shivraj SIP project.docx

A
PROJECT REPORT
ON
‘‘TO STUDY IMPACT OF MEALY BUG ON GRAPES AND MARKETING
OF THE PRODUCT USED AGAINST IT.’’
SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF
‘‘MASTERS OF BUSINESS ADMINISTRATION’’
SUBMITTED BY
MR. SHIVRAJ SHANKAR MULIK
UNDER THE GUIDANCE OF
DR. VILASANI SUNDARRAJ
SINHGAD BUSINESS SCHOOL, ERANDWANE, 411004
2021-2022

DECLARATION
I hereby declare that the project title ‘To Study Impact of Mealy Bug on grapes and marketing of
the product used against it’ is an original piece of research work carried out by me under the
guidance and supervision of Dr. Vilasani Sundarraj. The information has been collected from
genuine and authentic sources. The work has been submitted in partial fulfillment of the requirement
of MBA to Savitribai Phule Pune University.
Place: - PUNE (Shivraj Shankar Mulik)
Date: - Seat no. 342
MBA-II (Marketing)

ACKNOWLEDGEMENT
I take this opportunity and privilege to express my deep sense of gratitude to Professor M. N. Navale,
Honorable Founder President, Dr. (Mrs.) Sunanda M. Navale, Founder Secretary, The Sinhgad
Technical Education Society, Pune and Dr. Parag Kalkar, Director SBS. They have been a source of
inspiration to me and I am indebted to them for initiating me in the field of research. I am deeply
indebted to Faculty Member, Dr. Vilasani, my research guide at Sinhgad Business School,
Erandwane, Pune, co-guide & class coordinator, without whose help completion of the project was
highly impossible.
I take this opportunity and privilege to articulate my deep sense of gratefulness to the company
project guide at GSP Crop Science for their timely help and positive encouragement.
I wish to express a special thanks to all teaching and non-teaching staff members of Sinhgad
Business School, Erandwane, Pune for their continuous support. I would like to acknowledge all my
family members, relatives and friends for their help and encouragement.
Place: - Pune SHIVRAJ SHANKAR MULIK
Date: - Seat no. 342
MBA-II (Marketing)

INDEX
Particulars Page No.
EXECUTIVE SUMMARY 1
1 INTRODUCTION TO STUDY 2
1.1 About the study 4
1.2 Statement of problem 4
1.3 Purpose of study
1.4 Objective of study
1.5 Significance of study 5
1.6 Scope of study 5
1.7 Area of study 5
1.8 Limitations of study 6
2 COMPANY PROFILE 7-15
3 REVIEW OF LITERATURE 16-17
4 RESEARCH METHODOLOGY 18-19
4.1 Type of research 18
4.2 Data sources 18
4.3 Primary data 18
4.3.1 Tools for collecting primary data 19
4.4 Secondary data 19
4.4.1 Tools for collecting Secondary data 19
4.5 Sample size 19
4.6 Sampling technique 19
5 DATA ANALYSIS AND INTERPRETATION 20-30
6 FINDINGS, SUGGESTIONS AND CONCLUSION 31-33
6.1 Findings 31
6.2 Suggestions 32
6.3 Conclusion 33
LEARNING 34
BIBLIOGRAPHY 35
QUESTIONNAIRES 36-37

LIST OF TABLES AND FIGURES
Table and Figure
No.
Particulars Page No.
5.1 Location of market survey 20
5.2 Area per farmer 21
5.3 Percentage losses of grape production 22
5.4 Methods used to control mealy bug 23
5.5 Insecticide used to control mealy bug 24
5.6 Impact of mealy bug on market quality 25
5.7 Cost incurred 26
5.8 guidelines taken from 27
5.9 Products recommended by dealers 28
5.10 Profit margin 29
5.11 Effective product in market 30

