Check out the Mobile App development trends in 2016 as developers vie to make #MobileApps work seamlessly across devices and platforms! http://www.kleverk.com/mobile-app-development-will-pan-out-in-2016/

1. MOBILEMARKETINGISAGROWINGMARKETANDISEXPECTEDTO
PROVIDEGREATERCONVERSIONASTHETARGETAUDIENCEIS
ALREADYTHERE.AWELLDEVELOPEDAPPCANBEAGREATMEDIUM
FORANORGINAZATIONTOGAINBETTERVISIBILITYANDBRINGIN
MOREBUSINESS.
IN2016,$101.37BILLION
ISEXPECTEDTOBESPENT
ONADSSERVEDTOMOBILE
PHONESANDTABLETS
WORLDWIDE
THEPERCENTAGEOFDIGITALAD
SPENDINGISPROJECTEDTOBE
60.4%IN2016BUTISEXPECTED
TOGROWTO72.2%IN2019
IN2015MOBILE
ADSPENDING
ACCOUNTEDFOR
49%OFDIGITAL
ADSPENDING
(PERCENTAGECHANGE)
CONSIDERINGTHEINCREASEINTHENUMBEROFAPPRELATED
ATTACKS,COMPANIESNEEDTOBEMOREAWAREOFSECURITY
THREATS,VULNERABILITIESANDCYBERATTAKSONTHEIR
ORGINIZATION.PRECAUTIONARYTACTICSNEEDTOBEEMPLOYED
TOPREVENTAPPATTAKSFROMAFFECTINGTHEENTERPRISE.
31% OFTHEGOOGLEPLAYAPPSTHATHAVEMORE
THAN50,000DOWNLOADSCONTAINREMOTE
EXPLOITABLEVULNERABILITIES
262% INCREASEINTHENUMBEROFIOS
VULNERABILITIESCOMPAREDTO2011
25%OFALLMOBILEDEVICESENCOUNTER
ASECURITYTHREATEVERYMONTH
PERSONALIZEDRICHMEDIACONTENTSERVESACRUCIAL
PURPOSEOFENGAGINGAPPUSERSANDCREATINGBETTER
CONVERSIONSINCLUSIONOFVIVIDIMAGERY,RELEVANT
VIDEOSANDAUDIOCLIPPINGSWILLMAKETHEAPPMORE
INTRESTINGTOTHEUSER.
VIDEOPRODUCESANAVERAGE
OF45.32%CONVERSIONRATE
CAROUSELSGIVEANAVERAGEOF
53.12% COMPLETIONRATE
GEO-LOCATORORMAPPINGTOOLSHAVEAN
AVERAGEOF11.48%CONVERSIONRATE
CLICK-TO-CALLWILLCONTRIBUTETOMORE
THAN$1TRILLIONINCONSUMERPURCHASES
THEINTERNETOFTHINGSBRINGSTREMENDOUSPOTENTIALFOR
BUSINESSASWELLASTHESOCIETYASAWHOLE.THEREWILLBE
AGREATEDDEPENDENCYONIOTTECHNOLOGYTOIMPROVE
CONNECTIVITY,INCRASETHESPEEDOFCOMMUNICATION,AND
MAKEPEOPLE’SLIVESARUNALITTLESMOOTHER.
BY2020,250MILLIONVEHICLESWILLBE
CONNECTEDTOTHEINTERNET,PROVIDING
NEWPOSSIBILITIESFORIN-VEHICLESERVICE
ANDAUTOMATEDDRIVING
MACHINE-TO-MACHINE(M2M)
CONNECTIONSWILLGROWFROM
5BILLIONATTHEBEGININGOFTHIS
YEARTO27BILLIONBY2024
THEHEALTHCAREINTERNETOFTHINGS
MARKETSEGMENTISPOISEDTO’HIT
$117BILLIONBY2020.
GARTNERSAYS6.4BILLIONCONNECTED
“THINGS”WILLBEINUSEIN2016,UP
30PERCENTFROM2015
THECONSUMERISTHEKING,ESPECIALLYWHENITCOMES
MOBILEAPPS.SATISFYINGENDUSEWILLBEPARAMOUNT
IFAPPCOMPANIESDESIREGREATERUSERRETENTION.
90%OFUSER’SREPORTEDTHEYSTOPPEDUSINGANAPP
DUETOPOORPERFORMANANCE
94%OFUSER’SFIRSTIMPRESSIONAREDESIGNRELATED
EVENWITH50MILLIONAPPSBEING
DOWNLOADEDEVERYDAY,
25%AREABANDONEDAFTERASINGLEDAY;
95%AREABANDONEDWITHAMONTH