This is one of the speaker presentations from the spring session of summit,"Social Media in the Enterprise", held in San Francisco. This event is sponsored by KickApps and Akamai. You can find the video of this speaker at http://www.kickapps.com/engage/
2. Today’s Agenda 2 1:00 – 1:30 Alex Blum, Opening Remarks 1:30 – 2:15 Alan Wolk, Your Brand is not my Friend 2:15 – 3:00 Heather Burnett, How Dell has fine tuned social graph functionality into social lead gen 3:00 – 3:15 Break 3:15 – 4:00 Errol Denger, How to successfully enable social ecommerce 4:00 – 5:00 Key Note: Charlene Li, Creating a coherent social strategy with open leadership 5:00 – 6:00 Open Leadership book signing on the third floor Networking
4. 4 Most Efficient and Effective Approach • External and internal • Fan communities • Marketing and research • Customer and partner support • Knowledge sharing • Product innovation and crowd sourcing Grow and create new Revenue Streams Grow your Audience or Fan Base Obtain Deeper Employee Relationships and more efficient Collaboration Establish Deeper Brand Loyaltywith customers and partners and gain New Insights
5. 5 Now there’s an Expectation! “93 percentof Americans believe a company should have a presence in social media, while an overwhelming 85 percentbelieve a company should not only be present, but also interact with its consumers via social media.” 2008 Cone Business in Social Media Study, September, 11-12, 2008
6. What is KickApps? KickApps provides social software on Demand KickApps provides social CMS in the Cloud 6
7. 7 Key Differentiator: Breadth of the Platform’s Capabilities Profiles Activity Feeds Social Networking Widget Studio Polls & Contests Photo Sharing Messaging Member Management Q&A (“IdeaStorm”) Comments & Ratings Page Builder (CMS) Premium Video Community Search Member to Member Messaging File Sharing (e.g., PDF, DOC, XLS, PPT, etc.) Media Management Points and Levels Classifieds Internal Communication Groups Blogging Media Sets Feed Builder Video Sharing Events Audio Sharing Message Boards Insights Social Bookmarking
8. Why we do it? KickApps provides social software on Demand KickApps provides social CMS in the Cloud Why we do it? “We believe that the social media applications we provide will become baseline functionality for the vast majority of web sites on the Web and We want to make this possible for all publishers regardless of how large or small”. 8
9. 9 Accelerated Global Adoption 100,000+ Publisher Web Sites Live 500+ new sites going live every Week 30% coming from Overseas
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11. During 2009, we added an average of 40-45 new enterprise deployments per quarter2006 2007 2008 2009 10
12. 11 Who is using KickApps? Publishing, Entertainment & Sports Publishers / Magazines Radio and Music Sports
21. What we are hearing from our Brand Customers Should my social strategy involve doing something on the social web out at FB and twitter or should I make my site social? Hearing a lot of hype about Listening Services. Social Media inventory is all the same and it’s low value or toxic for my Brand. Is enabling Facebook Connect and Open Social Graph (like button) a smart thing for me to do? 20
22. Are efforts on the Social Web mutually exclusive to what I might do on my Domain in the context of my Brand?
27. H&R Block Social Ask and Answer Site 26 Registered Active Users: 134,580 HRB Tax Pros: 1052 Asked Questions: 98,922 Answered Questions: 89,122 New Products & Services Insight
28. Little to NO context within the Social Web 27 Boulder Hotel Ad Little relevance Low CPM
29. Food Network’s niche social network for FOODIES 28 Food and Wine lovers 25 to 40 year old demo UGC content Premium CPM’s
30. I see no evil No one should be surprised by Facebook’s efforts to monetize our engagement with the service The key is to anticipate and be smart about how you leverage services for your own purposes without yielding your trusted relationship with your customer to Facebook. Facebook connect Facebook Open Social Graph – Like button 29
31. 30 The Power of Profile and Social Graph Data KickApps Social Graph Engine™ Marketing & Promotions Customers Intelligent Advertising Prospects Members CRM Product Development Fans Editorial Programming Partners
33. 32 Blum’s Law of Website Development The second you launch is the second you want to Tweak Your Resources KickApps Supports You KickApps Platform KickApps Client Solutions 3rd Party Agency or Developer
36. Feed Builder: Manage feeds Listing all feeds for this account with preview at right
37. Feed Builder: Create a feed without being a DBA A point-and-click interface for building RSS/Atom/XML feeds
38. 37 Focus on: Feed Manager Point-and-Click Feed Building Powering Dynamic Players
39. Breaking Through the Hype: Real Social Media Strategies for Brands Social strategies for the greater social web (FB, twitter) are not mutually exclusive to social media strategies on the domain. Meaningful insight comes from social media strategies on your domain in the context of your Brand. Not all Social Media inventory is created equally. Social media in the context of your brand, editorial content, products and services can yield premium rates. Be smart about the way you leverage Facebook and other Social Web services. Never risk the trusted relationship between you and your audience of customer base. 38
