassistance
•Ongoingsupervisionandmanagementsupport
•Accesstobulkpurchasing
•Supplyofskilledstaff
•Supplyofequipments

12. Kobesizzlersgivesthefreedomtothefranchiseetoscoutand
choosearestaurantlocation.Allyouneedtoaskyourselfafew
questionsandtakesomeadvicefromourexperts.
•Isthereeasyaccesstotheparkinglot?Thestoremaylookgreat
butpeopleneedtobeabletogettothefrontdoorquickly
•Howmuchparkingisthereforourstore?Canpeopleparkatall
hoursoftheday?
••Whattypeoffoottrafficisthere?
•Canthesitebeseenfromthestreet?
•WhatistheSquareFootageofthesite?Weideallylookfor
1500–2000sqft,butconsidereachlocationseriously.
•CantheSignageonthestorefrontbeseenfromhightrafficareas?
•Whoaretheotherstoresinthelocation?Dotheyseemprotable?
•Aretheydoingastrongbusiness?
••Whattypeofcompetitionissurroundingthelocation.

13. FewTipsToSuccess
“Makingyourrestaurantreachitsfullpotentialtakestalent.”
Makesureyouhaveenoughmoney
•Determinehowmuchyouhavetoinvest,howmuchyou’rewilling
toriskandhowmuchyouwillneedtoliveonforatleast12
months.
•Makesureyouunderstandtheinitialinvestmentrequired.
FFollowthesystem
•Franchiseesoftengettheirbusinessupandrunningandthen
begintochange,addormodifyexistingproducts,advertising,
hours,servicesandeventhequalityandconsistencytheyare
licensedtodeliver.Thisviolatesthefranchiseagreementandputs
youinjeopardyofhavingyourfranchiseterminated!
Byfollowingthesystem,you:
••Preservethebrand
•Protectyourinvestmentandthatofyourfellowfranchisees
Don’tneglectyourfamilyandfriends.
•Bepreparedtoworklonghours,butalsomakesuretobudget
timeforyourfamilyandfriends.
•Don’tforgettoacknowledgethesacricesyourfamilymakes.
•Allowyourfamilyandfriendstoshareinyournewlife.

14. Beanenthusiasticfranchisee.
Thesuccessofanybusinessislinkedtothelevelofenthusiasmyou
bringtothejob.
Enthusiasmbringsalevelofexcitementandenergytotheoperation
thateveryonecanfeel—includingyourcustomersandstaff.
Letyourstaffinonthefun.Acknowledgetheirgoodworkwith
rrecognitionoraraise.
Recruitthebestandtreatthemwithrespect.
•Goodhelpishardto nd—greathelpisessential.
•Tokeepthegoodstaffyou’vehired:
•Rotateroutineandboringjobs.
•Befair.Don’tshowfavoritism.
•Workwithyourstafftodeveloptheschedule.
••Treatyouremployeeswithrespect.Don’tallowemployeestobe
disrespectfultoanyotheremployee.
•Keepemployeesinformedofnewmarketingandotherpromotions.
•Removehassles—askemployeeswhichproceduresareworkingand
whicharen’t.
•Maketheirworkdayschallenging.
•Providetimelyperformancereviewsandwageorsalaryincreases.
TTeachyouremployees.
•Infranchising,trainingshouldbecontinuous.Employeesareyour
frontline.
•Trainingclassesareagoodwaytoshowyouremployeesthatthey
mattertoyou.
•Getallthetrainingyoucanfromthefranchisor.
•Regularlytrainandretrainallyouremployees.
•Hold•Holdrefresherandadvancedclassesonaregularbasis.
•Alertyourfranchisorwhenyouneedadditionaltraining.
•Takeadvantageofeverytrainingopportunity,whetherit’sofferedby
thefranchisororbylocalschools,tradeassociationsandother
sources

15. Givecustomersgreatservice.
Themostimportantthingyoucandoistogeteveryonetosmile!
Letthecustomerknowyou’rehappytheychoseyourbusiness.
Getinvolvedwiththecommunity.
Customersliketoshopinplacesthatsupportthem:
•SponsorLittleLeagueteam
•Suppo•Supportacivicoryouthgroup
•Setupakioskatcommunityevents
Stayintouchwithyourfranchisorandotherfranchisees:
•Stayincommunicationwiththefranchisor:letters,newsletters,
emails,phonecalls,faxes,trainingclasses,regionalmeetings,
conferencesandconventions
Watchthedetails.
••AtKobeSizzlersourgoalistoservegoodfood.
•Keepourstafffullofenergy.
•Acceptourmistakesandmoveforward.
•Beopentoadvicefromalmosteveryone.
•Minimizecostsandmaximizesales.
•Workhardeveryday.
•Andsmile.

16. StepsToSuccess
Youandus… Theingredientsofasuccessstory.
Generally,thestepstosuccessisasfollows:
WEEK1-2
•Interestedparty llsoutthefranchiseenquiryformat
http://www.kobesizzlers.co/
•Theapplicationisreviewedbyourcorporateexecutiveteam.Thiscan
includeacincludeacreditcheckoftheapplicant.
•Theinterestedpartyiscontactedbyusandameetingisarranged.
WEEK2-4Application
•Applicationisapprovedandthepotentialfranchiseemeetsthecriteria
thatKobeSizzlerslooksforinafranchisee.
•Franchiseeagreementisgiventothepotentialcandidateforreview.A
14-dayperiodmustelapsebeforetheagreementcanbesigned.Thisis
toprotectFranchiseefromrushingtoadecisionbeforeconsideringall
aspectsoftheproject.
WEEK4-6
•Franchiseelooksforlocations.
•Potentialfranchiseebeginstosecure nancing.

17. StepsToSuccess
Youandus… Theingredientsofasuccessstory.
WEEK6-8
•Thefranchiseagreementissignedandexecuted.Thefranchiseepays
thefranchisefeetoKobeSizzlers&Co.
•Thelocationissecuredandleaseissigned.
PossessionDateofSpace
••Storeopeningafter12-16weeksofconstruction

18. FrequentlyAskedQuestions
Whatistheinitialfranchisefee?
•Thereisaninitialfranchisefeeof 1000000/-whichisdueatthe
timeofsigningthefranchiseagreement.
Howmuchistheroyaltyfee?
•Theroyaltyis7%ofgrosssales.
Howmuchistheinitialinvestment?
••Yourestimatedinitialinvestmenttoconstructanewrestaurant
variesdependingonthetype,size,location&country.
•Typicallytoopenanewstorewouldcost 10000000/-
•Thespecicbreakdownofthecostswillbeprovidedasyour
intentionstoopenastoreincrease.
Howmuchistheapproximatearearequired?
•Approximately1,600ft2.
WhWhataboutstaff?
•Staffofthekitchenwillbeprovidedbyus,underyourpayroll,and
priortotheopeningoftherestaurantopeningprovidedstaffshall
bethereforagoodperiodoftime,tillyourrestaurantdoessettle
down.(ExpensesOfAirticket&Boardingarrangedbyyou)
Whatwillbemymainjob?
•Justmanage,wewilltakecareofmostofthethingstosetthe
businessbusinessforyou.