Online Retailer 13 Event Guide

DIGITAL MARKETING | eCOMMERCE TECHNOLOGY | MOBILE & SOCIAL COMMERCE
WEBSITE DESIGN & PERFORMANCE | PAYMENTS & SECURITY | FULFILMENT & DELIVERY
OFFICIAL
EVENTGUIDE
CONFERENCE & EXPO 20-21 AUGUST 2013
WORKSHOPS 19 & 22 AUGUST 2013
SYDNEY CONVENTION & EXHIBITION CENTRE,
DARLING HARBOUR
BREAKING THROUGH NEW RETAIL FRONTIERS
www.onlineretailer.com

Users will abandon your site if they can’t find what they’re looking for – are you providing intelligent site search?
SLI Systems offers full-service, customised, on-demand solutions for Merchandising, Site Search and Navigation and
User-Generated SEO. SLI Systems’ solutions empower businesses to enhance customer satisfaction while increasing
sales, reducing costs and yielding valuable customer information.
For more information visit www.sli-systems.com.au, or visit our blog at http://blog.sli-systems.com.
CAN YOUR CUSTOMERS FIND
WHAT THEY’RE LOOKING FOR?
See Us
At Stand
1004
AUSTRALIA I USA I NEW ZEALAND I UNITED KINGDOM
www.sli-systems.com.au I 1800 139 190

PRE-CONFERENCE WORKSHOPS
MAIN CONFERENCE
POST-CONFERENCE WORKSHOPS
SPEAKERS
FLOOR PLAN
EXPO FLOOR
EXHIBITOR PROFILES
onlineretailer.com 3
CONTENTS
4 Sponsors
6 General Info/ Highlights
CONFERENCE
8 Workshops Agenda
– Monday
9 Workshops Agenda
– Thursday
10 Conference Agenda
– Tuesday
11 Conference Agenda
– Wednesday
12 Free Seminars Agenda
– Tuesday
13 Free Seminars Agenda
– Wednesday
16 Pre-Conference Workshop/
Summit Sessions
22 Keynotes & Featured Speakers
– Tuesday
23 Conference Sessions
– Tuesday
29 Ask The Expert
30 Keynotes & Featured Speakers
– Wednesday
31 Conference Sessions
– Wednesday
37 Retailer-to-Retailer Roundtables
38 Post-Conference Workshops
42 Speakers
46 Floor Plan
EXPO
22/30 Keynote Speakers
49 Free Seminars Session
57 Exhibitor Proﬁles
82 Exhibitor Categories
85 Numerical Exhibitor Listing
PAGE 16
USING SECTION TABS
On behalf of the Online Retailer team, I welcome you to the
2013 Online Retailer Conference & eCommerce Expo.
The event is Australia’s leading platform for the industry to
collaborate, meet, trade and share best practice and we celebrate
our 5th Birthday by bringing you some exciting new elements to the
show including:
• 30 international speakers and more than 120 speakers over 4 days
• Ask the Expert one-on-one meetings with leading eCommerce
minds
• Expo Library Feature including book signing
• The First Line Retailer Hub
• And not to be missed Session – 7 Must Know Ideas from
7 eCommerce Leaders to Apply to your Business Tomorrow
We are excited to be bringing together a strong representation
of the new retail made up of dynamic businesses who are focused
on getting the right advice from those who can passionately
support digital retail in all of its forms and who are committed
to strong growth and compelling engagement from Australian
and global consumers.
With a packed agenda featuring roundtables, panel discussions,
and countless networking opportunities, our promise to you is
you will emerge from this event with practical tips, valuable
contacts and incredible insights to help you prosper and grow
your Retail business.
Alice Kuepper
Event Manager
WELCOME
PAGE 22
PAGE 38
PAGE 42
PAGE 46
PAGE 49
PAGE 57

Online Retailer 20134
EVENT SPONSORS
GOLD
SILVER
KEYNOTE BIG IDEAS
SPONSOR
INDUSTRY
PARTNERS
SEM/SEO
PARTNER
MEDIA
PARTNERS
DIAMOND
PLATINUM
PLATINUM
LOUNGE
SPONSOR
SOCIAL MEDIA
PARTNER
VIDEO
PARTNER
REGISTRATION
SPONSOR
ENTRANCE
FEATURE
SPONSOR

COLLABORATION
COMMUNICATION
CONNECTED
CHECKOUT
SERVICE
INTEGRATECUSTOMER
DELIVERY
COLLECTION POINTS
CHOICE
the industry’s choice for eCommerce shipping
2012 Winner
Connect, collaborate and create withTemando.
Our award-winning software integrates with
carts and carriers to optimise your checkout
process.We give your customers choice and
delivery options and help increase conversions.
Discover how shipping can be your most
important customer service tool. Speak to
Temando today!
VisitTemando @ stand 8024
at Online Retailer to see how we
can help your business succeed.
1300 66 88 58
sales@temando.com
www.temando.com
/temando
@temando
INTEGRATION
SHIPPING
EASY
SIMPLIFIED
THE SYSTEM OF CHOICE FOR THE
WORLD’SLEADINGBRANDS

Internet
Free venue WiFi is available to all Online
Retailer attendees on the Expo Floor.
Stay Connected
Get the most out of your day. Network across
multiple platforms to connect, meet peers
and share ideas throughout the year. Stay
in touch with the latest industry news by
joining our LinkedIn group Online Retailer
Australasia and follow us on Twitter@eretailer
(be sure to use the official event hash tag
#onlineretailer).
Cloakroom
Sydney Convention and Exhibition Centre
offers complimentary cloak room services
located on the Ground Floor of the
Convention Centre Bayside and Parkside.
Please visit the venue Customer Service
Centre for more information.
Parking
Convention Centre parking and Exhibition
Centre parking is located off Darling Drive,
underneath the Centre’s five exhibition halls,
in Darling Harbour. Day time rates start from
$10.00 to $34.00. Evening rates also applies
after 5:00pm entry from $10.00 - $22.00.
Customer Service Desk
The Customer Service Desk is located on the
main concourse outside Hall 3&4 adjacent to
the registration desks.
Food & Beverages
The Conference Delegate Catering Area
will be open to conference delegates and
speakers for morning/afternoon refreshments
and lunch. (Delegate Badges must be
presented on entry). For expo visitors and
exhibitors, a café and networking lounge is
conveniently located on the Expo Floor.
Taxis
A taxi rank is located outside the front of the
Exhibition Hall 1 and Harbourside Shopping
Centre.
GENERAL INFORMATION
Expo Hall
The Expo Floor is the industry’s premier
showcase of cutting-edge technology and
innovative new tools and applications. Here
you can find everything you need for your
online business, all under the one roof. View
the floor plan on page 44 or check out the
Exhibitor Profiles starting on page 57.
Learning Labs
Located on the Expo Floor, the Learning
Labs are packed full of seminars presented
by exhibitors and sponsors. Sessions are
30 minutes long and designed to provide
advice, information and ideas across a variety
of eCommerce topics – from customer
experience to tips on building an effective
eCommerce website. All sessions are FREE –
a timetable is available on pages 12 & 13.
Keynotes
Open to ALL attendees, the keynote
presentations provide a rare and exclusive
opportunity to hear from the leaders in
eCommerce. There are three free keynote
presentations on offer – check out page
22 & 30 for times and an overview of each
presentation.
Roundtables
If you have a Conference Pass, and you’re a
retailer or brand manufacturer, don’t miss the
Retailer-to-Retailer Roundtable discussions
taking place at 12:10pm on Wednesday in
the Conference Delegate Catering Area. The
Roundtables provide a rare chance to sit with
fellow retailers and share lessons learned on
your eCommerce journey. Unlike any other
medium, these small, focused discussion
groups let you exchange ideas and learn
how others overcame the same problems
you face today. More information and a list of
Roundtable topics are available on pages 37.
Ask the eCommerce Expert
Get your eCommerce questions answered
in one-on-one meetings with the leading
minds in the field. Covering a wide range of
specialties, from SEO to mobile commerce
to shipping and fulfilment, these industry
experts are available to meet with conference
delegates and help find the solutions you
need. Meet our experts and learn more on
page 29.
Networking Reception
Relax, unwind and network with people who
do what you do. Conference pass holders are
invited to join us for networking drinks from
5:20pm to 6:30pm on Tuesday 20 August. Mix
and mingle with speakers, fellow conference
attendees, VIP guests, sponsors and
exhibitors. The Networking Reception
will be held in the Conference Delegate
Catering Area.
ORIAs – Online Retail Industry
Awards Gala Dinner
It’s the night of nights for the e-retailing
community. Join your peers at a ritzy Gala
celebration recognising the nation’s best
online retailer at the 4th annual Online
Retail Industry Awards Gala. Held in The Star
Event Centre on Wednesday 21 August, this
black-tie event is the only awards ceremony
in Australasia to recognise and reward
excellence in eCommerce retailing. Eat, drink,
network and be entertained. It’s a great night,
not to be missed.
HIGHLIGHTS

MONDAY : 19 AUGUST 2013
PRE-CONFERENCEDAY 1
WORKSHOPS/SUMMITS AGENDA AT A GLANCE
SOCIAL AND MOBILE SUMMIT
ROOM: PARKSIDE 110A
TACTICS WORKSHOP
ROOM: PARKSIDE G04
FUTUREPROOF WORKSHOP
ROOM: PARKSIDE 110B
9.00am Welcome by Summit Chair
Grant Arnott, Publisher – Power Retail
Welcome by Workshop Chair
Allan Dick, Former EVP of Merchandising
– Vintage Tub and Bath
John Debrincat, CEO – eCorner
9:10am KEYNOTE: Modcloth Family: Digital
Community Building Personiﬁed
Kerry Cooper, Former CMO/COO
– Modcloth
Paid Search
Adam Steward, Senior Search Consultant
– dgm
eCommerce Plan and Strategy
– Plan to Succeed
9.50am KEYNOTE: The Ultimate Mobile
Roadmap – A brandsExclusive
Case Study
Daniel Jarosch, Co-Founder
– brandsExclusive
Taking Your SEO to the Next Level
Dan Petrovic, Director – Dejan SEO
Effectively Using your Resources
10.30am NETWORKING REFRESHMENT BREAK
11.10am Going Responsive: The Pros, Cons and
Best Practices in Responsive Design for
Mobile
Justus Wilde, Director of Strategy
– Amblique
eMail
Ross Kramer, CEO – Listrak
eCommerce Design and Usability
Alison Sainsbury, CEO
– Fernbrook Business Services
11.50am Talking to the Hand: Advanced
Mobile Marketing
Kristy Manson, Client Services Director
– Mnet Mobile
Social Mobile
Jimmy Storrier, General Manager
– Zeebox
Maintaining Good Content and
Social Media
Sarah Mitchell, Content Manager
– Global Copywriting
12.30pm LUNCH
1.30pm Structuring Social and Mobile Content
Grant Arnott, Publisher – Power Retail
Data: Opportunities, Dangers and
Pitfalls
Rod Jacka, Managing Director
– Panalysis Pty Ltd
Payments and Security
Ric Henderson, Sales Director
– SecurePay
2.10pm Social Soirees: How Black Milk Clothing
Built a Multi-Million Dollar Fashion
Business via Social Media
Cameron Parker, Head of Marketing
– Black Milk Clothing
Conversion Optimisation: What Works,
What Doesn’t
Lisa Powell, Senior eCommerce and
Multichannel Strategist – Amblique
Logistics and Operations
Marc Gauci, Manager, eTailing Fulﬁlment
– Australia Post
2.50pm NETWORKING REFRESHMENT BREAK
3.30pm Mobile & Social Trends You Must
Embrace
Speaker: Nicolette Maury,
Head of Buyer Experience – Ebay
How Optimising your Shipping Can
Maximise your Sales
Carl Hartmann, Managing Director
– Termando
Search and Successful Customer
Engagement
Mark Brixton, Country Manager Australia
– SLI Systems
4.10pm Experiential Retail in the Omni
Channel World
Matt Newell, Strategy Partner
– The General Store
Website Reviews and Speaker Q&A
Allan Dick, Former EVP of Merchandising
– Vintage Tub and Bath
eCommerce Execution: Bring it all
Together
5.00pm NETWORKING DRINKS

