Baudrillard's theories can help analyze why the Kony 2012 campaign became so successful yet infamous. According to Baudrillard, too many messages and media manipulation leads audiences to become suspicious or bored. Cyberblitz subjects individuals and society to control through codes and models of social control. The masses react with indifference to media's attempts to engage them socially. In the virtual world, the real is bought and served as a ready-made commodity.

1. Baudrillard and the Kony Campaign
Baudrillard’s theories can be useful when analysing the
Kony campaign and how it became so successful /
infamous.
• The Postmodern
• The hyperreal
• The virtual

2. Kony, Baudrillard and the Postmodern
“Too many messages, advertisments, ideological
discourses, signs and meanings eventually leads
to saturation which makes audiences suspicious
of – or bored with manipulation and media
hype”
Baudrillard, 1978.

3. “Cyberblitz, whereby individuals, objects and
society are subjected to the effects of cybernetic
codes, models, modulations and the steering
systems of a society which aims at perfecting its
instruments of social control”
Baudrillard, 1978.

4. The Hyperreal
“The masses are reacting with increased
ambivalence, disaffection and indifference to
attempts to revivify the social through the
proliferation of media communication”
Baudrillard.

5. The Virtual
“The Virtual buys up the real ‘as-is’ and serves it
up just so: ‘ready-to-go’.
Baudrillard 1996.

6. Biblography
• Baudrillard, Jean, Screened Out translated by
Chris Turner (London: Verso: 2002).
• Baudrillard, Jean, The Gulf War did not take place
translated by Paul Patton (Bloomington: Indiana
University Press: 1995).
• Gane, Mike, Baudrillard’s Bestiary: Baudrillard
and Culture (London: Routledge: 1991).
• Kellner, Douglas, Jean Baudrillard: From Marxism
to Postmodernism and Beyond (Stanford:
Stanford University Press: 1989).