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S m a r t L o f t . S m a r t L i v i n g
Chapter one Serpong 01
Serpong Your Bridge to Smart Living
City of new generation
03
05
Chapter two Living in KingLand 09
planning
royal garden
exclusive amenities
Smart Loft
11
19
29
35
Chapter three our JourneY 49
portofolio
partners
Consultants
51
59
63
C h a p t e r O n e
S e r p O n G
t h e C h o i C e o f f i n e L i v i n g
Fine living is a choice.
a choice that lay foundations.
a choice that brings passion and jovialty.
Kingland avenue,
The perfect place to call home
KingLand avenue 04
Serpong
Your Bridge
To SmarT Living
03 KingLand avenue
Kingland avenue is nestled in the heart of
Serpong, the hottest and fastest growing city
of The greater Jakarta.
accessible to all the CBds in Jakarta through
3 major toll roads (Jorr, Jakarta-merak,
BSd) and with a future outer ring road toll
that connects surrounding major cities of
JaBodeTaBeK.
Kingland avenue is also 16 minutes away
from the greater Jakarta rail network, a
gateway to West and east Java.
Jakarta guLf
gading
Serpong
Jakarta
Banten
weSt Java
karawaci
tangerang
alam Sutera
BSD
graha raya
Ciputat
Depok
Bogor
Bekasi
rayaSerpong Daan mogot
Cengkareng
pantai indah kapuk
pluit
puri indah tomang
kota tua
thamrin
SCBD
permata hijau
pondok indah
tB Simatupang
kelapa gading
toLL roaD: (1)Jakarta-merak (2)kunciran-airport at 2019 (3)BSD (4)airport (5)kapuk (6)kebun Jeruk (7)pondok indah (8)Jagorawi (9)Cikampek (10)Cakung (11)Cawang-tanjung priok (12)ancol (13)Cawang-grogol
raiLwaY : (a)rawa Buntu (B)palmerah (C)tanah abang (D)tangerang (e)Batu Ceper (f)Duri (g)kota (h)gambir (i)manggarai (J)Jatinegara (k)Bogor (L)kampung Bandan (m)tanjung priok (n)Bekasi
airport : (1)Soekarno-hatta (2)Budiarto (3)pondok Cabe (4)halim perdanakusuma
KingLand avenue 0605 KingLand avenue
CiTY oF neW generaTion
With a population of around 150,000, Serpong is a city that is
exciting and well publicized as a live, work, study, and play area.
most notably, the area is marked by a high concentration of
urban dwellers and young professionals from different cities of
indonesia.
Striking a balance between urban life and oasis garden, Kingland
avenue provides an unique experience of ultimate convenience
and lush greenery.
KingLand avenue 0807 KingLand avenue
eaSe oF aCCeSS
Toll road Serpong – merak (4 minutes
drive)
Toll road BSd (14 minutes drive)
Stasion rawa Buntu (16 mins)
Soekarno-hatta 30'
poris 22'
awal Bross 11'
north
merak
Jakarta
toLL Jakarta-merak
Siloam 16'
uph 13'
Sph 16'
Supermal 15'
exit toll
Serpong
5'
exit toll
alam
Sutera
8'
exit toll
BSD 15'
pahoa 8'
Bpk penabur 9'
St. Carolus 9'
Summarecon mal
Serpong 10'
Binus 5' mal @
alam
Sutera 6'
ikea 8'
pasar Delapan 1'
flavor Bliss 1'
giant 7'
St. Laurensia 5'
Living world 3'
omni 1'
Lottemart 1'
giant 11'
Bethsaida 11'
asshobirin 5'
umn 12'
Budiarto 29'
the Breeze 19'
aeon 19'
BSD Square 10'
itC BSD 7'
toLL BSD
rawa Buntu 15'
eka hospital 12'
ocean park 13'
toLLkunCiran(2019)
Shopping Center
hospital
amusement park
School/university
food & Lifestyle
train Station
Bus Station
airport
urBan LiFeSTYLe
entertainment: alam Sutera mall,
aeon, Living World, Summercon mal
Serpong, Flavor Bliss, BSd Square,
Supermal, Teras Kota, BSd plaza
market: Carefour, Lotte mart, giant,
all Fresh, Safemax, LoKa, Hero, Food
Hall, pasar 8
Home improvement: informa, iKea,
depo Bangunan, ace Hardware
electronics: iTC BSd, electronic City
eduCaTion HuB
Binus university, St. Laurensia,
university multimedia nusantara,
Swiss german university,
international university Liaison
indonesia, prasetiya mulya, BpK
penabur, Tarakanita, pahoa, Surya
university, matana university, SpH,
upH.
proFeSSionaL
HeaLTHCare
omni Hospital, St. Carolous,
asshobirin, eka Hospital, Bethsaida,
awal Bros, Siloam
viBranT LeiSure
damai indah goft & Country Club,
imperial Klub golf, padang golf
modern & Country Club, ocean park,
alam Sutera Sports Club, peak To
peak indoor Climbing, Time escape
C h a p t e r t w O
L i v i n G i n K i n G L a n d
a BLueprint to Smart Living
a House is made of Bricks & Beams
a Home is made of Hopes & dreams
KingLand avenue 1204 kingLanD avenue
p L a n n i n g
Superior design that creates a strong community
identity and enhances long-term value has been a
fundamental part of master planning
for Kingland avenue
KingLand avenue
THe perFeCT pLaCe To CaLL Home
a home is much more than just a roof over your head. it’s a place
where memories are made and families are raised. at home, we
find peace. We can be ourselves. Whenever we’re away from it,
we miss it and we can’t wait to go back.
Kingland Avenue prides itself on quality specifications and
conventional designs ideal for first and second home buyers
looking to build or upgrade their home to suit their family needs
and lifestyle changes
KingLand avenue 1413 KingLand avenue
FrenCH neo-CLaSSiCaL
aparTmenT deSign
The definitive architectural style on Kingland Avenue is
neoclassical, inspired by the use of French renaissance in the
design of royal architectures. These styles are recognized by the
use of tall columns in the exterior walls, symmetrical shapes and
triangular pediments.
a
BC
e
D
Legend
a - Tower a
B - Tower B
C - Tower C
d - Tower d
e - Kingland Tower
1 - entrance from Jl raya Serpong
2 - pedestrian
3 - main gate
4 - royal versailles garden (1st
)
- royal oak (2nd
)
5 - grand Swimming pool
6 - Children Swimming pool
7 - Le Hermitage Clubhouse (1st
& 2nd
)
- garden Terrace (3rd
)
8 - discovery park
9 - Jogging Track
3
1
2
4
5
6
7
89
30% HigH riSe Coverage
an inTroduCTion
oF SpaCiouS Living
With only 30% of land area dedicated for High rise Building,
Kingland avenue devoted most of the spaces for astonishing
landscape and abundant facilities.
KingLand avenue 1615 KingLand avenue
reJuvenaTe YourSeLF
everYdaY WiTH FreSH air
if you have always dreamed of a wide exterior garden where you
can enjoy the beautiful spring and summer days in a refreshing
atmosphere, Kingland avenue is the only apartment that offers
either a spacious balcony (1.5 meter depth) or garden terrace
(2.5 meter to 4 meter depth).
WeLCome Home!
nothing says “Welcome Home” like two extravagating lobbies.
Step inside either apartment building lobby and you will find the
mood is always resonant with the time of day. Bright lighting
and energetic background music in the early hours, soft lighting
and chill tunes in the evening. residents and visitors of the new
apartment buildings will feel at ease on an eclectic collection
of new luxury furnishing. Floor, table, and pendant lamps
complement the ambient lighting and create a cozy feeling.
