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1. E-ENTERTAINMENT

2. INTRODUCTION
Entertainment:-Entertainment is a
form of activity that holds
the attention and interest of an
audience, or gives pleasure and
delight .
E-Entertainment-The phrase ‘online
entertainment’ essentially involves
accessing material such as music
and films over the Internet. This can
be either watching or listening to
programmes as they happen (live
streaming) or to keep it on your
device to enjoy at a later time of
your own choosing (downloading).

3. How do you view
online
entertainment?
• Any modern internet-enabled device
should be able to access online
entertainment. A PC, laptop , tablet or
phone might be preferred by some for
enjoying visual media as the screens
are larger but most smartphones with
good quality screens are fully capable
as well. Music can be played back on
many devices and you can use the
headphone socket found on most
electrical devices to plug in speakers or
personal headphones/earphones.

4. Forms of E-
Entertainment
Online books (e-
books)
Online music
(streaming or
downloading from
albums, playlists or
radio stations)
Online TV and film
viewing (streaming
or downloading)
Online games
Internet surfing Social networking

5. Companies

6. Online Books
Industry
• AMAZON KINDLE
• GOOGLE PLAY BOOKS
• AUDIBLE
• CALIBRE
• Project Gutenberg
• APPLE BOOKS
• SCRIBD

7. • AMAZON KINDLE:-
• Can use it on everything, phone, tablet PC etc.
• Can download the dictionary and look-up words
when reading without having to leave the app.
• Many websites where you can download
free books in your kindle app.
• Amazon covers more eBooks and usually on
cheaper price.
• GOOGLE PLAY BOOKS:-
• Google Play has the page curl animation.
• Can change the font, and the openness to read all
kinds of eBooks in Google play books app.
• Allows no option to auto download books.
• Need to pin the added books
• Lets customers have few days
trial when subscribing to magazines

8. Online
Music
Industry
• GAANA
• JIO-SAAVN
• SPOTIFY
• WYNK MUSIC
• GOOGLE PLAY
MUSIC
• YOUTUBE MUSIC
• APPLE MUSIC

9. 17-03-2017 Online Entertainment Industry 12
Saavn.com Gaana.com
• Works on:-
• Web
• Works on:-
• Web
• Android
• iOS
• Blackberry
• Windows Phone
• Mobile web
• Android
• iOS
• Does not on
• Blackberry • Does not work on
• Mobile web
• Windows phone
• Buggy playlist system;App spams
notifications
• Occasional crashes; Expensive pro
option
• Ad-supported streaming; remove
ads and enable downloads for
offline listening: Rs. 120 per month
(iOS), Rs. 129 per month (Android
• Ad-supported streaming; remove
ads and enable downloads for
offline listening: Rs. 120 for Saavn
Pro Lite and Rs. 250 per month for
Saavn Pro.

10. Online TV & Film
Viewing
• YOUTUBE
• NETFLIX
• DISNEY HOTSTAR+
• AMAZON PRIME VIDEO
• ALT BALAJI
• ZEEQ5
• VOOT
• VIU
• HOOQ

11. 17-03-2017 Online Entertainment Industry 8
You Tube
• Product:- Videos, Website, MobileApplication
• Price:- Free Video upload, paid promotion for videos
• Place:- YouTube is localized in 88 countries and can be
accessed in 76 different languages
• Promotion:- Film festival, Space Lab
• People:- Chad Hurley, Steve Chen, and Jawed Karim
• Processes:- Allows uploading and downloading videos to
promote creativity
• Physical Evidence:- Uninterrupted videos, offline videos, easy
to browse videos

12. 17-03-2017 Online Entertainment Industry 9
NETFLIX
• Product:- Website, mobile app
• Price :- monthly subscription costs $8.99 after 1
month free trial
• Place :- Global
• Promotion :- Spending $42.70 for each new customer
• People :- Marc Randolph and Reed Hastings
• Processes:- Call via Netflix mobile app
• Physical Evidence :- Original videos, movies, Songs,
Daily Soaps