1
EXECUTIVE SUMMARY :-
In this report, I have discussed about every major aspect of Market survey of GSP Crop
Science Pvt Ltd, which I observed and perceived during my internship program. During my internship
program, I mainly worked in collecting information required for the company from farmers, dealers
and consultants. All the sectors have been discussed in detail and all the activities have been described
thoroughly. The study was carried out under the mentorship and guidance of Mr. Rajendra Landge and
Mr. Sadhu Jadhav.
As the main purpose of internship is to learn by working in practical environment and to apply
the knowledge acquired during the studies in a real-world scenario in order to tackle the problems
using the knowledge and skill learned during the academic process. In this report the detailed
analysis of the organization has been done and all the important, technical, creative and strategic
aspects have been evaluated to analyse how a market survey is done.
This internship report covers many important aspects and experiences I had during the
internship. In the end the learning and observation section consists of all the methods, processes,
practices and key learning’s which I have undergone through and learned during my internship
program. This internship was a great learning experience.

2
Marketing -
It is a process of planning and executing the conception, pricing, promotion and distribution
of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
Marketing is meeting the needs profitably both of marketers and customers.
The aim of marketing is to know and understand the customers so well that the product or
service fits him and sells itself.
Example – Waiting lines and customer full restaurants, waiting period for the vehicles etc.
Marketing concept – This job is to find right products for your customers. The key to achieve
organizational goals consists of the company being more effective than competitors in creating,
delivering and communication superior customer value to its chosen target marketers.A marketing
plan is the central instrument for direction and coordination the marketing efforts.
The strategic marketing plan lays out the target markets and the value proposition that will be
offered based on an analysis of the best market opportunities.
The tactical marketing plan specifies the marketing tactics including product features,
promotion, merchandising, pricing, sales channels and service.
Marketing tasks –
To design a product service combination that provides real value to targeted customers.
Motivates purchase.
Fulfills genuine consumer needs.
Customer orientation –
The purpose of a business is to create and maintain profitable customers. Customer
satisfaction leading to profit is the central goal of hospitality marketing.

3
Market Survey –
A market survey is a tool used to gather information about existing or potential customers in
a certain market or population.
The study of the spending characteristics and purchasing power of the consumer who are
within your business’s geographic area of operation; a research method for defining the market
parameters of a business.
The aim of marketing survey is to know and understand the customer so well that the product
or service fits him and sells itself.
Market surveys are an important part of market research that measure the feelings and
preferences of customers in a given market.
Varying greatly in size, design, and purpose, market surveys are one of the main pieces of
data that companies and organizations use in determining what products and services to offer and
how to market them.
These steps will teach you the basics of how to make market survey and offer tips for
optimizing your results.
Types of Market survey -
Statistical market survey – A method for collecting quantitative information about items in a
population.
Paid market survey – A paid that companies use to collect consumer opinions about a product
by paying consumers for participating in the survey.
Steps involved in survey –
1. Define objectives and specify information to be collected.
2. Select a sample.
3. Prepare a questionnaire for the survey.
4. Collect data and analyze the information obtained.
5. Prepare a report based on data analysed.

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1.1 About the study :-
As per the title of the project the main aim of the project was to do a market survey.
This project report is made with the data collected from the customers, their requirements and
the factors involved in making the buying decision of the products.
This study being the part of my academics, it was a great learning experience for me to utilize
my best of the knowledge for the organization. This report will surely help company to provide
better and better services to its customers.
1.2 Statement of Problem :-
According to the title of the study the problem arises are how to control the infestation at
various stages and how it can cost less than other products used.
1.3 Purpose of Study :-
The purpose of the study is to know how the market survey is done, to utilize my learning to
the fullest and to understand the working culture in the organization.
1.4 Objectives of study :-
1. To study impact of Mealy Bug on Grapes production ,yield and quality.
2. To study product used against Mealy Bug.
3. To understand marketing of the product used against mealy Bug.
4. To understand methods used to control Mealy Bug.

