Tweet your way to the top. Use Twitter to leverage your google ranking.

1. Twitter on Google: Tips to
optimize your ranking

2. © Knct Lab | www.knctlab.com
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• Google and Twitter have not exactly been the best of friends.
A few years ago, Google had access to the Twitter feed
directly, thus enabling a real time trends search. The real
challenge lies in the ranking. In what ways can tweets that
relate to your company, brand or profile show up as one of
the top results in Google search? Let us examine a few ways.

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Fundamental rules
Google ranking formulas are a closely guarded secret but a few
fundamental measures could be implemented to improve your
Twitter ranking.
• Enhance your Twitter profile
Your biography on Twitter must be short, crisp and contain
keywords. Google looks at your bio through its meta-
description tools. Hence it is important that your words are
not empty.
• Ensure that your Twitter profile has a link to your website.
Although hashtags in the profile are not greatly important.

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• Looks do matter
Since Google recognizes the ALT tag for indexing purposes,
make sure that the profile picture you upload uses keywords
in its filename. Experts also advise you to customize the
Twitter background to make it look as professional as
possible.
• The pictures used for header images and profile must be of
good quality and high resolution.
• If you are a brand with a logo, use it! Make sure your twitter
account link is user-friendly

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• Tweet and re-tweet
It is important to not let your Twitter account stagnate.
Experts believe that Google begins to pay attention to an
account after 5,000 tweets. Keep tweeting is the mantra to
follow.
• The tweets have to be consistent and relevant though and use
keywords.
• It is logical that a search engine will give more value to an
account whose tweets are retweeted.

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• Be more visible with hashtags
Along with keywords, using hashtags in your tweets makes a
lot of sense. It is important that while using hashtags, you
should not employ any ‘blackhat’ tactics to improve rankings.
This will result in bans, penalties and shutdowns.
• Hashtags could be used to indicate your brand, your content
or your business but make sure to not use more than one or
two in your tweet.
• Hashtags take up space and they might end up limiting your
content.

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In conclusion, as long as you have an attractive profile with the
right keyword usage and you tweet relevant content regularly,
you are already on your way to the top of the Google rankings.
The key is persistence.

8. © Knct Lab | www.knctlab.com
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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development, and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

9. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
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