1. H O W T O M A K E Y O U R R E S U M E S P E A K F O R Y O U
PERSONAL BRANDING
2. PRESENTED BY:
Kim has 10+ years of experience in
Human Resources, Recruiting and
Staffing Services.
She has recruited as managed
staffing solutions in the finance,
insurance, technology,
pharmaceuticals and life sciences
sectors.
Kim is a Certified Staffing Professional
with a passion for helping others
achieve their goals
She also has years of experience in
reviewing , editing and writing
resumes, as well as contributing to
resume writing workshops. She has
personally reviewed thousands of
resumes and as a result of her close
partnerships, has a keen
understanding of what hiring
managers are looking for
• Kimberly Dinsmore
4. DEFINING
PERSONAL BRANDING
“Personal branding is the
practice of people marketing
themselves and their careers
as brands. While previous self-
help management
techniques were about self
improvement, the personal-
branding concept suggests
instead that success comes
from self-packaging.”
https://en.wikipedia.org/wiki/Personal_branding
5. I S T I E D T O H O W Y O U A R E V I E W E D P R O F E S S I O N A L L Y
PERSONAL BRANDING
6. OTHER DEFINITIONS OF
PERSONAL BRANDING
A personal brand is defined as: “What
you stand for and what makes you
special. It's composed of values, a
mission, and a positioning statement
that depict what you do and who your
audience is. It’s an indicator for how
valuable you are to employers
at every stage of your career.“
Ref: Dan Schawbel, author of "Me 2.0: 4 Steps to Building
Your Future" and owner of PersonalBrandingBlog.com
HERE’S AND EXAMPLE OF WHAT INDUSTRY EXPERTS
& ENTREPRENUERS ALIKE DEFINE PERSONAL BRANDING AS
7. YOUR PERSONAL BRAND
& PERCEPTION
Personal branding is essentially a reflection of your reputation respective
to your peers, hiring managers & Key Decision Maker’s
8. EFFECTIVENESS OF PERSONAL
BRANDING
It enables you to stand out from
others in this competitive
marketplace
It showcases what makes you an
individual
It will shape how hiring managers
and key decision makers see you
Your competitors in the
marketplace are likely doing it!
WHY IS IT SO IMPORTANT IN TODAY JOB MARKET?
“You need to brand yourself and the unique value you offer, just to keep pace
with them. It should include a combination of attributes, passions, strengths and
qualifications that differentiate you from them.”
Resource: http://www.job-hunt.org/personal-branding/stronger-resume-branding.shtml
9. LEVERAGING PERSONAL BRANDING
Personal branding has taken on
increasing importance as the
workforce embraces creativity
and individualism
Branding allows for you to show
the unique value you bring to
the table
It positions you to be the most
effective in landing the job that
you are targeting
For these reasons, branding is
no longer optional.
Resources:
http://www.job-hunt.org/personal-branding/stronger-resume-branding.shtml
http://www.careercast.com/career-news/how-create-personal-branding-resume?page=1
IN YOUR JOB SEARCH
10. WE'VE COVERED WHY ITS IMPORTANT
Ensure a presence on social media:
• Linkedin
• Facebook
• Twitter
• YouTube (SME)
• Blogs (SME)
Create increased Visibility:
• Personal Networking (peer to peer)
• Networking Groups
• Articles /Newsletters (SME)
• Attending Networking/Industry Events
• Professional Networking (engaging
company decision makers)
Revitalize your basic tools:
• Job Applications
• Interviewing
• Communication (effective follow up:
thank you notes, etc.)
• Your resume
NOW HOW DO WE GO ABOUT CREATING IT?
11. THE BEST WAY TO BEGIN
I S C R I T I C A L A N D A N I M P O R T A N T F I R S T S T E P T O C R E A T I N G A N
E F F E C T I V E B R A N D
RESUME BRANDING
START WITH YOUR RESUME!
12.
13. GETTING STARTED
CREATE YOUR BRANDING STATEMENT
“You need to brand
yourself and the unique
value you offer, just to
keep pace with them. It
should include a
combination of attributes,
passions, strengths and
qualifications that
differentiate you from
them.”
Resource:
http://www.job-hunt.org/personal-
branding/stronger-resume-branding.shtml
14. • It is a showcase of your
personal brand attributes
in your resume
• It is what the hiring
manager will first see
when reviewing your
resume
• It will set the tone of the
entire resume and the
readers perception
BRANDING STATEMENT
WHAT IS IT?
15. F O R Y O U R B R A N D I N G S T A T E M E N T
IDEAL PLACEMENT
BRANDING STATEMENT
16. BRANDING STATEMENT
EXAMPLES
#1 Highly Successful
Community Manager with 10
years of experience visualizing,
developing, and
organizing company
wide philanthropic events,
maintaining connections with
hundreds of nonprofit
organizations, coordinating
diverse employee volunteer
opportunities, and creating
dynamic external and internal
event communications.
#2 Less Successful
I am currently looking for a full
time position in an environment
that offers a greater challenge,
increased benefits for my family,
and the opportunity to help the
company advance efficiently
and productively
17. BRANDING STATEMENTS
WHICH IS MORE EFFECTIVE?
To secure a position as a public
relations / marketing professional
in order to utilize my
administrative, marketing, and
interpersonal skills with accuracy
and efficiency while maintaining
a motivated, productive, and
goal oriented environment for
the entire professional team on
board while maintaining
extensive customer loyalty.
Example #4
A citizen of the world and a
natural networker, I connect with
senior leaders in all areas of the
company (sales, marketing, R&D)
and throughout all regions to
deliver truly global marketing
campaigns. I do this through
constant collaboration and
valuing of different ideas and
insights
Example #3
18. BRANDING STATEMENTS
WHICH IS MORE EFFECTIVE?
