AI and Martech to disrupt the SEO value chain, presented at BrightonSEO April 2022

1. AI & Martech as a
game changer
to boost SEO strategy
Diana Avelar| Kleecks
Omar Odino | Kleecks
@kleeckseo
slideshare.net/Kleecks

3. A NEW ERA
FOR
COMPANIES
AND
CONSUMERS…
1940 2022
2008
1960
INDUSTRIAL
AGE
INFORMATION
AGE
DIGITAL
AGE

4. COMPANIES ARE
INCREASING
MARTECH
ADOPTION IN
THEIR DIGITAL
ECOSYSTEM

5. TIME
CHANGE
&
INNOVATION
SPEED OF
TECHNOLOGICAL
CHANGE

6. TIME
CHANGE
&
INNOVATION
SLOW SPEED IN
ORGANIZATIONAL
CHANGE
SPEED OF
TECHNOLOGICAL
CHANGE

7. TIME
CHANGE
&
INNOVATION
SLOW SPEED IN
ORGANIZATIONAL
CHANGE
SPEED OF
TECHNOLOGICAL
CHANGE
COVID

8. TIME
CHANGE
&
INNOVATION
SPEED OF
TECHNOLOGICAL
CHANGE
COVID
COVID REACTION

12. 3 TOPICS OF INTEREST
E-BUSINESS
EXCELLENCE
FROM DEVOPS
TO BIGOPS
NOCODE
READINESS

13. ECOMMERCE
HAS FINALLY EXPLODED

14. YOU CAN REALLY BUY
ANYTHING ONLINE

15. FROM AND TO ANYWHERE

16. CUSTOMERS HAVE HIGH EXPECTATIONS
AND PLAYING AGAINST THE BEST IN CLASS IS ALWAYS HARD

17. THE RISKS ARE HIGH
EXCELLENCE
IS A MUST HAVE

18. WHAT THE CUSTOMER
SEES
WHAT IS HAPPENING
INSIDE THE COMPANY

19. MARKETING
CUSTOMER CARE
IT / ICT
DATA & ANALYTICS
HR TRANSFORMATION
FINANCE
R&D
COMPANIES’
«KINGDOMS»
ARE NOT ENABLING
FAST CHANGE

20. CONSIDER BUSINESS
NEEDS vs IT RESPONSE

21. NEW WAYS OF WORKING CREATED TO
ACCELERATE THIS RESPONSE

22. LEVERAGING
MORE DATA AND
PROCESS
AUTOMATION
IS A START

23. Source: chiefmartech.com
SOFTWARE
DEVELOPMENT
+
IT OPS
MARKETING
+ SALES
+ CUSTOMER
SERVICE OPS
AUTOMATION
SYSTEMS
DATA
COLLABORATION

24. DevOps +
RevOps +
…. +
xOps =
BigOps

26. 1%

27. Source: https://medium.com/@mtommasi94

28. BECOMING
A SUPER MARKETING HERO
IN A SHORT TIME…

29. 3 MAIN AREAS OF INNOVATION
E-BUSINESS
EXCELLENCE
NOCODE
READINESS
TIME TO
MARKET
MORE
REVENUE
FROM DEVOPS
TO BIGOPS
COST
REDUCTION

31. TIME
QUALITY
COST

32. WHAT ABOUT
MARTECH AND SEO?

33. HUMAN
ERRORS
MULTIPLE
STAKEHOLDERS
APPROVAL
PROCESSES
MULTIPLE
PLATFORMS
MULTIPLE TECH
SUPPLIERS
DEMANDING
CLIENTS
….

34. SEO
STRATEGY
SEO
STRATEGY
ACTION PLAN
SEO TECH
IMPLEMENTATION
Time and quality of
execution are critical

35. AI as an enabler to revolutionise the SEO value chain
COMPETITIVE
ANALYSIS
ENRICHED
ALWAYS ON
AUTOMATED
SEO TECH
IN A COUPLE
OF CLICKS
ARTIFICIAL
INTELLIGENCE

36. A NEW
APPROACH TO
SEO
COMPETITIVE
ANALYSIS

37. COMPETITORS
WEBSITES
SERP
ANALYSIS
ARTIFICIAL
INTELLIGENCE
SEO STRATEGY
SUGGESTIONS
24/7
SEO TECH
IN REAL TIME
CLIENT
WEBSITE
COMPETITORS
KEYWORDS
BASKET