KingLand avenue 1817 KingLand avenue
KingLand avenue 2004 kingLanD avenue
r o Y a L g a r d e n
Landscaping is on of a founding principle of master
planning. it is central to Kingland avenue’s appeal
to make a desirable place for living. inSpired BY THe gardenS
oF paLaiS-roYaL
derived from the neo-classical architectural style of the main
buildings, the theme of Kingland avenue landscape design is
French royal garden – “palais-royal”, where every element is
positioned with purpose and precision, simple and in order.
KingLand avenue 2221 KingLand avenue
5 dimenSionaL LandSCape
deSign
The principle behind our landscape design is the implementation
of multiple dimension. Pedestrian path will be the first layer.
Second layer is the path separation. Scrubs and flowers, small
to large scale trees are the third, forth, and fifth layer. Each
control at certain height and certain color pattern. This five
dimensional elements of landscaping would bring an emphasis
towards harmonious balance.
gardenS oF FrenCH
renaiSSanCe
Kingland avenue’s garden is designed to represent harmony and
order, the ideals of French renaissance. one of the main design
principle is symmetrical balance, where all elements such as
plants, hardscape, color, sculpture are laid out in symmetrical
patterns. it transforms all the main gardens in Kingland avenue
into controlled works of art. These layouts complement classical
architecture and reinforce the belief that beauty derives from
order and simplicity.
KingLand avenue 24
roYaL verSaiLLeS garden
Spacious private royal garden deck with our prominent lion
statue that will leave a sense of noble living.
23 KingLand avenue
green Living
Kingland avenue brings nature to your doorstep with lush
greeneries that surrounds your living neighborhood.
SKY garden TerraCe
A garden terrace fits for a cozy afternoon BBQ gathering.
KingLand avenue 2625 KingLand avenue
SHruBS
(1) Codiaeum variegatum (L.) a. Juss. (2) ixora chinensis Lam. (3) Spathiphyllum kochii engl.
et Krause (4) Monstera deliciosa (5) Clematis florida Thunb. (6) Cordyline fruticosa (L.) A.
Cheval (7) acalypha wilkesiana muell. arg. cv. marginata (8) duranta repens cv.'goldenleares'
a royal garden with complete features that includes natural
stone paving, water sceneries, and sculptures...
variety of vegetation that enhances your senses...
BuSHeS
(1) allemanda neriifolia Hook. (2) Bougainvillea spectabilis Willd (3) Canna indica L. (4)
Lagerstroemia indica L.
TreeS
(1) phoenix dactylifera L. (2) gossampinus malabarica (dC.)merr (3) michelia alba dC.
(4) plumeria rubra L. cv. acutifolia
KingLand avenue 2827 KingLand avenue
KingLand avenue 3004 kingLanD avenue
e x C L u S i v e a m e n i T i e S
designed for the convenience of having everything
you need at your fingertips, our exclusive amenities
will ensure our tenants of partaking in what
Kingland community offers.
FirST CLaSS ameniTieS
aT doorSTep
Kingland avenue provides residents with an abundance of
luxury features that brings the character of fine living to your
doorstep. With a unique collection of exclusive amenities you
can enjoy, you are sure to have the utmost in apartment living.
KingLand avenue 32
roYaL oaK
Located below the garden, residents can enjoy a wide-range
sporting facilities that Kingland avenue offers. When not in use,
this multipurpose Hall can transform into a spacious function
hall for any gathering activities. Sporting facilities include:
Basketball Court
Billiard Table
Table Tennis
Tennis indoor
indoor Soccer
Badminton Court
31 KingLand avenue
Le HermiTage
At Le Hermitage you will enjoy our 5 stars Clubhouse filled
with state-of-the-art fitness center that is designed to meet a
wide variety of exercise needs. You'll find strength, flexibility
and cardio building equipment to fit your personal program. Our
Sky Garden Terrace is located on the top floor of the Clubhouse.
amenities include:
Fitness Center / gymnasium
Spa & massage rooms with Jacuzzi
Sauna & Steam rooms
Yoga & Kickboxing Studio
Library
KingLand avenue 3433 KingLand avenue
grand SWimming pooL
CHiLdren SWimming pooL
diSCoverY parK
Jogging TraCK
KingLand avenue 3604 kingLanD avenue
S m a r T L o F T
For the past 15 years, Kingland group has been
studying compact yet spacious living, which suits
the trend of today’s urbanization. Today, Kingland
is very proud to present you the First Smart LoFT
in indonesia, a true pioneer product that minimize
the carbon footprint yet retain the functionality
and spaciousness of a compact unit. Begin your
journey with Kingland avenue and witness the
revolutionary concept of smart living.
SmarT Living
The five design philosophy behind Smart Living
• Circulation – every room have inflow of air and natural light
• Efficient – every space is utilize for functionality and storage
• Spacious – Compact Unit yet Grand
• Flexibility – Rooms and space can be easily converted into
other functions
• Value Maximizing – Usage area in each unit is at least 90%
from Semi gross
37 KingLand avenue
LoFT 41
• A natural circulation of air and sunlight that provides a
healthy ventilation throughout every living spaces.
• Utilizing the spacious 3.5 meter wide layout to maximize the
comfortability of the living room & bedroom.
• 5 meter floor-to-floor height will give a luxurious sense to
your living room, and gives a view to your bedroom.
• Ergonomically u-Shaped staircase design with 18cm step to
step height that is an ease usage for adults and children.
Combining Feng Shui 12 ladder steps.
• A generous 1.5 x 3.5 meters balcony size that can create
multiple outdoor functionalities (outdoor dining, BBQ,
afternoon tea).
• A flexible toilet layout configuration that separates washing
bins & toilet/shower (no queuing).
• Smart staircase storage space.
• Multiple storage configuration in the unit.
45.41 m2
- 45.64 m2
Semi gross
*mezzanine Level
*floor Level
39 KingLand avenue
LoFT 61
• A natural circulation of air and sunlight that provides a
healthy ventilation throughout every living spaces.
• 5 meter floor-to-ceiling height will give a luxurious sense to
your living room, and gives a view to every bedroom.
• Ergonomically u-Shaped staircase design with 18cm step to
step height that is an ease usage for adults and children.
Combining Feng Shui 12 ladder steps.
• A generous 1.5 x 4.5 meters balcony size that can create
multiple outdoor functionalities (outdoor dining, bbq,
afternoon tea).
• Two flexible toilet layouts configuration that seperates
washing bins & toilet/shower (no queing).
• Multiple storage configuration in the unit with smart
staircase storage space.
• 1st floor bedroom is customizable into multiple living spacious
of your desire (study room, bedroom, library).
• The most efficient compact yet spacious 3 bedrooms in
Jakarta.
67.71 m2
- 68.05 m2
Semi gross
*mezzanine Level
*floor Level
garden SuiTe
• Efficient 4+1 bedrooms with 3
bathrooms suite.
• A gorgeous 8 x 4 meters outdoor space
that can create multiple outdoor
functionalities.
• Highly flexible room configuration.
easily convertible into two separate
units.
• Private dining room with 5 meters
floor-to-floor high, a symbol of luxury
lifestyle.
• Spacious L-shaped kitchen.
• A natural circulation of sunlight
that provides a healthy ventilation
throughout every living spaces.
98.16 m2
- 123.46 m2
Semi gross
*mezzanine Level
*floor Level
41 KingLand avenue KingLand avenue 42
LoFT SuiTe & penTHouSe
• Efficient 4+1 bedrooms with 3
bathrooms suite.
• A magnificent 8 x 1.5 meters terrace
that can create multiple outdoor
functionalities.
• Highly flexible room configuration.
easily convertible into two separate
units.
