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<ul><li>Social Media Initiative Status Report </li></ul>
Agenda <ul><li>YTD Analytics </li></ul><ul><li>Content Strategy and Review of Content </li></ul><ul><li>Power Weekend Cont...
YTD Analytics <ul><li>Facebook </li></ul>Post Views 161%  More Compared to Previous 3 Months Post Feedback 258%  More Comp...
YTD Analytics <ul><li>Facebook </li></ul>October 2009 – May 2011 March 15 – May 15 Daily Active Users Previous 3 Months: A...
YTD Analytics <ul><li>Facebook </li></ul>New Likes  <ul><li>May 15, 2011: </li></ul><ul><li>March 15, 2011:  </li></ul>358...
YTD Analytics <ul><li>Twitter </li></ul>Tweet Volume and Follower Growth March 15:  May 15:  528 710
YTD Analytics <ul><li>YouTube </li></ul>Views: Previous 3 Months Compared To March 15 – May 15
Content Strategy <ul><li>Create More Followers and Active Followers By Developing Entertaining and Engaging Content That S...
Content Strategy <ul><li>“ Behind The Scenes” video </li></ul><ul><li>“ Conversations with Kay webisodes” </li></ul><ul><l...
Curation <ul><li>Curation of relevant articles </li></ul><ul><li>Videos, more posting of video on FB Page, i.e. Phoebe Sno...
Key Insights <ul><li>Discovered that unsubscribe rate for Facebook spikes when posting too frequently and with the overuse...
Power Weekend 2011
Power Weekend Recap Video
Power Weekend Analytics
#PowerConcert <ul><li>PTES Tweets </li></ul>
#PowerConcert
YouTube <ul><li>Power Weekend and Post PW </li></ul>Views:  603 <ul><li>Top 5 Videos For PW </li></ul>1.  Most Powerful Vo...
Facebook <ul><li>Power Weekend </li></ul>Post Views:  7,201 Post Feedback: 51   Likes <ul><li>[Most Likes In One Single Da...
Building   <ul><li>More Crowdsourcing from loyal followers </li></ul><ul><li>Generating more viewers, “Conversations with ...
<ul><li>http://www.flickr.com/photos/62965949@N04/ </li></ul>http:// www.youtube.com/powertoendstroke @Power2EndStroke
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PTES Social Media recap may 2011

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1st Quarter recap of Social Media Initiatives for Power To End Stroke

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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PTES Social Media recap may 2011

  1. 1. <ul><li>Social Media Initiative Status Report </li></ul>
  2. 2. Agenda <ul><li>YTD Analytics </li></ul><ul><li>Content Strategy and Review of Content </li></ul><ul><li>Power Weekend Content Recap: Pics and Video </li></ul><ul><li>Analytics Post Power Weekend </li></ul><ul><li>What’s Next, Building The Cause </li></ul>
  3. 3. YTD Analytics <ul><li>Facebook </li></ul>Post Views 161% More Compared to Previous 3 Months Post Feedback 258% More Compared To Previous 3 Months October 2009 – May 2011 October 2009 – May 2011
  4. 4. YTD Analytics <ul><li>Facebook </li></ul>October 2009 – May 2011 March 15 – May 15 Daily Active Users Previous 3 Months: Avg. High 505 Current: Avg. High 681
  5. 5. YTD Analytics <ul><li>Facebook </li></ul>New Likes <ul><li>May 15, 2011: </li></ul><ul><li>March 15, 2011: </li></ul>3586 3985 11% Increase To Date
  6. 6. YTD Analytics <ul><li>Twitter </li></ul>Tweet Volume and Follower Growth March 15: May 15: 528 710
  7. 7. YTD Analytics <ul><li>YouTube </li></ul>Views: Previous 3 Months Compared To March 15 – May 15
  8. 8. Content Strategy <ul><li>Create More Followers and Active Followers By Developing Entertaining and Engaging Content That Still Educates on Stroke Prevention </li></ul>
  9. 9. Content Strategy <ul><li>“ Behind The Scenes” video </li></ul><ul><li>“ Conversations with Kay webisodes” </li></ul><ul><li>Tyrica and her Mom </li></ul><ul><li>Reinforce Educational Messages, i.e. call 9-1-1, postings about stroke symptoms </li></ul>
  10. 10. Curation <ul><li>Curation of relevant articles </li></ul><ul><li>Videos, more posting of video on FB Page, i.e. Phoebe Snow, Nate Dogg, Stroke animated video, etc. </li></ul><ul><li>Photos, New Flickr </li></ul>
  11. 11. Key Insights <ul><li>Discovered that unsubscribe rate for Facebook spikes when posting too frequently and with the overuse of self-promoting topics </li></ul><ul><li>Stroke education/prevention topics, photo/video posts, and emotionally compelling updates generate significant spikes in engagement rates </li></ul><ul><li>Most PTES Twitter Followers are online Mondays between 2pm-4pm, and Tweets gain most exposure Mondays Between 2pm-5pm </li></ul><ul><li>Providing incentives to Like the PTES Facebook Page would give a attractive and compelling reason to join, decrease bounce/exit rate, and yield substantial fan base growth and retention </li></ul>
  12. 12. Power Weekend 2011
  13. 13. Power Weekend Recap Video
  14. 14. Power Weekend Analytics
  15. 15. #PowerConcert <ul><li>PTES Tweets </li></ul>
  16. 16. #PowerConcert
  17. 17. YouTube <ul><li>Power Weekend and Post PW </li></ul>Views: 603 <ul><li>Top 5 Videos For PW </li></ul>1. Most Powerful Voices Winners at Power Awards 2. Most Powerful Voices Winners 2 3. Behind The Scenes Planning for Power Awards 2011 4. Chrisette Michele at Power Awards 5. Terry Crews at Power Awards
  18. 18. Facebook <ul><li>Power Weekend </li></ul>Post Views: 7,201 Post Feedback: 51 Likes <ul><li>[Most Likes In One Single Day from Oct 2009 – May 2011] </li></ul>74 Likes And Comments
  19. 19. Building <ul><li>More Crowdsourcing from loyal followers </li></ul><ul><li>Generating more viewers, “Conversations with Kay” </li></ul><ul><li>Building a National Marketing Plan-My UD “Foundations of Marketing” Team Project </li></ul><ul><li>PTES No Fried Foods Day </li></ul><ul><li>Custom Landing Page </li></ul>
  20. 20. <ul><li>http://www.flickr.com/photos/62965949@N04/ </li></ul>http:// www.youtube.com/powertoendstroke @Power2EndStroke

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