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Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
A Lecture Presentation in PowerPoint
to Accompany
Principles of Economics
Second Edition
by
N. Gregory Mankiw
Prepared by Mark P. Karscig, Department of Economics &
Finance, Central Missouri State University.
Ten Principles of
Economics
Chapter 1
Copyright © 2001 by Harcourt, Inc.
All rights reserved. Requests for permission to make copies of any part of the
work should be mailed to:
Permissions Department, Harcourt College Publishers,
6277 Sea Harbor Drive, Orlando, Florida 32887-6777.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
Economy. . .
. . . The word economy comes from a
Greek word for “one who manages a
household.”
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
A household and an economy
face many decisions:
● Who will work?
● What goods and how many of them
should be produced?
● What resources should be used in
production?
● At what price should the goods be
sold?
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
Society and Scarce Resources:
The management of society’s
resources is important because
resources are scarce.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
Scarcity . . .
. . . means that society has limited
resources and therefore cannot
produce all the goods and services
people wish to have.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
Economics
Economics is the study of how
society manages its scarce
resources.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
Economists study. . .
● How people make decisions.
● How people interact with each other.
● The forces and trends that affect the
economy as a whole.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
Ten Principles of Economics
1. People face tradeoffs.
2. The cost of something is what you give
up to get it.
3. Rational people think at the margin.
4. People respond to incentives.
How People Make Decisions
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
Ten Principles of Economics
5. Trade can make everyone better off.
6. Markets are usually a good way to
organize economic activity.
7. Governments can sometimes improve
economic outcomes.
How People Interact
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
Ten Principles of Economics
8. The standard of living depends on a
country’s production.
9. Prices rise when the government prints
too much money.
10. Society faces a short-run tradeoff
between inflation and unemployment.
How the Economy as a Whole Works
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
1. People face tradeoffs.
“There is no such thing
as a free lunch!”
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
1. People face tradeoffs.
To get one thing, we usually
have to give up another thing.
● Guns v. butter
● Food v. clothing
● Leisure time v. work
● Efficiency v. equity
Making decisions requires trading
off one goal against another.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
1. People face tradeoffs.
● Efficiency means society gets the most
that it can from its scarce resources.
● Equity means the benefits of those
resources are distributed fairly among
the members of society.
Efficiency v. Equity
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
2. The cost of something is
what you give up to get it.
Decisions require comparing costs and
benefits of alternatives.
●Whether to go to college or to work?
●Whether to study or go out on a date?
●Whether to go to class or sleep in?
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
2. The cost of something is
what you give up to get it.
The opportunity cost of an
item is what you give up to
obtain that item.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
3. Rational people think at the
margin.
Marginal changes are small, incremental
adjustments to an existing plan of action.
People make decisions by comparing
costs and benefits at the margin.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
4. People respond to incentives.
● Marginal changes in costs or benefits
motivate people to respond.
● The decision to choose one alternative
over another occurs when that
alternative’s marginal benefits exceed its
marginal costs!
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
LA Laker basketball
star Kobe Bryant chose
to skip college and go
straight to the NBA
from high school when
offered a $10 million
contract.
4. People respond to incentives.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
5. Trade can make everyone
better off.
● People gain from their ability to
trade with one another.
● Competition results in gains from
trading.
● Trade allows people to specialize in
what they do best.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
6. Markets are usually a good
way to organize economic
activity.
● In a market economy, households
decide what to buy and who to work
for.
● Firms decide who to hire and what
to produce.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
6. Markets are usually a good
way to organize economic
activity.
Adam Smith made the
observation that households
and firms interacting in
markets act as if guided by an
“invisible hand.”
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
6. Markets are usually a good
way to organize economic
activity.
● Because households and firms look at prices
when deciding what to buy and sell, they
unknowingly take into account the social
costs of their actions.
● As a result, prices guide decision makers to
reach outcomes that tend to maximize the
welfare of society as a whole.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
7. Governments can
sometimes improve market
outcomes.
