Here are our top picks of the tweets from Day One of Content Marketing World 2014 in Cleveland.

1. Top Tweets
Day One, 9 September, 2014

2. “Tools are great, but content marketing success is about the wizard, not the wand.”

3. “Reason leads to conclusions. Emotion leads to action. Emotional stories inspire action @TPLDrew.”

4. “Content + influencer marketing = a powerful way to grow your business.”

5. “Consumer attention is exponentially fleeting with every Vine, Instagram and Snap#CMWorldwith @jfly.”

6. “Don't add content if it doesn't @LornaBroSnyder.”

7. “There's an elephant in the room. You haven't finished that content audit.”

8. “Work with an influencer, they're friends for a day. Help someone become influential and they're friends for life @leeodden.”

9. “Content marketing is more than a trip down the rabbit hole.It'sthe thing that will save marketing itself.”

10. “Content is fire. Social media is gasoline @jaebaer.”

11. “@LinkedIn isn't just for business people, it's for anyone with ambition.”

12. “The human brain processes images 60,000 times faster than text, according to 3M corporation.”

13. “Culture trumps strategy. If change is happening faster on the outside than inside, the end is in sight @jfly.”

14. “Content needs to remember individual audience members across devices.”

15. “4 secrets to creating moments of inspiration: build suspense, foster aspiration, drive empathy & harness emotion @TPLDrew.”

16. “We don't sell the drill or the drill bit…we sell the hole. Great talk Andrew Davis.”

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