5
1.5 Significance of Study :-
1. This study will help company to formulate strategies to resolve the factors affecting
customer perception.
2. This study will help company to understand the customer wants and needs and the extra
modification they require in working of product.
3. This study will help company to make changes in the product according to the responses
collected from the target audience for the marketing of product.
4. This study will help company to know about how the product is performing in market and
the level of satisfaction of customers towards the products and to overcome the loopholes found.
1.6 Scope of Study :-
This report will help to understand the areas and the steps involved in market survey. This
report provides a frame of mind of people what are the expectations of consumer and at what level
expectations can meet with the demands of customers. The main purpose of study is to learn market
survey to learn skills required for marketing in particular area. The purpose of study is to understand
the level of customer satisfaction.
1.7 Area of Study :-
As the internship work was carried out in Indapur, Phaltan, Sangli cities so respondents were
also considered from particular cities.

6
1.8 Limitations of Study :-
1. The study was limited to a certain time frame and hence changes in the views of people
may take place.
2. Since the sample size is small, the results may be considered to be unreliable.
3. Analysis of data collected from questionnaire was done on the basis of information given
by respondent is true or not.

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Profile -
Promoted Late by Mr. Vrajmohan R. Shah in 1985, as a Manufacturer of Single Super
Phosphate in the fertilizers industry. Today, it manufactures technical grade ingredients and
formulates insecticides, fungicides and herbicides, intermediates, biopesticides, seed-treatment
chemicals and public health products.
A team of more than 1000 experienced employees working at all sites of Ahmedabad and
Baroda, Gujarat-India.
GSP products reach its customers through 24 C and F Depots and more than 8600 dealers
across India. It’s products are successfully exported in around 45 countries.
To enhance business capabilities and effective Internal controls, the Company has invested in
modern ERP System – SAP which supports real-time operations and better intelligence on data
analysis for efficient and effective business decision making.
More than 250 Sales Professionals and 400 Field Representatives demonstrate Product Field
Trials for effective penetration of its products to the Indian market with technical support.
GROW BEYOND
The story of impacting global productivity begins with one simple word, growth. Growth of
crops. Growth of people. Growth of the industry. Growth of employees and Growth of our
organization. We, at GSP, are propagating this simple philosophy of being the enablers of growth
which is beyond expectations. We, as a brand, promise to uplift, inspire and protect every farmer’s
ambition for growth and provide them with the most efficient, safe and reliable crop protection.

8
HISTORY –
Historical graph of the company -
2022
Turnover crossed Rs. 1500 crores
2021
Turnover crossed Rs. 1000 crores
2016
Turnover crossed Rs. 800 cr. Company had received 52 Patents.

9
2012
Turnover crossed Rs. 500 cr.
2011
1st manufacturer of Diafenthiuron in India.
2010
Turnover crossed Rs. 300 cr.
2009
Expansion in Technical Plant at Nandesari- turnover crossed Rs. 100 cr.
2006
Started Research & Development Centre.
2005
Diversified Formulation plant at Kathwada.
2000
Expansion in technical plant.
1997
Developed All India marketing network.
1993
Started Technical production.
1985
Founded GSP Crop Science Private Ltd

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VISION AND MISSION -
Vision and Mission define the real worth and long-term approach of any company – what is
the concept it wants to carry forward and where it wants to see its brand and identity in near future
and through what means and how. All these are necessary to put the impetus on the overall
personality and entrepreneurial approach of any corporate. We, at GSP, have already defined our
vision and mission long back when we started off our journey as a crop protection solution provider.
All these vision and mission statements have already been the greatest source of inspiration and
helped us establish new benchmarks in the global agriculture ecosystem.
Vision -
To become a leading Indian MNC spearheading agricultural solutions for the world.
Mission -
To accelerate the world’s agricultural productivity by providing cutting edge products & solution.

