2. INTRODUCTION
Catermasters is an independently-owned business that has been at
the forefront of the contract catering industry for 25 years.
We know exactly what it takes to cook delicious food and to deliver
outstanding food and service on a national scale. We take great
pride in doing things properly and getting them right. That’s why
our 120 clients trust us to provide fantastic restaurants, delis and
coffee bars for their employees.
Our success story continues to be written on the back of the skill,
knowledge, enthusiasm and hard work of the people that
are at the heart of our business.
3 Catermasters // COMPANY BROCHURE
3. we love food!
independent
& caring
Times Top
100 employer
chef’s
academy
£27 million
turnover
business
& industry
clients only
community
& charity
support
local
ingredients
with traceability
Nigel is an optimistic, driven and innovative
managing director and he is proud to lead
from the front. While some foodservice
providers have struggled in recent years, Nigel’s
leadership skills have guided Catermasters to
continued growth and a continued increased
turnover.
Nigel has been keen to enhance the customer
experience at every turn. He is a great believer in
hosting regular themed promotions and encourages
the Catermasters sites to put on fun, fresh and attractive
customer events. He even‘goes back to the floor’at
various times during the year to help deliver these
events.
He is a firm believer in talent development and
continues to play a leading role in the nurturing of raw
talent through the Catermasters Chef’s Academy and last
year’s investment in the initiative took the total spend
to more than £100,000. But with more Chefs joining and
graduating – taking the total number to 25 over four
years – Nigel views this investment as money well spent.
Nigel Johnson,
Joint Managing Director
and Founder Partner
Tony joined Catermasters in 1996 as their
first Operations Manager and has been
instrumental in the continued growth and
exceptionally strong client relationships that
the company enjoys.
Tony understands how important customer service is,
not only in the financial performance of each contract,
but in keeping the customers loyal and excited by our
services. Just like Nigel, Tony spends most of his time
mentoring the operations teams and visiting client sites
to ensure that we deliver on our promises.
He also oversaw the introduction of a Catermasters
mobile App. This successful added value initiative
enhances communication, increases speed of service,
allows customers to view menus, promotions and also
claim loyalty points electronically.
Tony Carr,
Joint Managing Director
4.
5. Ingredients
THAT ARE ALWAYS THE BEST
TO CREATE DELICIOUS AND
WHOLESOME FOOD
PEOPLE
THAT HAVE A SERIOUS
PASSION FOR WORKING
WITH FOOD
customers
HAVE A RIGHT TO BE
ENTERTAINED THROUGH
APPEALING AND TASTY FOOD
Values
At Catermasters, Food is Everything. We have a set of core values
that everyone believes in and proudly embraces to ensure our food
is consistently the best. Our approach to the ingredients we use, the
people we employ and the customers we serve is really simple. But
it’s what gives us our unique personality and enables people outside
Catermasters to clearly understand what makes us tick and what
we’re passionate about.
9 Catermasters // COMPANY BROCHURE
7. Ingredients
We only use the best ingredients that are right
for each site. We use these ingredients to cook
food that is delicious, wholesome, rewarding
and fun for the people that eat it.
Our food story
We have strict standards about the quality
of the ingredients we use. There is no room
for compromise. They must be fresh, tasty
and attractive to find their way into one of
our kitchens and everyone in our team is
passionate about the position we adopt and
the standards we set.
Our suppliers
We love using local produce because it tastes
great and we believe it’s important to support
our local suppliers. We go out of our way
to hunt down local suppliers that share our
beliefs about food quality and we visit them
regularly to sample their produce and talk
about their offering.
Because we care
We are great believers in using produce and
products that make a difference. Some of the
initiatives we have proudly embraced include
using Free Range eggs in all of our sites,
offering a wide range of Fairtrade drinks and
snacks, using Freedom foods, only stocking
‘One Water’ bottled water in every site and
using a network of discerning local suppliers
for many of our ingredients.
13 Catermasters // COMPANY BROCHURE
8. People
We only employ people that have a passion
for working with food, are enthusiastic about
their work and understand the importance of
cooking food that is honest and credible
Training and development
We are proud to employ a hugely talented
team of people. But we recognise the skills of
today need to be carefully developed to ensure
they can be used in the foodservice industry of
tomorrow and into the future. We continually
invest in staff training and also run a very
successful Chef’s Academy to nurture our talent
of the future. We’ve also held the Investors In
People accreditation for a decade.
Sunday Times Top 100
In the most recent Times Top 100 Best
Companies survey, we were awarded a two-
star Best Companies accreditation and named
inside the Top 100 medium-sized companies
to work for.