• Private dining room with 5 meters
floor-to-floor high, a symbol of luxury
lifestyle.
• Spacious L-shaped kitchen.
• A natural circulation of sunlight
that provides a healthy ventilation
throughout every living spaces.
*mezzanine Level
*floor Level
105.85 m2
- 127.13 m2
Semi gross
43 KingLand avenue KingLand avenue 44
KingLand avenue 4643 KingLand avenue
*marketing gallery of Kingland avenue
C h a p t e r t h r e e
O u r j O u r n e y
BuiLDing homeS
with priDe anD paSSion
Land of Success
Land of affluence
Land of Community
Land of opportunity
KingLand avenue 5004 kingLanD avenue
p o r T o F o L i o
We turn our vision “Building Homes With prides
and passion” into reality by developing residences
with quality and innovation. We consistently
offer unique products to customers. We hope to
contribute to society by creating
better homes for families.
CHaTeau eLiTe
derived from the neo-classical architectural style of the main
buildings, the themCompleted in 2012, Chateau elite is the
most exclusive residential project in Tiexi, Shenyang, China.
This prestigious project is an enclave of luxury for homeowners
seeking both comfort and opulence. The project is located in a
prime location and holds the highest land value and sales in
the district. Chateau elite embodies a classical royal French
décor that is seamlessly integrated with a contemporary look
to accommodate modern living lifestyles. The land area is 4.9
hectare, and has a gross floor area of 130,000m2
.Chateau elite
was sold out within 2 years of its initial launch.
Chateau elite has a total of 16 residential towers:
• 5 towers with 28 floors
• 2 towers with 18 floors
• 6 towers with 6 floors
• 2 towers with 4 floors
at the time, Chateau was situated next to another residential
project that was being constructed by one China’s largest
developer, Wan Tah. While our initial selling price matched
those of Wan Tah’s at rmB 7,000 psm, our selling price quickly
escalated to rmB 9,000 psm due to overwhelming demand from
the market and total sales aggregated to rmB1.3billion.e of
Kingland avenue landscape design is French royal garden –
“palais-royal”, where every element is positioned with purpose
and precision, simple and in order.
KingLand avenue 52
ginza pLaza
Located in the most prime district in Shenyang CBd area, ginza
plaza is a mixed-use development equipped withawell-appointed
shopping mall, a premium office tower, and various SOHOs.
There are 28 floors in the office tower, 5 floors of shopping space,
and 2 floors of SOHOs. As a prominent landmark in the city,
the project is widely recognized and prioritized by the provincial
government. The project will be completed and launched by the
end of 2015.in front of the project, there will be a future mrT
station which is also currently under construction and expected
to be completed in the same year. Bought in 2009, the land area
is 1.5 hectare, with total gross floor area of 76,000m2.
51 KingLand avenue
midToWn pLaza
midtown plaza is a shopping mall located at the heart of the
commercial district in Shenyang. designed by p&T, midtown
plaza has a collection of international and local brands, which
makes it popular shopping hotspot both inside and out. The retail
complex has a total of 5 upper levels and 3 basement levels. The
connectivity of the property is enhanced by the adjoining mrT
station, which is accessible from the ground floor of the mall.
Bought in early 2003, the land area is 1.5 hectare and has a
gross floor area of 52,000 m2
. Construction began in 2005, and
was completed 2007 and sold to Asia Pacific Land.
KingLand avenue 54
WuCHuan paCiFiC
Wuchuan Pacific is a mixed-use development project with
a shopping mall, 2 residential towers, and a transportation
terminal. Located in xiamen, Fujian province, Wuchuan
Pacific is the largest transportation terminal and is the biggest
underground pedestrian retail space. it can handle 2/3 of the
total passenger volume in the city. Wuchuan Pacific has a total
gross floor area of 88,000m2
and was bought in 2003. The current
anchor tenant in the shopping mall is guo mei, one of the largest
electronic distribution stores in China.
53 KingLand avenue
napa grove
Napa Grove is the first residential project in the city to feature
an exquisite French vineyard and winery. residents of napa
grove can enjoy growing different varieties of grape, harvesting
ripe vines in September, and tasting the wines produced at the
annual grape Festival. Bought in 2006, the land area is 3 hectare
with a total gross floor area of 76,000m2
. it was completed in
2009 with almost full occupancy.
The project has 10 towers with a total of 872 residential units
(1-bedroom, 2-bedroom, and 3-bedroom suites).
• 3 towers with 6 floors
• 3 towers with 18 floors
• 2 towers with 14 floors
• 1 tower with 27 floors
• 1 tower with 9 floors
napa groove has won numerous awards for its distinctive
quality and innovative features. The project was also presented
the developer quality award in 2008, as well as construction
quality award.
KingLand avenue 5655 KingLand avenue
KingLand avenue
With this unwavering commitment to excellence, Hong Kong
Kingland is unveiling a groundbreaking residential project,
which will redefine economical living in Serpong. With our
innovative apartment layouts that are compact in size yet
spacious in nature, the apartments reflect our vision to provide
quality products that are affordable. This value proposition will
enable residents to live in an unprecedented world of comfort as
we strive to maximize living space in every unit. our residential
towers are also equipped with a range of club facilities, a
flourishing botanical landscape, and unobstructed panoramic
views of the city.
The project is located at a strategic location in the heart of
Serpong. it is situated outside of alam Sutera South gate on
Jalan raya Serpong and is in close proximity to nearby shopping
malls, schools & universities, and hospitals. upon completion,
our residential towers will be a landmark in the Serpong’s
skyline, surpassing other iconic buildings in the area. projected
completion by 2018 with a total gFa of 160,000m2
.
Kingland avenue is backed by a consortium of leading business
partners: alfaland group and growth Steel group. Together with
our partners, we are determined utmost value to our customers
and set an unprecedented benchmark for urban living.
our partners:
KingLand avenue 5804 kingLanD avenue
p a r T n e r S
The best partnerships are not dependent on a mere
common gold but on a shared path of equality,
desire, and no small amount of passion.
alfaLand group (previously known as pT perkasa internusa
mandiri or dubbed as pT pim) is one of the rapidly growing
company and is engaged in Commercial, residential &
Hospitality in major cities throughout indonesia. Sensed of
the increasingly higher demand of property and great business
opportunities in the industry in years to come, mr djoko Susanto,
mrs LilianaTanuwijaya & mr Hanto djoko Susanto, jointly
founded the company (pT pim) on march 17th 1999.
it all started around 2002, when pT pim acquired 12 ha land
in Lodan, ancol – north Jakarta, and developed shop houses
(ruko) and multipurpose rukos, now known as Lodan Center.
Shortly after that, it further expanded the area to become 15 ha
KingLand avenue 6059 KingLand avenue
total. The 8-Storey campus of university of Bunda mulia (uBm)
& Bunda mulia School (international school) were also built in
this Lodan Center Business park Complex.
in later years, the company managed to develop few residential
clusters & ruko complexes in Jakarta, Bogor, Tangerang Selatan
and Cirebon. grand Bima mansion, located in east Jakarta, an
upper scale housing cluster and griya Hijau regency, cluster
designed to cater to lower middle market segment, were to name
a few. martadinata point & paska point, were names for its
ruko projects, that have been developed in Bogor to meet the
business needs in the city.
under property management division of the company,
millennium iCT Center (formerly known as plaza millennium)
was acquired & opened in 2000. Since then, it is known as the
largest center of Cell phone & iCT products in the entire medan
City, and even within north Sumatera, in fact. a 1,1Ha small
shopping arcade in pasar minggu area (South Jakarta), is also
operated by the division with Carrefour as its anchor tenant.
in cooperation with the group such as with alfamart, the
company has provided technical support & services in design and
planning (Construction management) for its distribution Center
developments, and also playing Construction management role
in supervising the building process until completion of the
warehouses.