Take charge, game-changing
Project Portfolio Management
expert who over-delivers on
aggressive goals for highly-
matrixed organizations, while
minimizing risk, reducing
complexity, and decreasing
expense. A trusted partner, I
thrive on designing and leading
multi-million dollar programs and
influencing globally across
functions and lines to deliver on
my mantra: OTOBOS – on time,
on budget, on schedule.
Example #6
I am a consistent, hard working,
highly motivated person. I enjoy
working with the public. I feel that
I am a friendly, outgoing and
dependable person. I feel it is
crucial to demonstrate the
importance of my job duties and
expectations. I am looking to
improve my position in the work
force, expand my knowledge
and skills. I am also looking to
establish long term employment
in a friendly environment.
Example #5
19. It is a critical component to
conveying your strength as a
candidate
It is the first thing the hiring
manager sees and it shapes
their viewpoint
It should include an overview
of your skills and value add to
an employer
It should convey your passion
and excitement for your work
Done well it will evoke a true
sense of your personality and
provide a clear image of who
you are as a candidate
KEY TAKEAWAYS
FOR YOUR BRANDING STATEMENT
20. YOU NOW HAVE YOUR BRANDING STATEMENT
T I P S & B E S T P R A C T I C E
RESUME CONTENT & FORMATTING!
NOW….WHAT’S NEXT?
21. TRUE OR FALSE QUIZ
RESUME CONTENT & FORMATTING QUESTIONS
Answer #1
False. While a resume should
be concise and the point,
the old adage of shorter is
better is no long applicable.
The resume should tell a story
while maintaining brevity
when possible
Question #1
A resume should never be
more than 1 page, 2
maximum (if it is for a highly
skilled role)
22. TRUE OR FALSE QUIZ
RESUME CONTENT & FORMATTING QUESTIONS
Answer #2
False. On average, a
recruiter spends about 6
seconds per resume before
they make the initial “fit or
not fit” decision
Reference: http://info.theladders.com/inside-
theladders/you-only-get-6-seconds-of-fame-make-it-count
Question #2
A recruiter typically spends
between 2-3 minutes
reviewing each resume
Reference: http://info.theladders.com/inside-
theladders/you-only-get-6-seconds-of-fame-
make-it-count
23. TRUE OR FALSE QUIZ
RESUME CONTENT & FORMATTING QUESTIONS
Answer #3
TRUE. Work is considered a
“weak” verb because
essentially everyone works.
Be more specific.
“Collaborate(d)” is often a
good substitute
Reference: http://www.quintcareers.com/resume-dos-
donts/
Question #3
Avoid the verb, “Work”
when creating resume
content
Reference: http://www.quintcareers.com/resume-dos-
donts/
24. RESUME FORMATTING
Aside from your branding statement,
the formatting provides a critical first
impression
Your resume needs to be easy to
read and well organized to ensure
your resume is given consideration
A poorly organized resume can
actually translate a poorly organized
person
It is another important tool for you to
stand our from your competition
WHY ISA GOOD RESUME STRUCTURE SO CRITICAL?
“If you want your resume to have a good chance of being read by
prospective employers, you must invest time and energy not only in its
content, but also in its look.”
Reference:
http://career-advice.monster.com/resumes-cover-letters/resume-writing-tips/Resume-Look-Important-as-Content/article.aspx
25. RESUME FORMATTING:
TIPS
Do’s
• Do consider writing your
resume yourself
• Do consider a bulleted style
resume
• Do try being creative
• Do ensure you are as
concise as possible
Do proofread multiple times
and preferably have a
second set of eyes to help!
• Do proofread multiple times
Don’ts
• Don’t use personal pronouns
• Don’t use phrases like
“responsibilities included” or
“duties included”.
• Don’t include highly
personal information
• Don’t include irrelevant or
already implied information
• Don’t pad or fill your resume
• Don’t mix nouns and verb
phrases when describing
your jobs
DO’S & DON’TS
26. RESUME CONTENT
While formatting is critical, content is
the bulk of how you sell yourself
As we have seen, the average
resume gets 6 seconds; you need to
make it count!
Managers want to see error free,
concise content that flows well
They also like to resumes that are neat
and not too dense
Managers are really looking for your
talent to jump off the page
WHAT ARE HIRING MANAGERS LOOKING FOR?
“When recruiters see a resume filled with adjectives unsupported by skills and
achievements, they read a phrase like, "Excellent Accounts Receivable skills;
detail-oriented" and mutter, "I'll be the judge of that!”
Reference: job-hunt.org/resumes/what-recruiters-want.shtml
27. RESUME CONTENT:
TIPS
Do’s
• Do include a powerful and
kick ass branding statement!
• Do focus on
accomplishments
• Do include, when possible,
measurable data
• Do showcase your
achievements
• Do include professional
development
• Do research other resumes
Don’ts
• Don’t have too broad of a
focus
• Don’t feel the need to list every
job you have ever had
• Don’t include salary
information
• Don’t leave out contact
information
• Don’t emphasize skills and job
activities you don’t want to do
in the future
• Don’t ever lie on your resume
DO’S & DON’TS
32. Personal branding is critical in
todays ever expanding
marketplace
Having a solid resume is your
way of selling yourself into your
desired job
An effective personal
branding statement will
highlight your personality and
achievements while solidifying
a positive first impression
Appropriate content and
formatting should make your
resume clean, easy to read
and be reflective of your
accomplishments
SUMMARY & KEY TAKEAWAYS
PERSONAL BRANDING & YOUR RESUME