THURSDAY : 22 AUGUST 2013
POST-CONFERENCEDAY 4
onlineretailer.com 9tailer.com
DAY 3
WORKSHOPS/SUMMITS AGENDA AT A GLANCE
MERCHANDISING
WORKSHOP
ROOM: BAYSIDE 103
LOYALTY WORKSHOP
ROOM: BAYSIDE 104
USER EXPERIENCE
WORKSHOP
ROOM: BAYSIDE 102
CX JOURNEY
MAPPING WORKSHOP
ROOM: BAYSIDE 105
9.00am Welcome by Workshop Chair
Lauren Freedman, President
– e-tailing group
Fergus Stoddart, Commercial
Director – Edge
Henry Cho, UX Director
– IRL Gaming
Best Practices for Delivering
a Great Customer Experience
– Customer Journey Mapping
Workshop
Scott McCook, Manager
– Customer Experience
Solutions, ANZ, Oracle, Chris
Bosch, Director – Customer
Experience Solutions, ANZ,
Oracle
Session One:
9:00am – 12:30pm
9:10am What Shoppers Want:
Listening in on the Consumer
Voice
– e-tailing group
Introduction to the Customer
Loyalty Challenge
Director – Edge
Lean UX: What Is It?
– IRL Gaming
9.50am The 80+ Club
Lauren Freedman, President –
e-tailing group
Developing a Clear Picture of
your Customer and How to
Engage Them.
Joel Egan, Digital Director
– Edge
Empathy Maps/Personas
– IRL Gaming
10.30am NETWORKING REFRESHMENT BREAK
11.10am Creating the Complete
Customer Experience: The
Essential Elements That Add
Up to a Well Merchandised
Retail Website
Lauren Freedman, President –
e-tailing group
CASESTUDY: Know your
Customers: Loyalty and
Retention Will Follow
Erin Lubelsky, CMO – eLUXE
Case Study of National
Geographic Society
Jill Dvorak, Director,
Merchandising & Marketing
– National Geographic Society
11.50am Finding your Road to
Remarkable
Doug Stephens, Author &
Founder
– Retail Prophet
Understanding the User
Journey
– IRL Gaming
12.30pm LUNCH
1.30pm The Universe of
Merchandising Tactics
– Part 1
– e-tailing group
Super-Serving the Customer
Through Relevance and Value
Richard Parker, Head of
Strategy – Edge
Low Fidelity Prototypes and
Validation
– IRL Gaming
Best Practices for Delivering
a Great Customer Experience
– Customer Journey Mapping
Workshop
Scott McCook, Manager
– Customer Experience
Solutions, ANZ, Oracle, Chris
Bosch, Director – Customer
Experience Solutions, ANZ,
Oracle
Session Two:
1.30pm – 5.00pm
2.10pm The Art and Science of
Merchandising
– e-tailing group
CASESTUDY: Implementing
One of Australia’s Largest
Loyalty Programs in Under
Three Months
Ian Wright, CIO
– Fusion Retail Brands
High Fidelity Prototypes &
Usability Testing
– IRL Gaming
2.50pm NETWORKING REFRESHMENT BREAK
3.30pm The Universe of
Merchandising Tactics
– Part 2
– e-tailing group
Measuring Return on
Investment for Your Content
Marketing & Loyalty Program
Director – Edge & Joel Egan,
Digital Director – Edge
Pulling it all Together and
Q&A
– IRL Gaming

TUESDAY : 20 AUGUST 2013
MAIN CONFERENCEDAY 2
MAIN CONFERENCE AGENDA AT A GLANCE
8:30am EXPO HALL OPENS
9:00am WELCOME REMARKS FROM THE CHAIR, Mark Jones, Founder – Filtered Media
9:10am FEATURED SPEAKER: The Future of the Retail Store
Doug Stephens, Author & Futurist – The Retail Prophet
9:40am FEATURED SPEAKER: Your Digital Strategy – From Foundation to Future
Jay Basnight, Director of Digital – Dick’s Sporting Goods
10:10am MORNING TEA & NETWORKING
10:40am KEYNOTE: A Roadmap to Omni Channel Success – Digitising Your Store
Simon Russell, Director of Retail Operations Development – John Lewis
11:20am KEYNOTE: Transforming the eCommerce Discovery Experience Globally
Bernard Luthi, CMO & COO – Rakuten
12:00pm NETWORKING LUNCH
TRACK A
WEB STORE OPTIMISATION
TRACK B
GO GLOBAL!
TRACK C
DIGITAL MARKETING STRATEGY
TRACK D
OMNI CHANNEL RETAILING
1:00pm Holiday Changes to Make
to Your eCommerce Site for
Big Impact
Jill Dvorak, Director,
Merchandising & Marketing
– National Geographic Society
Global Retailing: Winning
in the Dynamic Asia Paciﬁc
Market
Carl Jackson, CEO
– Oz Sale
The Marketing Survivalists
Guide to Remaining Relevant
Marty Weintraube, Founder
– aimClear
(Mi9) – Beyond Mobile
James Brett, Head of
Development & Projects
– Mi9
1:40pm Tactical Best Practices in
SEO & SEM, Focusing on the
Conversion Experience
Brandon Finch – Director of
eBusiness – Jelly Belly
Tapping into the Golden
Age of China’s eCommerce
Market
Lac Tran, Digital Strategy
Manager – Web2Asia
Content and Commerce
Collide, An Emerging Breed
of New Retail
Erin Lubelsky, Marketing
Manager – eLUXE.ca
Integrating your Physical
Store in an Omni Channel
World
Will Lockie, Head of
eCommerce – Evans
Cycles (UK) Ltd
2:20pm Revolutionary Revenues
Beyond Retail
Rob Schmults, SVP Strategic
Partnerships – Intent Media
Finding Capital: Pre Public
Offering and IPO Funding
Jacqueline Fernley, Head
of Research – Wilson HTM
Investment Group
Delivering World-class User
Experience by Getting the
Basics Right
Chaminda Ranasinghe, Digital
Director – Energy Australia
What Makes an eCommerce
Team These Days?
Paula Mitchell, Digital &
eCommerce Manager
– Bendon Group
3:00pm AFTERNOON TEA & NETWORKING
3:30pm 9 Tips of Practical Genius for
AdWords
Rob Sieracki, Co-Founder
– Ox Optimal
Indian eCommerce &
Internet Marketing – Can the
Kangaroo tame the Tiger?
Veda Vedantham, Head
Product Management &
Digital Marketing
– CBAZAAR
Why Customer Loyalty is So
Important in the Digitised
Marketplace
Richard Parker, Head of
Strategy – Edge
Beating Amazon with
Rocket-Powered Delivery
Tom Allason, CEO
– Shutl
4.05pm LIVE SITE REVIEWS:
Advanced Tips, Tools &
Techniques – Applied Live
Website Critiques
Shuey Shujab, CEO
– Savtech Systems
Adapting to Sell Online in
Southeast Asia
Susie Sugden, former MD
– Vela Asia Lazada
Bede Moore, former MD
– Vela Asia Lazada
PANEL: Generating New
Marketing Programs to
Reach Tomorrows Consumer
Troy Townsend, Tiger
Pistol, Gaurav Patni, Oracle
Corporation, Jasper Vallance,
aka The [ex] Google Guy,
Nathan Musson – 123 Find Me
PANEL: Delivering Content
that Converts
Stephen Noble – Testivate,
Dan Day – Invisible Artists,
Mark Capps – Sneaking Duck,
Graham Jackson – hybris,
Daniel Roberts – SKUVantage
4:40pm 7 Must Know Ideas from 7 eCommerce Leaders to Apply to your eCommerce Business Tommorrow
Allan Dick, Former EVP Merchandising – Vintage Tub & Bath
5:10pm CLOSING REMARKS FROM THE CHAIR & CLOSE OF DAY ONE
5:20pm NETWORKING RECEPTION
KEY BEGINNER
SESSION
INTERMEDIATE
SESSION
ADVANCED
SESSION

onlineretailer.com 11ailer.com 1
DAY 3
WEDNESDAY : 21 AUGUST 2013
MAIN CONFERENCE
MAIN CONFERENCE AGENDA AT A GLANCE
MAIN CONFERENCEDAY 3
8:30am EXPO HALL OPENS
9:00am WELCOME REMARKS FROM THE CHAIR, Mark Jones, Founder – Filtered Media
9:10am FEATURED SPEAKER: The Changing Face of Retail: Responding to the Omni Channel Environment
Erika Sirimanne, Senior Analyst – Euromonitor International
9:40am FEATURED SPEAKER: From 90 to 300 – How Do You Build and Incentivise a Great eCommerce Team?
Kerry Cooper, Former COO/CMO – ModCloth
10:10am MORNING TEA & NETWORKING
10:30am KEYNOTE: Integrating Channels for Today’s Connected Shopper
Larry Promisel, SVP Digital Commerce – Camuto Group
11:10am PANEL: Breaking Through New Retail Frontiers; What Skills Leadership & Vision is Required to Grasp This Opportunity
Moderator: Daniel Jarosch, MD – Brands Exclusive, Kerry Cooper – ModCloth, Simon Russell – John Lewis, Adriane McDermott
– David Jones Limited, Sally-Anne Newson – ASOS Australia
11:40am PANEL: Introducing the National Online Retail Association (NORA)
Chair: Paul Greenberg, CEO – NORA, Jane Cay – birdsnest, John Winning – Appliances Online & the Winning Group,
Michael Fox – Shoes of Prey, Carl Jackson – Ozsale, Sally Anne Newson – ASOS Australia, Mark Coulter – ArdenPoint Group
12:10pm Retailer to Retailer Roundtable Discussions
12:40pm NETWORKING LUNCH
TRACK A
WEB STORE OPTIMISATION
TRACK B
SME STRATEGY & TACTICS
TRACK C
DIGITAL MARKETING STRATEGY
INNOVATION
TRACK D
OMNI CHANNEL RETAILING
1:30pm Trends for Winning
Merchandising in 2014
– eTailing Group
Revolutionising the Customer
Experience Online; How to
Deliver the Goods Easily
Mark Bouris, Executive
Director – TZ Limited,
Carl Hartmann, CEO –
Temando
Agile Innovation: Catching
the Crowdfunding Trend
Darren Mauro, Director Online
Experience – CustomInk
The Late Mover Advantage:
David Jones Online
Brock Douglas, Business
Analytics and Optimisation,
– IBM, Adriane McDermott –
David Jones Limited
2:00pm Getting the Most Out of
Placements; Behavioural
Targeting
Jamie Roche, Founder
– House Plans LLC
How Mobile Leaders Keep
their Edge
Chris Vincent, GM APAC
– Practicology
Instamarketing: Leveraging
Instagram as a Marketing
Tool
Adrian Salamunovic, Co
Founder – Canvas POP
Digital Convergence in
Payments: The Emerging
Digital Wallet
Matt Barr, Head of Market
Development and Innovation
– MasterCard Australasia
2:30pm 10 Practical Tips for
Deploying Trust & Reaping
ROI Rewards
Jeff Barto, Trust & Security
Evangelist – Symantec
Website Solutions
Building a Face Behind the
Browser
John Winning, CEO
– Appliances Online &
Winning Group
Would You Buy a $20,000
Diamond Online?
Jeremy Thomas, MD –
Diamond Exchange, Stephen
Foxworthy, Strategy
Director – Reactive
Making the Web the Centre
of your Retail Organization
Tim Lai – Hairhouse
Warehouse, Andy Lloyd, GM
Commerce Products
– NetSuite US
3:00pm AFTERNOON TEA & NETWORKING
3:20pm PANEL: Checkouts that
convert: turning shopping
carts into orders
Stephen Noble – Testivate,
Rod Jacka – Panalysis,
Jeff Barto – Symantec Website
Solutions, Graham Jackson –
hybris, Jethro Marks – The Nile
If Your Customers Love You
They Give you More Money
Dominic Byrne, Digital
Marketing Manager – Tyres4U
Daniel Wright, Web Projects
Manager – Tyreright
Irrational Retail & The
Science Of Buying
Matt Newell, Founder
– The General Store
From Zero to Hero: Breaking
through new Retail Frontiers
Ian Wright, CIO
– Fusion Retail Brands
3:50pm Making Sure your Customers
ﬁnd the Merchandise they
Want
Jason E Miller, V.P. of
Technology – MotorCycle
Superstore
Site Redesign? Don’t Forget
SEO Migration to Maintain
Visability and Boost Growth!
Nathan Huppatz co-founder
Costumes.com.au and
Jason Mun, SEO Manager,
Bespoke
The Revolutionary Evolution;
Turning a 55 year Old Into a
Millennial
Greg Smith, CMO
– The Co-op
Organisational Structure
for the Future of Digital
Retailing
Jim Okamura, Managing
Partner – Okamura
Consulting LLC
4:20pm Doing more with less :
Effective Pay Per Click
Marketing on a Budget
Rod Bland, CEO &
Founder – RamCity
Bookworld “An Unexpected
Journey” – Bricks to Clicks
James Webber, CEO
– Bookworld
3rd Dimensional Printing:
Revolutionising Your Product
Category
Michael Fox, CEO
– Shoes of Prey
Four Ways You Can Optimise
Your Omni-Channel Strategy
Matt Taylor, CMO &
Co-Founder
– Bailey Nelson
4:50pm CLOSING REMARKS FROM THE CHAIR & CLOSE OF CONFERENCE
6:30pm Onnline Retail Industry Awards (ORIAss) www.orias.com.au