Since 2 years ago, alfa Land group (www.alfaland-group.com)
was launched as our umbrella brand in further developing
our businesses and at the same time, we decided to start a
new venture in hospitality business, as hotel management
company, under omega Hotel management (oHm) brand
(www.omegahotelmanagement.com) . By end of 2015, oHm will
be operating 6 units of different types of hotel units, located in
medan, Cirebon, puncak, Bali, Jakarta & Bandung. another 2
hotels located in Jakarta & Yogyakarta are scheduled to open
in July 2016. 25 hotels are expected to open by 2018 under our
different brands : grand Cordela Hotel, Cordela Hotel, Cordela
express, Cx Hostel & alfa resort.
one of alfa Land group’s strategies for growth is to synergize
with other developers / investors in developing new property
projects in BoT business model. in other cases, Joint operation
or even joint venture format, still within the property business,
would be very well considered to achieve sustainable growth of
alfa Land.
The growth Steel group was founded in 1969 with the
establishment of the first company, PT Growth Sumatra
industry. The company, an integrated steel mill producing
long steel products grew quickly and provided the foundations
for a diverse group of companies that now delivers products
worldwide.
pT. growth Sumatra industry produces billets, reinforcing bars,
weld mesh, angle bars and bright steel shafting. Carbon steel
manufacturer with production capacity of 400,000 mTpa.
pT. growth asia is one of the largest foundries in South east
asia and primarily produces; mill liners for the mining industry,
steel and ductile iron rolls for the steel and rubber industries and
extended-life screws for the palm oil industry. it also supplies
kingLanD avenue 5761 KingLand avenue
alloy steel castings to gold/copper mining industry around the
world (australia, africa, asia, uSa & Latin america) with
capacity of 100,00 mTpa.
over the years, the group has expanded to the agricultural
Sector, specifically in the palm oil supply chain starting from
palm oil plantation to Cpo mills and CpKo mills with a total
capacity of 1,000,000 mTpa.
To further strengthen its competitiveness in the steel and
stainless steel market, pT. indoferro was established boasting
the first blast furnace in Indonesia as well as the first Nickel
pig iron producer outside China. With its facility conveniently
located in Cilegon Banten, West Java, it is now the country’s top
two npi producers. an additional160 million uS dollars is in the
pipeline to double its capacity along with higher concentration of
nickel by mid-2016.
one of growth Steel group’s latest ventures is their Biomass
power plants, a “green” energy project that will fuel the
increasingly power hungry industries of indonesia and at the
same time preserve its natural environment. With 8 units of
15mW generators spread across the archipelagoes, the group
plans to further expand to approximately 100 units in the near
future.
KingLand avenue 6404 kingLanD avenue
C o n S u L T a n T S
Consulting architects are possibility thinkers
and detail-orientated creators-all at once. They
consider every aspect of a project's entire scope and
understand how to put these components together
to create outstanding spaces where people can be
inspired.
oLBn: Washington, dC; manhattan, nY; Beijing, Cn; and soon
Jakarta, id.
ruoke Chen founded oLBn in 1988 to support the u.S. Federal
government design and planning needs. We have steadily grown
and now provide multi-disciplinary professional and construction
solutions to a diverse international client base. We are rooted in
our commitment to understanding our client’s requirements and
International Architect Consultant
www.olbn.com
INTERIORS HIGH RISE PROJECT
KingLand avenue 6665 KingLand avenue
pT. megatika was established in 1992 in Jakarta by Herbert
ie. Based on work experience as an architect since 1974 in
Hong Kong, Herbert applied a design philosophy of building
high density in a compact and efficient which was a suitable
application towards construction of buildings in indonesia.
aligning our solutions with their overall organizational goals in
a comprehensive, innovative manner – passionately delivering
innovative Solutions.
Washington, dC: Focuses on government design, planning
and Historic preservation; on designer-Led design-Build
Construction projects; on integrated design and green Building
(Our workspace is a LEED Certified Commercial Interior). Our
dC practice incorporates Bim and Lidar applications. our
experience includes design for Labs, Clinics, research and
Offices for NIH.
manhattan: Focuses on both large and small scale residential
and Commercial renovations.
Beijing: provides concept development and planning for large
scale residential, civic and commercial projects and through
our local partner, integrated architectural - engineering design,
review and permitting. Though our base in Beijing we are able
to offer our uS design and planning abilities throughout asia.
oLBn’s emerging Specialization: We’ve combined our Chinese
expertise in resort planning with our uS residential and
healthcare experience to create a new specialization - uS Senior
resorts catering to foreign travelers.
Local Architect Consultant
www.megatika.com
kingLanD avenue 5767 KingLand avenue
Together with the Board of directors and the entire staff,
Herbert brought pT. megatika international to become a multi-
disciplinary architectural consulting firm that can design a
variety of functions such as high-rise apartment buildings, hotels,
shopping centers, office towers, international school, religious
buildings, real estate, and others. pT. megatika international
scope of work includes concept design, schematic design, design
development, documentation for the tender/ for construction,
and project supervision.
pT. megatika international design philosophy is designing
buildings that are efficient and land optimization based on
studies of functional, aesthetic, and economic building. Hence,
the layout of the building should be simple and efficient, utilizing
natural light and ventilation, deliver and maintain the privacy
and security of the building with costs in mind.
pT. megatika international provides major attention to client
needs that includes building design quality, with cost and timely
in mind. The designed buildings should get a good response
from the market and pay close attention to the social impact
and environmental sustainability. The success of implementing
such design would make pT. megatika international recognized
by developers and building owners and awarded the ‘Top Ten
architects’ Journal Construction asian version several years in
a row.
diSCLaimer: The photographs, images, drawings or sketches shown in this promotional material represent an artist’s impression of the
development only. They are not drawn to scale and / or may have been edited and processed with computerized imaging techniques. all
information, specifications, plans and visual representations contained in the materials are subject to changes from time to time by developer
and/or the competent authorities and shall not form part of the offer or contract. The sale and purchase agreement shall form the entire
agreement between the developer and the purchaser and shall in no way be modified by any statement, representations or promise (whether
or not contained in the materials and/or made by the developer or the agent) made. no part of the materials shall constitute a representative
or warranty. The floor plans are approximate measurements and subject to final survey. All rights reserved.
Marketing Gallery
Jl. raya Serpong Km. 8
Tangerang Selatan 15325
indonesia
Hotline +62 21 2966 7888
Fax. +62 21 531 228 28/29
www.kinglandavenue.com
kingland-avenue.com http://www.kingland-avenue.com/2016/03/preview-apartemen-kingland-avenue.html
Preview Apartemen Kingland Avenue Serpong
Share This: Facebook Twitter Google+
Nama Properti : Kingland Avenue @ Serpong
Tipe Properti : Apartemen.
Developer : Hongkong Kingland, Alfaland, Growth Steel Group.
Lokasi : Jalan Raya Serpong.
Luas Lahan : 2,2 Hektar.
Akses Tol : Tol Kebun Jeruk Exit Alam Sutera.
Total Unit : 4 Tower, 20 Lantai, 30 Unit Perlantai, +- 2.000 Unit.
Sertifikat : Strata Title (HGB Land).
Launching : Mei 2016.
Ground Breaking : Oktober 2016.
Hand Over : Tahun 2019.
Harga Jual : 17 Juta Per meter, Early Bird 14,6 juta per meter exclude PPN.
Cara Bayar : Cash, Cash Bertahap, KPA DP Dicicil, KPA Express.
