Why choose Team Knapp to sell your Northeast Florida home? Top Real Estate Team in Fleming Island, Clay County, Florida!

1. People First | Service Focused | Doing the Right Thing, Loving what We Do!

2. 9 0 4 . 3 3 4 . 7 4 2 6 * Te a m K n a p p . c o m

3. To me, doing big things means getting you results.
When working as your listing agent I know that truly listening to
your wants and needs is the biggest piece of the puzzle. I’ll always be
honest and direct with you and only take on your project if I feel
confident we can help you reach your goals.
Once we have a plan I’ll carefully analyze the
market and explore effective pricing strategies.
If you’d like, I can help bring in home stagers,
interior designers, professional photographers,
and marketing materials. You and I will work
together to make sure your home stands out
amongst the competition and sells for the
highest price possible in the shortest period of
time.
Team Knapp works hard every day to do big
things. I hope you’ll consider me as the listing agent for your
property either now, or the next time you’re thinking of selling; I
know that together we can create great results.
I’m Kim Knapp and I appreciate your business.”

4. • Global presence in 47 countries and 3,000
offices worldwide
• Over 110 years of Real Estate experience
• $172 billion in U.S. sales volume in 2016
A Global Network

5. Team Knapp will guide you every step of the way—
making sure you know what to expect, answering
your questions and helping you determine the right
price to attract buyers and sell your home quickly.

6. Choose a Name You Know. A Brand You can Trust.

7. #1 on Social Media
The Coldwell Banker®
brand is the most influential residential
real estate brand on social media*, with an impressive
presence designed to engage, inform and connect with
today’s home buyers and sellers.

8. Bringing More Buyers
$196 million in relocation sales in 2017!
Have you ever wondered who handles transferring employees
when a corporation needs to move them? We do! Our dedicated
relocation department helps thousands of relocating, transferring
and other special groups of buyers each year.
Cartus Broker Network
Cartus Relocation is one of the largest relocation
service providers in the world, providing services in
165 countries and to more than half of Fortune 500
companies. As a principal broker in the Cartus Broker Network, we
receive thousands of incoming buyer referrals annually.
USAA Real Estate Reward Networks
Thousands of active and former military members and their
families rely on us for real estate services through our status
as a preferred USAA Real Estate Rewards Network broker.
2018 Women’s Choice Award
Coldwell Banker® is proud to serve women and
their families, and honored to receive the Women's
Choice Award® as a "9 out of 10 Recommended"
brand for real estate.
CARTUS is the world's leading employee
relocation network.

9. Choosing Your Realtor®
Questions to Ask dur ing an Inter view with a Realtor ®
 How many years have you been in real estate?
 What is your ratio of listing price to sales price?
 What are the average number of days your listings
are on the market before selling?
 What would be your marketing plan for my listing?
 Would you have advice for me about the condition
of my listing to prepare for showings?
 How often would I hear from you when my listing
is on the market?
 Will you provide me with regular feedback on
showings?
“. . . Her expertise in negotiations easily
justified any commission earned. We would
recommend Kim and her team without
reservation.” Rich & Lisa B.

10. The Road to Getting Your Home on the Market
Step 1: Home Staging
First Impressions are everything and you only get one chance to make a good one!
Have you noticed that brand new homes seem to sell no matter the market? That's because
builders create beautiful model homes with strong visual and emotional appeal. Buyers are
drawn to these fresh, well-decorated and well-maintained homes. The goal is to present your
home at its very best in order to sell quickly and for the highest price. (See the Guide to
Home Staging for more information)
Step 2: Schedule Photography
Remember, the first “showing” of your home will likely be on-line so photographs mean
everything! The National Association of Realtors stated in a 2010 study that 84% of homebuy-
ers said that photos and detailed property descriptions are the most important feature when
searching for homes on-line. Everyday buyers make decisions about which homes to see and -
which to skip – If you can’t get them in the house then you can’t sell the house… In this case,
pictures are worth a lot more than a thousand words – (think dollars!)
Step 3: Confirm Homeowners Association Information
Step 4: Research Covenants & Restrictions
Step 5: Coordinate Showing Instructions
Step 6: Test Key on Door and Place Lockbox
Step 7: Place Sign in Yard
Step 8: Enter Listing into Multiple Listings System (MLS)
a. Confirm geo-tag for address mapping
b. Confirm all details and features (over 100 fields)
c. Create description that sells
d. Confirm tax records and attach to listing
e. Confirm directions to property
f. Upload documents – HOA Disclosure, Survey, Floorplan, Sellers Disclosure, Covenants
& Restrictions, Special Features Sheet (if needed)
Step 9: Edit and Upload Professional Photos
Step 10: Syndicate Listing to Over 500 Websites
“Just perfect! Team Knapp knows their business. They do exactly what they
promise. We had more showings in 3 days! after we signed up with Team Knapp
than in 7 weeks with our previous realtor. Kim Knapp sold the house in under a
week, and took care of everything.”
~ Sascha Balzer