TUESDAY : 20 AUGUST 2013
FREE SEMINARSDAY 2
FREE SEMINARSFREE SEMINARS AGENDA AT A GLANCE
BIG IDEAS THEATRE
9:10am How Leading Retailers Use Data to Charm, Persuade, and Win
Willem van Dijk, Managing Director, ANZ – Stibo Systems
9.50am How to Be Ready When Large Numbers of Customers Hit Your Site as a Result of Successful Marketing Campaigns
Presenter: Tom Kiing, Director, Tarazz.com.au and James Rabey, Director Product & Marketing – Melbourne IT
12:00pm Why Affiliate Marketing is a Must-Have Digital Strategy
Presenter: Zane McIntyre, Co-Founder – Commission Factory
12:40am How to Grow Your Facebook Page to 1,000+ Fans
Presenter: Troy Townsend, Co-Founder – Tiger Pistol
1.20pm Growing your Business with Smart Sourcing: An Entrepreneur’s Story
Presenter: Tim Brown, Founder and Owner – Goodz International (Australia)
2.00pm Unlock the Secret to Site Search: Learn from the Success of Aussie Retailers
Presenter: Mark Brixton, Country Manager APAC – SLI Systems
2.40pm MasterCard Labs: Cultivating Innovation at MasterCard
Presenter: Martin Collings, VP, Innovation Management & Commercialisation – MasterCard Labs
3.20pm Boost Sales Conversions By 20% by Engaging Customers Where and When They Want it
Presenter: Andy Farquharson, VP – LogMeIn Asia Pacific
4.00pm Retail Is Dead: Embracing Digital Innovations to Flourish
Presenter: Tim Collins, Senior Account Director, Deepend, and Amer Iqbal, Head of Strategy – Deepend
IBM THEATRE
9:40am Global Trends in Omni Channel Shopping: A Modern Shopper’s Journey
Presenter: James Fong, Product Manager, Commerce Selling & Fulfilment Offerings – IBM Industry Solutions
12:00pm Connecting With the Transitioning Shopper: Insights from the Latest IBM Research
Presenter: Ian Wong, Partner, Retail Consulting Services Leader – IBM Global Business Services
1:00pm Design Tips from the Trenches: Fine Tune Your Online Shop for Better Usability
Presenter: Kurt Solarte, User Experience Senior Managing Consultant – IBM Interactive
1:40pm Reducing Customer Struggle: A Window into Your Customer’s True Online Experience
Presenter: Paul Starmans, Sales Engineer – IBM Tealeaf
2:20pm Social Media: They Talk, You Listen – Then What?
Presenter: Dev Mookerjee, Senior Business Analytics Consultant – IBM
3:10pm Bridging the Physical and Digital Worlds with Mobile: A True Omni Channel Experience
Presenter: Chloe Hampton, Managing Consultant, Mobile & Social – IBM Global Business Services
3:40pm Improve Price Perception without Giving Away the Store
Presenter: Paul Ooi, Business Development Manager – IBM Demandtec
4:10pm Bringing Science to the Art of Marketing
Presenter: Tass Melissinos, Enterprise Market Management SaaS Sales Leader – IBM Growth Markets
eCOMMERCE TECHNOLOGY THEATRE
9:20am Successful eCommerce Needs Great Product Data
Presenter: Colin Howes Sales Director, ANZ – Heiler
10.00am It’s a Whole New Market: eCommerce Enabling Traditional Wholesale Businesses
Presenter: Albert Woo Managing Director APAC – Intershop
12:10pm Hacking Mobile Applications: Industry Case Studies
Presenter: Michael Gianarakis Senior Security Consultant – Securus Global
12.50pm Why Is Good Product Content So Important?
Presenter: Graham Jackson Managing Director – hybris
1.30pm Bringing your Bricks-And-Mortar Company into the Online Era
Presenter: Jessica Field Marketing Manager – Anchor
2.10pm On the Shoulders of Giants: Customer Retention and Conversion Optimisation Lessons from Great eCommerce Companies
Presenter: Barath Kumar Business & IT Consultant – Omate
2.50pm The Captivating and Competitive Power of Trust
Presenter: Jeff Barto Trust Strategist – Symantec
3.30pm “They Know Me So Well!” Personalised Shopping Experience
Presenter: David Brown Founder & Managing Director – TORO Commerce
4.15pm eCommerce in Asia Pacific: A Growing Opportunity for Australian Retailers
Presenter: Aldo D’Agostino, Head of Sales – DHL Global Mail and Dominic Culbert, Delivery Solution Adviser – Ozsale

onlineretailer.com 13onlin
DAY 3
FREE SEMINARSDAY 3
FREE SEMINARSFREE SEMINARS AGENDA AT A GLANCE
BIG IDEAS THEATRE
9:10am Retail Lifecycle Messaging to Increase Engagement and ROI
Presenter: Bob Kamal Account Director – Lyris
9.50am Trends to Steal: How Global Online Retailers Retain Market Share
Presenter: Michael Zung, Vice President, APAC – Bazaarvoice
12:00pm PANEL DISCUSSION: How Businesses Are Succeeding With Smart Sourcing
Presenter: Tim Brown, Founder and Owner – Goodz International (Australia), Michael Lee, Director of International Business Development &
Marketing – Alibaba.com
12:40am Competing Against the Big Ecommerce Players
Presenter: Maria Keech, Partner Account Manager, Nitrosell Integrated eCommerce – Avantitech
1.20pm How to Grow Your Facebook Page to 1,000+ Fans
Presenter: Troy Townsend, Co-Founder – Tiger Pistol
2.00pm Connected eCommerce – Responsive Design for the Omni Channel Experience
Presenter: Rob Hooton, VME eCommerce APAC – NetSuite
2.40pm Omni Channel Search
Presenter: Andre Weyher SEO Manager – Amblique
3.20pm SEO Trends 2013: What Matters Most This Year in SEO
Presenter: Sam Shetty Business General Manager – Netregistry
4.00pm PANEL DISCUSSION: The Sheriffs of the New Retail
Moderator: Paul Greenberg, CEO – National Online Retailers Association, Dr Rhys Bollen, Assistant Commissioner, Policy and Strategy – NSW Fair
Trading, Matt Levey, Director, Campaigns & Communications – Choice Consumer Watchdog, Nick Heys, Director – Australian Competition and
Consumer Commission
IBM THEATRE
9:40am Global Trends in Omni Channel Shopping: A Modern Shopper’s Journey
Presenter: James Fong, Product Manager, Commerce Selling & Fulfilment Offerings – IBM Industry Solutions
12:10pm Connecting With the Transitioning Shopper: Insights from the Latest IBM Research
Presenter: Simonne Sertcan, Senior Managing Consultant – IBM Global Business Services
12:50pm Design Tips from the Trenches: Fine Tune Your Online Shop for Better Usability
Presenter: Kurt Solarte, User Experience Senior Managing Consultant – IBM Interactive
1:30pm Reducing Customer Struggle: A Window into Your Customer’s True Online Experience
Presenter: Paul Starmans, Sales Engineer – IBM
2:30pm Social Media: They Talk, You Listen – Then What?
Presenter: Dev Mookerjee, Senior Business Analytics Consultant – IBM
3:20pm Bridging the Physical and Digital Worlds with Mobile: A True Omni Channel Experience
Presenter: Chloe Hampton, Managing Consultant, Mobile & Social – IBM Global Business Services
3:50pm Improve Price Perception Without Giving Away the Store
Presenter: Paul Ooi, Business Development Manager – IBM Demandtec
4:20pm Bringing Science to the Art of Marketing
Presenter: Tass Melissinos, Enterprise Market Management SaaS Sales Leader – IBM Growth Markets
eCOMMERCE TECHNOLOGY THEATRE
9:20am Implementing a Secure Multi-Currency Payment Solution across a World of Connected Devices
Presenter: Rachel Lehmann-Ware, Business Development Manager Partner Channel – Quickflix Limited
10.00am Omni Channel Inventory Optimisation for Retailers
Presenter: Aaron Blackman, CEO – Retail Express
11.40am The Rise of the Hyper Connected Shopper
Presenter: Neil Cohen, Vice President, Product Marketing – Akamai Technologies
12:10pm Mobile Commerce: What Consumers Really Want and Are You Getting it Right?
Presenter: Sofia Max Senior Consultant ANZ – EPiServer
12.50pm How Online Retail Giant Ebuyer Gathered 60,000 Genuine Customer Reviews in 72 hours After Discarding its In-House
Review Solution
Presenter: Ben Harris Account Director ANZ – Reevoo
1.30pm The Future of Customer Service: Taking the Difficulty Out of Delivery
Presenter: Barry Newstead, General Manager, Digital Channels and Innovation – Australia Post
2.10pm Internationalisation – A Driver for Business Performance
Presenter: Aldo DÆAgostino, Head of Sales, Oceania, DHL Global Mail and Steve Partridge, Product Manager, Oceania – DHL Express
2.50pm Why Choose a Multichannel Ecommerce Strategy?
Presenter: Mark Gray Managing Director, APAC – ChannelAdvisor
3.30pm Session: TBA
Presenter: Gaurav patni, Global Client Advisorº – Oracle

