Hyper local and farming for real estate professionals! A strategic blueprint for identifying, vetting, and building a marketing plan your target audience will understand and respond to. Learn to understand sales activity, market share, and what makes a farm profitable. Understand the connection between servicing your listings, hyper- local marketing and geo graphical farming. Demonstrate to seller’s your understanding of geographical marketing, the value of successfully involving their community in the sale, and the importance of recognizing a house is part of a community. Topics Include: Identifying a market area Farm profitability Build an annual market plan Marketing tools for sellers Marketing tools for buyers Marketing tools for future sellers Absentee owners Renters

1. Grow your business through Farming &
Hyper Local Marketing. Kim Knapp

2. FARMING
The of a being
A “Gatherer”
Through a Fire Hose!

3.  Name Recognition
 Listings, Listings, Listings,
 Buyers, Buyers, Buyers
 Referrals, Referrals, Referrals
 Move ups
 Down Sizing
 Sell homes off Market
 Creates a Stable Base for your Business
 Over time they become your sphere
 Create your own Mini Celebrity
There’s RDA They
Sell Everything!

4. • Short Term Plan
• When You’re Not Too Busy
• Committing to More Than You Can Follow
Through With
• In an Area Where Another Realtor Has
More Than 30% of the market share.
• An Investment of Time and or Money
• In an area where property is actively moving!

5. • Do your Homework
• Sales
• Absentee Owners
• Agent Dominance
Community website/FB/Blog
• Keep it light
• Area events, Community Calendar
• Community information C&R
• Connect to your blog
• Connect to your real estate website
• Resident spotlight
FlemingIslandPlantation.com
NEXTDOOR.COM
Visit us
Online!

6. Newsletter- Generic can be ok to get you started.
Personalized, reflecting your personality
guaranteed winner!
• Include your services, name, website, e-mail & phone
• Include Social Connections
• Offer free advertising for resident businesses.
• Start a baby and pet-sitting list.- Email you
• Trivia Contest – Email you
• Coloring contest for kids. Youtube vid
• Drawings for prizes - Email you
Winner’s picture in the newsletter & in E-Bulletin

7. Ladies night out
Mother-Son date night
Father-Daughter date
night
Yard of the month
Summer concert series

8. • Kid’s birthday club
• Bookmarks
• Directories-keep it real
• Community logo bumper-stickers
• Refrigerator Magnets with
neighborhood phone #’s
• Facebook Like Sign
• Welcome Home Sign So
Much
to
Choose
From!

9. • Tell 20 for every New listing
• Tell 20 for every Sold Listing
• Work all FSBO’s in your farm
• Work all Expired’s in your farm
• Open house-always tell 20
• Preview other agent’s listings when they
come onto the market. Know the Inventory.

10. • Hyper Local Fletter for each new listing
• Listing Builder for New Listings
• Testimonial Letter for Buyer and Seller Solds
• Monthly plan that includes your absentee
owners specifically
• Monthly plan that specifically targets tenants

11. Excel above what any average agent would do
Excel at what is expected
Do the unexpected
Go the extra mile it’s not
very crowded up
there……