1. CURRICULUM - VITAE
Khan Abdul Rashid
Contact No Oman: - 0096891181482
Contact India No: - 00912265136516
Email – rashid_1991@yahoo.com
Professional Sales Experience In:- HPC, Nutrition, Ice Cream,Food,Mineral Water, Soft Drinks, Fresh Milk
& Juices, Dairies, Juices,& Beverage Companies
Objective
An enthusiastic, energetic and dedicated professional, with more than 24 years of professional experience in the
field of FMCG sales & Marketing industries, looking forward for a challenging opportunity in the Field of
“Marketing and Sales” into a career oriented organization.Being a sincere and hardworking individual I have
proven my abilities to the people. I worked with high level of co-ordination with the colleagues and qualities of
work in a team and under pressure which have added me more towards in my career and professional growth
while being resourceful, Innovative and flexible in my skills and abilities in an organization that offers security,
self-assurance &focus on sales.
Specialties
Team building and leadership, business development, marketing and promotions, supervision and sales team
training, contracts negotiations, problem solving and decision making, sales presentation, maximizing profits
Budget and forecasting, competitive sales analyses, being a team player, being persistent effective, excellent
verbal and written communications skills and ability to motivate inspires train and leads a team successfully.
Personal Details
Name :Khan Abdul Rashid
Father’s Name :-Late Khan Abdul Wahid
Nationality :-Indian.
Address in India :-Room no 1351, Plot no 22, Lotus Colony, Govandi Mumbai 400043
Marital Status :-Married
Date of Birth :-17th November 1968
Place of Birth : - Mumbai India
Passport Details : - Passport No G9971479 Valid Up to 31-10-2018.
Driving License Details : - Oman & UAE Light Vehicle Driving License
Academic Qualifications :-Graduated in Science with Chemistry as Major from Mumbai University.
Computer Skills : - Well Versed with MS office.
P E R S O N A L ST A T E M E N T
 Having over 24 years of professional sales experience in the FMCG industries with in-depth knowledge of the
local Oman UAE and KSA market, proven interpersonal skills in managing sales personnel and dealers across
Oman, UAE and Saudi Arabia combined with strong analytical skills & managerial acumen with a successful
track record in developing new market & our brands in Oman, UAE and KSA in the FMCG/Beverage Industries.
 I bring with me strong leadership competencies, network, innovation, motivation, effectiveness,
efficiency and decision making abilities. I am energetic and committed to achieve company objectives
with new innovative ideas
PRESENTLY WORKING
Sales Manager (Oman) Reporting to GM
Company: - National Food Product and Trading Company for Lacnor Division from March 2013 till Date
MAIN DUTIES & RESPONSIBILITIES
N D U T I E S & R E S P O N S I B I L I T I E
 Managing entire operation of NFPC Oman (Lacnor Division) for sales, Marketing, administration, accounts,
maintenance and logistics with 14 direct reporting ( 2 ASM,12 Supervisors) and 175 indirect reporting to me,
driving sales initiatives to achieve business goals & managing the frontline sales team to achieve
them. Developing competencies of sales people through appropriate training contributing towards setting up
channel / distribution networks, enhancing business volumes, achieving revenue and profitability norms,

2. preparing standard operating procedure and driving sales through it, done route optimization and customer
mapping,monitor and assess on the competitors’ prices and sales strategy.
 Fully responsible to plan Yearly budget with agreed growth factor given by GM and directors.
 Responsible for planning activities and strategies to achieve Company’s Goal across all Channels.
 I am responsible for DP of stocks for Central & Local Products with proper Channel based planning to minimize OOS by
coordinating with Supply Chain Management team.
 As Sales Manager I am responsible for signing off all Contracts for KAE & Catering Customers and drive Channel wise
Strategies for attainment of periodical targets with view of optimizing revenue and best ROI for Company and Customers.
 As Face of Company in Oman I am also responsible to recruiting new talents with simultaneously enhancing motivate,
training and guiding Old brains to compete with highly competitive GCC Markets.
 I am responsible for overall market outstanding of Oman and have to maintain debtor’s days as per Company norms and
regulation.
P R E V I O U S E X P E R I E N C E A B R O
Sales Supervisor Reporting to CM
Company: - Towell Unilever LLC ( Oman ) From April 2006 till March 2013.