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INTERNATIONAL BUSINESS -
GSP forayed into International Business in the year 2009. Our International Business is
managed by Experience Marketing Professional Team who understand customer requirements and
market pattern thereby ensures very prompt services Right from Initial Registration Support till the
Products reaches to Customer’s Warehouse with Superior logistic support to the utmost Satisfaction
of our Customers spread across the Continents. Our Crop Protection Products are being Exported to
More than 60 countries covering Latin America including USA, Australia, Africa, Asia & Middle
East in a shortest span of time.
GSP continuously investing on Innovative Products GLP Data Generation i.e. 5 Batch
Analysis, Six Pack Toxicology, Phys-Chem Report from the Recognized Internationally Acclaimed
Laboratories to support registration to various Customers Globally.
GSP Team always to keep an eye to develop economical highly efficacious new combination
value added products benefiting to farmers.
DOMESTIC BUSINESS -
GSP excels its Domestic Business on more than 8600 Dealer’s Network with strategically
located 24 C & F Depot and warehouse to ensure smooth supply chain of its Complete Range
Products across Pan India. GSP employs more than 250 Sales Professionals + 400 Field Experts to
Demonstrate Product Field Trials for effective penetration of its products to the Indian market with
technical support. Today GSP product enjoys Superb Powerful Brand Recognition for the consistent
quality products with aesthetic packaging and value.
Besides Crop Protection Products, GSP has significant presence in the Seed Treatment
Chemicals.
Seed Treatment division constantly working very closely to develop new value added
products by setting newer heights in terms of quality. Further extend technical support to clients, as a
result GSP became preferred supplier in the market including MNC’s.

12
Products -
1. Insecticides –

15
The product I worked on -
Product Description -
 It protects against target pests by interfering with receptors that transmit the message to
continue feeding.
 It acts on different sites of action in the insect.
 It provides control of a wide range of early season sucking and chewing, leaf-feeding and
soil-dwelling insect pests, such as aphids, wireworms, flea beetles, and leaf miners.
 It is used to treat the seeds of corn, cotton, sugar beets, oil seed rape, canola, wheat, barley,
soybeans, sorghum and other field crops.
 Dosage: 250ml Per Quintal Seeds or Drenching dose 1.5 ml per plant in grapes against
mealy bug.

CHAPTER-3
REVIEW OF LITERATURE

16
The vine mealybug (VMB), Planococcus ficus, is a major grapevine pest worldwide, whose
chemical control is often unsatisfactory due to its cryptic behaviour, insecticide resistance and high
fecundity rate. Recently, increasing restrictions have been applied to insecticides used for managing
VMB. This review discusses sustainable VMB management strategies in organic viticulture.
Pheromone-mediated mating disruption has been proved to be effective in both organic wine and
table-grape vineyards. Biocontrol projects carried out through the release of parasitoids and/or
predators have often provided inconclusive results, ranging from effective reduction of mealybug
infestation to a marginal impact of parasitoids on VMB density. The latter outcome is likely due to
constraints affecting the parasitoid activity, such as the disrupting activity of mealybug-tending ants
and broad-spectrum insecticides, or untimely release of parasitoids. Ant suppression should be
associated with the release of beneficial organisms, as mealybug-tending ants can severely affect the
parasitoid activity. Cultural and physical control and the employment of entomopathogens and
natural products mitigate the buildup of VMB populations, but they are not widely applied. VMB
control in organic viticulture requires the integration of different strategies, as application of single
control tools as a stand-alone treatment may not be effective, especially for high pest infestation.
Future research to determine the density action threshold below which sustainable methods are
effective and calibrate efforts in relation with pest infestation is needed. A multi-disciplinary
approach is required to define the most appropriate sustainable control protocols in different
environmental conditions and promote a further spread of organic viticulture.
Thiamethoxam Fumigation for Postharvest Control of Mealybugs on Harvested Table
Grapes :- Yong-Biao Liu, Published on 04 December 2018
Laboratory fumigations with Thiamethoxam 30% FS were conducted under ultralow oxygen
(ULO) and normal atmosphere to determine their effects on mortality of grape
mealybug, Pseudococcus maritimus (Ehrhorn), and vine mealybug, Planococcus ficus Signoret, and
postharvest quality of table grapes. Three- and 4-d fumigation treatments with 100 ppm under 30
ppm ULO condition and normal atmosphere resulted in 100% mortality of eggs and nymphs/adults
of vine mealybug. The 3- and 4-d fumigations under the ULO condition and the normal atmosphere
were also effective against grape mealybug with egg mortalities of 85.8% and 98.8% and
nymph/adult mortalities of 99.0% and 100%, respectively. There was no significant difference
between fumigations under ULO and the normal atmosphere in insect mortality. One-day fumigation
treatments with 400 and 500 ppm achieved 89.8% and 95.8% mortality of grape mealybug eggs,
respectively, and achieved 100% mortality of grape mealybug nymphs and adults. None of the
treatments used in this study adversely affected quality of the six table grape cultivars used in the
studies. Fumigation under either ULO or normal atmosphere is potentially a useful means for
postharvest control of mealybugs on harvested table grapes.
Biology and Management of Mealybugs in Vineyards :- Kent M. Daane, Rodrigo P. P.
Almeida, Vaughn A. Bell , James T. S. Walker , Marcos Botton , Majid Fallahzadeh , M. Mani , Jose
Luis Miano , René Sforza, Vaughn M. Walton , and Tania Zaviezo, Published on 23 November 2018
Sustainable management of the vine mealybug in organic vineyards :- Arturo
Cocco, Vitor Cezar Pacheco da Silva, Giovanni Benelli, Marcos Botton, Andrea Lucchi & Andrea
Lentini, Published on 30 December 2020

