2. Agenda
10 Digital Trends for 2016 2
Our task
In 180 Minutes, we will discover and discuss some main trends of digital communication,
in fashion & lifestyle, eyewear and other markets…
10 TRENDS FOR
2016
Reading the crystal ball: 10 things that
(perhaps) are going to happen, or to
become really important, in social media
and digital communication
VERY BIG vs VERY
SMALL
Tiny products and brands,
huge shop windows: things you should consider,
before opening an e-commerce,
or any other business online
DIGITAL GOES
LOCAL
The power of maps: people around the
world, searching for big brands, in little
shops next door
SALES 2.0
Cold calling is dead: thanks to LinkedIn, and
a lot of other social selling techniques, for
salespersons and sales organizations
3. 10 Digital Trends for 2016 3
What is
«SEO»?
Just for focusing our discussion…
5. 10 Digital Trends for 2016 5
Which of these two
FB pages is better? Why?
LIKES: 3.374.048
LIKES 1.313.666
6. Which is better?
10 Digital Trends for 2016 6
Oakley = 19,41 % talking about Carrera = 0,17 % talking about
7. 10 Digital Trends for 2016 7
10 TRENDS FOR 2016
Reading the crystal ball: 10 things that
(perhaps) are going to happen, or to
become really important, in social media
and digital communication
VERY BIG vs VERY SMALL
Tiny products and brands,
huge shop windows: things you should consider,
before opening an e-commerce,
or any other business online
DIGITAL GOES LOCAL
The power of maps: people around the
world, searching for big brands, in little
shops next door
SALES 2.0
Cold calling is dead: thanks to LinkedIn, and a
lot of other social selling techniques, for
salespersons and sales organizations
8. 1. Free media do not exist…
10 Digital Trends for 2016 8
Owned
Earned
Paid
Affiliation
networks
Price
compare
Mobile
adv
Display
adv
Keyword
adv
Social
media
adv
Mobile
site
Company
website
Corporate
blog
Corporate
profiles
Mobile
app
Youtube
Twitter
LinkedIn
Pinterest
Facebook
Instagram
Whatsapp
9. 1. Free media do not exist…
10 Digital Trends for 2016 9
OwnedMobile
site
Company
website
Corporate
blog
Corporate
profiles
Mobile
app
Affiliation
networks
Price
compare
Mobile
adv
Display
adv
Keyword
adv
Social
media
adv
Youtube
Twitter
LinkedIn
Pinterest
Facebook
Whatsapp
Instagram
Earned
Paid
10. 10 Digital Trends for 2016 10
2. Very Big VS Very Small (to be continued)
Keywords in Google searches
SKUs in a huge online shop
Huge shops vs small shops
Huge networks vs small forums
…
18. 10 Digital Trends for 2016 18
10. Digital goes local (to be continued)
19. 10 Digital Trends for 2016 19
10 TRENDS FOR 2016
Reading the crystal ball: 10 things that
(perhaps) are going to happen, or to
become really important, in social media
and digital communication
VERY BIG vs VERY SMALL
Tiny products and brands,
huge shop windows: things you should consider,
before opening an e-commerce,
or any other business online
DIGITAL GOES LOCAL
The power of maps: people around the
world, searching for big brands, in little
shops next door
SALES 2.0
Cold calling is dead: thanks to LinkedIn, and a
lot of other social selling techniques, for
salespersons and sales organizations
20. 10 Digital Trends for 2016 20
2. Very Big VS Very Small
Keywords in Google searches
SKUs in a huge online shop
Huge shops vs small shops
Huge networks vs small forums
…
21. 2. Very Big VS Very Small
10 Digital Trends for 2016 21
Big
Small
22. Very Big VS Very Small
10 Digital Trends for 2016 22
25. 10 Digital Trends for 2016 25
10 TRENDS FOR 2016
Reading the crystal ball: 10 things that
(perhaps) are going to happen, or to
become really important, in social media
and digital communication
VERY BIG vs VERY SMALL
Tiny products and brands,
huge shop windows: things you should consider,
before opening an e-commerce,
or any other business online
DIGITAL GOES LOCAL
The power of maps: people around the
world, searching for big brands, in little
shops next door
SALES 2.0
Cold calling is dead: thanks to LinkedIn, and a
lot of other social selling techniques, for
salespersons and sales organizations
26. 10 Digital Trends for 2016 26
My friend Giovanni
On LinkedIn since July 2013
Connections = 1200 (February 2016),
most part orthodontists
In Italy extimated orthodontists = 4000
⅓ of local market
28. 1) Meeting with the customer
10 Digital Trends for 2016 28
CUSTOMER
ME
COMPETITORSMY
BRANDS
29. 2) After 3 months
10 Digital Trends for 2016 29
CUSTOMER
ME
COMPETITORSMY
BRANDS
30. 2) After 3 months, with Sales 2.0 actions
10 Digital Trends for 2016 30
CUSTOMER
COMPETITORSMY
BRANDS
ME
> presence, pressure, frequence of contact
31. 10 Digital Trends for 2016 31
10 TRENDS FOR 2016
Reading the crystal ball: 15 things that
(perhaps) are going to happen, or to
become really important, in social media
and digital communication
VERY BIG vs VERY SMALL
Tiny products and brands,
huge shop windows: things you should consider,
before opening an e-commerce,
or any other business online
DIGITAL GOES LOCAL
The power of maps: people around the
world, searching for big brands, in little
shops next door
SALES 2.0
Cold calling is dead: thanks to LinkedIn, and a
lot of other social selling techniques, for
salespersons and sales organizations
We agreed with Barbara on only one rule for our work: WE WILL NOT TALK ABOUT DE RIGO BRANDS, for discussing more freely…
Of the 10 trends, 3 are so important in my opinion, that we will deepen them separately
smith, works metal
maintaining presence, pressure, frequence of contact
small and big businesses DO HAVE, for the most part, a Google Maps page
small and big businesses, for the most part, DO NOT KNOW AND DO NOT TAKE CARE of their Google Maps page