2. • Genre Characteristics
• Visuals/Lyrics
• Visuals/Music
• Need to sell the artist
• Intertextuality
• Voyeurism
We have included Goodwin’s framework through out our
music video in order to make it interesting to watch.
3. Genre Characteristics
Our genre of our music video is Hip Hop/Rap. Hip Hop music genre consists of
stylized rhythmic music that usually accompanies rapping in a rhythmic and
rhyming speech that is almost chanted. Hip Hop developed as part of Hip Hop
culture a subculture defined by five key stylistic elements: MCing/rapping,
DJing/scratching, break dancing, graffiti writing and beatboxing.
It is clear from our rough cut that we have already included Three of the Hip
Hop subculture which are; Rapping, break dancing and beatboxing. The
audience is constantly reminded of what genre the music video is through out
through the use of these subcultural elements.
4. Visual/Lyrics
‘squares’ ‘you’ ‘roll’ ‘flossing’
There is no direct link between the Visual and Lyrics of the song in fact
the visual in the music video contradicts the Lyrics of the most of the
song. The video is an amplifying video in some areas as the visuals
sometimes link with the lyrics to make you understand the video more as
it is not so obvious. We emphasised on some words which is clear our the
music video.
5. Visual/Music
Rapping: We focused a lot on rapping in our music video. This is because
the song is a rap song and as a rap artist that is what they would want to
focus on and so almost every verse of rap, the visual is of the artist rapping.
It is a common thing for an artist to do this in Rap music video’s so that the
focus does not differ to too much dancing or a storyline because then it
would distract away from the artist and their lyrics.
6. Dancing: Dancing is a great way to keep the audience entertained during
the music video. The choreography as a visual matches the beat of the
music. The dance reflects the beat and tempo of the music. The Is a strong
beat throughout the song yet the tempo is quite chilled and so it was clear
idea to make the dance the same so that the beats of the song are
enhanced and to hopefully encourage the audience to want to dance or
enjoy the song even more.
7. At the end of the music video
we edited the visual of our
artist walking, to the beat of
the song. This again is to
enhance the beat of the track
in an attempt to make the
beat stick in your head.
8. Need to sell the artist
In Our Music video we have emphasised to a great extent on our Star Persona. The
video concentrates on the artists through out the video, rarely showing anyone else.
We also wanted to show to the audience that our artist is talented and so we show
cased in the music video his ability to rap dance and do hat tricks. The actual artist for
the song we chose created a dance that was popular world wide and so we used a lot
of our own choreography in order to keep with the trend.
Rapping. Hat Tricks. Breakdancing.
9. Artists clothing:
Clothing is very important in our music video as we involve different changes in outfit In
order to show that our artist is fashionable and has a cool style that should be followed.
We also included it because it is ideal to have a brand for the artist and so showing off
the label in the music video would be free advertising.
10. Intertextuality & Voyeurism
We didn’t include a great deal of intertextuality and voyeurism in our
music video as we didn’t see its relevance. The is no sense of
seeing something you should be or sexual behaviour in our music
video and so it lacks voyeurism.
The only reference to anything in
this music video is in the stair case
scene. The shot of the staircase
from a high angle/birds eye view is
similar to one in the film Vertigo.
11. Improvements to music video
Five improvements:
•Colour Correction
•More Split screens
•Sync sound to visual
•Quicker Cuts between scenes/shots
•Add reverse motion
Five ways in which I would improve our music video from the rough cut would be firstly by
colour correcting most shots as they are very different from each other lighting wise. I would
make this reflect summer time, brightly shot. Secondly I would include more split screens
because it seems to be the theme of the music video and so more would be an effective look.
Thirdly, some of the lip syncing in the rough cut was not synced to a great standard and so in
order to improve the music video I would sync the visual in some areas. Another improvement
would be to add more cuts between shots as we want to keep the audience intrigued and not
bored of the same shot for long periods. Lastly, I would add reverse speed to some clips just
because it would look effective especially on the last scene when the artist is just walking. It
would make the walk more interesting to watch with reverse speed motion added to it in some
sections.