Online Retailer 201316 Online Retailer 201316
9.00AM – 9.10AM: Welcome by Summit Chair
Summit delegates will be welcomed and introduced by Grant Arnott, Founder of Media Pad.
Keynote
9:10AM – 9:50AM: Modcloth Family: Digital Community Building Personiﬁed
Kerry Cooper, Former CMO/COO, Modcloth
ModCloth is a truly inspirational online retail story. From humble beginnings in a college dormroom in the United States, to
establishing itself as one of America’s fastest-growing and talked about online fashion brands, Modcloth is a gem.
Kerry Cooper, the former CMO, gives the inside running on the innovative social commerce strategies that have guided
Modcloth to stunning success.
From democratising fashion with unique ideas, to leveraging a variety of social channels to engage and personify the Modcloth
customer, you’ll gain an inspiring insight into how to build community and create true lifetime value from social commerce.
Keynote
9.50AM – 10.30AM: Keynote: The Ultimate Mobile Roadmap – A Brandsexclusive Case Study
Daniel Jarosch, Co-Founder, brandsExclusive
Few ecommerce businesses in Australia have embraced mobile as hungrily and successfully as brandsExclusive. As reigning
Mobile Retailer of the Year, the private sale fashion retailer (also winner of BRW Magazine’s 2013 Fast 100) is leaping ahead with
its mobile strategy.
In a brandsExclusive exclusive for Online Retailer, co-founder Daniel Jarosch gives a detailed outline of the mobile strategy,
challenges and background to how his business has tackled the mobile commerce revolution – and winning!
10.30AM – 11.10AM: NETWORKING REFRESHMENT BREAK
A Networking Refreshment Break will be held in the foyer area outside the Summit room. Refreshments including drinks and snacks will be served.
11.10AM – 11.50AM: Going Responsive: The Pros, Cons And Best Practices In Responsive Design For Mobile
Speaker: Justus Wilde, Director of Strategy, Amblique
It’s the talk of mobile town – responsive design versus app or m-site. But how can you implement responsive design? What does it deliver? Is there
any downside? What are the key considerations? Who’s doing it well? Will I be throwing it away in two years?
These are the questions you want answered and this is the session that will answer them, as our presenter takes you on a guided tour of responsive
design for an understanding of how to integrate it (or not) with your mobile commerce strategy.
11.50AM – 12.30PM: Talking to the Hand: Advanced Mobile Marketing
Speaker: Kristy Manson, Client Services Director, Mnet Mobile
By the end of this year, the volume of mobile internet browsing could exceed desktop browsing. It deﬁnitely will next year. And while many retailers
are moving quickly to establish a mobile-optimised website, targeted marketing of the mobile device is very much a new frontier.
This session unlocks key tactics and strategies for marketing to mobile users, from mobile PPC to mobile SEO and responsive emails.
12.30PM – 1.30PM: LUNCH
Lunch will be served to paid Summit attendees in the foyer area outside the Summit room.
1.30PM – 2.10PM: Structuring Social and Mobile Content
Speaker: Grant Arnott, Publisher, Power Retail
You get it. We get it. Social, mobile – both are a big deal. But the content piece looks like an expensive nightmare with no return in sight. How do
you scale? How do you get an ROI? What’s the right strategy? What content works?
Ponder no more – this session aims to lift the lid on best practices in creating, distributing and optimising social and mobile content, with loads of
practical takeaways solving multiple content conundrums.
SOCIAL AND MOBILE SUMMIT | ROOM: PARKSIDE 110A
SUMMIT SESSIONS
MONDAY 19 AUGUST

2.10PM – 2.50PM: Social Soirees: How Black Milk Clothing Built a Multi-Million Dollar Fashion Business
via Social Media
Speaker: Cameron Parker, Head of Marketing, Black Milk Clothing
Australian fashion retailer Black Milk Clothing has punched well above its weight with groundbreaking use of social word-of-mouth as its primary
marketing channel. Driving ever-increasing traffic and sales volumes by harnessing the full potential of social media, Black Milk shows how to
effectively engage with fans and, more importantly, friends of fans.
2.50PM – 3.30PM: NETWORKING REFRESHMENT BREAK
A Networking Refreshment Break will be held in the foyer area outside the Summit room. Refreshments including drinks and snacks will be served.
3.30PM - 4.10PM: Mobile & Social Trends You Must Embrace
Speaker: Nicolette Maury, Head of Buyer Experience, Ebay
Sitting back and discussing channels and responsive design and social commerce is all well and good, but what are consumers actually doing out
there? What are the key behaviours and patterns emerging that are going to define the success of your social and mobile strategies? Harnessing the
vast insights from eBay’s marketplace, this session will divulge and analyse the key trends in social and mobile shopping behaviour, with tips on how
you can zero in on the digital shopper of today.
4.10PM – 4.55PM: Experiential Retail in the Omni Channel World
Speaker: Matt Newell, Strategy Partner, The General Store
We’ve learnt about social. We’ve learnt about mobile. We know a thing or two about online. But what can we truly achieve by bringing it all together
in the ultimate omnichannel nirvana of customer engagement via every platform?
This session explores how ‘experiential’ retail can be taken to extraordinary heights and achieve incredible engagement by combining every
touchpoint into omnichannel marketing power.
Drawing upon global case studies, this session presents more than a glimpse of the future of experiential retail in the omnichannel world, with
practical tactics you can apply to jumpstart your competitive advantage.
5.00PM – 6.00PM: NETWORKING DRINKS
WORKSHOP SESSIONS
MONDAY 19 AUGUST
9.00AM – 9.10AM: Welcome by Workshop Chair
Speaker: Allan Dick, Former EVP of Merchandising, Vintage Tub and Bath
9.10AM – 9.50AM: Paid Search
Speaker: Adam Steward, Senior Search Consultant, dgm
You can still stand out in a highly competitive market and grab sales via search marketing. In this session you will learn the best tactics to use to have
your ads show up in product listings, product extensions and search ads and what will work for your business.
9.50AM – 10.30AM: Taking Your SEO to the Next Level
Speaker: Dan Petrovic, Director, Dejan SEO
Often retailers think they are doing something right in optimising their sites to land high in search engine results, when they are doing the exact
opposite of what they should be doing. How confident are you that your organic SEO is getting you where you ought to be? This informative
session will reveal five key tactics to guarantee improved natural search results for your products.
Key Takeaways:
• How to best take advantage of recent events and findings in the ever-changing world of SEO
• Scaling SEO through proper data mining and research
• SEO tactics: from basic yet underutilised, to brilliant and cutting-edge
• Learn how to avoid common SEO traps and risks
A Networking Refreshment Break will be held in the foyer area outside the Workshop room. Refreshments including drinks and snacks will be
served.
TACTICS WORKSHOP | ROOM: PARKSIDE G04
CONTINUED page 18

11.10AM – 11.50AM: eMail
Speaker: Ross Kramer, CEO, Listrak
Killer Ideas to Double Your Email Marketing Revenue
• Smart merchants who want to grow will be looking to double down on their email marketing, the proven ROI king in the on-line marketing space.
• This session will feature proven email address acquisition strategies to get more net new email addresses
• We will also cover the effective use of triggered email marketing and harnessing the power of on-site behavioral email remarketing strategies
• You will learn effective ways to increase your customer retention and see real strategies to sell more to the customers you already have
11.50AM – 12.30PM: Social Mobile
Speaker: Jimmy Storrier, General Manager, Zeebox
Apart from the internet itself, no development has had a more profound effect on consumer behaviour than mobile and social networks. Facebook
is not even ten years old and has one billion users. This session will help retailers craft tactics for the incredible power of mobile and social media
marketing.
12.30PM – 1.30PM: LUNCH
Lunch will be served to paid Workshop attendees in the foyer area outside the Workshop room.
1.30PM – 2.10PM: Data: Opportunities, Dangers and Pitfalls
Speaker: Rod Jacka, Managing Director, Panalysis Pty Ltd
Now, more than ever before, data is available on virtually every aspect of online retail. Google Analytics and a myriad of other tools make huge
volumes of data available with a few clicks of the mouse. The problem is that it takes real skill and significant experience to realise the value of this
data.
Key Takeaways:
• The common mistakes and pitfalls in interpreting data from tools like Google Analytics,
• Why your analysts really need a working knowledge of statistical concepts,
• How to grow and nurture analytics talent and
• How to find a quality consultant to assist you with analysing your data.
2.10PM – 2.50PM: Conversion Optimisation: What Works, What Doesn’t
Speaker: Lisa Powell, Senior eCommerce and Multichannel Strategist, Amblique
Learn about the hidden distractions and obstacles hindering conversions -Understand how to deliver high quality user experience that increases
conversions, revenues and overall effectiveness -Discover how the world’s leading retailers leverage site performance to push customers down the
conversion funnel
Key Takeaways:
• Learn how to try and test in your business
• Discover when to push hard and when to move on to another tactic
• Examine proven models to ensure optimum conversion
served.
3.30PM – 4.10PM: How Optimising your Shipping can Maximise your Sales
Speaker: Carl Hartmann, Managing Director, Temando
Many retailers overlook shipping as one of the single biggest influencers on a website’s performance. Everything from what options you present
to what pricing strategy you use can make a material difference to your revenue. In this age of the discerning consumer, the full end-to-end
experience, from sales to return, needs to be considered in order to maximise your sales. This session will explore the industry data, tactics and
strategies you can quickly implement to ensure your business is best practice.
4.10PM – 4.55PM: Website Reviews and Speaker Q&A
Speaker: Allan Dick, Former EVP of Merchandising, Vintage Tub and Bath
The audience calls the shots for the final session. Volunteer your site for professional review and learn what you are doing right and what you could
do better. Got questions? We have answers. Want speakers to talk more in depth about something they mentioned on stage earlier? No worries,
glad to do it. We are happy to do whatever we can to make certain you have received the most you can from the workshop.
TACTICS WORKSHOP CONTINUED | ROOM: PARKSIDE G04
WORKSHOP SESSIONS
MONDAY 19 AUGUST

