Peduli means ‘care and concern’ in Malay. Project Peduli is a social initiative unit under Majulah Community to address immediate humanitarian or social needs within Singapore, and Asia. Majulah Community aims to uniquely draw the attention of certain need areas to a larger concerned audience and direct to an immediate call to action. This call to action often comes in the form of crowd-sourcing or crowd-funding projects which is not uncommon in the spirit of “gotong-royong” in this part of the world. Majulah recently commissioned Project Peduli – Pantai Timur (“East Coat”) that aims to provide short and mid-term relief to the flood-affected victims in neighboring East Coast Malaysia. In the initial phase of the project, Majulah successfully collected more than 10,000 Ziploc Bags or Packed Rations comprising of dry food items (i.e. instant noodels, canned food, biscuits, packed drinks, etc.) as part of a 18-tonne food supply delivered to the area of Temerloh, Pahang. Projet Peduli garnered more than 300 volunteers who spent more than 3 days packing the food items into easily distributable ziplog bags.