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Management of the grape mealy bug, Maconellicoccus hirsutus (Green), using
entomopathogenic fungi and botanical oils: a laboratory study :- Gaurav Shrishail
Gopal, Balaiah Venkateshalu, A. M. Nadaf, P. N. Guru & Sateesh Pattepur, Published on 02 July
2021.
Economic losses resulting from vineyard mealybug infestations have increased dramatically
during the past decade. In response, there has been a cosmopolitan effort to improve control
strategies and better understand mealybug biology and ecology, as well as their role as vectors of
plant pathogens. Mealybugs are named for the powdery secretions covering their bodies. The most
important vineyard mealybugs belong to the subfamily Pseudococcinae (Hardy et al. 2008 ) .
Although numerous mealybug species are found in vineyards, this chapter will cover only those that
have risen to the level of primary pest. These are the grape mealybug, Pseudococcus maritimus
(Ehrhorn).
Laboratory experiments were conducted to evaluate the bio-efficacy and cumulative effect of
entomopathogenic fungi (EPF), viz., Lecanicillium lecanii (Zimmermann) Zare and Gams,
and Beauveria bassiana (Balsamo) Vuillemin and different botanical oils against grape mealy
bug, Maconellicoccus hirsutus (Green). M. hirsutus infestation during berry formation has left no
option other than chemical management. However, the pesticide application during this stage leads
to residues. Thus, safer and sustainable biological need was tested for their effectiveness against M.
hirsutus.

CHAPTER-4
RESEARCH METHODOLOGY

18
Research design is the arrangement of condition for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in procedure.
“Research is careful inquiry or examination to discover new information and relationship and
to expand and to verify exiting knowledge,” Research always starts with questions or a problem. Its
purpose is to find answer to questions through the application of the scientific method.
Marketing research specifies the information required to address the issues; designs the
method for collecting information and implement the data collection process; analysing the results,
conclusion, the findings and their implication.
4.1 TYPE OF RESERCH
QUANTITIVE RESEARCH :-
Quantitative research is defined as a systematic investigation of phenomena by gathering
quantifiable data and performing statistical, mathematical, or computational techniques. Quantitative
research collects information from existing and potential customers using sampling methods and
sending out online surveys, online polls, questionnaire, etc., the results of which can be depicted in
the form of numerical. After careful understanding of these numbers to predict the future of a
product or service and make changes accordingly.
QUALITATIVE RESEARCH :-
Qualitative research is defined as a market research method that focuses on obtaining data
through open-ended and conversational communication. This method is not only about “what”
people think but also “why” they think so.
4.2 DATA SOURCE :-
There are two data sources one is Primary Data & second is Secondary Data.
4.3 PRIMARY DATA :-
Primary data are those data specifically collected for problem in hand. In this study data are
collected from primary sources to personal interview of individual by survey method. This method of
data collection is quite popular.

