1. FOR IMMEDIATE RELEASE
1st
June 2016
SHOEMAKE ARRIVES AS BIRMINGHAM FA CEO
The future of the Birmingham CountyFA is quite literallyin safe hands, followingthe arrival of
KevinShoemake as the Association’snew ChiefExecutive Officer.
Shoemake,aformerprofessional goalkeeper withover700 appearancesunderhisbeltacrossspells
withLeytonOrient, PeterboroughUnited,KetteringTown,NuneatonBorough andRushden&
Diamonds,takescharge havingservedasChief Executive of the Northamptonshire CountyFA since
2011.
Duringthat time,Shoemake oversawsignificantdevelopmentinthe grassrootsgame withinthe
county;buildingayoung,dynamicFootball Operations teamanddrivingnew andexistingformatsof
the game whilstoverseeingarecord-breakingyearforthe Northamptonshire CountyFA
commercially,followingthe signingof anumberof sponsorshipagreementswithcompaniesintegral
to the local community.
Shoemake succeedsChadEhlertsen,whospenttwoyearsasChief Executive Officeratthe
BirminghamCountyFA priorto beingacceptingthe role of SeniorRegionalManager(SouthWest
and WestMidlands) withThe Football Association.
The 51-year-old– alsoa UEFA B qualifiedcoachandFA Tutor – will now be chargedwithoverseeing
the excellentworkof Ehlertsenthrough the developmentof the grassrootsgame withinthe
BirminghamCountyboundary;workingalongside the existingFootball DevelopmentandOperations
teamat theirRayHall Lane headquarters tocarry out the CountyFA’slocal Four-YearStrategy.
Speakingabouthisappointment,Shoemake said:“I’mdelightedtohave arrivedatthe Birmingham
CountyFA.
“I am aware of howimportantthe developmentof grassrootsfootball is;bothforthe game itself
and forthose whoplay,supportor volunteeratleaguesandclubs,aswell asthe impactit has on
healthandwellbeing.Ihave inheritedafantastichigh-performingteamof staff here atthe
BirminghamCountyFA andtogetherIam confidentthatwe can significantlygrow andpromote the
game and what we do, withinacountythat has a richand passionate football heritage.
“I want to helpbuildstrong,positiverelationshipswithall of ourstakeholders;whethertheybe
clubs, leagues,playersorvolunteers.Asanorganisation, we have astrongcustomer-centricethos
and wanteverybodytoknowthatour door isopen,or that there issomebodyatthe endof the
phone line.Ourdedicatedonlinesupportservice isalsoavailable toprovide guidance andadvice.
“We wanteverybodywithinthe region tohave anopportunityto participate andenjoyall aspects
and formatsof the game,regardlessof age,gender,background,race,religion orability.There isso
much happeningacrossthe county,soI encourage anybodykeentoformpart of our grassroots
game to get intouch,get involved andenjoyournational sportwhilstremainingfit,healthyand
active”
To contact KevinShoemake,pleaseemailkevin.shoemake@birminghamfa.com andformore
informationongrassrootsfootball withinBirmingham, please visit www.birminghamfa.com

2. ENDS
Editor’s Notes
For any questionsrelatingtothe contentof thispressrelease,pleasecontact:
Chris Mortley
CommunicationsManager
OportoSports Management
T: 0116 242 2851
E: chris@oportosports.com
About Birmingham CountyFootball Association
The BirminghamCounty Football Association(BCFA) isresponsibleforgoverninganddeveloping
local grassrootsfootball. Formore informationonthe BCFA please see the contactdetailsbelow:
Website:www.birminghamfa.com Telephone:0121 357 4278
Facebook: www.facebook.com/birminghamcfa Twitter: @BirminghamFA
Key Facts – How the Birmingham CountyFA supports Grassroots Football
4,700 teams
2,000 clubs
42,000 matcheseach season
50 football leagues
1,250 qualifiedcoaches
1,400 registeredreferees
14 CountyCups
45,000 volunteers