This document provides details for an assignment on critical responses to media products for Kieran Jackson. It includes the criteria and standards that must be addressed, such as presenting a descriptive, discussed, or analytical response to a media product. It directs Kieran to submit a completed feature article or podcast responding to representations in Leon and Pulp Fiction, and provides the deadline and URL for the submitted work.

1. Kieran Jackson
Assignment brief – QCF BTEC
Assignment front sheet
Qualification Unit number and title
180 Credit Diploma in Creative Media
Production -
Unit 6 – Critical Approaches To Creative
Media
Learner name Assessor name
Kieran Jackson Paul Rossington
Date issued Hand in deadline Submitted on
25/11/2016 20/01/2016 20/01/2016
Assignment
title PR3: Critical Responses to Media Products
In this assessment you will have opportunities to provide evidence against the following
criteria.
Indicate where the evidence can be found.
Criteria
referenc
e
To achieve the criteria the evidence must
show that the learner is able to: Task no. Evidenc
e
P1
present a descriptive response to a media product with some
appropriate use of subject terminology.
Completed feature
article/podcast with
illustrations to support
your points.Genre,
representation and
narrative in Leon and
Pulp Fiction
http://kieranjac
kson7865.blogs
pot.co.uk/
M1
present a discussion ofa media product with reference to
detailed illustrative examples and with generally correct use
of subject terminology
http://kieranjac
kson7865.blogs
pot.co.uk/
D
present an analysis of a media product with supporting
arguments and elucidated examples, and consistently using
subject terminology correctly
http://kieranjac
kson7865.blogs
pot.co.uk/
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the
work. I understand that false declaration is a form of malpractice.
Learner signature: Kieran Jackson Date: 20/01/2016

2. Kieran Jackson
PR3: Critical Responses to media products
https://youtu.be/DcsirofJrlM
Leon-
Leon is a 1994 French thriller, it was released in September 14th
1994, the film was director by Luc Besson and produced by Patrice
ledoux. The movie had a budget of $16 million and had a hit at the
box office with $46.1milion. some of the stars in the film are faces such as Jean Reno, Gary
Oldman, Natalie Portman and Danny Aiello. A soundtrack for the film was released in
October 1994. It was commercially successful in Japan, being certified gold for 100,000
copies shipped in December 1999. Leon (played by Jean Reno) lives in New York and is a
professional hit man. One of his neighbors, Mathilda (Natalie Portman), is a 12-year old girl
with family problems, one of which is that her father is a petty criminal.
After watching the trailer to the film“Leon: the
professional” I can clearly see this film is an action thriller
/drama movie because of it use of guns and violence and
the story of a young girl after losing her family. The genre
of the film is very clear from just seeing the short trailer
without even knowing what the filmis about, it consists of
many of the genre conversions of action/thriller such as
guns, violence, you can see a clear hero and villain theme,
explosions and car crashes. We also get a glimpse of the
narrative from the short trailer too, the trailer shows me
the narrative and storyline has a linear narrative with a
clear beginning, middle and end.

3. Kieran Jackson
Nick Lacey defines genre elements as constituting the 5 key areas below:
 setting
 character
 narrative
 iconography
 style
As a consuming audience we respond to media products in many different ways, the way
we response and react is there the five different areas setting, genre, character,
iconography and narrative. In this I will discuss these different genre elements and also link
this to films I have watched. Leon the professional, pulp fiction and a movie of my choice. I
have applied the theory of Nick Lacey to these films with the five different areas of
elements. In filmLeon the professional there is clear iconography which shows us the genre
and style of the film, we see it’s an action/thriller because of key things such as guns,
violence, strong language and characters such as hero, villain and a strange love interest.
Leon-
After watching the film Leon, the professional I made notes on setting, character, narrative,
iconography and style. This is from the Nick Lacey theory. New York locations is an
establishing shot fish eye lenses, with a camera shot over central park, world trade centre
showing the year of the film. Most action films set in big cities such as New York relates to
the genre. Shots goes onto a dark and red which show danger and death. Drugs, gangs and
guns many conventions of a thriller action filmshowing us the genre is very clear. Shot of
young girl has ideas of being imprisoned in act one. Gangs and mafia.
Two heroes and and one main over the top mental villain. Mathilda’s, Leon, Stansfield,
tony, Mathilda’s family. Evil is personified Use of binary opposition, two opposing elements
juxtaposing together. Life and death, this film is very much about life or death. At 7.53 in
the film. From the theory of strauss with came up with a theory of opposites. It has
beginning, middle and end which is a basic liner structure film narrative structure, it has a
three act structure, in act one it has an exposition which establishes the film, inciting
incident occurred which was the murder of Mathilda’s family.
Act two consists of rising action with the relationship between the characters. Act 3 climax
final gun scene, falling action with the death of Leon, Denouement with Mathilda plants the