9.00AM – 9.10AM: Welcome by Workshop Chair
Workshop delegates will be welcomed and introduced by John Debrincat, CEO, eCorner.
9:10AM – 9:50AM: eCommerce Plan and Strategy – Plan to Succeed
Speaker: John Debrincat, CEO, eCorner
eCommerce and online retail continue to grow rapidly and have become an essential channel to market for any business. In order to be successful
you need to plan and execute with the customer in mind.
• Mission – what is your business going to do?
• Strategy – how will you go about making the business a success?
• Technology – choose the technology to support the business
• Stakeholders – identify the partners that will help move the business forward
• Engagement – get moving then review and improve as you go
9.50AM – 10.30AM: Effectively Using your Resources
You start a business to make a profit right? Well yes, you do, but it does not always come out that way. Being successful online means having a well
presented and managed storefront and being found. If you sell lots but don’t make a profit you will go out of business very quickly. So you need to
consider your budget and how you will develop a future proof business.
Key Takeaways:
• Costs of ecommerce enablement: look at and understand the total cost
• Pricing models and issues: set your prices with a profit in mind
• Marketing costs (traditional, SEO and SEM): getting the best bang for your buck
• Developing a budget and forward estimates: planning is boring but may save your business
• Exit strategy: how the hell do I get out of here?
10.30AM –11.10AM: NETWORKING REFRESHMENT BREAK
served.
11.10AM – 11.50AM: eCommerce Design and Usability
Speaker: Alison Sainsbury, CEO, Fernbrook Business Services
Every business wants to achieve a beautiful website but beauty is in the eye of the beholder. This session will look at the essential components of
good design for usability and conversion. Your website can look great, but can it sell?
11.50AM – 12.30PM: Maintaining Good Content and Social Media
Speaker: Sarah Mitchell, Content Manager, Global Copywriting
If you’re running an online business, it’s essential to have a content strategy in place to effectively market your business. Comprised of three key
areas – original content, social media and search – savvy retailers have all three components working together to attract consumers and build
long-term brand assets for their online retail business.
12.30PM – 1.30PM: LUNCH
Lunch will be served to paid Workshop attendees in the foyer area outside the Workshop room.
1.30PM – 2.10PM: Payments and Security
Speaker: Ric Henderson, Sales Director, SecurePay
Taking online payments can be the most confusing part of setting up an online store. You are dealing with sensitive payment information as well as
personal information. Once the customer clicks on the ‘pay now’ button the process leaves your control. So you have to get it right.
2.10PM – 2.50PM: Logistics and Operations
Speaker: Marc Gauci, Manager, eTailing Fulfilment, Australia Post
If you get the shipping wrong your online business can fail. Shipping and logistics in Australia is complex due to the size of the market and
distances. Shipping cost calculation is also the first on the list of cart abandonment causes. Getting the right logistics to suit your business is critical
for success online.
FUTUREPROOF WORKSHOP | ROOM: PARKSIDE 110B
CONTINUED page 20
WORKSHOP SESSIONS
MONDAY 19 AUGUST

served.
3.30PM – 4.10PM: Search and Successful Customer Engagement
Speaker: Mark Brixton, Country Manager Australia, SLI Systems
Consumers use Google, Yahoo!, Bing, or some other web search engine every day – they are used to searching. They want what they came for, not
to be ‘distracted’. If they can’t ﬁnd it, they can’t buy it. Eighty percent of all web purchases start with search.
4.10PM – 4.55PM: eCommerce Execution: Bring it all Together
Getting the foundation elements of your online store right can be difﬁcult as there are so many choices. Strategy, model, technology, market,
social, payments, shipping are all important to succeed. But what bring customers back are trust, customer service and reliability. These are the
foundations, and to understand you need to analyse and report on what happens online. This session will review and summarise the previous
sessions during the day and allow time for questions.
Key Takeaways:
• review and wrap-up.
WORKSHOP SESSIONS
MONDAY 19 AUGUST
FUTUREPROOF WORKSHOP CONTINUED | ROOM: PARKSIDE 110B

auspost.com.au
We’ve got
eCommerce
covered.
Australian online businesses are growing
and the eCommerce boom is only set to
get bigger.
At Australia Post, we are continuing to
invest in new services to support this
eCommerce growth and to help online
businesses enjoy great success.
Our innovative range of products has been
created to support businesses throughout
their eCommerce journey. So, whether
you are just starting out, your business
is growing or expanding, we can help you
make the right choice for success.
For more information visit us at stand 2004
or go to auspost.com.au

KEYNOTES & FEATURED SPEAKERS
TUESDAY 20 AUGUST – KEYNOTE THEATRE EXPO HALL
Featured Speaker
9.10AM – 9.40AM: The Future of The Retail Store
Doug Stephens, Author and Founder, The Retail Prophet
Are we witnessing the death of the retail store or its astonishing rebirth and the beginning of the true golden age of retailing?
Itís a topic of ongoing and passionate debate. One thing is certain; the store of the future will be vastly different. In this
fascinating talk, Doug Stephens will show you the store of the future, from staffing and store design to technology and
marketing – and how each will change dramatically in the months and years ahead.
You’ll gain the vital insights you need today, to design the store of tomorrow.
Featured Speaker
9.40AM – 10.10AM: Your Digital Strategy: From Foundation to Future
Jay Basnight, Director of Digital, Dick’s Sporting Goods
It’s 2013 and your company needs a digital strategy. But what does that even mean? Who owns it? Marketing, IT, eCommerce?
Jay Basnight is a digital maestro who brings together fragmented organisations and teams to create a holistic experience for
truly engaged customers. From brands to retailers, from past to future, across all digital and offline channels, Jay will examine
the similarities and differences required to tailor a digital strategy for your company’s success.
Key Takeaways:
• Develop a digital strategy for your company
• How to sell a strategy to key stakeholders
• Build campaigns of the future using resources today
Keynote
10.40AM – 11.20AM: A Roadmap to Omni Channel Success: Digitising your Store
Simon Russell, Director of Retail Operations Development, John Lewis
John Lewis is regarded worldwide as a benchmark of excellence in Omni channel retail. The UK’s largest department store
retailer has risen to and conquered the difficult challenges facing bricks and mortar retailers large and small in embracing
the digital shopping world. From the early days of online, John Lewis sought to understand the new frontier of retail and the
behaviour of ‘Omni channel’ customers. Its breakthrough strategy in building a hugely successful Omni channel retail business
where digital accounts for more than 20% of sales and rising, is a case study no Australian retail brand can afford to miss. Simon
Russell, Director, Retail Operations Development will lift the lid on John Lewis’ digital and Omni channel journey that has driven
the business to online sales exceeding £1bn, plus the impact of a new platform and plans for future initiatives.
Key Takeaways:
• The importance of offline staff to deliver online growth
• The extraordinary value of Omni channel customers
• Quick wins from improving search, navigation and delivery options
• Benefits of engaging user-generated content
• How click-and-collect can deliver enormous ROI
Keynote
11.20AM – 12.00PM: Transforming the eCommerce Discovery Experience, Globally
Bernard Luthi, CMO & COO, Rakuten
The eCommerce market has fundamentally shifted over the last decade and consumer expectations go far beyond simply
finding a great price when shopping online.
Rakuten is one of the largest eCommerce brands in the world, and is leading the way by making shopping an entertaining,
personal, connected and humanising experience. eCommerce not only enables shoppers to purchase goods from anywhere in
the world, it provides the ability to discover amazing new goods, wherever they may be.
Bernard will discuss both the hurdles faced and success factors when transforming leading eCommerce destination Buy.com to
Rakuten.com Shopping, along with the latest in eCommerce developments facilitating the growth of their global footprint.

MAIN CONFERENCE
MAIN CONFERENCE
TUESDAY 20 AUGUST
8.30AM – 9.00AM: EXPO HALL OPENS
Entry opens to all visitors and delegates for registration and to the Keynote Theatre on the Expo Floor.
9.00AM – 9.10AM: Welcome by Conference Chair
Delegates will be welcomed and the Main Conference introduced by Mark Jones, former IT Editor, The Australian Financial Review. Mark will be
making opening remarks for both the Tuesday and Wednesday conference.
Featured Speaker
9.10AM – 9.40AM: The Future of The Retail Store
Doug Stephens, Author and Founder, The Retail Prophet
Are we witnessing the death of the retail store or its astonishing rebirth and the beginning of the true golden age of retailing? It’s a topic of ongoing
and passionate debate. One thing is certain; the store of the future will be vastly different. In this fascinating talk, Doug Stephens will show you the
store of the future, from staffing and store design to technology and marketing – and how each will change dramatically in the months and years
ahead. You’ll gain the vital insights you need today, to design the store of tomorrow.
Featured Speaker
9.40AM – 10.10AM: Your Digital Strategy: From Foundation to Future
Jay Basnight, Director of Digital, Dick’s Sporting Goods
It’s 2013 and your company needs a digital strategy. But what does that even mean? Who owns it? Marketing, IT, eCommerce? Jay Basnight is a
digital maestro who brings together fragmented organisations and teams to create a holistic experience for truly engaged customers. From brands
to retailers, from past to future, across all digital and offline channels, Jay will examine the similarities and differences required to tailor a digital
strategy for your company’s success.
Key Takeaways:
• Develop a digital strategy for your company
• How to sell a strategy to key stakeholders
• Build campaigns of the future using resources today
A Networking Refreshment Break will be held in the Conference Delegate Catering Area on the Expo Floor. Refreshments including drinks and
snacks will be served.
Keynote
10.40AM – 11.20AM: A Roadmap to Omni Channel Success: Digitising your Store
Simon Russell, Director of Retail Operations Development, John Lewis
John Lewis is regarded worldwide as a benchmark of excellence in Omni channel retail. The UK’s largest department store retailer has risen to and
conquered the difficult challenges facing bricks and mortar retailers large and small in embracing the digital shopping world. From the early days
of online, John Lewis sought to understand the new frontier of retail and the behaviour of ‘Omni channel’ customers. Its breakthrough strategy in
building a hugely successful Omni channel retail business where digital accounts for more than 20% of sales and rising, is a case study no Australian
retail brand can afford to miss. Simon Russell, Director, Retail Operations Development will lift the lid on John Lewis’ digital and Omni channel
journey that has driven the business to online sales exceeding £1bn, plus the impact of a new platform and plans for future initiatives.
Key Takeaways:
• The importance of offline staff to deliver online growth
• The extraordinary value of Omni channel customers
• Quick wins from improving search, navigation and delivery options
• Benefits of engaging user-generated content
• How click-and-collect can deliver enormous ROI
Keynote
11.20AM – 12.00PM: Transforming the eCommerce Discovery Experience, Globally
Bernard Luthi, CMO & COO, Rakuten
The eCommerce market has fundamentally shifted over the last decade and consumer expectations go far beyond simply finding a great price
when shopping online.
Rakuten is one of the largest eCommerce brands in the world, and is leading the way by making shopping an entertaining, personal, connected and
humanising experience. eCommerce not only enables shoppers to purchase goods from anywhere in the world, it provides the ability to discover
amazing new goods, wherever they may be.
Bernard will discuss both the hurdles faced and success factors when transforming leading eCommerce destination Buy.com to Rakuten.com
Shopping, along with the latest in eCommerce developments facilitating the growth of their global footprint.
CONTINUED page 24

12.00PM – 1.00PM: LUNCH
Lunch will be served to paid conference attendees in the Conference Delegate Catering Area on the Expo Floor.
1.00PM – 1.40PM: MULTI TRACKS
TRACK A: WEBSTORE OPTIMISATION PARKSIDE 110A
Holiday Changes to Make to your eCommerce Site for Big Impact
Speaker: Jill Dvorak, Director, Merchandising & Marketing, National Geographic Society
National Geographic, one of the world’s top brands for the past 125 years, has transformed its business model from paper to digital. Jill Dvorak
oversees strategy and implementation of merchandising and marketing for National Geographic’s online store with the goal of driving store traffic,
sales, conversion and customer retention. During their last holiday season, National Geographic tweaked some tried and true elements in their
store’s checkout funnel and were very surprised by the results.
Join us for an insightful session that will dive into what exactly they changed, what worked, takeaways and what’s next for their site at National
Geographic.
Key Takeaways:
• What colours matter
• Distractions are just that
• Be your customer
TRACK B: GO GLOBAL! PARKSIDE G04
Global Retailing: Winning in the Dynamic Asia Pacific Market
Speaker: Carl Jackson, CEO, Ozsale
Success at home has meant international expansion for Ozsale Co-founder Carl Jackson. Recognising the growth potential in the Asia Pacific region
early on, Ozsale is now part of the APAC Sale Group which reaches more than eight million people via its local website properties in Australia, New
Zealand, Singapore, Malaysia and Thailand. Don’t miss the opportunity and power of this rapidly developing channel: learn from Ozsale’s success
and how to reach a whole new set of customers.
Key Takeaways:
• How Ozsale became one of the most successful online businesses in the Asia Pacific region
• Challenges faced by Ozsale
• Growth opportunities for Australian online retailers in the Asia Pacific region
TRACK C: DIGITAL MARKETING STRATEGY INNOVATION KEYNOTE THEATRE
Who Gets the Marketing Cheese? A Survivalist’s Guide to Remaining Relevant
Speaker: Marty Weintraube, Founder, aimClear
There is a radical shift afoot, similar to when the internet replaced direct mail. With so many radical and new marketing technology shifts, it’s getting
more and more difficult to choose which new technology to test next for maximum results. Smart agencies and in-house marketers are now seeking
ways to provide clients value in social, programmatic media, real-time bidding and in environments like emergent attribution analysis.
Marty Wieintraube, founder of aimClear, is here to make sense of it all with a roadmap for freaked out marketers to evaluate their programs in a
holistic and forward-looking way.
Key Takeaways:
• What skills do search and social marketers need to remain relevant in this crazy age of big data?
• Fully understand the ten archetypal site retargeting methodologies
• Create first and third party systems that draw qualified customers into the attribution funnel and lead to conversion
• The inevitable confluence of real-time bidding and public relations
TRACK D: OMNI CHANNEL RETAILING PARKSIDE 110B
Ninemsn (Mi9): Beyond Mobile
Speaker: James Brett, Head of Development & Projects, Mi9
Mi9’s beyond mobile approach is unique, as it is the number one entertainment site reaching more than 66% of the Australian population at any
given time. James Brett, Head of Development at Mi9, will examine the explosion of mobile entertainment; explore the challenges posed by this
evolution and look at the importance of premium content environments that can help companies gain powerful insights about their customers.
Key Takeaways:
• The Mi9 journey into mobile and the main challenges it faces in a fragmented world
• Designing for continuous customer experiences across multiple devices
• Creating, amplifying and delivering digital ideas that connect with consumers

