Case description of Ruukki b2c marketing automation.
Ruukki is competing for the best global marketing automation award. See: http://markies.eloqua.com/
Ruukki is one of the finalist in the following categories:
- Best IT-Marketing Collaboration
- Best Lead Nurturing Progam
- Integration Innovation
36. IN OCTOBER TAPIO
RECEIVES AN SMS
FROM JOUKO
WITH AN OFFER
HE CAN’T RESIST
37. Hi, Tapio! We have some
unfinished roofbusinesses
from the summer. If you order
your roof renovation now,
you'll get a free rainwater
system in addition! Reply Y, if
you're interested, or N, if the
matter is no longer relevant.
Best regards,
your roofmaster Jouko
Y
Hi, Tapio! We have some
unfinished roofbusinesses from
the summer. If you order your
roof renovation now, you'll get
a free rainwater system in
addition! Reply Y, if you're
interested, or N, if the matter is
no longer relevant.
Best regards,
your roofmaster Jouko
38. IF TAPIO HAD
NOT REACTED
ON THE SMS
HE WOULD HAVE
GOT AN OFFER
AUTOMATICALLY
TO HIS LETTERBOX