11. Step 11: The Marketing Checklist
1. Send listing documents to corporate office
2. Order Professional Photography
3. Send hard copy of listing documents to seller
4. Upload community pictures to MLS and partner sites
5. Create and send new seller contact info to coordinator and add to agent database
6. Add to customer servicing call list
7. Set up listing on Coldwell Banker Vanguard site
8. Enhance TeamKnapp.com
9. Add YouTube video to partner sites
10.Enhance listing on Realtor.com
11.Set up listing on Trulia
12.Set up Seller to receive Trulia reports
13.Enhance listing on Zillow.com
14.Add listing to other personal website(s) (where applicable)
15.Create flyers for inside brochure
16.Create & Mail Neighborhood Fletter mailing (with flyer and MLS sheet)
17.Upload listing documents to MLS
18.Prepare Team Knapp Brochure for Delivery to property
19.Prepare community brochure & courtesy reminder sign
20.Customer Care Coordinator to make calls to active buyers agents in the area and price range
21.Post New Listing to Facebook and Share with Seller
22.Prepare Post & Load New Listing to Google
Marketing Checklist

12. We Sell Houses Others Couldn ’t
Do you want Team Knapp to list your house
now or later?
Words from these Sellers show that they wish they had gone with us first.

13. “Kim Knapp and her team sold homes quicker than all other agents. Kim and her team also had the
highest average percentage sold price … Conclusive results, Kim listed my home and I received
a full price offer in less than a month! Professional service with outstanding results!” ~ Lance Garret
Why Choose Team Knapp?
The numbers don ’t lie.
Team Knapp has a proven track record.
2015 - 36
2016 - 44
2017 - 47
2018 - 24
2015 - 85
2016 - 76
2017 - 66
2018 - 46
AVERAGE MLS
LISTING
2015 - 97%
2016 - 97%
2017 - 97%
2018 - 98.5%
2015 - 94%
2016 - 95%
2017 - 94%
2018 - 94%
AVERAGE MLS
LISTING

14. MLS Sales Information by Office
Fleming Island
“. . . we couldn’t have asked
for better people to work
with. They know Fleming
Island inside and out. . . . “
Jeff & Haley M.
Clay County
Total $ Volume (By Office)
CBV has 58%
more market share
than our closest
competition in
Clay county.
...and 76%
more in
Fleming
Island!

15. -CEO/Realtor/Founder of Team Knapp & Real Dynamic
Agents.
-Loves mentoring & training.
“An astronaut does not get to the moon alone. I am grateful to the
fantastic staff and agents that provide support to Team Knapp and
its customers. Team Knapp has collectively sold over half-a-billion
in the last 15 years. What is more important, they have done so while
maintaining a high level of customer service. We would love the
opportunity to earn your business, build a friendship and be your
resource for all things real estate. “
Cari Knapp
Licensed Realtor
Loves being creative.
Sara Galloway
Personal Assistant/Office Manager
Loves her Navy husband!
Regina Kloosterman
Marketing Coordination
Loves her family & reading.
Katrina Proulx
Licensed Listing Coordinator/
Sales Associate
Loves her babies & hubby!
Meet the Team!
Steve Holstine
LicensedRealtor
Loveshiswife&kids!
“They work together seamlessly. It was good to know someone would always be available with information when we needed it.”
Charles & Carly M.
Jason Knapp
LicensedRealtor
Loveshisdog,Caesar!
Kim Knapp

