1. HOW TO ELEVATE YOUR CLIENT’S
EXPERIENCE AND GENERATE MORE
REVENUE WITH DIGITAL SIGNAGE IN
YOUR SALON
THE ULTIMATE GUIDE TO USING DIGITAL SIGNAGE IN YOUR
SALON
2. 1. What Is Digital Signage?
2. 5 Benefits Of Digital Signage In The Salon
3. Integrating Digital Signage Into The Salon
Environment
4. Effective Ways To Utilize Salon Content For
Your Digital Displays.
5. Creating An Effective Content Strategy
That Informs, Educates, And Entertains
6. 5 Ways to generate additional revenue
from digital signage
7. Conclusion
TABLE OF CONTENTS:
3. VISUAL HERE
CHAPTER 1:
What Is Digital Signage?
Digital Signage Is One Of
The Fastest Growing Most
Effective Marketing
Methods In The World
4. What Is Digital
Signage?
• Digital signage is the display of text, graphic, or video images
in digital format delivered over the Internet and displayed on
televisions, interactive displays, and video walls. These
displays are used to deliver messaging designed to inform,
persuade or entice consumers to take specific actions.
• Everyday more and more government agencies, corporations,
education institutes and retailers are adapting digital signage
to effectively communicate through displays placed in
lobbies, reception areas, elevators, break rooms, and retail
environments.
• Businesses are utilizing digital displays in the form of digital
signage, interactive touch screens, menu boards and video
walls to promote products, welcome visitors, inform
consumers, display-meeting schedules, and direct visitors
around their campuses.
• Salons can use digital signage to communicate and deliver
targeted messaging at just the right time..
5. VISUAL HERE
CHAPTER 2:
5 Benefits Of Using Digital
Signage In Your Salon
Increasing Your Client
Retention Rate By Just
5% Increases Profits 25
to 95%
6. 5 Benefits of Using Digital
Signage In Your Salon
1. Elevate your customer’s experience with engaging beauty
related video content. Reduce your customers’ perceived wait
times through information that educates, informs and
entertains.
2. Build brand awareness, use your display to reinforce your
brand, Digital signage differentiates your salon from the
competition.
3. Promote Products, and Services with your digital signage
display. Digital Signage is the perfect vehicle to promote new
products and services. Remind clients about your latest
service offerings your stylist may forget to mention during
client visits.
4. Enhance the salon environment with digital signage that
improves the salons ambiance and creates a modern look and
feel
5. Improve your salon marketing effectiveness , deliver content
directly at the point of purchase to help stimulate more
impulsive sales.
8. Ways To Integrate Salon Content
With Your TV Screen To Promote Your
Salon And Build Brand Awareness
• Display Salon Profile
• Stylists Profiles
• Videos
• Service Menu
• Product Promotions
• Educational Information
• Stimulate customer engagement (Through CTA)
• Ask For Referrals
• Pre-book appointments
• Use The Screen As A Silent Salesperson
• Showcase Customer Testimonials
• Showcase Your Look Book
• Promote Your Brand Through Live Social Media
Posts
• Calendar of events
10. Creating An Effective Content
Strategy That Informs, Educates
And Entertains
• Showcase your before and after photos on
display in your salon. Demonstrate your expertise
and your stylist skills.
• Provide education and information to your clients
about proper hair care and regular maintenance.
• Display your Look book on the screen for
everyone to see and make updates as the
seasons and styles changes.
• Display your customer testimonials, reviews and
social media posts
• Display the local community events you support,
along with beauty related events your salon
participates in.
11. 5 Creative Ways to Integrate
Digital Signage Into The Salon
Environment
• Digital Signage - display your service menu with
eye catching photos and video content
• Portrait Displays - replace static posters, display
your salon before and after photos, photo shoots
and Look book
• Waiting Room TV - display content that informs,
educates and entertains while waiting to receive
services.
• Way Finding - use your signage to provide
directions, information or as a directory
• Interactive Kiosk - Capture customer data, build
your loyalty, and customer retention
12. Service Menu Display
•
Utilize your digital signage as an effective service
menu board to display your basic service offerings,
along with your higher margin products and
services. Highlight services such as extensions, color,
new treatments and makeovers.
Digital displays replace flyers, old posters, and allow
you to show updated images that match the current
services offerings.
13. Digital Posters
Digital Posters have the capability to display high
quality Look book images that can be updated as
the seasons and styles change. These displays will
show in-salon promotions, new hairstyles, product
arrivals, customer testimonials and before and
after looks. Use your screen to help your clients
make informed buying decisions.
14. Waiting Room TV
Speak directly to your clients while they are
waiting to receive services. Utilize the TV in your
reception area to deliver fresh compelling
content designed to educate, inform and
entertain your clients about new products and
services your salon offers. While simultaneously
reducing their perceived wait time.
15. Interactive Touch Kiosks
The Kiosk is ideal for customer check-ins, customer loyalty
programs and electronic concierge. Your clients can
navigate through the electronic menu while waiting to
receive services. These small units will integrate with your
booking software through Wi-fi and update content
instantly.
16. VISUAL HERE
CHAPTER 6:
5 Examples Of How Digital
Signage Will Help Your Business
Create More Revenue
The Probability Of Selling To An
Exis>ng Prospect Is 60 to 70%
The Probability of Selling To A
New Prospect Is Only 5 to 20%
17. 5 Examples Of How Digital Signage Along
With Your Content Will Help Your Business
Generate More Revenue
• Generate additional sales by promoting new and
exciting products and procedures. Promote daily
specials your customers might not be aware of
• Sell advertisement to third party vendors or
businesses near your salon that might be
interested in running ads on your screen
• Ask for referrals, create retention through
customer loyalty programs and pre–booking
• Use your display to up sell high margin add-on
services such as color, extensions, makeovers and
special packages etc.
• Utilize your client’s social media to attract new
clients by having them post their new hairstyle to
your display hashtag, and their social feeds.
18. VISUAL HERE
Conclusion:
Digital Signage is the fastest growing most
effective method of marketing in the world. The
Salon Industry is one of the slowest to catch on.
We must adapt or become extinct.
19. Who We Are
BRAND MEDIA is a digital signage agency that consists
of marketers, designers, and technologist who have a
passion for translating client requirements into real-
world results.
What We Do
Founded in 2010 with a vision to enhance the customer
salon experiences by offering salon and spa owners the
ability to engage, educate and inform customers
through digital displays. We have evolved to become
the largest solution provider of digital signage and
marketing technology for the salon and spa industry.
Whether it’s ensuring brand consistency across multi-
unit operations, or capturing customer data through
interactive tablets-we make things work.
Our mission
is to become one of the largest vertically focused
Digital –Out-Of-Home networks in the world. We will
do this by consistently providing valuable services to
Salons, Beauty Brands, Manufacturers, Distributors and
most importantly the consumers who visit our partner
venues.
BRAND MEDIA LLC
20. To Learn More About
Using Digital
Signage In Your
Salon Go to
www.beautymedia.tv
Make Sure To Watch
Beauty Media TV
Salon Professionals
Series “The Business
Of Beauty”