19
4.3.1 TOOLS FOR COLLECTING PRIMARY DATA :-
Questionnaire method - Questionnaire is as an instrument for research, which consists of a
list of questions, along with the choice of answers, printed or typed in a sequence on a form used for
acquiring specific information from the respondents.
Interview- An interview is generally qualitative research technique which involves asking
open-ended questions to converse with respondents and collect elicit data about a subject.
4.4 SECONDARY DATA :-
Secondary data are those data which are already for some purpose and which is being used
for the report or in other words data that is not collected by self and taken from some other source is
secondary data. Secondary data is mainly collected from books, articles & company website.
4.4.1 TOOLS FOR COLLECTING SECONDARY DATA :-
Official website: Official website of company gives huge insight into the company and
provides lot of information.
Published Books: By examining the historical, literature and other records.
Unpublished Books: if data available in secondary sources are reliable, suitable and adequate
the one can use secondary data for his/her study.
4.5 SAMPLE SIZE :-
The sample size for this study is 120.
4.6 SAMPLE TECHNIQUE :-
A simple random sample is a randomly selected subset of a population In this sampling
method, each member of the population has an exactly equal chance of being selected. This method
is the most straightforward of all the probability sampling methods, since it only involves a single
random selection and requires little advance knowledge about the population. Because it uses
randomization, any research performed on this sample should have high internal and external
validity.

CHAPTER-5
DATA ANALYSIS AND INTERPRETATION

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Q 1. Location of Market survey ?
Table No.:- 5.1
Responses No. of Responses Percentage
Phaltan 27 33.3
Indapur 27 33.3
Tasgaon 16 14.4
Other 20 18.9
Interpretation –
GSP crop science is an Ahmedabad based company and the area for study is Phaltan,
Indapur, Tasgaon so the number of respondents already know about the company. Whereas 33.3 %
2.2% 14.4% are from Phaltan, Indapur, Tasgaon area while the remaining percentage are from other
cities.

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Q2. How much is the grape production area per farmer ?
Table No.:- 5.2
0 to 5 acre 73 81.11
5 to 10 acre 11 12.22
10 to 15 acre 3 3.33
15 to 20 acre 2 2.22
More than 20 acre 1 1.11
Interpretation –
This is a Histogram showing figures of the area production of the farmers cultivating
grape yards. Most of the farmers are having 0 to 5 acres of grape production while minimum 2 to 3
farmers have more than 20 acre of grape production.

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Q3. What is the Percentage losses of grape production due to mealy bug(surety) ?
Table No.:- 5.3
0 to 2 % 47 52.22
2 to 5 % 20 22.22
5 to 7 % 20 22.22
7 to 10 % 2 2.22
More than 10 % 1 1.11
Interpretation –
This Histogram is Showing that most of the percentage losses of grape production
due to Mealy bug ranges from 0 to 4 % as farmers take preventive spray of the insecticides in their
production area, only 1 to 2 have more than 10 % losses due to mealy bug.

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Q.4 Which methods are used to control Mealy bug ?
Table No.:- 5.4
Spraying 36 40
Drenching 20 22.2
Both 34 37.8
Interpretation –
This pie chart is showing the methods used to control the Mealy bug, having 40 %
using Spraying method, while Drenching considering 22.2 % of total responses and 37.8 % of the
responses are using both the methods to control Mealy bug.

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Q5. Which insecticide are used to control Mealy bug ?
Table No.:- 5.5
Slayer pro + Movento OD 37 41.11
Slayer pro + Admire 4 4.44
Movento OD 13 14.44
Admire 12 13.33
Slayer pro 14 15.55
Other 10 11.1
Interpretation -
This Histogram is showing which insecticide is mostly used that is Slayer pro +
Admire is used mostly by the farmers while individual insecticides are used less as compared to
Slayer pro + Admire. As farmers are using both the methods to control mealy bug so the percentage
of slayer pro + Admire is higher.