4. Kieran Jackson
potted plant. Location of New York. Another prop of a New York taxi to showing us we are
in New York. Music is unusual, tracking shot into the city like your being taken somewhere.
Popular cultural in the film.
on the sound get more sinister. Extreme close up of man’s hands and mans close up. From
the shots we feel claustrophobic from being free from the other shots. Over use of loud
diegetic sound to make it feel like the audience is there and experiencing it. Editing is very
fast pasted to show the films genre. Other scenes before the action begins but this scene
picks ups cross cutting has been used, this goes across different scenes show the paste. Non
diegetic sound and diegetic clash a lot in the film works well. Semiotics show from the
colours of yellow and green throughout the film, reflects the main villain characters, colours
show us the corrupt because of the police being fake. Pointing its finger at society in a way.
In the final scenes the use of sfx are used a lot with explosions, blood and gore.
The Steve Neale’s theory of “ genre.
Key Terms-
After looking into different media texts I feel intertextuality basically means This is where a
media text will reference another one in terms of technical style, conventions, audio or mise en scene,
there are different kinds of intertextuality, Bricolage which means merging different styles of
media, Parody means where the director makes fun on media conventions and takes the mick.
Pastiche is where a media text will make a respectful manor. Media texts will copy in a way
past media texts and reconstruct them in a difference way but still making reference to the
media.
Post modernism-
A post WWII movement in art, philosophy and social science that believes society is no
longer governed by history or progress, that instead society is highly independent and
diverse, with no "grand narrative", or BIG IDEAS, guiding its development.
Self Referentially- This term is where in a film or TV show an actor will reference to their
previous work in a manner of parody.

5. Kieran Jackson
Opening title credits Dead pool
Dead pool is a 2016 American superhero movie but also a
parody film, the cast consists of Ryan Reynolds, Morena
Baccarin and Ed Skrein, the film was directed by Tim Miller
and had a budget of 58 million.
After watching the opening title sequence for dead pool I
found many key elements of postmodern features such as
self-referentiality, reflexivity and parody. As the opening
title sequence we instantly know its action film and also a
parody, the first thing we get a glimpse of reflexivity from
the opening titles making fun of the production team,
director, producer and actors. “some douches bag” after this
we get self referentiality from the main actor of this film we
see a magazine with the actor on the front cover and then we
get see a card a super hero card with the green lantern which
the actor did this film which wasn’t successful so he was
making fun of himself. We can clearly see this film just
from the opening is a parody and is making fun of basic
superhero action films from the ironic title credits “hot
chick” “British villain” using humorful content which takes
the mick out of popular superhero films. We can also hear
non diegetic sound the song is a smooth soft and love ballet
upbeat song which doesn’t reflex the scene of action also the
slow paste tracking shot shows us the humor but also
showing us that it is an action film and has its violence. Anchorage from the logo marvel so
we instantly hocked and we also see other famous production companies.

