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The Future is Social: What's Your Strategy?
- 1. Kim Pittaway www. kimpittaway .com Twitter: @kimpittaway Thursday, January 26, 2012 The future is social: What’s your strategy? 1:00-2:00
- 3. case studies
- 4. “ I don’t think I got it” Patrick Walsh & Outdoor Canada
- 7. “ I treat it like a game. And I want to win.”
- 9. “ I look at it as a link in the chain to move people to the magazine and the website”
- 19. “ The blog post was my excuse to bug people”
- 25. Don’t forget to have fun
- 28. “ Right now, I’m the only editorial person at OC on Twitter, but I’m encouraging the others to get on. It’s still at the encouragement rather than the enforcement stage.”
- 29. “ It’s all about visibility” Lisa Murphy and Canadian House & Home
- 32. But that’s not all
- 49. Promotion, promotion, promotion Plus special contests and offers specific to Facebook and Twitter
- 50. “ When we do our next site redesign, we’ll boost the visibility of Twitter and Facebook on our homepage.”
- 52. 2 new social media platforms
- 57. Pinterest
- 61. Who’s on it?
- 64. Google+
- 68. Who’s on it?
- 93. 8 key questions
- 103. 3. What is most likely to get shared?
- 113. 5. Why do people quit you?
- 125. 1 mega-question
- 127. What is the ROI?
- 128. Small tangent…
- 129. You need to be in the 13% who are “very effective” measurers
- 130. What’s the R in your ROI?
- 131. What’s the I in your ROI?
- 132. You can’t track what you haven’t measured
- 137. And a bunch o’ resources
- 139. Questions?