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Q6. How much is the impact of mealy bug on market quality of grapes (%) ?
Table No.:- 5.6
0 to 5 % 88 97.77
5 to 10 % 1 1.11
More than 10 % 1 1.11
Interpretation –
Due to preventive measures taken by the farmer the impact of mealy bug has been
lower as compared to the curative measures taken. Most of the farmers where having loss of 0 to 5 %
off the total production of grapes from particular area of production. Farmers taking curative
measures where facing more than 10 % loss from their total production.

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COST INCURRED TO CONTROL MEALY BUG
500 – 2500 2500 – 5000 5000 – 7500 7500 – 10000 More than 10000
2% 3%
7%
7%
81%
Q7. What is the cost incurred to control Mealy bug ?
Table No.:- 5.7
500 – 2500 73 81
2500 – 5000 6 7
5000 – 7500 6 7
7500 – 10000 2 2
More than 10000 3 3
Interpretation –
Farmers having production area between 0 to 1 acre have almost costing 3500 to
4000 rupees and so on depending upon number of sprays taken in particular area. Average cost per
acre including both methods is almost rupees 4000.

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Q8. From whom you take guidelines to control Mealy bug ?
Table No.:- 5.8
Friend 0 0
Dealer 57 63.3
Consultant 26 28.9
Company Employees 7 7.8
Interpretation –
More than 60 % of the responses are taking guidelines that is from the dealers from
where the farmers are buying the insecticides for their field. Almost 29 % of the responses are taking
paid guidelines from the consultants. And remaining are preferring suggestions given to them from
company employees.

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Product Recommended to The Farmers
10%
20%
3%
67%
Slayer pro + Applaud Slayer pro + Imida Applaud Others
Q9. Which product are recommended by dealers to the farmers regarding Mealy bug ?
Table No.:- 5.9
Slayer pro + Applaud 20 67
Slayer pro + Imida 1 3
Applaud 6 20
Others 3 10
Interpretation –
Most of the dealers suggests preventive spraying for controlling Mealy bug
including both the methods that is drenching and spraying. Most of the farmers are using both the
methods and results are also satisfying that’s why use of slayer pro + any spraying insecticide is
more than having individual spray.

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Q10. What is the profit margin of a particular company’s product ?
Table No.:- 5.10
5 to 10 % 24 80.2
10 to 15 % 2 6.66
15 to 20 % 2 6.66
Other 2 6.66
Interpretation –
The profit margin varies from one dealer to another dealer and based on dealer price
at which they bug from company. Most of the dealers have 5 to 10 % of profit margin on selling
particular company’s product. And it is also depending upon the competitors against them in the
market.

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Q11. Which is the most effective product in market against Mealy bug ?
Table No.:- 5.11
Slayer pro + Movento OD 20 66.66
Imida 1 3.33
Slayer pro + Applaud 6 20
Others 3 10.1
Interpretation –
The responses are varying from different places but using both the methods are
resulting better than using single method to control Mealy bug. Using slayer pro in drenching method
and Movento OD or Movento Energy or Applaud with it results better.

CHAPTER-6
FINDINGS, SUGGESTIONS & CONCLUSION

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6.1 FINDINGS :-
A study has been conducted to understand the market survey, brand awareness, consumer
buying behavior. Following are the findings from data analysis.
 It has been observed that people came to know about company mostly via sales person and
word of mouth.
 It has been observed that people are willing to buy new product of new features and cheap
cost.
 It has been observed that the demand for Slayer pro is high.
 It has been observed that the features of Slayer pro are better than Admire.
 Customers are willing to buy products in price range of 1000-1500.
 The budget for buying the product is observed in between 15,000-20,000 mostly.
 It has been observed that customers are buying the product by looking at its results.
 It has been observed that need for the Slayer pro is very high than Movento OD and Movento
Energy.
 It has been observed that main purpose for buying the product is to control the infestation of
mealy bug in earlier stages.
 It has been observed that Slayer pro is the most demanded product.