I A I N D U T I E S & R E S P O N S I B
MAIN DUTIES & RESPONSIBILITIES
 Responsible for organizing and leading a team and developing and delivering the company’s sales and marketing
strategy within a specific region. Developing strong Independent leaders at branch level control and evaluate
periodic targets. Relationship building &coordination with customers and execute promotion activities, dealing with
retailers, distributors, co-ordination with management, training, building and developing new sales and sales team
 Implement and update the route, journey plan forecast and budget plan growth and annual sales plan control of
admin and transport training and coaching frequency plan cost effectively to achieve 100% coverage of all
outletsdown market&modern trade responsible customer’s complaints in positive & effective mannersand take the
action.
 Handle branch and sales team to keep good relations with existing potential and key customers.
 To open new accounts new area and exploit all sales opportunities, promote aggressively the sale of the company.
 Improve and develop the moral and motivation of sales team and reduce their wasteful turnover.
 Information gathered from dealers and customers co-ordaining the different activities, strategies of the selling effort.
 Manage stock levels to ensure continuous availability and regular rotation. Managing Primary and Secondary sales.
P R E V I O U S E X P E R I E N C E ABOARD
Key Account Executive Reporting to ASM
Company: - Al Seer Trading UAE (Nestle Division) From Feb 2014 till April 2006.
M A I N D U T I E S & R E S P O N S I B I L I T I E S
 As KAE my prime responsibility was to distribute Nestle products in all KAE outlets of designated area with high
standard of Merchandising.
 I was responsible for 100% availability and maintain Visibility as per agreed Contract.
 Collection and maintaining debtors days a per Company norms was one of Major KPI.
P R E V I O U S E X P E R I E N C E ABOARD
Van Sales Representative Reporting to Sales Supervisor
Company: - Nestle Oman Trading From Oct 1998 to Feb 2014
M A I N D U T I E S & R E S P O N S I B I L I T I E S
 As VSR my prime responsibility was to distribute Nestle products in all KAE outlets of designated area with high
standard of Merchandising.
 I was responsible for 100% availability and maintain Visibility as per agreed Contract.
 Collection and maintaining debtors days a per Company norms was one of Major KPI.
P R E V I O U S E X P E R I E N C ABOARD
Van Salesman Reporting to Sales Supervisor
Company: - Al Marai Trading Company KSA From May 1992 to 29th Sept 1998.
M A I N D U T I E S & R E S P O N S I B I L I T I E S
 As VSM my prime responsibility was to distribute Nestle products in all KAE outlets of designated area with high
standard of Merchandising.
 I was responsible for 100% availability and maintain Visibility as per agreed Contract.
 Collection and maintaining debtors days a per Company norms was one of Major KPI.

3. Training Attended
 Territory, Distributor & Outlet Management (TDOM) Training Conducted in June 2008 in Dubai Conducted
by Unilever Arabia.
 Supply Chain management Training Conducted by Unilever Arabia in Oman in Feb 2008.
 Train the Trainers program Conducted by Unilever Arabia in Jan 2008.
 ‘Selling & Merchandising Skills” Level 1 Conducted by Nestle Middle East.
 Advanced Selling Skills Conducted by Nestle Middle East.
 Basics of Selling & Merchandising Conducted by Savola Group UK for Al Marai Trading Company, Riyadh
Saudi Arabia.
Professional Achievement
 Won Best Sales Supervisor Award for second Quarter of 2008 (GBU Contest) from the whole GCC for Giving
Maximum Brand wise growth across all Channels by Unilever Arabia.
 Won the Award for Lipton Color Coding in market across all Channels by Unilever Arabia.
 A member of Best Country in GCC for 2008 performances by Unilever Arabia.
 Winner of BEST CAN DO Award from Unilever Arabia against Achieving and getting full Share of Shelf
across the Market as per our Market Share.
 Nominated for Employee of Quarter for third quarter of 2002 towards the Growth in Sales from Nestlé’s
Oman Trading.
Current Salary Package
Basic Salary – RO 950 + RO 350 HRA + RO 150 General Allowances.
Full Medical Facilities for myself, my wife and two Children
Yearly Air Tickets for myself, my wife and two Children
Full Maintain Company car.
I hereby confirm that all above mention information and true to best of my Knowledge and belief.
Rashid Khan