When the market fails (breaks
down) government can intervene to
promote efficiency and equity.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
7. Governments can
sometimes improve market
outcomes.
Market failure occurs when
the market fails to allocate
resources efficiently.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
7. Governments can
sometimes improve market
outcomes.
Market failure may be caused by an
externality, which is the impact of
one person or firm’s actions on the
well-being of a bystander.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
7. Governments can
sometimes improve market
outcomes.
Market failure may also be caused by
market power, which is the ability of
a single person or firm to unduly
influence market prices.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
8. The standard of living
depends on a country’s
production.
Standard of living may be measured in
different ways:
● By comparing personal incomes.
● By comparing the total market value of a
nation’s production.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
8. The standard of living
depends on a country’s
production.
Almost all variations in living
standards are explained by
differences in countries’
productivities.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
8. The standard of living
depends on a country’s
production.
Productivity is the amount of goods
and services produced from each
hour of a worker’s time.
Higher productivity ⇨ Higher standard of living
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
9. Prices rise when the
government prints too much
money.
Inflation is an increase in the overall
level of prices in the economy.
● One cause of inflation is the growth in the
quantity of money.
● When the government creates large quantities
of money, the value of the money falls.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
10. Society faces a short-run
tradeoff between inflation and
unemployment.
The Phillips Curve illustrates the tradeoff
between inflation and unemployment:
⇩Inflation ⇨ ⇧Unemployment
It’s a short-run tradeoff!
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
Summary
● When individuals make decisions,
they face tradeoffs.
● Rational people make decisions by
comparing marginal costs and
marginal benefits.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
Summary
● People can benefit by trading with
each other.
● Markets are usually a good way of
coordinating trades.
● Government can potentially improve
market outcomes.
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt,
Inc.
Summary
● A country’s productivity determines
its living standards.
● Society faces a short-run tradeoff
between inflation and
unemployment.

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Chapter 01.ppt.pdf

  • 1. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. A Lecture Presentation in PowerPoint to Accompany Principles of Economics Second Edition by N. Gregory Mankiw Prepared by Mark P. Karscig, Department of Economics & Finance, Central Missouri State University.
  • 2. Ten Principles of Economics Chapter 1 Copyright © 2001 by Harcourt, Inc. All rights reserved. Requests for permission to make copies of any part of the work should be mailed to: Permissions Department, Harcourt College Publishers, 6277 Sea Harbor Drive, Orlando, Florida 32887-6777.
  • 3. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. Economy. . . . . . The word economy comes from a Greek word for “one who manages a household.”
  • 4. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. A household and an economy face many decisions: ● Who will work? ● What goods and how many of them should be produced? ● What resources should be used in production? ● At what price should the goods be sold?
  • 5. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. Society and Scarce Resources: The management of society’s resources is important because resources are scarce.
  • 6. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. Scarcity . . . . . . means that society has limited resources and therefore cannot produce all the goods and services people wish to have.
  • 7. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. Economics Economics is the study of how society manages its scarce resources.
  • 8. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. Economists study. . . ● How people make decisions. ● How people interact with each other. ● The forces and trends that affect the economy as a whole.
  • 9. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. Ten Principles of Economics 1. People face tradeoffs. 2. The cost of something is what you give up to get it. 3. Rational people think at the margin. 4. People respond to incentives. How People Make Decisions
  • 10. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. Ten Principles of Economics 5. Trade can make everyone better off. 6. Markets are usually a good way to organize economic activity. 7. Governments can sometimes improve economic outcomes. How People Interact
  • 11. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. Ten Principles of Economics 8. The standard of living depends on a country’s production. 9. Prices rise when the government prints too much money. 10. Society faces a short-run tradeoff between inflation and unemployment. How the Economy as a Whole Works
  • 12. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 1. People face tradeoffs. “There is no such thing as a free lunch!”