Tipe Unit Apartemen Kingland Avenue Serpong dan harga jual perdana saat ini adalah :
- LOFT 41 (45,64 m2, 2LT, 1BR) Harga 860 juta, Early Bird 736 juta.
- LOFT 61 (68,05 m2, 2LT, 3BR) Harga 1.274 juta, Early Bird 1.090 juta.
- GARDEN SUITE (98,16 m2, 2LT, 4+1BR) Harga 1.836 juta, Early Bird 1.578 juta.
- LOFT SUITE & PENTHOUSE (105,85 m2, 2LT, 4+1BR) Harga 1.980 juta, Early Bird 1.694 juta.

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Brochure Kingland Avenue Serpong Apartemen

  • 1. S m a r t L o f t . S m a r t L i v i n g
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  • 4. Chapter one Serpong 01 Serpong Your Bridge to Smart Living City of new generation 03 05 Chapter two Living in KingLand 09 planning royal garden exclusive amenities Smart Loft 11 19 29 35 Chapter three our JourneY 49 portofolio partners Consultants 51 59 63
  • 5. C h a p t e r O n e S e r p O n G t h e C h o i C e o f f i n e L i v i n g Fine living is a choice. a choice that lay foundations. a choice that brings passion and jovialty. Kingland avenue, The perfect place to call home
  • 6. KingLand avenue 04 Serpong Your Bridge To SmarT Living 03 KingLand avenue Kingland avenue is nestled in the heart of Serpong, the hottest and fastest growing city of The greater Jakarta. accessible to all the CBds in Jakarta through 3 major toll roads (Jorr, Jakarta-merak, BSd) and with a future outer ring road toll that connects surrounding major cities of JaBodeTaBeK. Kingland avenue is also 16 minutes away from the greater Jakarta rail network, a gateway to West and east Java. Jakarta guLf gading Serpong Jakarta Banten weSt Java karawaci tangerang alam Sutera BSD graha raya Ciputat Depok Bogor Bekasi rayaSerpong Daan mogot Cengkareng pantai indah kapuk pluit puri indah tomang kota tua thamrin SCBD permata hijau pondok indah tB Simatupang kelapa gading toLL roaD: (1)Jakarta-merak (2)kunciran-airport at 2019 (3)BSD (4)airport (5)kapuk (6)kebun Jeruk (7)pondok indah (8)Jagorawi (9)Cikampek (10)Cakung (11)Cawang-tanjung priok (12)ancol (13)Cawang-grogol raiLwaY : (a)rawa Buntu (B)palmerah (C)tanah abang (D)tangerang (e)Batu Ceper (f)Duri (g)kota (h)gambir (i)manggarai (J)Jatinegara (k)Bogor (L)kampung Bandan (m)tanjung priok (n)Bekasi airport : (1)Soekarno-hatta (2)Budiarto (3)pondok Cabe (4)halim perdanakusuma
  • 7. KingLand avenue 0605 KingLand avenue CiTY oF neW generaTion With a population of around 150,000, Serpong is a city that is exciting and well publicized as a live, work, study, and play area. most notably, the area is marked by a high concentration of urban dwellers and young professionals from different cities of indonesia. Striking a balance between urban life and oasis garden, Kingland avenue provides an unique experience of ultimate convenience and lush greenery.
  • 8. KingLand avenue 0807 KingLand avenue eaSe oF aCCeSS Toll road Serpong – merak (4 minutes drive) Toll road BSd (14 minutes drive) Stasion rawa Buntu (16 mins) Soekarno-hatta 30' poris 22' awal Bross 11' north merak Jakarta toLL Jakarta-merak Siloam 16' uph 13' Sph 16' Supermal 15' exit toll Serpong 5' exit toll alam Sutera 8' exit toll BSD 15' pahoa 8' Bpk penabur 9' St. Carolus 9' Summarecon mal Serpong 10' Binus 5' mal @ alam Sutera 6' ikea 8' pasar Delapan 1' flavor Bliss 1' giant 7' St. Laurensia 5' Living world 3' omni 1' Lottemart 1' giant 11' Bethsaida 11' asshobirin 5' umn 12' Budiarto 29' the Breeze 19' aeon 19' BSD Square 10' itC BSD 7' toLL BSD rawa Buntu 15' eka hospital 12' ocean park 13' toLLkunCiran(2019) Shopping Center hospital amusement park School/university food & Lifestyle train Station Bus Station airport urBan LiFeSTYLe entertainment: alam Sutera mall, aeon, Living World, Summercon mal Serpong, Flavor Bliss, BSd Square, Supermal, Teras Kota, BSd plaza market: Carefour, Lotte mart, giant, all Fresh, Safemax, LoKa, Hero, Food Hall, pasar 8 Home improvement: informa, iKea, depo Bangunan, ace Hardware electronics: iTC BSd, electronic City eduCaTion HuB Binus university, St. Laurensia, university multimedia nusantara, Swiss german university, international university Liaison indonesia, prasetiya mulya, BpK penabur, Tarakanita, pahoa, Surya university, matana university, SpH, upH. proFeSSionaL HeaLTHCare omni Hospital, St. Carolous, asshobirin, eka Hospital, Bethsaida, awal Bros, Siloam viBranT LeiSure damai indah goft & Country Club, imperial Klub golf, padang golf modern & Country Club, ocean park, alam Sutera Sports Club, peak To peak indoor Climbing, Time escape
  • 9. C h a p t e r t w O L i v i n G i n K i n G L a n d a BLueprint to Smart Living a House is made of Bricks & Beams a Home is made of Hopes & dreams
  • 10. KingLand avenue 1204 kingLanD avenue p L a n n i n g Superior design that creates a strong community identity and enhances long-term value has been a fundamental part of master planning for Kingland avenue KingLand avenue THe perFeCT pLaCe To CaLL Home a home is much more than just a roof over your head. it’s a place where memories are made and families are raised. at home, we find peace. We can be ourselves. Whenever we’re away from it, we miss it and we can’t wait to go back. Kingland Avenue prides itself on quality specifications and conventional designs ideal for first and second home buyers looking to build or upgrade their home to suit their family needs and lifestyle changes
  • 11. KingLand avenue 1413 KingLand avenue FrenCH neo-CLaSSiCaL aparTmenT deSign The definitive architectural style on Kingland Avenue is neoclassical, inspired by the use of French renaissance in the design of royal architectures. These styles are recognized by the use of tall columns in the exterior walls, symmetrical shapes and triangular pediments. a BC e D Legend a - Tower a B - Tower B C - Tower C d - Tower d e - Kingland Tower 1 - entrance from Jl raya Serpong 2 - pedestrian 3 - main gate 4 - royal versailles garden (1st ) - royal oak (2nd ) 5 - grand Swimming pool 6 - Children Swimming pool 7 - Le Hermitage Clubhouse (1st & 2nd ) - garden Terrace (3rd ) 8 - discovery park 9 - Jogging Track 3 1 2 4 5 6 7 89 30% HigH riSe Coverage an inTroduCTion oF SpaCiouS Living With only 30% of land area dedicated for High rise Building, Kingland avenue devoted most of the spaces for astonishing landscape and abundant facilities.
  • 12. KingLand avenue 1615 KingLand avenue reJuvenaTe YourSeLF everYdaY WiTH FreSH air if you have always dreamed of a wide exterior garden where you can enjoy the beautiful spring and summer days in a refreshing atmosphere, Kingland avenue is the only apartment that offers either a spacious balcony (1.5 meter depth) or garden terrace (2.5 meter to 4 meter depth). WeLCome Home! nothing says “Welcome Home” like two extravagating lobbies. Step inside either apartment building lobby and you will find the mood is always resonant with the time of day. Bright lighting and energetic background music in the early hours, soft lighting and chill tunes in the evening. residents and visitors of the new apartment buildings will feel at ease on an eclectic collection of new luxury furnishing. Floor, table, and pendant lamps complement the ambient lighting and create a cozy feeling.
