visual merchandising floor walk citykart store.

1. Citykart
Project 1- Overall
store observation
Mannequi
n styling

2. • The entrance
has to be neat
and clean as it
the first thing
that customer
could see and
any one can
make the wrong
perception
without entering
inside by judging
the outer
condition of the
store.

3. The flex
should be
well framed
so it can be
wrinkle free
and has less
chance of
damage.

4. Wrong
positioning
of the
plants as
they are
hiding the
mannequins

5. Empty iron
angles, it
suppose to be
use for curtain
hanging , its
not looking
good as well it
is on the main
entrance

6. Fixtures are
not aligned
,it has to be
aligned so
the we can
maintain
equal gap
between the
aisles.

7. Instead of
using this
box we can
use a good
container to
keep the
bottles

8. Any empty
j hook or
any empty
nail
shouldn’t
be there on
the wall

9. Placement of the signages are wrong it will damage the wall instead of
this we can use dropdowns.

10. If we are running
out of stock we can
use those products
which are available
in good qty and
actively received by
the store to fill the
empty space.

11. As colour
blocking is so
important so
the products
should be
colour blocked
and supposed
to be place
according to
the size ,which
was missing.

12. Here folding is not
neat and not even
colour blocked
,while folding the
track pants always
care about that the
drawstrings should
not be visible.

13. Vertical
colour
blocking
need to be
done here
with
proper
stocking
REFERENCE PICTURE

14. The wall is looking very cluttered it is required to place the
display products from the top of the shelves and keep all the
boxes on bottom and need to segregate it according to the
type. Eg- water glass, whisky glass, wine glass etc.
REFERENCE PICTURE

15. Colour of the Year
VIVA MAGENTA
In this execution I have taken the inspiration from
the current season and the colour of the year 2023
, the products I have used are the new arrivals of
the store , tried to get close to the best possible
match of the current trend by choosing the best
possible options available in the store.

16. THANK YOU