White Hat practices will always play the A game in SEO

1. SEO for business: Hold on to your
‘white hat’!

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• If you are tossing your hat into the SEO ring, make sure it is
white and not black!
Businesses that keep their strategies clean and follow ‘white
hat SEO’ techniques will benefit while those opting for short-
term gains will suffer in the long run.

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Stay on the right side and win
• Employing SEO techniques for better visibility and higher
ranking in search results is legitimate and even encouraged.
But SEO will work only if used correctly and lawfully.
• As websites begin to understand SEO better, some are
tempted to use the so-called black hat SEO tactics which
might initially bring in more traffic and better visibility.
• big brands and prestigious websites like the BBC, Mozilla,
BMW and many others have been penalised by Google for
black hat techniques, intentional or otherwise, such as
spamming, unnatural links and cloaking.

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Some of the common black hat tactics and the
possible consequences of employing them:
• Keyword overuse
This is the most common black hat tactic that businesses
employ. Perhaps because it is the easiest to implement.
• If the content does not read well and smooth and is cluttered
with the keywords, the user will have trouble reading it and
be repelled rather than be attracted to your website.
• This will not only affect the website’s credibility in the eyes of
the user but it might also lead to penalisation for trying to
trick the search engine with too many keywords.

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• Cloaking
Some websites try to be too clever by half and employ a black
hat technique known commonly as cloaking.
• What they do is code their web pages in two ways – one web
page will show a set of keyword-stuffed content to only search
engine crawlers while the other website will have another set
of more ‘readable’ content for viewers.
• This might not put off readers but it definitely will fail search
engine guidelines that specify that content should not be
created exclusively for search engines.

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• Invisible text
This is similar to cloaking. Hidden text is content that only
search engines can view but the viewers cannot.
• These texts are used to put in extra keywords to increase the
page’s rankings.
• This can be done by putting white text on a white background
or hide links by attaching it to a single character etc. These
might help the website for a while but sooner or later, such
black hat techniques will be discovered.

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• Social networking spam
Spamming social networks and comments with links and
messages or posting irrelevant links and social messages on
web pages come under the gamut of black hat tactics and
thus will lead to penalisation.
In conclusion, if you hope to get long-term benefits out of
SEO, wear a white hat!

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• Visit us at www.knctlab.com

9. Ph: +91 80 88022000
info@knctlab.com
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