15 Catermasters // COMPANY BROCHURE
9. Customers
We believe our customers have a right to
be entertained through appealing and tasty
food. We only use food ingredients that are
fresh, often locally sourced, and tasty. By
being innovative with ingredients, our food
stands out.
Understanding our customers
To ensure we are totally customer focused,
we work hard to fully understand their
requirements. We regularly undertake internal
research through data gathered on our tills,
we analyse why some customers choose not
to use our restaurants and what we can do to
change that, and we also study High Street
trends and adapt them to suit our sites.
Communication
Customers need to know what food is
available and when it’s being served. If they
don’t, they can’t enjoy our service. One of
the tools we employ to guarantee strong
communication with customers is our
bespoke Catermasters App. It can be used
for many things including viewing menus,
ordering meals in advance and leaving
feedback about our service.
17 Catermasters // COMPANY BROCHURE
10. Marketing
There is always a lot going on in our bright
and inviting restaurants. We love bringing
food to life and getting our customers
involved through various marketing initiatives.
Laying on memorable food-themed events
and experiences is one of our specialities.
Trends
We’re great at trend forecasting and therefore
giving customers a service that’s relevant and
memorable. Tasty home baked products and
South East Asian food that is healthy and light
are both popular at the moment. We’ve got
both covered.
HURE
Theme
Day
French
Classic
dishes
We are
cooking some
the little
Mexican
Join us for some
mexican delights
theme day
27thFebruary
1237
Pulled pork
Street food
Pop up restaurant
HOMEMADE BREAD
PICKLED RED ONIONS & GHERKINS
RED CABBAGE SLAW
SLOW COOKED FREE RANGE PORK SHOULDER
IN THE BISTRO
22 MAY
themeDay
chinese
GRAND PRIX
THEMED MEAL
chinese
GRAND PRIX
THEMED MEAL
Join us for the
theme
DAY
1197
16th
APRIL
WEDNESDAY
look out for
coming soon
Ambient
Salad Bar
NEW
11. Marketing
There is always a lot going on in our bright
and inviting restaurants. We love bringing
food to life and getting our customers
involved through various marketing initiatives.
Laying on memorable food-themed events
and experiences is one of our specialities.
Trends
We’re great at trend forecasting and therefore
giving customers a service that’s relevant and
memorable. Tasty home baked products and
South East Asian food that is healthy and light
are both popular at the moment. We’ve got
both covered.
12. Marketing
There is always a lot going on in our bright
and inviting restaurants. We love bringing
food to life and getting our customers
involved through various marketing initiatives.
Laying on memorable food-themed events
and experiences is one of our specialities.
Trends
We’re great at trend forecasting and therefore
giving customers a service that’s relevant and
memorable. Tasty home baked products and
South East Asian food that is healthy and light
are both popular at the moment. We’ve got
both covered.
13. Whowe
workwith
We are proud to deliver outstanding
food and service to 120 businesses
and organisations across the
UK. Our clients include charities,
technology companies, motor
vehicle manufacturers and mobile
communication specialists.
Contract: Blackberry
Location: Slough, Berkshire
Headcount: 850 staff
Period on site: 2 years
Catermasters
provide an excellent
service and we
really value the
partnership that we
have established.
Albert de Beer,
BlackBerry Director of Facilities EMEA
Contract: Cancer Research UK
Location: Islington, London
Headcount: 1200
Period on site: 1 year
In an ever changing
environment,
Catermasters have
been responsive
to our needs and
requirements.
Deborah Palmer,
Cancer Research UK Head of Facilities
Contract: Clarksons
Location: London
Headcount: 440 staff
Period on site: 4 years
Contract held: 18 years
I personally have
an extensive
catering background
myself and I can
honestly say that
Catermasters are
on a par with the
very best suppliers
when it comes to fine
dining delivery.
Pamela Regan,
Hospitality Manager
Contract: Oxfam
Location: UK HQ in Oxford
Headcount: 800 staff
Period on site: 8 years
We have always
found working
with Catermasters
from the concept
stage to the day-
to-day foodservice
delivery as being
very straight
forward and we
enjoy a wonderful
partnership
approach.
Aileen Peverell,
Oxfam Facilities Manager
25 Catermasters // COMPANY BROCHURE
14. Food is Everything to us.
If you are interested in learning more
about how our passion for food helps
us to deliver outstanding foodservice
solutions to businesses and
organisations of all shapes and sizes,
we would love to hear from you.
teraesa.broome@catermasters.co.uk
T: 07827 249104
Head Office
T: 01926 314509 F: 01926 470710
Frederick House 1 Augusta Place Leamington
Spa CV32 5EL
London
T: 0207 628 2218
90 Long Acre Covent Garden
London WC2E 9RZ
