1. Q4. How did you use media technologies in the
construction and research, planning and
evaluation stages?
By: Khem Slawson

2. Research & Planning
These are the software's and hardware's we have used throughout research
and planning:
• Internet – Google is one of the search engines that
everyone uses to search the web. This was one of
the software we have used most of the times as it
was helpful for us to do some research and
planning for our coursework. It is easy to use the
search engine bar and it gives a lot of list on where
you could find the information you want.
• YouTube – It is an online website where you can
post, share and view videos for free. We have
used this when we we’re analysing music videos
and to publish our music video online so we could
reach our target audience. This was easy to use
because you can search the music videos you
want to watch but sometimes it is a little bit slow.

3. Research & Planning
• Facebook – This is one of the most popular social
networking sites. Everyone is using this as this
enables them to communicate with their
family, relatives and friends. They can share
photos, videos and comment on them. They can
also use chat or video call to any of their Facebook
friends. We have used Facebook to advertise our
music video to our target audience. Also, I have
used my Facebook account to ask the artist’s
permission.
• Bauer Media - This is about different types of
audiences from different brands of magazines,
radio, TV mobile and on-line. This is the first
industry that we have been researching for our
target audience. This helped our group who we are
aiming for and what type of audience they are.

4. Research & Planning
• UK Tribes – This is mainly about young people's
lives, their media, their aspirations and their brand
favourites. I have looked into this website to get an
idea on where and how to aim for our target
audience because our primary audience is mainly
for young teenagers.
• Scribd – It is about uploading and sharing your
files online. I have used this for my risk
assessments and embedded it on my blog.
• Prezi – You can create an online presentation and
share it to other websites. I have mostly used
this during my research and planning as it looks
neat on my blogger page.

5. Research & Planning
• Wordle – You can type all the words you want
and make it as one image then you can share it
online as well. You can also choose the what type
f font, colour or layout. I have used this on the
female character’s role as I like how
straightforward it is for the viewers to see what
we are trying to portray our main artist as. It is
easy to use but it doesn’t work properly in school
computers.
• Font Image Generator – it is an online website
where you can type and download different types
of font. We have used this website to download the
font we have got for the album title and the artist’s
name for our digipak. As well as using this for our
digipak, we used it at the beginning of our music
video as we want the audience to know what is the
song called and who the artist is.

6. Research & Planning
• Blogger – This is an online blog where you can
posts any information, photos or videos to share
other people. We have used this to record all the
things we did throughout the coursework. It was
very easy to use but sometimes I’m having
problems with the layout of my posts because it
doesn’t stay where I want it to be.
• Slideshare – This is where you can upload your
files such as word and PowerPoint. I have used
this for shooting schedules, shot lists, etc. This
was so easy to upload files from computer and
share it to other websites by embedding the
code. Sometimes, the website itself is having
some problems with uploading the files and it
takes a lot of time to upload.

7. Research & Planning
• Phone Camera - I have used my phone for
taking photos while the whole class is giving
our music video a feedback. I like the image
quality of it as it is sharp and clear enough for
us to see what’s on the picture.
• Pentax Camera - We used this for taking stills
from different locations while we we’re filming
so we can keep a record of the locations we
used for our music video. We also used this
camera for taking a video of the main artist
and her ex messing around the park. It was
easy to capture photos and videos. The image
quality on both photos and videos were great.

8. Constructing - Hardware
• Video Camera – We have used this technology for
filming our music video. It was easy to use as we
have used it in AS coursework to video our film
opening. This video camera was very light and
good for carrying around.
• Hanns.G – This is the computer we have used
to go online and use different software. It
loads up the files quite fast but when we we’re
editing, it makes our music video laggy.
• USB cable – We have used this equipment to
transfer the files from the video camera to the
computer.

9. Constructing – Editing Software
• Movie Studio Platinum - This software has got different
features that we wanted to use for our music video. For
example, we wanted to use fades and dissolves on some
clips and it is available on the software. This is the first time
that we will be using this software because we had
Premiere Pro last year. However, it is quite similar from
each other so it wouldn't be hard to manipulate this type of
software.
We have used this effect
to make it look different
This is to reflect back to and it doesn’t look
the female's emotion boring. However, we
and it shows the time decided not to use it
passes by. because it doesn’t go
with the scene.
We used it to show to
We used this so it
the audience that it is
matches the slow
part of the past and it
paced of the song and
also matches the lyrics
it implies that all the
of the song which is
bad things happened in
"And the night is young,
her past will disappear
but time is old". slowly.

10. Constructing – Lighting
• Chamsy’s PC – This is the computer we have used
to control the movements of the lighting for our
party scene. It was the first time we have used it
and we find it really hard because we didn’t which
one is which.
• Showtec Explorer’s
• Spot/ Wash 575 – This is the name of the lighting
we have used for the party scene in our music
video. This was a little bit hard to use because it
was the first time we have used this kind of
technology. The good thing with this is you can
mix the colours you want and it works like the one
we see in discos.

11. Ancillary Tasks
• Adobe Illustrator – This is the software we have used to create our digipak
and magazine poster. At first, I find it a little bit hard to use because it is
the first time we have used it. There are some tools that is the same as
the Photoshop so I know how to use them. The layers for our digipak was
a little bit confusing because we don’t know which one is which as they
are not labelled properly.

12. Ancillary Tasks
• Photoshop – This is a software that lets you edit the
photos. Throughout the ancillary tasks, we have used
this software to edit the photos we have so it looks
even better. It was easy to use because I have used
this in Photography and in AS Media course.
We have used Magic We have used
wand tool to auto Polygonal Lasso tool
select the parts we as we want to make
want to cut out. sure the edges are
straight so it looks
neat and tidy.
We have used the
contrast in most of We have used a
our photos because new layer when we
we want the colours edited the logos
to look even bolder because we want
so it grabs the to delete some
audience’s parts of the image
attention. we don’t want.

13. Ancillary Tasks - Hardware
• Camera – We have used a camera to take the
images for our digipak and magazine poster. This
was very easy to use because I am doing
Photography.
• USB Cable – We have used this to transfer the
photos from the camera to the computer.

14. Evaluation - Hardware
• Computer – I have used this technology for typing
up the evaluations. This is very easy to manipulate
because I have used this every single day.
• Blogger – I have used blogger to upload the
evaluation questions. This was very easy to
use because I have used this all the time.
• Sound Booth – This is a room for recording
audio. This was the second time I have used
this and I think it is very easy to use.

15. Evaluation - Software
• Phones – I have used my phone to record my answer
for question 2. I thought I would use this because it
has a good quality of audio file.
• Prezi – I have used Prezi to answer the evaluation
question 1. This was very easy to use and easy to
manipulate because I have used this before.
• Movie Studio Platinum – This is the software I have
used for my evaluation question 2 for creating a
short video clip. This is very easy to use because
we have used this software when we were creating
ourt music video.
• Wordle – I have used this to show all the hardware
and software we have used throughout the
coursework.