  • 13. KingLand avenue 1817 KingLand avenue
  • 14. KingLand avenue 2004 kingLanD avenue r o Y a L g a r d e n Landscaping is on of a founding principle of master planning. it is central to Kingland avenue’s appeal to make a desirable place for living. inSpired BY THe gardenS oF paLaiS-roYaL derived from the neo-classical architectural style of the main buildings, the theme of Kingland avenue landscape design is French royal garden – “palais-royal”, where every element is positioned with purpose and precision, simple and in order.
  • 15. KingLand avenue 2221 KingLand avenue 5 dimenSionaL LandSCape deSign The principle behind our landscape design is the implementation of multiple dimension. Pedestrian path will be the first layer. Second layer is the path separation. Scrubs and flowers, small to large scale trees are the third, forth, and fifth layer. Each control at certain height and certain color pattern. This five dimensional elements of landscaping would bring an emphasis towards harmonious balance. gardenS oF FrenCH renaiSSanCe Kingland avenue’s garden is designed to represent harmony and order, the ideals of French renaissance. one of the main design principle is symmetrical balance, where all elements such as plants, hardscape, color, sculpture are laid out in symmetrical patterns. it transforms all the main gardens in Kingland avenue into controlled works of art. These layouts complement classical architecture and reinforce the belief that beauty derives from order and simplicity.
  • 16. KingLand avenue 24 roYaL verSaiLLeS garden Spacious private royal garden deck with our prominent lion statue that will leave a sense of noble living. 23 KingLand avenue green Living Kingland avenue brings nature to your doorstep with lush greeneries that surrounds your living neighborhood. SKY garden TerraCe A garden terrace fits for a cozy afternoon BBQ gathering.
  • 17. KingLand avenue 2625 KingLand avenue SHruBS (1) Codiaeum variegatum (L.) a. Juss. (2) ixora chinensis Lam. (3) Spathiphyllum kochii engl. et Krause (4) Monstera deliciosa (5) Clematis florida Thunb. (6) Cordyline fruticosa (L.) A. Cheval (7) acalypha wilkesiana muell. arg. cv. marginata (8) duranta repens cv.'goldenleares' a royal garden with complete features that includes natural stone paving, water sceneries, and sculptures... variety of vegetation that enhances your senses... BuSHeS (1) allemanda neriifolia Hook. (2) Bougainvillea spectabilis Willd (3) Canna indica L. (4) Lagerstroemia indica L. TreeS (1) phoenix dactylifera L. (2) gossampinus malabarica (dC.)merr (3) michelia alba dC. (4) plumeria rubra L. cv. acutifolia
  • 18. KingLand avenue 2827 KingLand avenue
  • 19. KingLand avenue 3004 kingLanD avenue e x C L u S i v e a m e n i T i e S designed for the convenience of having everything you need at your fingertips, our exclusive amenities will ensure our tenants of partaking in what Kingland community offers. FirST CLaSS ameniTieS aT doorSTep Kingland avenue provides residents with an abundance of luxury features that brings the character of fine living to your doorstep. With a unique collection of exclusive amenities you can enjoy, you are sure to have the utmost in apartment living.
  • 20. KingLand avenue 32 roYaL oaK Located below the garden, residents can enjoy a wide-range sporting facilities that Kingland avenue offers. When not in use, this multipurpose Hall can transform into a spacious function hall for any gathering activities. Sporting facilities include: Basketball Court Billiard Table Table Tennis Tennis indoor indoor Soccer Badminton Court 31 KingLand avenue Le HermiTage At Le Hermitage you will enjoy our 5 stars Clubhouse filled with state-of-the-art fitness center that is designed to meet a wide variety of exercise needs. You'll find strength, flexibility and cardio building equipment to fit your personal program. Our Sky Garden Terrace is located on the top floor of the Clubhouse. amenities include: Fitness Center / gymnasium Spa & massage rooms with Jacuzzi Sauna & Steam rooms Yoga & Kickboxing Studio Library
  • 21. KingLand avenue 3433 KingLand avenue grand SWimming pooL CHiLdren SWimming pooL diSCoverY parK Jogging TraCK
  • 22. KingLand avenue 3604 kingLanD avenue S m a r T L o F T For the past 15 years, Kingland group has been studying compact yet spacious living, which suits the trend of today’s urbanization. Today, Kingland is very proud to present you the First Smart LoFT in indonesia, a true pioneer product that minimize the carbon footprint yet retain the functionality and spaciousness of a compact unit. Begin your journey with Kingland avenue and witness the revolutionary concept of smart living. SmarT Living The five design philosophy behind Smart Living • Circulation – every room have inflow of air and natural light • Efficient – every space is utilize for functionality and storage • Spacious – Compact Unit yet Grand • Flexibility – Rooms and space can be easily converted into other functions • Value Maximizing – Usage area in each unit is at least 90% from Semi gross
  • 23. 37 KingLand avenue LoFT 41 • A natural circulation of air and sunlight that provides a healthy ventilation throughout every living spaces. • Utilizing the spacious 3.5 meter wide layout to maximize the comfortability of the living room & bedroom. • 5 meter floor-to-floor height will give a luxurious sense to your living room, and gives a view to your bedroom. • Ergonomically u-Shaped staircase design with 18cm step to step height that is an ease usage for adults and children. Combining Feng Shui 12 ladder steps. • A generous 1.5 x 3.5 meters balcony size that can create multiple outdoor functionalities (outdoor dining, BBQ, afternoon tea). • A flexible toilet layout configuration that separates washing bins & toilet/shower (no queuing). • Smart staircase storage space. • Multiple storage configuration in the unit. 45.41 m2 - 45.64 m2 Semi gross *mezzanine Level *floor Level
  • 24. 39 KingLand avenue LoFT 61 • A natural circulation of air and sunlight that provides a healthy ventilation throughout every living spaces. • 5 meter floor-to-ceiling height will give a luxurious sense to your living room, and gives a view to every bedroom. • Ergonomically u-Shaped staircase design with 18cm step to step height that is an ease usage for adults and children. Combining Feng Shui 12 ladder steps. • A generous 1.5 x 4.5 meters balcony size that can create multiple outdoor functionalities (outdoor dining, bbq, afternoon tea). • Two flexible toilet layouts configuration that seperates washing bins & toilet/shower (no queing). • Multiple storage configuration in the unit with smart staircase storage space. • 1st floor bedroom is customizable into multiple living spacious of your desire (study room, bedroom, library). • The most efficient compact yet spacious 3 bedrooms in Jakarta. 67.71 m2 - 68.05 m2 Semi gross *mezzanine Level *floor Level
  • 25. garden SuiTe • Efficient 4+1 bedrooms with 3 bathrooms suite. • A gorgeous 8 x 4 meters outdoor space that can create multiple outdoor functionalities. • Highly flexible room configuration. easily convertible into two separate units. • Private dining room with 5 meters floor-to-floor high, a symbol of luxury lifestyle. • Spacious L-shaped kitchen. • A natural circulation of sunlight that provides a healthy ventilation throughout every living spaces. 98.16 m2 - 123.46 m2 Semi gross *mezzanine Level *floor Level 41 KingLand avenue KingLand avenue 42
  • 26. LoFT SuiTe & penTHouSe • Efficient 4+1 bedrooms with 3 bathrooms suite. • A magnificent 8 x 1.5 meters terrace that can create multiple outdoor functionalities. • Highly flexible room configuration. easily convertible into two separate units. • Private dining room with 5 meters floor-to-floor high, a symbol of luxury lifestyle. • Spacious L-shaped kitchen. • A natural circulation of sunlight that provides a healthy ventilation throughout every living spaces. *mezzanine Level *floor Level 105.85 m2 - 127.13 m2 Semi gross 43 KingLand avenue KingLand avenue 44
  • 27. KingLand avenue 4643 KingLand avenue *marketing gallery of Kingland avenue
  • 28. C h a p t e r t h r e e O u r j O u r n e y BuiLDing homeS with priDe anD paSSion Land of Success Land of affluence Land of Community Land of opportunity
  • 29. KingLand avenue 5004 kingLanD avenue p o r T o F o L i o We turn our vision “Building Homes With prides and passion” into reality by developing residences with quality and innovation. We consistently offer unique products to customers. We hope to contribute to society by creating better homes for families. CHaTeau eLiTe derived from the neo-classical architectural style of the main buildings, the themCompleted in 2012, Chateau elite is the most exclusive residential project in Tiexi, Shenyang, China. This prestigious project is an enclave of luxury for homeowners seeking both comfort and opulence. The project is located in a prime location and holds the highest land value and sales in the district. Chateau elite embodies a classical royal French décor that is seamlessly integrated with a contemporary look to accommodate modern living lifestyles. The land area is 4.9 hectare, and has a gross floor area of 130,000m2 .Chateau elite was sold out within 2 years of its initial launch. Chateau elite has a total of 16 residential towers: • 5 towers with 28 floors • 2 towers with 18 floors • 6 towers with 6 floors • 2 towers with 4 floors at the time, Chateau was situated next to another residential project that was being constructed by one China’s largest developer, Wan Tah. While our initial selling price matched those of Wan Tah’s at rmB 7,000 psm, our selling price quickly escalated to rmB 9,000 psm due to overwhelming demand from the market and total sales aggregated to rmB1.3billion.e of Kingland avenue landscape design is French royal garden – “palais-royal”, where every element is positioned with purpose and precision, simple and in order.