13. 17-03-2017 Online Entertainment Industry 10
Disney+Hotstar
• Product:- Website, mobile app
• Price:- Free
• Place:- India
• Promotion:- Indian Premier League, 20,000
advertisers on television, across all channels, 500,000
advertisers on digital
• People :- Star India
• Processes:- Movies, television shows and live sports
• Physical Evidence :- Video Quality, video availability

14. Online Gaming Industry
• PUBG Mobile: Free-to-play, available on both Android and
iOS
• Call of Duty: Mobile: Free-to-play, available on both
Android and iOS
• FIFA Soccer: Available on PC, Xbox One, PS4, Android and
iOS
• Fortnite: Free-to-play, available on Windows, Xbox One,
PS4, Android and iOS
• Clash of Clans: Free-to-play, available on both Android
and iOS
• Ludo King: Free-to-play, available on Paytm First Games
• 8 Ball Pool: Free-to-play, available on both Android and
iOS

16. Internet Surfing
• Many people surf on the internet just for fun. Like many girls go for inline window shopping for
makeup and dresses. People search anoying things on in the internet when they get bored
. They look for info on a hobby or interest, Take a virtual tour of a location online, Get sports
scores and info online, Read someone else's online journal, web log, or blog
• A lot of things people do on internet surfing to entertain him.

17. Social Networking
• A social entertainment service is an online service, platform or website which links back to social
networking websites to help connect users and has begun to facilitate audience acquisition.
Examples are:-
• FACEBOOK
• INSTAGRAM
• TWITTER
• SNAPCHAT
• HAGO
• HELO
• PINTEREST
• DISCORD
• LINKEDIN

19. 17-03-2017 Online Entertainment Industry 13
Facebook
• Higher audience than snapchat
Snapchat
• Reaches 41% of all 18 to 34
year olds
• 46% growth of new facebook
profiles from 2012 to 2015 for
the ages of 45-54, while a
decline of 25% has been noted
at the same period for the new
facebook profiles of people aged
13-17
• Power of ephemeral content
• average of 18 minutes on
snapchat
• 10 billion daily video views
• Secret conversations on
messenger • Snap ads have a 5x higher
CTR
• Average of 22 minutes a day on
facebook

20. 17-03-2017 Online Entertainment Industry 16
The Demand & Capacity
• Mobile and online entertainment industry will see revenues in
excess of $300 billion annually by 2019
• Music, Games, Adult, Gambling,Apps, TV & Video 2015-
2019, found that OTT (Over the Top) service
• providers such as Netflix and Hulu are likely to prove
increasingly attractive

21. BENEFITS OF E-ENTERTAINMENT
• Convenience - choosing from a wide range of easily accessed
material
• Cost - making the most of free content
• Timing - choosing when and where you view or listen
• Boost Your Dexterity
• Learn More About Other Cultures
• Learn to be More Social
• Take A Safer Approach
• Quick Access to Just A Matter of One Click

22. DISADVANTAGES OF E- ENTERTAINMENT
• Illegal activities and downloads
• Inappropriate content in ads, videos, movies, and websites
• Can cause addictions
• Lose social activity with others when you're on too much
• Some addictions can be hard to brake
• Spamming: Spamming denotes distribution of unsolicited e-mails in large numbers. These activities
are treated as illegal.
• Theft of personal details While using the Internet, there is high probability that your personal details
like name, address and credit card number may be accessed by con artists and used for fraudulent
purposes.
• 3) Pornography Content

23. Security Tips for E-Entertainment Users
Always make sure your anti-virus protection is up to date
Make
Only use well known or reputable sites for streaming and downloading
Use
Keep all login and account details safe, secure and private
Keep
Avoid downloading free material that may be illegal as it may also carry a virus
Avoid
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24. BY-KISHAN CHAUHAN
B.COM(HONS)
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