  • 13. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 1. People face tradeoffs. To get one thing, we usually have to give up another thing. ● Guns v. butter ● Food v. clothing ● Leisure time v. work ● Efficiency v. equity Making decisions requires trading off one goal against another.
  • 14. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 1. People face tradeoffs. ● Efficiency means society gets the most that it can from its scarce resources. ● Equity means the benefits of those resources are distributed fairly among the members of society. Efficiency v. Equity
  • 15. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 2. The cost of something is what you give up to get it. Decisions require comparing costs and benefits of alternatives. ●Whether to go to college or to work? ●Whether to study or go out on a date? ●Whether to go to class or sleep in?
  • 16. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 2. The cost of something is what you give up to get it. The opportunity cost of an item is what you give up to obtain that item.
  • 17. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 3. Rational people think at the margin. Marginal changes are small, incremental adjustments to an existing plan of action. People make decisions by comparing costs and benefits at the margin.
  • 18. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 4. People respond to incentives. ● Marginal changes in costs or benefits motivate people to respond. ● The decision to choose one alternative over another occurs when that alternative’s marginal benefits exceed its marginal costs!
  • 19. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. LA Laker basketball star Kobe Bryant chose to skip college and go straight to the NBA from high school when offered a $10 million contract. 4. People respond to incentives.
  • 20. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 5. Trade can make everyone better off. ● People gain from their ability to trade with one another. ● Competition results in gains from trading. ● Trade allows people to specialize in what they do best.
  • 21. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 6. Markets are usually a good way to organize economic activity. ● In a market economy, households decide what to buy and who to work for. ● Firms decide who to hire and what to produce.
  • 22. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 6. Markets are usually a good way to organize economic activity. Adam Smith made the observation that households and firms interacting in markets act as if guided by an “invisible hand.”
  • 23. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 6. Markets are usually a good way to organize economic activity. ● Because households and firms look at prices when deciding what to buy and sell, they unknowingly take into account the social costs of their actions. ● As a result, prices guide decision makers to reach outcomes that tend to maximize the welfare of society as a whole.
  • 24. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 7. Governments can sometimes improve market outcomes. When the market fails (breaks down) government can intervene to promote efficiency and equity.
  • 25. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 7. Governments can sometimes improve market outcomes. Market failure occurs when the market fails to allocate resources efficiently.
  • 26. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 7. Governments can sometimes improve market outcomes. Market failure may be caused by an externality, which is the impact of one person or firm’s actions on the well-being of a bystander.
  • 27. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 7. Governments can sometimes improve market outcomes. Market failure may also be caused by market power, which is the ability of a single person or firm to unduly influence market prices.
  • 28. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 8. The standard of living depends on a country’s production. Standard of living may be measured in different ways: ● By comparing personal incomes. ● By comparing the total market value of a nation’s production.
  • 29. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 8. The standard of living depends on a country’s production. Almost all variations in living standards are explained by differences in countries’ productivities.
  • 30. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 8. The standard of living depends on a country’s production. Productivity is the amount of goods and services produced from each hour of a worker’s time. Higher productivity ⇨ Higher standard of living
  • 31. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 9. Prices rise when the government prints too much money. Inflation is an increase in the overall level of prices in the economy. ● One cause of inflation is the growth in the quantity of money. ● When the government creates large quantities of money, the value of the money falls.
  • 32. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. 10. Society faces a short-run tradeoff between inflation and unemployment. The Phillips Curve illustrates the tradeoff between inflation and unemployment: ⇩Inflation ⇨ ⇧Unemployment It’s a short-run tradeoff!
  • 33. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. Summary ● When individuals make decisions, they face tradeoffs. ● Rational people make decisions by comparing marginal costs and marginal benefits.
  • 34. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. Summary ● People can benefit by trading with each other. ● Markets are usually a good way of coordinating trades. ● Government can potentially improve market outcomes.
  • 35. Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc. Summary ● A country’s productivity determines its living standards. ● Society faces a short-run tradeoff between inflation and unemployment.