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A Picture Is Worth A Thousand Likes
- 1. A PICTURE IS WORTH 1K LIKES @rhummuffin
- 2. ME: • HI! I’M KIOWA BRYAN (@RHUMMUFFIN) • NATIONAL BRAND MANAGER SPIRIBAM • XENNIAL • I’M JUST LIKE YOU
- 3. INSTAGRAM: • INSTAGRAM (also known as IG or Insta) is a photo and video-sharing social network service owned by Facebook. Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.
- 4. “DO I HAVE TO?”…..YES. • Statistics • Over 1billion users (more than 1/10th world population) • 25 Million business accounts • Fastest growing media platform – 5% per quarter • 74% of Instagrammers earn 50k+ a year • 72% of users have bought a product they saw Ages 13-17 1% Ages 18-24 34% Ages 25-34 35% Ages 35-44 16% Ages 45-54 9% Ages 55-64 3% Ages 65+ 2%
- 10. • Use the your best hashtags • Find your community • Success is not a one way street • Remember the 50/50 rule
- 11. The Influencer
- 13. Batching Isn’t Just For Cocktails
Hinweis der Redaktion
- Have everyone download snapseed, vsco: Embracing the gram, my story with it, why am I teaching this seminar
- Free service – actively increasing features. Stories launched 2016 - IGTV
- Facebook plateau
- What is “the grid”? Examples Apps to help plan All about filters Quality over quantity Color Palates Themes
- What is “the grid”? Examples Apps to help plan All about filters Quality over quantity Color Palates Themes
- Photography tips
- Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
- Engagement rate Friends and Family favored How long people spend looking Hashtags Consistantcy
- Hashtags – timing of posts
- Brands projected to spend 10 billion in 2020 How to use them to your advantage What’s the going rate? TFP Contracts Exclusivity 10-100k = microinfluencers Another lifestyle blogger with 170K followers and a 4.5% engagement rate disclosed similar rates listed as: $1000 per Instagram Post $500 per Sponsored Giveaway Wishing to remain anonymous, the lifestyle blogger noted that: “This rate includes endorsement of service/product on Facebook, Instagram (along with a story mention), Twitter, or Pinterest.“ Similarly, a popular travel blogger and photographer with 100K followers and a 9.2% engagement rate listed their content creation at a similar rate, priced at: $1000 per Instagram Post $1200 per Instagram Post + Blog Post $200 per Instagram Story $2000-$5000 for a 60-Second Product Video In fact, last year micro-influencers posted 84% of sponsored posts worldwide!
- Impressions: The number of times your posts have been seen during the time frame. Interactions: The number of actions taken on your account. Reach: The number of unique accounts that have seen any of your posts. Profile Visits: The total number of profile views over the week. Website Clicks: The number of times visitors have clicked the link to your website from your profile page. Call/email clicks: the number of times visitors have clicked the call/email button from your profile page. Mentions: the number of times your account’s handle has been mentioned by other users.
- Workflow: planning ahead Batching posts When to hire help – how to use them for engagement