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6.2 SUGGESTIONS:-
Since in recent years the performance of GSP Crop Science Pvt Lmtd is good and steady, to
improve it further I will suggest following suggestions to the company :-
 Company should mostly focus on manufacturing the products which are needed the most and
used mostly.
 Company should focus on manufacturing the products which are budget friendly as the
important parameter for decision making of a customer is the budget of the customer.
 Company should increase the amount of sales person with good skills as it is observed that
the most of the people came to know about company via sales person.
 Company should focus on marketing of product with good strategies.
 Company should focus on increasing advertisements as the other competitors are reminding
about their product to consumers with constant advertisements in newspapers and television.
Thus, company should keep consumers reminding about their product.
 Company should focus on manufacturing of Slayer Pro the most as this is the widely used
product by the customers.

33
6.3 CONCLUSION :
Conclusion of the project is the main part of any project as it covers the brief project in
paragraph or two. Conclusion is the main factor in change of the required products as per the
customer requirement. To conclude the project on the topic “A Study on Impact of mealy bug on
grapes and marketing product used against it.”. I have received both favorable and unfavorable
responses from the respondents. I have got responses from 120 customers of different places from
western Maharashtra and findings were enlightened to me. The project work has helped me in
studying and understanding the practicalities of organization.
The data was collected from various sources and also through the tools like questionnaire and
relevant interaction with General Manager of GSP Crop Science Pvt Lmtd. and relevant interaction
with concerned persons. The need was identified in the form of findings and suitable suggestions
were put forth in the form of suggestions. In consideration with the data analysis and interpretation it
can be concluded that the demand for certain product like Slayer pro is high. Company needs to
manufacture such product in large.

34
LEARNING :-
 It was a great learning for me as being a marketing person oriented towards market survey.
As it helped me with the betterment of my skills and gaining more knowledge about market
survey and marketing.
 This project and the internship period gave me insight about organization and the working
processes of organization.
 The internship helped me to be the part of marketing unit of organization where it was a great
opportunity for me to learn with such great people and to learn basic things required as a
marketing person.
 The internship helped me to develop a persona of a marketing person in corporate life.
 The project work has helped me to understand the legalities as well as the market condition
for the products of organization.
 It was a great experience and a great learning throughout the internship as well as throughout
the carrying of this project work.

35
BIBLIOGRAPHY :-
1. Books :-
a. Marketing Research : An Applied Approach :- Naresh Malhotra
b. Marketing Management:- Philp Kotler 13th
Edition
2. Website:-
a. https://gspcrop.in

36
QUESTIONNAIRE -
Q 1. Location of Market survey.
a) Phaltan b) Indapur c) Tasgaon d) Other
Q2. How much is the Grape production area per farmer ?
a) 0-5 acre b) 5-10 acre c) 10-15 acre d) 15-20 acre e) More than 20 acre
Q3. What is the Percentage losses of grape production due to mealy bug(surety) ?
a) 0-2% b) 2-5 % c) 5-7 % d) 7-10 % e) More than 10 %
Q.4 Which methods are used to control Mealy bug ?
a) Spraying b) Drenching c) Both
Q5. Which insecticide are used to control Mealy bug ?
a) Slayer pro- Movento OD b) Slayer pro- Admire c) Movento OD d) Admire e) Slayer Pro
Q6. How much is the impact of mealy bug on market quality of grapes (%) ?
a) 0-5 % b) 5-10 % c) More than 10%
Q7. What is the cost incurred to control Mealy bug ?
a) 500 – 2500 b) 2500 – 5000 c) 5000 – 7500 d) 7500 – 10000 e) More than 10000
Q8. From whom you take guidelines to control Mealy bug ?
a) Friend b) Dealer c) Consultant d) Company Employees
Q9. Which product are recommended by dealers to the farmers regarding Mealy bug ?
a) Slayer pro + Applaud b) Slayer pro + Imida c) Applaud d) Others

37
Q10. What is the profit margin of a particular company’s product ?
a) 5 to 10 % b) 10 to 15 % c) 15 to 20 % d) Other
Q11. Which is the most effective product in market against Mealy bug ?
a)Slayer pro + Movento OD b)Imida c)Slayer pro + Applaud d)Others

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