16. ...and Property Management!
Find out why Owners choose
Team Knapp Property Management.
Give Me a Call Today!
Tom Knapp
Sales Associate/
Property Manager
Our Online Property Management
Portal can keep you in touch!
It also gives your Tenants the ability to
make payments and schedule
maintenance!
904.214.4980

17. • We will hold your interest paramount at all times and pledge honesty and
truthfulness in all dealings.
• The service you receive from me will be caring, compassionate and timely. We will
listen to your needs and concerns and will treat them as if they were my own.
• We will provide advice and counsel regarding your sale, including information and
input about price and suggestions to enhance salability.
• We will be positive and enthusiastic about your property and promote it vigorously
throughout our personal networking sources as well as within all other marketing
avenues.
• We will keep you informed on a weekly basis and will provide you with updates of
current market activities that affect your property, reports on other agent showings,
and the status of our marketing efforts.
• We will answer your phone calls the same day, assist in finding answers to your
questions, and find solutions for you.
• We will advise you and then negotiate on your behalf with potential buyers to secure
the best price.
• We will follow through from now until closing---and beyond; we will be with you
every step of the way in this process. If there is an issue with any aspect of the
transaction before or after the closing, we will do all in our power to assist you in
finding a solution.
• You have our promise that your real estate experience with Team Knapp will be as
seamless as possible. We will follow up and do all we say we will do, that is
why we put it in writing!
I am that professional, and I want to be your REALTOR---for life.
We believe our success depends on your success.
When you win, we win.
Our Commitment to You

18. Kim Knapp
We are proud to Announce...
The Northeast Florida Association of Realtors (NEFAR)
presented awards for 2017 during its recent 2018 Installation
of Officers and Awards Gala.
REALTOR® of the Year is an honor that recognizes a NEFAR
Realtor member who has demonstrated continued personal
involvement and support to NEFAR and the real estate
profession for the past three years.
The winner is selected by a panel of NEFAR members from
among nominations submitted by other realtor members.
How Winners Are Chosen
Each state association uses their own criteria to choose the winners, but REALTOR® of the Year winners often are select-
ed for possessing some or all of these qualities:
• REALTOR® Spirit
• Participation in civic activities, including service clubs, charity, fraternal or religious groups
• Notable business accomplishments State, local and/or national association activity, including attendance at national
conventions, participation in leadership, or work with societies, institutes or councils
credit: www.nar.realtor
2017 REALTOR®
of
the Year &
2018 MLS President

19. Choosing Your REALTOR ®
Less than 3% of all Real Estate Agents
worldwide are CRS designated
Less than 3 percent of the
more than 1 million
REALTORS® working today
can call themselves a CRS
Designee.
This group represents the
Elite performers in
residential real estate.
Not only is Kim a CRS Designee, she is also a CRS Instructor - one of
only 22 in the Nation!

20. On-Line Marketing
Your First Showing is Online
WHERE THE BUYERS ARE
While buyers use a variety of resources to research properties for sale in
their area, the vast majority find their new home online and with the help
of a real estate professional.*
How Buyers Search for Homes
Online 95%
Real Estate Agent 89%
Mobile Sites and Apps 74%
Open House 52%
Yard Sign 48%
Online Video 39%
Print Newspaper Ad 15%
“Kim is an outstanding professional,
and knows all of the intricate
requirements to market and sale your
home. . . . If you want your home sold,
listen to her advice and follow the
unique package she provides to
prepare your home prior to sale.“
~ Stan & Jane G.

