2. Gamification In Game Design
Gamification (Game + Fication = Gamification):
• It is process that engaging user and solving the problem by using Game
technique.
When making gamification service, We choose and make use of
component that seriously affect our target player within game
design.
Gamification Systems are founded on pre-existing player and true
story of brand.
3. MDA Framework
• Make the best use of Game design frame work
• MDA framework is a tool used to analyze games
• It has three components:
-Mechanics : It takes charge of the functioning factor of the game
-Dynamics : Players interact with the Mechanics
-Aesthetics : Player ‘s feeling getting in the games during interaction with
Mechanics and Dynamics
• In the gamified application systems, the Mechanics are made up of tool which can
lead to significant reaction from the players
• Here is 7 components:
- Points
- Levels
- Leaderboards
- Badges
- Challenges/Quests
- Onboarding
- Engagement loops
4. Game Mechanics What is Point System?
Absolutely important components for gamified systems
The Form can visible or keep hide vaguely
We can choose one of five point systems to construct player’s experience
Through point systems, It definitely provides motivation effect
5Pattern of point systems:
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Experience Points
Redeemable Points
Skill Points
Karma Points
Reputation Points
5. What is Point System?
Experience Points
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The most important points of the five point systems
Whole player’s actions can be experience points in the systems
Redeemable Points
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Use the points to Something for making a purchase
It called like coins, bucks, cash, and so on
Skill Points
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It is assigned in special activity
It is like Bonus points
Karma Points
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Only for sharing points, can be formed the meaning
It functions as leading altruistic actions and rewards
Reputation Points
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You can get established confidence between two or more group
It play a role that constructs trust
6. Apply Point System in real life
EX) CJ ONE card
• The service that saves and uses the points.
• All the CJ brands are combined by one membership service and managed
7. Apply Point System in real life
1. Redeemable Points
• You buy products in each brands,
It saves up 1~5% of your purchasing price into your account
• The gained points are usable like cash later
• It is possible to exchange with gift certificate
8. Apply Point System in real life
2. Skill Points
If you use over 3 alliance brand of CJ ONE Within 1 month,
you can get extra saving point.
9. Apply Point System in real life
3. Karma Points
You can exchange your CJ point with each other .
10. Apply Point System in real life
Strong point of CJ one card
• In order to get the point, people drop by pertinent shop
• For encashment, people steadily spend their money and gain points
11. References
Gabe Zichermann, Christopher Cunningham. Gamification by design. O’Reilly Media.
http://en.wikipedia.org/wiki/MDA_framework
http://gambit.mit.edu/updates/2009/05/adventure_games_forgot_the_a_i.php
http://www.cjone.com/