6. Kieran Jackson
Pulp Fiction
Todorov theory of five elements of narrative-
 Exposition
 Inciting incident
 Rising action
 Climax
 Denouement
Pulp fiction is 1994 crime drama film, the film had a budget of 8 Million and made a 107
million box office. The director was Quentin Taratino, Jules Winnfield (and Vincent Vega (J
are two hit men who are out to retrieve a suitcase stolen from their employer, mob boss
Marsellus Wallace (Wallace has also asked Vincent to take his wife Mia out a few days later
when Wallace himself will be out of town. Butch Coolidge is an aging boxer who is paid by
Wallace to lose his weight. The lives of these seemingly unrelated people are woven
together comprising of a series of funny, bizarre and uncalled-for
Pulp fiction is well known for having a nonlinear narrative structure, unlike Leon which has
linear narrative structure. Pulp fiction still has basic features such as character and has it
binary oppositions. From Todorovs theory pulp fiction has all five elements but because of
its difficult narrative structure of nonlinear but it still has its five elements but once you
watch the filmand piece it all together you can find the different elements. In the film the
different stories and scenes were chaptered into names which came up as intertitles which
was also a nonlinear feature in the structure it was a strange way of having the structure
and worked well in a way. There are several sequences in the film and three primary
chapters. The nonlinear narrative makes it hard for the audience to identify what is going on
in the film and makes the audience lose memory and question what is going on and makes
you think why it’s such a controversial, successful and famous film. Pulp Fiction is a
postmodern film because it “looks backs” and makes constant reference to earlier films, in
pulp fiction they go to retro restaurant older music is playing while they dance to music such

7. Kieran Jackson
as the twist and the waitresses are dressed as Buddy Holly and Marilyn Monroe which is a
Pastiche to these people. Postmodern films are inter-textual to other films, in pulp fiction
John Travolta stars in the film, the dance scene reminds the audience of his past work in
Saturday night fever also in this scene the waitress dressed as Marilyn Monroe where the
wind blows up white dress from the film seven-year itch. The entire filmis just on big look
back onto earlier films and other media texts you just have to find them. In my personal
view after watching the film the director has just used past films and media texts to create
the film by him putting postmodernism in the film it makes it much more interesting and
makes the audience really think about what is going on. The structure in the film is has a
non-liner structure which makes the filmlike a puzzle and as an audience you need to piece
the scenes together which also makes it an interesting film, because it gets you interested
and then you carry on watching to see if the you can piece it together. Another example of
postmodernism is a scene pulp fiction where characters Mia and Vincent are sat in a car and
it’s a pastiche and self referentiality of the actor John Travolta past work in Grease which his
most famous role.

8. Kieran Jackson
Postmodernism-Monty python and the holy grail
Monty Python and The Holy Grail is a 1975, Written
and performed and directed by the comedy group
Monty Python. The postmodern style is apparent in
‘The Holy Grail’, with hyper-realistic characters,
elements of meta-fiction and a strong grounding in
black humour. The entire film is just based around black
humour this means taking serious subjects and turning
it around and making comedy through it. The filmis
based in 10th century England which was created in the
late 70s had postmodernism from the 10th century
during the time King Arthur along with knights of the
round table seek to find the holy grail asked by god and the filmis a comedy film which is a
parody of this time period.
Even though the filmis a comedy and is also a parody It still has some aspects of pastiche,
the film has many aspects showing the audience the film is a postmodern filmthrough black
humour/ Parody, Magic realismand minimalism/ Minimalism. The film is very clearly a
comedy film from the style and iconography. This filmdoes have a well-structured narrative
it has Exposition, inciting incident and a climax it is a confusing structure it makes you really
think about the story. Black humor is a massive aspect in the filmlinked to postmodernism,
black humor is making a joke out a situation or serious issue which is very offensive for
example death, sex and racism, in the filmthere was a scene where a wedding is taking
place and then a knight comes into the wedding and kills every single person, the scene is
extremely gory. Black humor was used a lot in early English literature so the creators of the
film used bricolage, bricolage is giving a new meaning a new form. The film is a pastiche
mixed with parody from religious history and modern day humor, but the filmis now 44
years old so at the time of release it would have been classed as a niche.

9. Kieran Jackson
Production Technology
Pastiche and parody have been around in the film and video industry for many years now,
modern day film have got all their styles and ideas from early productions, from the 50s,60s,70s
and the 80s. in the early years (50s to 70s) the production technologies was through film and
distributed through cinema, the 80s and 90s brought new technologies such as film and video
and also distributed through cinema and video, and 2000s and 2010 brought much more
advanced technologies such as cinema, DvD, Blu-ray, streaming online and in modern day we
can watch any type of media product such as film tv or music whenever we like. Production
technology has allowed parody and pastiche this to happen in modern day films and TV. For
example, Netflix is the main way people watch TV and films in modern day and this has been
the turning point for production and distribution technology.