MAIN CONFERENCE
Tactical Best Practices in SEO & SEM, Focusing on the Conversion Experience
Speaker: Brandon Finch – Director of eBusiness, Jelly Belly
Everyday consumers access search engines such as Google, Yahoo and Bing to search for products. Around 73% of visitors leave a site within
seconds if the experience is poor. Learn what you can do by way of A/B and multivariate testing to assess various designs, headlines and search
result formats to ensure you are receiving the highest possible conversion rates and spend per visitor. Learn how to easily test site enhancements to
search, navigate pages and other merchandising strategies.
Tapping into the Golden Age of China’s eCommerce Market
Speaker: Lac Tran, Head of Digital, Web2Asia
Over the last few years China’s eCommerce has faced growth much higher than its GDP. With the rise of the middle-class consumer and a newfound
wealth of disposable income, China has entered its golden age of eCommerce. And there is a growing untapped market to share. This deep-dive
will enable you to understand properly how Australian firms can tap into this expansion and bring their brands to this new market of golden buyers.
Key Takeaways:
• Understand the Chinese online landscape
• How to make an impact on the consumer decision journey
• What motivates online purchases through the tiered-cities approach
Content and Commerce Collide: An Emerging Breed of New Retail
Speaker: Erin Lubelsky, Marketing Manager, eLUXE
eLUXE offers the very best edit of contemporary fashion worldwide - their voice is fresh, their products are trend worthy and their online experience
is unparalleled. As technologies evolve and audiences look for more than just commerce and content as standalone entities, businesses struggle
to find the perfect balance. Agility is required to maintain this perfect marriage of magazine and merchandise while working to merge content and
commerce successfully. Erin Lubelsky will share how you too can turn readers into buyers and learn from her failures and triumphs of merging a
strong content strategy with their online store.
Key Takeaways:
• What a strong content strategy looks like for your online store
• The importance of evolving with your customer
• Knowing when it is time to try something new
Get More from the Store: Integrating your Physical Store in an Omni Channel World
Speaker: Will Lockie, Head of eCommerce, Evans Cycles (UK) Ltd
Harnessing the opportunities for a company with a strong store-based heritage is demanding, with eCommerce professionals now having to
consider how to create new and improved service offerings; delivering fresh interactions within stores.
In this session we’ll hear from Evans Cycles (UK) and their approach to developing an eCommerce channel within a traditional business and the
enhanced in-store experiences, products, learning and services their customers now enjoy when buying online.
Key Takeaways:
• Customer trends and behaviour
• Overcoming people and process challenges
• Designing a good click-and-collect experience
• Tips for other brands seeking to leverage in-store as part of the Omni channel experience
Revolutionary Revenues Beyond Retail
Speaker: Rob Schmults, SVP Strategic Partnerships, Intent Media
There are revenue streams that more and more retailers are adding to their online P&L by monetising their website traffic through advertising
while still protecting conversions. It’s not just about new margins: Amazon has stated that these non-traditional revenues allow it to subsidise core
retail prices. Rob will explore third-party ads on retail sites, selling visitor data-to-data aggregators, the hosting of marketplaces to sell competitive
products and all the opportunities and pitfalls in between for retailers tapping into these revolutionary revenue-generating streams online.
CONTINUED page 26

Finding Capital: Pre Public Offering and IPO Funding – Tapping The Public Market
Speaker: Jacqueline Fernley, Head of Research, Wilson HTM Investment Group
Online retailing is the future. It is only a matter of time until we see our first online retailer on the Australian Stock Exchange. One of the
impediments to success when retailers are considering scaling up and ‘Going Global’ is accessing capital. How do you tap public markets, or
wealthy individuals with money to invest? How do you get your business pre - public offering (IPO) or stock market launch ready? In this session we
hear from Jacqueline Fernley of Wilson HTM about how to showcase and structure your business, how to get the right people on board and what it
takes to get the best results for growth.
Key Takeaways:
• Learn what the various sources of capital are
• What is the process to an initial public offering (IPO)
• What the investor market looks for
Delivering a World-class User Experience
Speaker: Chaminda Ranasinghe, Digital Director, Energy Australia
The unification of TRUenergy and Energy Australia and a rebrand in October 2012 proved to be a formula for digital transformation with surprising
results. Learn how Energy Australia focussed on the basics and went from a simple brochure-ware site with no internal control to an award-winning
eCommerce site with significant new revenue channels.
Key Takeaways:
• Understand the fundamentals of a successful user experience every time
• Learn how improved features & functionality directly relates to higher conversion rates
• Learn how speed, reliability, agility and scalability are the absolute fundamentals to achieving success
Evolution Demands Collaboration: What Makes an eCommerce Team these Days?
Speaker: Paula Mitchell, Digital & eCommerce Manager, Bendon Group
Fifteen years ago, no-one had any eCommerce experience. However, these days, we are seeing the first generation of multi-skilled executives
starting to come through. Bendon Group recognised they had highly motivated and ambitious in-house staff that required further development and
a broader skill set to undertake the addition of a mobile platform to their existing eCommerce site.
Paula Mitchell will share with you her strategy for up-skilling her staff, whilst ‘learning on the job’ utilising a collaboration with an external agency.
Key Takeaways:
• Keep high-value team members motivated by offering rewarding and challenging projects
• Building long-term mutually beneficial partnerships
• Working collaboratively and pro-actively to deliver collective knowledge and experience
Nine Tips of Practical Genius for AdWords
Speaker: Rob Sieracki, Co-Founder, Ox Optimal
Are you busy? This session does the work for you – pay attention as Rob Sieracki breaks down a strategy, and then spends 30 seconds on account
data. Learn nine tips of practical genius for your AdWords campaigns. Some obvious (but with a twist!), some devilishly clever, but all profitable
advice for everyone, from new to advanced. Learn how to know right away if a tip is good bet and how to widen your moneymaking horizons on
AdWords.
Key Takeaways:
• Surprising analysis, why ‘more conversions at a lower CPA’ is actually a bad goal for an AdWords campaign
• Remarketing segmentation strategies still considered novel in Australia
• Actionable AdWords advice worthy of your precious time

MAIN CONFERENCE
Indian eCommerce and Internet Marketing - Can the Kangaroo Tame the Tiger?
Speaker: Veda Vedantham, Head Product Management & Digital Marketing, cBazaar
India as a country and the Indian consumer have been in the middle of a number of socio-economic upheavals. Amongst all of this, their
eCommerce market is the fastest growing worldwide. With nearly a billion dollars in foreign investment money pouring into the country over the
last three years, what are the strategies an overseas company should look for when making an entry into tiger territory? Veda will review three global
giants – Amazon, eBay and Expedia, their India entry strategies, operations and mistakes to avoid when making an entry into this highly competitive
market.
Key Takeaways:
• Overview of the Indian consumer mindset
• Perspective of the Indian eCommerce landscape
• An understanding of India market entry strategies, tactics, ‘dos’ and ‘don’ts’.
Why Customer Loyalty is so Important in the Digitised Marketplace
Speaker: Richard Parker, Head of Strategy, Edge
For businesses, the current trend to attracting customers now in the consumer market is participating in group buying sites by selling their products
and services at deeply discounted prices. Consider another channel of increasing sales- through customer retention and loyalty activities. Not only
does instilling customer loyalty increase sales, it also creates proﬁts and builds your brand.
With 300,000 new births each year, the Woolworths Baby and Toddler Club have fostered real customer loyalty that has exceeded expectations and
produced some amazing results. Richard will share with you the top 5 tips for their phenomenal success.
Key Takeaways:
• Achieving membership growth targets
• Super serving your customer
• Leveraged multiple touch points
• Understanding your customer journey
Beating Amazon with Rocket-Powered Delivery
Speaker: Tom Allason, Founder & CEO Shutl
Amazon understands how to keep customers coming back for more; by offering a shopping experience that’s quick, easy and good value. In a few
clicks you can get next day delivery of almost anything you could ever want at a virtually unbeatable price point.
Learn from the founder of Shutl, how a recent wave of innovation has created a new battleground of convenience, enabling multichannel retailers
to compete on their own terms. Learn how retailers can leverage their stores to create a magical online experience that fosters positive brand
perception and customer loyalty, creating a competitive advantage way beyond Amazon.
Key Takeaways:
• How the ﬁnal leg of the customer journey currently impacts customer satisfaction and loyalty
• How multi-channel retailers can leverage their store network to beat Amazon
• How same-hour delivery boosts order value, delights customers and fosters positive brand perception
Live Site Review: Advanced Tips, Tools and Techniques - Applied Live Website Critiques
Speaker: Shuey Shujab - CEO of Savtech Systems
Hear experts deliver live website reviews and highlight opportunities for improvement, explain best practices and offer invaluable tips. See your
own site reviewed if you dare, or see peer sites reviewed while you take it all in - either way, these live site review sessions are invaluable learning
opportunities, full of takeaways you can apply to your business quick smart.
CONTINUED page 28