21. Start with Professional Photography
“We had our house on the market for eight months with a different realtor Kim Knapp got our home
listed and within three days there was a contract on my home. I cannot tell you how professional,
knowledgeable and personable she is... She’s not your "common realtor" who will just tell you what
you want to hear, she keeps it real and she tells you the truth about what's going on whether its
good or bad and for that I admire and respect her…” Richard and Tina Sylve
Same house. Same Price. Same Photographer.
Different Agent.
Sold in 7 Days.
After with Team KnappBefore

22. “. . . She was a go-getter and was very responsive to all or our
questions. . . . Most impressive was the day the house listed
we had a showing with a contract by the end of the day! . . .“
Cindy M.
Staging: Preparing a Home for the Market
Without furniture or décor, the focal points of a home typically become the light fixtures, paint col-
ors, flooring, kitchens, and baths. With your first showing online, the photos are key to getting buy-
ers to go physically look at your home, and hopefully write an offer. Below are a few tips to help pre-
pare a vacant home to show its best and get the best possible price when selling.
Inside:
• Update light fixtures. Especially entry, dining and bathroom lighting. When replacing the
lighting, choosing consistent finishes such as all brushed nickel or all oil rubbed bronze will create
an updated and cohesive look.
• Neutral interior paint. Without your personal furniture or décor, taste specific colors and nail
holes left from pictures can make a home look dated and weathered. If it’s in your budget to do so,
a fresh coat of interior paint throughout a home creates a fresh, clean look.
• Replace old carpet. A stock neutral colored carpet is a cost-effective update for any home. Even
if it’s not something the new buyer would necessarily choose ( in comparison to maybe tile or
wood floors) having new carpet already installed creates a clean, new look and can help avoid buy-
ers potentially making an offer based on what they think it would cost to update floors to their lik-
ing.
• Polish or buff solid surface counter tops. This will make your kitchen shine.
• Update kitchen hardware, or even add kitchen hardware if currently not installed.
Another cost-effective, easy update.
• Matching kitchen appliances. Having mismatched appliances can make a kitchen look dated,
if it is in your budget to do so- purchasing an appliance package can make a huge difference in a
kitchen. Or if the current refrigerator is dated or old place into the garage. A fridge is not required
to sell a home.
• New caulk in kitchen and baths. A common maintenance item that is overlooked, but can
clean up a kitchen or bath and help make the space look fresh and well taken care of.
• Professional deep clean before photos and showings begin. A clean home will always
show better!
• Outside:
• Pressure wash home, driveway, fence, and/or lanai. An easy way to help with curb appeal.
• Fresh mulch in flower beds.
• Pool service ( if applicable). If you have a pool, this will be a HUGE selling feature. A clean
pool is a must.
• Windows cleaned.
• Freshly painted front door. No matter the color, a freshly painted front door is a great first
impression when a buyer comes to look at your home. (New or Clean door hardware is an added
bonus!)

23. 95% of all
Buyers Search
on a Mobile
Device
We’ve got that Covered!
The Leaders in Mobile Coverage

24. Internet Distribution
Your home will be placed on
hundreds of Real Estate
Search sites

25. Internet Marketing Advantage
“I didn't really realize what a great presentation you made
on our house until I looked at a bunch of houses in Texas. ”
~ Ken & Betty Hodges
YOUR HOUSE WILL ALSO BE PROMOTED ON
THESE PARTNER WEBSITES
Your home will be shown on multiple websites, including the most-visited real
estate websites in the world, putting it in front of potential buyers everywhere. Our
comprehensive internet marketing strategy includes displaying your home with a
detailed description and multiple photos on the most-visited real estate websites.

26. Market Before Listing
It’s called “Coming Soon ” and Team Knapp
has got it covered!
Get your home “out there” and in front of
potential buyers before it is officially listed!

27. Social Media
Let’s Talk About That!
That’s what you want - Your Listing being seen and
talked about!
We do more than
just post your
listing - we Boost
It! Thousands
more potential
buyers will see
your listing just
because you
chose Team
Knapp.

28. Virtual Tours
Buyers love pictures and Relocating buyers,
really love pictures! Since the first “showing”
is on-line, we provide plenty for them to see!
Team Knapp will help you stay ahead of your
competition. We put your property in front of more
online buyers.

29. Print Marketing ~ Exclusive to Team Knapp
“. . .a marketing campaign
that helped our house to
stand out in a difficult
market. . . . “
~ Rich & Lisa B.