  • 30. KingLand avenue 52 ginza pLaza Located in the most prime district in Shenyang CBd area, ginza plaza is a mixed-use development equipped withawell-appointed shopping mall, a premium office tower, and various SOHOs. There are 28 floors in the office tower, 5 floors of shopping space, and 2 floors of SOHOs. As a prominent landmark in the city, the project is widely recognized and prioritized by the provincial government. The project will be completed and launched by the end of 2015.in front of the project, there will be a future mrT station which is also currently under construction and expected to be completed in the same year. Bought in 2009, the land area is 1.5 hectare, with total gross floor area of 76,000m2. 51 KingLand avenue midToWn pLaza midtown plaza is a shopping mall located at the heart of the commercial district in Shenyang. designed by p&T, midtown plaza has a collection of international and local brands, which makes it popular shopping hotspot both inside and out. The retail complex has a total of 5 upper levels and 3 basement levels. The connectivity of the property is enhanced by the adjoining mrT station, which is accessible from the ground floor of the mall. Bought in early 2003, the land area is 1.5 hectare and has a gross floor area of 52,000 m2 . Construction began in 2005, and was completed 2007 and sold to Asia Pacific Land.
  • 31. KingLand avenue 54 WuCHuan paCiFiC Wuchuan Pacific is a mixed-use development project with a shopping mall, 2 residential towers, and a transportation terminal. Located in xiamen, Fujian province, Wuchuan Pacific is the largest transportation terminal and is the biggest underground pedestrian retail space. it can handle 2/3 of the total passenger volume in the city. Wuchuan Pacific has a total gross floor area of 88,000m2 and was bought in 2003. The current anchor tenant in the shopping mall is guo mei, one of the largest electronic distribution stores in China. 53 KingLand avenue napa grove Napa Grove is the first residential project in the city to feature an exquisite French vineyard and winery. residents of napa grove can enjoy growing different varieties of grape, harvesting ripe vines in September, and tasting the wines produced at the annual grape Festival. Bought in 2006, the land area is 3 hectare with a total gross floor area of 76,000m2 . it was completed in 2009 with almost full occupancy. The project has 10 towers with a total of 872 residential units (1-bedroom, 2-bedroom, and 3-bedroom suites). • 3 towers with 6 floors • 3 towers with 18 floors • 2 towers with 14 floors • 1 tower with 27 floors • 1 tower with 9 floors napa groove has won numerous awards for its distinctive quality and innovative features. The project was also presented the developer quality award in 2008, as well as construction quality award.
  • 32. KingLand avenue 5655 KingLand avenue KingLand avenue With this unwavering commitment to excellence, Hong Kong Kingland is unveiling a groundbreaking residential project, which will redefine economical living in Serpong. With our innovative apartment layouts that are compact in size yet spacious in nature, the apartments reflect our vision to provide quality products that are affordable. This value proposition will enable residents to live in an unprecedented world of comfort as we strive to maximize living space in every unit. our residential towers are also equipped with a range of club facilities, a flourishing botanical landscape, and unobstructed panoramic views of the city. The project is located at a strategic location in the heart of Serpong. it is situated outside of alam Sutera South gate on Jalan raya Serpong and is in close proximity to nearby shopping malls, schools & universities, and hospitals. upon completion, our residential towers will be a landmark in the Serpong’s skyline, surpassing other iconic buildings in the area. projected completion by 2018 with a total gFa of 160,000m2 . Kingland avenue is backed by a consortium of leading business partners: alfaland group and growth Steel group. Together with our partners, we are determined utmost value to our customers and set an unprecedented benchmark for urban living. our partners:
  • 33. KingLand avenue 5804 kingLanD avenue p a r T n e r S The best partnerships are not dependent on a mere common gold but on a shared path of equality, desire, and no small amount of passion. alfaLand group (previously known as pT perkasa internusa mandiri or dubbed as pT pim) is one of the rapidly growing company and is engaged in Commercial, residential & Hospitality in major cities throughout indonesia. Sensed of the increasingly higher demand of property and great business opportunities in the industry in years to come, mr djoko Susanto, mrs LilianaTanuwijaya & mr Hanto djoko Susanto, jointly founded the company (pT pim) on march 17th 1999. it all started around 2002, when pT pim acquired 12 ha land in Lodan, ancol – north Jakarta, and developed shop houses (ruko) and multipurpose rukos, now known as Lodan Center. Shortly after that, it further expanded the area to become 15 ha
  • 34. KingLand avenue 6059 KingLand avenue total. The 8-Storey campus of university of Bunda mulia (uBm) & Bunda mulia School (international school) were also built in this Lodan Center Business park Complex. in later years, the company managed to develop few residential clusters & ruko complexes in Jakarta, Bogor, Tangerang Selatan and Cirebon. grand Bima mansion, located in east Jakarta, an upper scale housing cluster and griya Hijau regency, cluster designed to cater to lower middle market segment, were to name a few. martadinata point & paska point, were names for its ruko projects, that have been developed in Bogor to meet the business needs in the city. under property management division of the company, millennium iCT Center (formerly known as plaza millennium) was acquired & opened in 2000. Since then, it is known as the largest center of Cell phone & iCT products in the entire medan City, and even within north Sumatera, in fact. a 1,1Ha small shopping arcade in pasar minggu area (South Jakarta), is also operated by the division with Carrefour as its anchor tenant. in cooperation with the group such as with alfamart, the company has provided technical support & services in design and planning (Construction management) for its distribution Center developments, and also playing Construction management role in supervising the building process until completion of the warehouses. Since 2 years ago, alfa Land group (www.alfaland-group.com) was launched as our umbrella brand in further developing our businesses and at the same time, we decided to start a new venture in hospitality business, as hotel management company, under omega Hotel management (oHm) brand (www.omegahotelmanagement.com) . By end of 2015, oHm will be operating 6 units of different types of hotel units, located in medan, Cirebon, puncak, Bali, Jakarta & Bandung. another 2 hotels located in Jakarta & Yogyakarta are scheduled to open in July 2016. 25 hotels are expected to open by 2018 under our different brands : grand Cordela Hotel, Cordela Hotel, Cordela express, Cx Hostel & alfa resort. one of alfa Land group’s strategies for growth is to synergize with other developers / investors in developing new property projects in BoT business model. in other cases, Joint operation or even joint venture format, still within the property business, would be very well considered to achieve sustainable growth of alfa Land. The growth Steel group was founded in 1969 with the establishment of the first company, PT Growth Sumatra industry. The company, an integrated steel mill producing long steel products grew quickly and provided the foundations for a diverse group of companies that now delivers products worldwide. pT. growth Sumatra industry produces billets, reinforcing bars, weld mesh, angle bars and bright steel shafting. Carbon steel manufacturer with production capacity of 400,000 mTpa. pT. growth asia is one of the largest foundries in South east asia and primarily produces; mill liners for the mining industry, steel and ductile iron rolls for the steel and rubber industries and extended-life screws for the palm oil industry. it also supplies