38. SEO TECH
+ IMMEDIATE FIX
AI SEO WRITING
SUGGESTIONS
NEW KEYWORDS
BASKET
COMPETITORS
GAP ANALYSIS
LAYOUT
IMPROVEMENTS
REAL TIME INLINE
EDITING
SEO STRATEGY SUGGESTIONS 24/7
SEO TECH IN REAL TIME
ARTIFICIAL
INTELLIGENCE

39. CLIENT’S
WEBSITE
COMPETITORS
WEBSITES
KEYWORDS
CONTEXT
SERP
ANALYSIS
MACHINE
LEARNING
SEO STRATEGY
SUGGESTIONS
SEO TECH
SUGGESTIONS +
IMMEDIATE FIX
ALL PAGES

40. CLIENT’S
WEBSITE
COMPETITORS
WEBSITES
KEYWORDS
CONTEXT
SERP
ANALYSIS
MACHINE
LEARNING
SEO STRATEGY
SUGGESTIONS
SEO TECH
SUGGESTIONS +
IMMEDIATE FIX
ALL KEYWORDS

41. CLIENT’S
WEBSITE
COMPETITORS
WEBSITES
KEYWORDS
CONTEXT
SERP
ANALYSIS
MACHINE
LEARNING
SEO STRATEGY
SUGGESTIONS
SEO TECH
SUGGESTIONS +
IMMEDIATE FIX
ALL MARKETS

42. CLIENT’S
WEBSITE
COMPETITORS
WEBSITES
KEYWORDS
CONTEXT
SERP
ANALYSIS
MACHINE
LEARNING
SEO STRATEGY
SUGGESTIONS
SEO TECH
SUGGESTIONS +
IMMEDIATE FIX
ALL LANGUAGES

43. CLIENT’S
WEBSITE
COMPETITORS
WEBSITES
KEYWORDS
CONTEXT
SERP
ANALYSIS
MACHINE
LEARNING
SEO STRATEGY
SUGGESTIONS
SEO TECH
SUGGESTIONS +
IMMEDIATE FIX
ALL SEARCH ENGINES

44. CLIENT’S
WEBSITE
COMPETITORS
WEBSITES
KEYWORDS
CONTEXT
SERP
ANALYSIS
MACHINE
LEARNING
SEO STRATEGY
SUGGESTIONS
SEO TECH
SUGGESTIONS +
IMMEDIATE FIX
ALL FRONT-END TECHNOLOGIES

45. CLIENT’S
WEBSITE
COMPETITORS
WEBSITES
KEYWORDS
CONTEXT
SERP
ANALYSIS
MACHINE
LEARNING
SEO STRATEGY
SUGGESTIONS
SEO TECH
SUGGESTIONS +
IMMEDIATE FIX
24/7

46. CLIENT’S
WEBSITE
COMPETITORS
WEBSITES
KEYWORDS
CONTEXT
SERP
ANALYSIS
MACHINE
LEARNING
SEO STRATEGY
SUGGESTIONS
SEO TECH
SUGGESTIONS +
IMMEDIATE FIX
WITH ONLY A COUPLE
OF…
KLEECKS.

47. A NEW APPROACH
TO SEO TECH

48. «Amazing tools such as Deep
Crawl, Screaming Frog and
others can help you uncover
critical technical SEO issues»

51. WHAT IF THE SOLUTION COULD
BE DISTILLED INTO
A SIMPLE BUTTON ?
FIX

52. SEO TECH
AI ENGINE
SEO ISSUES
POOR PAGE
SPEED SCORE
WCAG 2.0
ACCESSIBILITY
BOOST SPEED
PERFORMANCE
MOBILE
IMPROVEMENTS
AND MANY OTHERS
CRAWLABILITY &
INDEXABILITY
JS RENDERING
JS
99% SEO
COMPLIANT
SEO TECH STRATEGY SEO TECH IMPLEMENTATION
FIXING

53. TIME
SEO
VALUE
CHAIN
GROWTH OF
HUMAN
POTENTIAL
SEO
STRATEGY
SEO TECH
AUTOMATED SEO TECH
POWERED BY AI

54. The AI approach key facts
1.
2.
3.
AI and Automation
Artificial Intelligence logics that enable process
automation
Synergy across SEO Strategy and SEO Tech
A symbiotic relationship to increase website
performance
Improved time to market
No code approach optimises implementation
timescales
KLEECKS KEY FACTS

55. THAN YOU

56. Kleecks Ltd
25 Bedford Square
London - WC1B England UK
Vivian S.r.l.
Viale Abruzzi, 66
20131 Milan (MI) - Italy
Headquarter:
marcos.medina@kleecks.com
Marcos Medina
Head of Sales
+39 331 5759025
CONTACTS
Slideshare:
www.slideshare.net/Kleecks