30. Exclusive to Team Knapp ~ “Fletter” Marketing
Part
3
Part
2
Part
1
Targeted Marketing
“. . . Excellent communication and follow up, and definitely the finest
marketing around. . . .” ~ Brian B.

32. Showing Feedback
You need to know what potential buyers are saying about
your home. I will provide you with showing feedback
regularly.
“. . . in constant communication giving you feedback and suggestions so you
understand what is going on with your showings and sale. . . . “ Lori F.

33. Guide to Understanding Showing Feedback
What the agent
SAYS
The lesson here is that price objections often come cloaked in different
terms. Listen carefully to feedback and make your adjustments
swiftly. Your ULTIMATE GOAL is to have the very best house
in your price range.
What the agent
MEANS
The buyer thought the house was
too small.
The buyer found larger homes for
the same or a lesser price.
They liked the house but decided to
go with another.
The buyer found other houses that
were a better value.
They liked the house but decided to
go with new constructions.
Buyers will generally pay 10-15%
more for a new house making it
difficult to compete.
They did not like the carpet.
The seller should consider
replacing the carpet due to age.
They thought the yard was too
small and the street too busy.
They found other homes with
larger yard, quieter streets for the
same price.
The house needs some work.
The seller may need to make some
minor repairs or neutralize paint or
reduce the price.
They did not like the floorplan.
They did not like the floorplan - we
simply cannot overcome this

34. So You Can ~ Start Packing!
Let’s Get Started!

35. Not all Realtor’s are the Same
Do you want unique, or do you want Results?
What really matters are value and results.
You may be wondering what makes Team Knapp different, what will we do that
is unique?
We are not trying to be “unique” - but we are different.
 We will be honest with you. Sometimes, painfully so.
 The real value of a CMA.
 How markets improve and decline.
Let’s talk about that.
1. Education and Experience: You don't need to know everything about buying and selling real
estate if you hire a real estate professional who does.
2. Buffering Help: Agents take the spam out of your property showings and visits.
3. Neighborhood Knowledge: Agents either possess intimate knowledge or they know where to
find the industry buzz about your neighborhood.
4. Price Guidance: Contrary to what most believe, agents do not select prices for sellers or buyers.
5. Market Conditions Information: Real estate agents can disclose market conditions, which will
govern your selling or buying process.
6. Professional Networking: Real estate agents network with other professionals, many of whom
provide services that you will need to buy or sell and can give you a list of references for vendors with
whom they have worked to help you make a wise selection.
7. Negotiation Skills and Confidentiality: Top producing agents negotiate well because, unlike
most buyers and sellers, they can remove themselves from the emotional aspects of the transaction
and because they are skilled.
8. Answer Questions After Closing: Worthy and honest agents don't leave you in the dust to
fend for yourself.

36. Pricing It Right
“You showed us how to price our house to sell; you
helped us set a number that was reasonable to ask
for. That worked out great! ” ~ Ken & Betty Hodges
While you, with the help of your agent, will set your home’s ask-
ing price, the buyer will set the sales price. If you price your
home too high, you’ll miss out on potential buyers. Pricing your
property at fair market value from the start will generate the
most activity from real estate agents and home buyers. The price
must attract enough attention to result in showings and offers.

37. First Impressions
A property attracts the most activity from the real estate community and potential buyers
when it is first listed
.
It has the greatest opportunity to sell when it is new on the market.
The largest number of potential buyers will view a newly listed home
within the first 14 days on the market, and the number will decrease as
the days on the market increases. This pool of buyers includes home
buyers just entering the market and, more importantly, buyers working
with Realtors® who have already seen the existing inventory and have not
found a home, making them eager to make an offer.
To take advantage of this increased level of traffic and buyer interest, your
property should be priced to sell at fair market value from the very start.

38. “. . . Honestly, in the past I did
not believe realtors provided a
service that was worth the
required costs, but you have
changed my mind on this one . .
. “ Leo & Melissa A.

40. 4371 Hwy. 17 S., Suite 101
Fleming Island, FL 32003
904.334.7425
TeamKnapp.com
People First | Service Focused | Doing the Right Thing, Always