  • 35. kingLanD avenue 5761 KingLand avenue alloy steel castings to gold/copper mining industry around the world (australia, africa, asia, uSa & Latin america) with capacity of 100,00 mTpa. over the years, the group has expanded to the agricultural Sector, specifically in the palm oil supply chain starting from palm oil plantation to Cpo mills and CpKo mills with a total capacity of 1,000,000 mTpa. To further strengthen its competitiveness in the steel and stainless steel market, pT. indoferro was established boasting the first blast furnace in Indonesia as well as the first Nickel pig iron producer outside China. With its facility conveniently located in Cilegon Banten, West Java, it is now the country’s top two npi producers. an additional160 million uS dollars is in the pipeline to double its capacity along with higher concentration of nickel by mid-2016. one of growth Steel group’s latest ventures is their Biomass power plants, a “green” energy project that will fuel the increasingly power hungry industries of indonesia and at the same time preserve its natural environment. With 8 units of 15mW generators spread across the archipelagoes, the group plans to further expand to approximately 100 units in the near future.
  • 36. KingLand avenue 6404 kingLanD avenue C o n S u L T a n T S Consulting architects are possibility thinkers and detail-orientated creators-all at once. They consider every aspect of a project's entire scope and understand how to put these components together to create outstanding spaces where people can be inspired. oLBn: Washington, dC; manhattan, nY; Beijing, Cn; and soon Jakarta, id. ruoke Chen founded oLBn in 1988 to support the u.S. Federal government design and planning needs. We have steadily grown and now provide multi-disciplinary professional and construction solutions to a diverse international client base. We are rooted in our commitment to understanding our client’s requirements and International Architect Consultant www.olbn.com INTERIORS HIGH RISE PROJECT
  • 37. KingLand avenue 6665 KingLand avenue pT. megatika was established in 1992 in Jakarta by Herbert ie. Based on work experience as an architect since 1974 in Hong Kong, Herbert applied a design philosophy of building high density in a compact and efficient which was a suitable application towards construction of buildings in indonesia. aligning our solutions with their overall organizational goals in a comprehensive, innovative manner – passionately delivering innovative Solutions. Washington, dC: Focuses on government design, planning and Historic preservation; on designer-Led design-Build Construction projects; on integrated design and green Building (Our workspace is a LEED Certified Commercial Interior). Our dC practice incorporates Bim and Lidar applications. our experience includes design for Labs, Clinics, research and Offices for NIH. manhattan: Focuses on both large and small scale residential and Commercial renovations. Beijing: provides concept development and planning for large scale residential, civic and commercial projects and through our local partner, integrated architectural - engineering design, review and permitting. Though our base in Beijing we are able to offer our uS design and planning abilities throughout asia. oLBn’s emerging Specialization: We’ve combined our Chinese expertise in resort planning with our uS residential and healthcare experience to create a new specialization - uS Senior resorts catering to foreign travelers. Local Architect Consultant www.megatika.com
  • 38. kingLanD avenue 5767 KingLand avenue Together with the Board of directors and the entire staff, Herbert brought pT. megatika international to become a multi- disciplinary architectural consulting firm that can design a variety of functions such as high-rise apartment buildings, hotels, shopping centers, office towers, international school, religious buildings, real estate, and others. pT. megatika international scope of work includes concept design, schematic design, design development, documentation for the tender/ for construction, and project supervision. pT. megatika international design philosophy is designing buildings that are efficient and land optimization based on studies of functional, aesthetic, and economic building. Hence, the layout of the building should be simple and efficient, utilizing natural light and ventilation, deliver and maintain the privacy and security of the building with costs in mind. pT. megatika international provides major attention to client needs that includes building design quality, with cost and timely in mind. The designed buildings should get a good response from the market and pay close attention to the social impact and environmental sustainability. The success of implementing such design would make pT. megatika international recognized by developers and building owners and awarded the ‘Top Ten architects’ Journal Construction asian version several years in a row.
  • 39. diSCLaimer: The photographs, images, drawings or sketches shown in this promotional material represent an artist’s impression of the development only. They are not drawn to scale and / or may have been edited and processed with computerized imaging techniques. all information, specifications, plans and visual representations contained in the materials are subject to changes from time to time by developer and/or the competent authorities and shall not form part of the offer or contract. The sale and purchase agreement shall form the entire agreement between the developer and the purchaser and shall in no way be modified by any statement, representations or promise (whether or not contained in the materials and/or made by the developer or the agent) made. no part of the materials shall constitute a representative or warranty. The floor plans are approximate measurements and subject to final survey. All rights reserved. Marketing Gallery Jl. raya Serpong Km. 8 Tangerang Selatan 15325 indonesia Hotline +62 21 2966 7888 Fax. +62 21 531 228 28/29 www.kinglandavenue.com
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  • 42. kingland-avenue.com http://www.kingland-avenue.com/2016/03/preview-apartemen-kingland-avenue.html Preview Apartemen Kingland Avenue Serpong Share This: Facebook Twitter Google+ Nama Properti : Kingland Avenue @ Serpong Tipe Properti : Apartemen. Developer : Hongkong Kingland, Alfaland, Growth Steel Group. Lokasi : Jalan Raya Serpong. Luas Lahan : 2,2 Hektar. Akses Tol : Tol Kebun Jeruk Exit Alam Sutera. Total Unit : 4 Tower, 20 Lantai, 30 Unit Perlantai, +- 2.000 Unit. Sertifikat : Strata Title (HGB Land). Launching : Mei 2016. Ground Breaking : Oktober 2016. Hand Over : Tahun 2019. Harga Jual : 17 Juta Per meter, Early Bird 14,6 juta per meter exclude PPN. Cara Bayar : Cash, Cash Bertahap, KPA DP Dicicil, KPA Express. Tipe Unit Apartemen Kingland Avenue Serpong dan harga jual perdana saat ini adalah : - LOFT 41 (45,64 m2, 2LT, 1BR) Harga 860 juta, Early Bird 736 juta. - LOFT 61 (68,05 m2, 2LT, 3BR) Harga 1.274 juta, Early Bird 1.090 juta. - GARDEN SUITE (98,16 m2, 2LT, 4+1BR) Harga 1.836 juta, Early Bird 1.578 juta. - LOFT SUITE & PENTHOUSE (105,85 m2, 2LT, 4+1BR) Harga 1.980 juta, Early Bird 1.694 juta.