Cutting-edge eCommerce: Adapting to Sell Online in Southeast Asia
Speaker: Susie Sugden, MD, Vela Asia and former MD, Lazada and Bede Moore MD, Vela Asia and former MD, Lazada
eCommerce and social commerce will have their biggest impact in developing countries like Indonesia, where local and international sites are
already leapfrogging traditional bricks and mortar stores. Expanding overseas into these new market places can be relatively easy, but does require
companies to adapt to the needs of Asian consumers. Drawing on their experience launching Indonesia’s largest online retailer, Susie and Bede
are now helping others enter this exciting market and are here to explain how the evolving eCommerce model in Southeast Asia is not just about
technology but also old-fashioned retail basics like logistics and payment.
Key Takeaways:
• Understand the three main adaptations required to be a successful Southeast Asian eCommerce player
• Learn which countries are most ‘e-tail’ ready and why
• Real-life case studies of developing country logistics and payment approaches, including courier management and cash on delivery
PANEL: Creating Optimal Customer Experiences and Generating New Marketing Programs to Reach
Tomorrow’s Consumer
Panellist: Troy Townsend, Founder, Tiger Pistol, Gaurav Patni, Global Client Advisor, Oracle Corporation, Jasper Vallance, Online Strategy and
Marketing Consultant, aka The [ex] Google Guy, Nathan Musson, Digital Producer & Online Strategist, 123 Find Me
Our panel discusses new media, including online, mobile and other technologies for marketing programs to reach tomorrow’s consumer.
PANEL: Content that Converts
Panellist: Stephen Noble, Founder & CEO, Testivate, Dan Day, CEO & Founder, Invisible Artists, Mark Capps, Co-Founder, Sneaking Duck, Graham
Jackson, Managing Director, hybris, Daniel Roberts, Online & Multi Channel Executive, SKUVantage
While some of Australia’s oldest retailers are still struggling to put accurate product descriptions on their sites, others are investing heaving in
content that converts, from Sportsgirl’s on-brand video to the 3D photography studio installed at Appliances Online. Our panel presents hard data
and anecdotal stories about the use of text, images, video and other content on Australian sites and their global competitors.
They will discuss:
• What is the true cost of creating content that converts text, images, video?
• What is the true business impact of this content: acquisition, conversion, retention, and brand?
• Are manufacturers providing suitable content for retailers?
• Are retailers using the product content management systems they require to effectively manage this content?
• Are copywriters, photographers and videographers exhibiting the skills that online retailers require?
4:40PM – 5:10PM 7 Must Know Ideas from 7 eCommerce Leaders to Apply to Your eCommerce Business
Tomorrow
ROOM: Keynote Theatre, Expo Floor
Speaker: Allan Dick, Former EVP Merchandising, Vintage Bath & Tub
Join us back in the main keynote theatre before networking drinks as 7 eCommerce Leader are driven to deliver fast paced 7 Must Know Ideas,
so you can gain insight into all the things you have been doing right all along and more importantly learn from their biggest mistakes and use this
knowledge to your advantage in your business tomorrow!
Allan Dick is your host and has assembled a stellar line up of industry experts including:
• Marty Weintraub, Founder & Evangelist, aimCLEAR
• Adrian Salamunovic , Co Founder, Canvas POP
• Jamie Roche, President & CEO, House Plans LLC
• Ross Kramer, CEO, Listrak
• Paula Mitchell, eCommerce Manager, Bendon
• Grant Arnott, Founder, Media Pad
5.10PM – 5.20PM: Close by Conference Chair
5.20PM – 6.30PM: NETWORKING RECEPTION
Relax, unwind and have a drink on us! Conference pass holders are invited to join us for networking drinks from 5:20pm on Tuesday 20 August.
Network with people who do what you do. Meet and mingle with speakers, fellow conference attendees, VIP guests, sponsors and exhibitors. The
Networking Reception will be held in the Conference Delegate Catering Area.

MAIN CONFERENCE
ASK THE EXPERT
WEDNESDAY 21 AUGUST – EXPO FLOOR
Bart Thomas
Sales Manager, Anchor
Areas of Expertise: Web Hosting
Solutions for eCommerce Websites
Josh Rowe
Digital Entrepreneur & eCommerce
Market Development Manager,
Australia Post
Areas of Expertise: Business Strategy,
Digital Marketing, Delivering
Innovation
Alison Sainsbury
CEO, Fernbrook Business Services
Areas of Expertise: Web Design,
Usability, Social Media
Ryan Bonnici
Head of Digital, ExactTarget
Areas of Expertise: Lifecycle
Marketing, Email Marketing
Optimisation & Best Practices, Social
Media
ROOM EXPO FLOOR
Chris Dobson
Managing Director, Next Logistics
Areas of Expertise: Logistics,
Warehousing, Freight, Outsourcing
Graham Jackson
Managing Director, hybris Australia
Areas of Expertise: Multichannel
Retail, Omnichannel eCommerce
Terri Mouhtouris
Regional Sales Manager,
IFS SmartFreight
Areas of Expertise: Supply Chain
Logistics, Transport Management
Systems
Christopher DelSelva
Director of Consulting, Intershop
Areas of Expertise: Marketing,
Mobile Commerce, Platforms &
Shopping Carts, Analytics
Sam Shetty
General Manager, Netregistry
Areas of Expertise: Online Start-up,
Marketing, SEO, PPC
Rob Hooton
VME eCommerce APAC, NetSuite
Areas of Expertise: SEO, Site Search,
Online Payment Systems, B2B
eCommerce
Rob Sieracki
Co-Founder, Ox Optimal
Areas of Expertise: PPC, SEO,
Lead Generation
Alexander Boyall
Head of Sales Engineering, Temando
Areas of Expertise: Solutions/Strategy,
Content Management, eCommerce
Fulﬁlment
Neil Milne
Director, Oracle CX Solutions
Areas of Expertise: Multichannel
Customer Management, Master Data
Management, Technical & Solutions
Architecture
Gaurav Patni
Global Client Advisor & Retail Industry
CTO, Oracle Corporation
Areas of Expertise: Product Lifecycle
Management, Business Intelligence
and Data Analytics
Daniel Turner
CEO, Mecurian Media
Areas of Expertise: Conversion
Rate Optimisation, Adwords, Direct
Response Copywriting, eCommerce

KEYNOTES & FEATURED SPEAKERS
WEDNESDAY 21 AUGUST
Featured Speaker
9.10AM – 9.40AM: Euromonitor International: The Changing Face of Retail: Responding to the Omni Channel
Environment
Erika Sirimanne, Senior Research Analyst, Euromonitor International
The online onslaught has sent shockwaves through retailers across the globe, with many companies scrambling to create an
online presence and improve their in-store experiences. During this session Senior Research Analyst, Erika Sirimanne will delve
into the strategies used by store-based retailers to maintain market share and differentiate themselves from pure e-tailers. She
will also debate the impact of smartphone technology within the online space, with case studies of global e-tailers such as
Amazon and ASOS. This session is a must-see for all retailers and businesses alike, with insights into m-commerce, social media,
smartphone penetration and the use of digital technology within store-based retail.
Key Takeaways:
• An understanding of current retailing performance globally and locally
• Store-based retailer strategies used to enhance the in-store experience
• The transformation of internet retailing as a result of digital technology
Featured Speaker
9.40AM – 10.10AM: From 90 to 300 – How do you Build and Incentivise a Great eCommerce Team?
Kerry Cooper, Former COO/CMO, ModCloth
Launching an eCommerce channel is a no-brainer for many companies as itís undoubtedly one of the most effective ways of
building your business for the future. But while the decision to launch an online store is a relatively easy one, knowing how
and when to develop an eCommerce team is far more difficult. In just a few years ModCloth grew from humble beginnings in
a college dorm room to America’s fastest-growing retailer. To make the process easier Kerry Cooper is here to help managers
from organisations of all shapes and sizes make better decisions about managing people and growing their team.
Keynote
10.30AM – 11.10AM: Integrating Channels for Today’s Connected Shopper
Larry Promisel, SVP Digital Commerce, Camuto Group
Consumers are taking control of the shopping experience both online and offline. Retailers today face multiple challenges
keeping up with the fast and ever evolving customer including: business practices that executives are reluctant to change,
operational silos, inconsistent marketing, financial hurdles and legacy technical architecture. As a result your future success
depends on consistency among channels.
Larry is a recognised leader in real world Omni channel strategies and will share successful strategies and anecdotes that have
been executed at some of the largest and most respected global retailers.
Key Takeaways:
• Learn how to develop a digital roadmap that can change your culture
• Which digital infrastructures to consider as the centrepiece for channel alignment
• How invest wisely, and ultimately satisfy your customer
Panel Discussion
11.10AM – 11.40AM: PANEL: OR Talks: Breaking Through New Retail Frontiers
Panellist: Daniel Jarosch, MD, Brands Exclusive, Adriane McDermott, General Manager Advertising & Digital & Marketing, David Jones Limited,
Kerry Cooper, Former CMO/COO, ModCloth, Sally-Anne Newson, Country Manager Australia, ASOS Global Limited, Simon Russell, Director, Retail
Operations Development, John Lewis
Our panel discusses what skills, vision and leadership is required to fully grasp this exciting opportunity.
Inevitably, the business landscape has altered dramatically in the past 12 months. While many businesses are thriving in 2013, we have also seen
business owners who have found the year nothing short of challenging. We have assembled a panel of eCommerce business leaders who will share
with us what their biggest challenges have been and how you can overcome them.

MAIN CONFERENCE
8.30AM – 9.00AM: EXPO HALL OPENS
Entry opens to all visitors and delegates for registration and to the Keynote Theatre on the Expo floor.
9.00AM – 9.10AM: Welcome by Conference Chair
Delegates will be welcomed and the Main Conference introduced by Mark Jones, former IT Editor, The Australian Financial Review.
Featured Speaker
9.10AM – 9.40AM: Euromonitor International: The Changing Face of Retail: Responding to the Omni Channel
Environment
Erika Sirimanne, Senior Research Analyst, Euromonitor International
The online onslaught has sent shockwaves through retailers across the globe, with many companies scrambling to create an online presence and
improve their in-store experiences. During this session Senior Research Analyst, Erika Sirimanne will delve into the strategies used by store-based
retailers to maintain market share and differentiate themselves from pure e-tailers. This session is a must-see for all retailers and businesses alike,
with insights into m-commerce, social media, smartphone penetration and the use of digital technology within store-based retail.
Key Takeaways:
• An understanding of current retailing performance globally and locally
• Store-based retailer strategies used to enhance the in-store experience
• The transformation of internet retailing as a result of digital technology
Featured Speaker
9.40AM – 10.10AM: From 90 to 300 – How do you Build and Incentivise a Great eCommerce Team?
Kerry Cooper, Former COO/CMO, ModCloth
Launching an eCommerce channel is a no-brainer for many companies as itÆs undoubtedly one of the most effective ways of building your business
for the future. But while the decision to launch an online store is a relatively easy one, knowing how and when to develop an eCommerce team is far
more difficult. In just a few years ModCloth grew from humble beginnings in a college dorm room to America’s fastest-growing retailer. To make the
process easier Kerry Cooper is here to help managers from organisations of all shapes and sizes make better decisions about managing people and
growing their team.
Key Takeaways:
• Three key lessons learned over the years
• Advice for managers planning for growth
• Rewards and retention strategies that have worked for ModCloth
Keynote
10.30AM – 11.10AM: Integrating Channels for Today’s Connected Shopper
Larry Promisel, SVP Digital Commerce, Camuto Group
Consumers are taking control of the shopping experience both online and offline. Retailers today face multiple challenges keeping up with the fast
and ever evolving customer including: business practices that executives are reluctant to change, operational silos, inconsistent marketing, financial
hurdles and legacy technical architecture. As a result your future success depends on consistency among channels.
Larry is a recognised leader in real world Omni channel strategies and will share successful strategies and anecdotes that have been executed at
some of the largest and most respected global retailers.
Key Takeaways:
• Learn how to develop a digital roadmap that can change your culture
• Which digital infrastructures to consider as the centrepiece for channel alignment
• How invest wisely, and ultimately satisfy your customer
11.10AM – 11.40AM: PANEL: OR Talks: Breaking Through New Retail Frontiers
Panellist: Daniel Jarosch, MD, Brands Exclusive, Adriane McDermott, General Manager Advertising & Digital & Marketing, David Jones Limited,
Kerry Cooper, Former CMO/COO, ModCloth, Sally-Anne Newson, Country Manager Australia, ASOS Global Limited, Simon Russell, Director, Retail
Operations Development, John Lewis
Our panel discusses what skills, vision and leadership is required to fully grasp this exciting opportunity.
Inevitably, the business landscape has altered dramatically in the past 12 months. While many businesses are thriving in 2013, we have also seen
business owners who have found the year nothing short of challenging. We have assembled a panel of eCommerce business leaders who will share
with us what their biggest challenges have been and how you can overcome them.
MAIN CONFERENCE
WEDNESDAY 21 AUGUST
CONTINUED page 32

