Presented a session at ACUI to guide students through how to better define yourself on social media and successfully develop a compelling online brand for yourself by providing steps and tools.

2. About Us:
Nancy Meza
Student Marketing Assistant
University Student Union
California State University, Northridge
• Facebook: Facebook.com/src.csun, 4,811 Likes
• Twitter: @csun_src, 1,656 Followers
• Instagram: @csun_src, 3,000 Followers
• Snapchat: @csunusu, 700 views/snap
• Vine: @csunusu 135
• YouTube: youtube.com/csunsrc, 34 Subscribers
8,566 Views
Kim Gonzalez
Student Marketing Assistant
University Student Union
California State University, Northridge
Manages University Student Union social media accountsManages Student Recreation Center social media accounts
• Facebook: Facebook.com/usu.csun 5,600 Likes
• Twitter: @csun_usu 1,656 Followers
• Instagram: @csun_usu 3,590 Followers
• Snapchat: @csunusu 700 views/snap
• Vine: @csunusu 135
• YouTube: youtube.com/csunusu 241 Subscribers
5,1600 Views

3. “YOUR BRAND IS WHAT OTHER
PEOPLE SAY ABOUT YOU WHEN
YOU’RE NOT IN THE ROOM”
- JEFF BEZOS, FOUNDER OF AMAZON.COM

4. • Why should you build your personal brand?
• Social media platforms
• Do’s and don’ts of social media
• Professional presence
• Personality
• Network
• Closing
Agenda

5. • Job opportunities
• Create recognition
• Add value
• Create a network
Why should you build your
personal brand?

6. • I like eating cake
• I am eating cake
• Here’s a picture of the cake I
am eating
• This is how I make
my cake
• Here’s an album of my cake
• I am a renowned professional
cake eater
• Here are my thoughts about
the cake I ate
• This is how I decorate my
fancy cake
Platforms

7. • Timeline
• Micro blogger
• Photographer
• Skills/experience
Social Media Presence

8. • Designer/ Crafter
•
Videographer/Presenter
• Writer
Social Media Presence

9. Personality Styles
Informer: #CheckThisOut #DYK
Entertainer:
Thought Provoker: #ToBeOrNotToBe
#ThatIsTheQuestion 💭
Infotainment:

10. “Brands need to move from mechanical to
meaningful”
- @leeodden

11. Distinguish Yourself
Give yourself a personality and create an account based on career aspirations

12. • How to provide a genuine personality
• Find a balance
– Hobbies
• Create social credit
– How can this work to your
advantage?
Authenticity

13. “Be yourself; because everyone else is
taken”
- Oscar Wilde

14. Do’s
• Voice your opinion
• Communicate
• Showcase your skills
• Use your name
• Have Fun
Don’ts
• Trolling
• Vulnerability
• Spam
• Spelling
Social Media Etiquette

15. How to reach out using social media
• Connect with prospective employers
• Find job opportunities
• Don’t wait until you graduate
Networking

16. #Hashtag

17. • #MaximizeExposure
• #GainMomentum
• #Trends
• #Creativity
#Hashtag

18. Facebook
Translate your life by:
• Photos: Profile and Cover
• Interests (like pages)
• About me
• Friends
• Create a “like” page of your interest
• Mile stones and experiences

19. “Every 60 seconds on Facebook: 510
comments are posted, 293,000 statuses
are updated, and 136,000 photos are
uploaded”
- Social Skinny

20. • Visual Platform: Your gallery
• Peek inside your creative world
• Take advantage of:
-Filters
-Apps
Instagram

21. Instagram

22. • Micro Blogging
• Photos: Profile and Cover
• Retweet and engage with
companies
Twitter

23. • Formal
• Rich content
• Professional profile picture/cover
• References
• Endorsements
• Updated résumé
• Connections
Linkedin

24. “93% of marketers use social media
for business”

25. Now that you’re a pro

26. • Be authentic
• Do distinguish yourself
• Network, network, network
Closing