You've read the stat: over 2 million blog posts get published every day. But how do some brand new companies sky-rocket their content marketing efforts to generate predictable revenue that's scalable? Those are the tips we'll share.
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
#CROday Sujan Patel & Johnathan Dane - 6 Ways To Seriously Drive Conversions With Your Content
1.
2. Johnathan Dane | Sujan Patel
6 Ways To Seriously Drive
Conversions With Your Content
@JohnathanDane | @SujanPatel
@JohnathanDane @SujanPatel @Unbounce #CROday
3. 6 WAYS TO SERIOUSLY DRIVE CONVERSIONS WITH YOUR CONTENT
THANKS FOR JOINING US!
We’ll be starting in just a few minutes.
@JohnathanDane @SujanPatel @Unbounce #CROday
Sujan Patel
GM of Web Profits
Johnathan Dane
Founder of KlientBoost
4. WHEN JOHNATHAN MET SUJAN (08/31/2015)
@JohnathanDane @SujanPatel @Unbounce #CROday
5. WHEN JOHNATHAN MET SUJAN
@JohnathanDane @SujanPatel @Unbounce #CROday
(08/31)
6. $100k/mo in 12 months
$200k/mo in 18 months
@JohnathanDane @SujanPatel @Unbounce #CROday
8. 5 CONTENT CATEGORIES
1. Customer-Centric: topics that help or benefit your current
customers
2.Promotion-Driven: topics that are designed specifically with
promotion in mind
3.Thought Leadership: topics that strengthen your reputation in
your industry
4.Tactical SEO: topics that are going after a specific SEO
opportunity
5.Ideal Customer: topics that help/benefit/target your ideal
customer
@JohnathanDane @SujanPatel @Unbounce #CROday
10. This tool generates over 10,000 visitors a
month and is responsible for 50 new
customers a month
EXAMPLE: Tool
@JohnathanDane @SujanPatel @Unbounce #CROday
11. This “Runway Calculator” tool by Nat
Eliason has a 40% conversion rate.
It solved a problem that regular text based
content couldn’t solve.
EXAMPLE: Tool
@JohnathanDane @SujanPatel @Unbounce #CROday
12. Although more outdated now, PDF
versions of a blog post can still help with
email capture.
EXAMPLE: PDF Format
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16. 5 PROVEN WAYS TO PROMOTE CONTENT
1. QUOTE or CITE INFLUENCERS
● Reach out to let them know
● Use conversation to build long term relationship
2. EMAIL YOUR LIST
● Use Welcome Mat from SumoMe
● In Content Upgrades from OptinMonster
3. BUY FACEBOOK ADS
● Try Contextual Ad networks such as Facebook Ads, Outbrain, Zemanta
4. USE MIXED MEDIA (images, video, click to tweet, embedded tweets)
5. SHARE WITH THOSE WHO’VE WRITTEN SIMILAR CONTENT
@JohnathanDane @SujanPatel @Unbounce #CROday
17. “Don’t write a single word until you’ve come up with 5 ways
to promote content. 80% of your time should be spent on
content promotion”
Sujan Patel | @SujanPatel
@JohnathanDane @SujanPatel @Unbounce #CROday
19. TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
Facebook Boosted Posts Gmail Sponsored Promotions
+ =
20. TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
+ =
21. TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
Create Your Own Custom Audiences:
- Customer Files
- Website Traffic
- Lookalike Audience
22. TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
Lookalike Audiences to expand your, well, audience
23. TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
Google Analytics Audience Builder
24. TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
+ =
25. TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
=+
38. Linkedin
1. Make sure your content fits in one of top
categories
1. Promotion within the 1st hour is the most
important
a.Email your list
b.Beg your friends to upvote
c.Tag @Linkedinpulse on twitter
d.Email editor@linkedinpulse.com
1. Split your long form content into 2-3
articles.
1. It’s all about the article title
1. Add a CTA at the bottom of the article
@JohnathanDane @SujanPatel @Unbounce #CROday
39. Medium
Not bad ROI from spending 10 minutes a week copying and pasting
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41. Top 5 Places to Republish Your Content
Why?
Millions of users!!!
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42. If you’re successful at content marketing, you’ll get tens of
thousands of visitors. But why not place your content that
already have millions of visitors?
SYNDICATION & DISTRIBUTION
@JohnathanDane @SujanPatel @Unbounce #CROday