11:40AM – 12:10PM – PANEL: Introducing the National Online Retail Association: Q&A with NORA Board
Panellist: Paul Greenberg, CEO, NORA, Jane Cay, Managing Director, birdsnest, John Winning, Founder & CEO, Appliances Online, the Winning
Group, Michael Fox, CEO, Shoes of Prey, Carl Jackson, CEO, Ozsale, Sally-Anne Newson, Country Manager, ASOS Australia, Mark Coulter, Co-
founder and Principal, ArdenPoint Group
12.10PM – 12.40PM: Retailer-to-Retailer Roundtable Discussions
Retailer-to-retailer roundtable discussions are an opportunity to delve deeply into a specific issue with a group of like-minded professionals. There
will be discussion tables available to conference delegates, located in the Conference Delegate Catering Area on the Expo floor hosted by industry
experts, prepared to lead the discussion. Total of 12 Roundtables.
12.40PM – 1.30PM: LUNCH
Lunch will be served to paid conference attendees in the Conference Delegate Catering Area on the Expo floor.
Top Line Trends for Winning Merchandising in 2014
Speaker: Lauren Freedman, President, e-tailing group
Today’s shoppers are putting unprecedented demands on retailers, requiring exemplary shopping experiences, mobile access and social
interaction. Lauren Freedman, President of the e-tailing group will share some of the savvy merchandising strategies that retailers are employing to
win over these demanding shoppers. Learn how to provide an ‘insider’ perspective on the ‘voice of the merchant’ and savvy execution strategies
covering topics that include:
• Top ROI-centric merchandising tactics
• Social and mobile investments and expectations
• Marketing trends and tactics
TRACK B: SME STRATEGY & TACTICS PARKSIDE G04
Revolutionising the Customer Experiences Online - Why it’s Vital and How to Deliver the Goods Easily
Speaker: Carl Hartmann, CEO, Temando and Mark Bouris, Executive Director, TZ Limited
Customers don’t just want it now, they want it in a way that suits their lifestyle. This is why the customer experience online is so important. Learn how
the world’s leading brands leverage eCommerce innovations to take advantage of the customer experience to increase order values and spread
positive word of mouth. Carl Hartmann and TZ’s Mark Bouris explore the customer experience, from online transaction to offline delivery and what
turns customers from browsers to buyers in the online world.
Key Takeaways:
• Why partnerships are worth their weight in gold
• How to leverage the technology available to give your customers what they want
• Why using fulfilment as a marketing channel reinforces brand values and lift sales
Crowd Funding With T-shirts: Agile Innovation in an Established Business
Speaker: Darren Mauro, Director Online Experience, CustomInk
With over 30 million shirts printed, CustomInk is the leading US retailer of custom t-shirts for groups and occasions. In late 2012, CustomInk
identified an opportunity to create a new online service for customers who are using t-shirts to raise money for a group, cause or project that they’re
passionate about. In this presentation, Darren Mauro will tell the story of how CustomInk utilised lean and agile development practices to launch
this new business and validate key assumptions along the way.
Key Takeaways:
• Benefits of using ‘lean start-up’ and customer development practices for a new initiative
• Examples of how agile, iterative development can successfully build customer value
• Approaches to managing new initiatives alongside existing business responsibilities
The Late Mover Advantage: David Jones Online
Speaker: Adriane McDermott, General Manager, Marketing - Digital & Advertising, David Jones, Brock Douglas Partner & Practice Leader -
Business Analytics and Optimisation, IBM
David Jones has continuously re-invented its retail models for more than 175 years. Adriane and Brock are here to share with you the David Jones
story; how recognising new customer expectations has led the organisation to transform into a true Omni channel retailer which is consistently
surprising and delighting their customers, placing this iconic Australian retailer on the front foot and uniquely positioned for progressive 21st
century retailing.
Key Takeaways:
• Understand the new customer expectations in this era of digital disruption and global availability
• Building trust with your customers
• Blending physical and digital channels for a true Omni channel experience

MAIN CONFERENCE
CONTINUED page 34
Getting the Most out of Placements: Behavioural Targeting and your Customer’s Website Experience
Speaker: Jamie Roche, President, House Plans LLC
How do you get a 24% lift in conversion from one multivariate test and a 55% increase in compounded revenue per visit for traffic to your
homepage? Learn from industry pioneer Jamie Roche about on-demand marketing, including testing and optimisation that allows you to maximise
revenue from your online spend using sophisticated multivariate approaches -simply and quickly.
Key Takeaways:
• Turn the lights on and seeing what’s happening on your site
• Make online content and offers more relevant to your customers.
• Increase ROI from your website
How Mobile Leaders Keep Their Edge
Speaker: Chris Vincent, GM, Practicology APAC
Mobile is a fast and ever changing dynamic. Organisations today have moved beyond strategy and are implementing ways mobile’s touch can
be felt throughout the company. Join Chris Vincent and learn insight into some of the world’s best retailers and what they are doing in the mobile
space. Chris will provide a mix of high-level strategy and real detail on usability with actual examples including variations between tablet and
smartphone, his view on mobile apps and ten top usability tips, not to forget a deep dive into design layouts for:
• Homepage
• CLP (category landing page)
• Checkout
Instamarketing: How Companies is Leveraging Instagram as a Marketing Tool
Speaker: Adrian Salamunovic, Co- Founder, Canvas Pop
Beyond Facebook, Twitter and Pinterest are a host of social networks that represent opportunities for retailers to expose shoppers to their brands.
There’s Tumblr, where you can post vivid images, and where consumers reblog postings, helping the brand’s name recognition grow organically.
There’s Instagram, where companies are hosting contests to get shoppers to take and share photos relevant to their brands. And there’s Google+,
where retailers can host live chats in the site’s Hangouts. Self-titled ‘The King of Canvas’, Adrian Salamunovic, will discuss case studies of best
practice sites, why they are using these new networks, as well as what quantifiable benefits they’ve seen from their efforts.
Digital Convergence in Payments: the Emerging Digital Wallet
Speaker: Matt Barr, Head of Market Development and Innovation, MasterCard Australasia
Consumers are rapidly adopting digital lifestyles at a phenomenal pace. This is radically altering the day-to-day shopping experience and habits of
consumers whilst blurring the lines of online and offline commerce. Matt Barr from MasterCard will share how the unifying of digital transactions can
create a simplified customer payments experience by using platforms which offer customers value-added services beyond payments.
Key Takeaways:
• Learn what forces are shaping the digital convergence in payments
• Unlock the real value-add services and opportunities in a digitally converged world
• Make payments simpler, smarter and safer with the introduction of digital wallets
Ten Practical Tips for Deploying Trust - and Reaping the ROI Rewards
Speaker: Jeff Barto, Trust Strategist, Symantec
Deploy trust, via security, competitive and common sense methods, to create free preference at search, improve click-through rates, reduce cart
abandonment, increase order size all while reducing security risk. Become the hero of your search team, the ROI enabler of your CIO, and the habit-
changer of comparison shoppers.
Key Takeaways:
• Create preference and trust in your site before customers even arrive
• Protect your customers and your business through and around the conversion funnel
• Learn how to bring your customers closer and ward off fraudsters, phishers and attackers
• Boost your credibility and value within the organisation through demonstrated security and trust

Building a Face Behind the Browser
Speaker: John Winning, CEO, Appliances Online
Appliances Online prides itself on its customer service philosophy and is the first Australian online retailer to offer locally based customer support 24
hours a day, every day of the year. By using a multi-channel strategy when engaging with customers, the Appliances Online’s Facebook page boasts
more than 330,000 fans and its blog highlights the personalities behind the brand: informative, family-orientated, quirky, and technologically savvy.’
John will share the importance of:
• Being accessible to customers 24 hours a day, every day of the year
• The importance of building relationships beyond the browser
Would you Buy a $20,000 Diamond Online?
Speaker: Jeremy Thomas, Managing Director, Diamond Exchange and Stephen Foxworthy, Strategy Director, Reactive
How can pure play retailers utilise multi-channel strategies to help customers feel comfortable buying high-value items, such as jewellery and
diamonds online? Diamond Exchange has made customers feel confident enough to buy diamonds worth tens of thousands of dollars via their
website and over the phone. Our speakers will explain why focusing on customer service, cross-channel support and customer guarantees has
allowed this traditional jewellery retailer to build trust and transact and trade successfully online.
Key Takeaways:
• Why providing multiple ways to close the sale boosts conversion both online and in other channels
• How to reassure customers during the consideration phase to ensure they go on to buy
• How service guarantees, testimonials and other quality promises are vital to give customers the confidence to buy online
CASESTUDY: Making the Web the Centre Piece of Your Retail Organisation
Speaker: Tim Lai, National Information Communications and Technology Manager, Hairhouse Warehouse and Andy Lloyd, General Manager,
Commerce Products, NetSuite US
With over 150 franchises around Australia and plans for global expansion, you can find a Hairhouse Warehouse store in almost any shopping centre
today. With the explosion of Internet-enabled devices, Hairhouse Warehouse quickly realised the need to evolve into an Omni-channel retailer to
meet rising customer expectations for an optimised experience from any touch point at any time. Tim Lai, National ICT Manager, shares innovative
strategies Hairhouse Warehouse is implementing to achieve Omni channel retail success.
Key Takeaways:
• How Hairhouse Warehouse built an ecommerce site into a key part of its retail business strategy
• Leverage a 360-degree view of your customers and business to provide a seamless shopping experience
• How to future-proof your business technologies to improve productivity and efficiency
PANEL: Checkouts that Convert: Challenges in Turning Shopping Carts into Orders
Panellist: Stephen Noble, MD, Testivate, Rod Jacka, MD, Panalysis, Graham Jackson, Managing Director, hybris, Jeff Barto, Trust & Security
Evangelist, Symantec Website Solutions, Jethro Marks, Co-founder, The Nile.com
If there’s one thing that’s true about best practice in the design of checkouts; it’s that by the time the sun rises again, it’s yesterday’s practice.
Keeping up with the pace of innovation in this area can be exhausting. Our panellists’ present hard data about the use of checkout best practices on
Australian sites and their global competitors and will discuss hot issues from the results.
If your Customers Love you They Give you More Money
Speaker: Dominic Byrne, Digital Marketing Manager, Tyres4U and Daniel Wright, Web Projects Manager, Tyreright
Tyreright is an innovative challenger brand, being the first to bring a ‘click-to-fit’ online solution and fully functioning mobile commerce site to the
retail tyre market in Australia. The strategy that drives Tyreright to be more than just a tyre company is to be a technology company that specialises
in the supply and fitting of tyres with a philosophy that good web development is fundamentally the same as that behind good retail.
Together, Dominic and Daniel will share with you their vision for the near and distant future of retailing, based on technologies that already exist and
invite you to learn more about their success and how to make it easier for your customers to give you money.
Key Takeaways:
• A fragmented technological environment can be built into a beautiful mosaic with strong brand integration
• Understand that your goal is not to sell something, it’s to solve your customer’s problem
• Good retail is about the customer, good technology is about the user and that’s good news because they’re the same person

Online Retailer 13 Event Guide

Online Retailer 13 Event Guide

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Online Retailer 13 Event Guide

Ähnlich wie Online Retailer 13 Event Guide (20)

Online Retailer 13 Event Guide