World Pet Day 2014

1. SEPTEMBER28,2014

2. WORLDPETDAY
Aspecialdaydedicatedtocelebratingandpromotingloveforpets.
OnWPDweraiseawarenessofourpets’unconditionallove,by
sharingphotosonsocialmediaandraisingmoneyforpetcauses.
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Photocredit:Boo

3. Why
1910Father’sDay
1914Mother’sDay
1954Children’sDay
2014PetDay
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4. TheTimeisNow
In2014therearemorepetsthankidsin
theUSandJapan.
91%ofAmericansconsidertheirpetasafamily
member.
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5. Values
Storytelling
Giving
Inspiration
Joy
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6. WorldPetDay
Goals
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7. Goal1
Expressourloveforpets
throughsocialmedia.
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8. Goal1
HOW?
What’syourpetlike?
Byaskingpetparentsasimplequestion:
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9. Goal1
Asimplecalltoactionwerepeoplesharephotosand
descriptionsoftheirpetsonsocialmedia.
September28|WorldPetDay
#spoiledRileyis .
LovedbyCynthiaLions.

10. #lazy
#stubborn
#emotional
#psychic
#batman
#cute#cute
#funny
#heroic
#loyal
#spoiled

11. TheResults.
Conversation,celebration,seeing,sharing,telling
Activation:
What’syourpetlike?
Shareyourpet’spersonalitythroughphotos

13. September28|WorldPetDay

14. Goal2
Getdonationsforpetcauses.
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$

16. TheAsk
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17. TheWorldPetDayneedshelpfrominfluencerslikeyou.Helpus
generateawarenessbypostingonsocialmedia.
ALLWENEEDISJUSTONEPOST
+ you
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18. TheAsk
#worldpetday
Postaselfiewithyourpeton
Instagram,TwitterorFacebookusing:
+ worldpetday.co
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19. Twitter Facebook Instagram
besties#worldpetday
worldpetday.co
besties#worldpetdayworldpetday.co
#worldpetdayworldpetday.co
September28|WorldPetDay

20. OrganizingPartners
+SocialGoodisinspiredbytheSocialGoodSummit,andpowered
byitspartnersandfunders:TheBill&MelindaGatesFoundation,
theCaseFoundation,Caterpillar,Cisco,Enactus,Mashable,the
RockefellerFoundation,theUnitedNationsDevelopment
Programme,theUnitedNationsFoundationandthe92ndStreetY.
Klooffistheleadingsocialmediacompanyforpet
parents.Ourmulti−platformproductletspetparents
celebrifytheirpetsthroughfunprofilesandadaily
votingsystemwhichrankstheTop10photos.
Ourmobileapps,website,blog,socialchannelsand
contentwidgetsreachmillionsofpetloversinover150
countries.
PVBLICFoundationisanin−kindgrant−makingorganization
thatharnessesthepowerofunusedmediaassetstodrive
socialchange.
Anaggregatorofmediaacrossallplatforms,wegivestrategic
grantsofmediaspacetokeynon−profitsatthelocal,national
andgloballevels.
FrombillboardstobusshelterstomagazinepagesandonlineFrombillboardstobusshelterstomagazinepagesandonline
banneradsweutilizeremnantmediatoincreaseissue
awarenessaroundimportantcausesandempower
organizationstocreatecampaignswithameasurableimpact.
September28|WorldPetDay

21. alejandro@worldpetday.co
AlejandroRusso