Portable Aviation GPS Concept for Pilots

Background…. / 33 ,[object Object],[object Object],[object Object],[object Object],[object Object]

AirMap 3000 Product Concept Kevin Otterman February 8th 2007 (rev 2)

Agenda / 33 Workflow Today’s Market Gap Analysis Engineering Feedback / Product Launch Design Objectives

Design Objectives / 33 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Design Objectives / 33 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Add NavData Expand?

Design Objectives / 33 ,[object Object],[object Object],[object Object],[object Object],[object Object],Adjustable

Design Objectives / 33 TruTrack Flight Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Accessorize for Target Customer / 33 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Simplify the Workflow / 33 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Simplify the Workflow / 33 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Simplify the Workflow / 33 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Today’s Market / 33 $499 MRP AirMap 600c $599 MAP AirMap 1000 $999 MAP AirMap 2000c $399 MAP AirMap 500 (gone) $375 MRP GPSMAP96 $599 MRP GPSMAP96C $799 MRP GPSMAP196 $1495 MRP GPSMAP296 $1499 MAP AVMAP EKP-IV $2195 MRP GPSMAP396 $2795 MRP GPSMAP496 ,[object Object]

Today’s Market / 33 ,[object Object],[object Object],[object Object]

Gap Analysis / 33 Product High Range Price Definition Basic Features Status today Legal requirements Gap (needed) Connectivity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gap Analysis / 33 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gap Analysis / 33 ,[object Object],icons KO: follow up Product High Range Price Definition Basic Features Status today Legal requirements Gap (needed) Database/Mapping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gap Analysis / 33 Product High Range Price ??? Definition Basic Features Status today Legal requirements Gap (needed) Screens ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gap Analysis / 33 Product High Range Price Definition Basic Features Status today Gap (needed) User Interface ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gap Analysis / 33 When in the air, Garmin’s new Smart Airspace feature makes it easier to identify what airspace lies ahead. Smart Airspace automatically highlights airspace close to the pilot’s current altitude and de-emphasizes airspace away from the current altitude

Gap Analysis / 33 Product High Range Price Definition Basic Features Status today Gap (needed) Software demands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gap Analysis / 33 Product High Range Price Definition Basic Features Status today Gap (needed) Hardware demands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gap Analysis / 33 Product High Range Price Definition Basic Features Status today Legal requirements Gap (needed) Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gap Analysis / 33 Product High Range Price Definition Basic Features Status today Legal requirements Gap (needed) Accessories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gap Analysis / 33 Product High Range Price 799 Definition Basic Features Status today Legal requirements Gap (needed) Required certifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Engineering Feedback / Launch / 33 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Engineering Feedback / Launch / 33 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 07 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 08 Feb Mar Apr Start ID, BOM & SPEC WX WX WX & UI WX & UI WX & UI UI UI UI UI & Test UI, Test, Intro Test, Intro Ship to Channel Show Date & Sales PM PM, EE, Mech EE, SW EE, SW EE, SW EE, SW EE, SW SW SW ALL ALL ALL ALL ALL M&S AOPA Oct 4-6 Lead time for SNF Press Release Arrangements for Light Sport Expo product showcase Schedule Ads for SNF Light Sport Expo Jan 17-20 Media Prototypes available Feb 1 – product to publications for review Feb21 – begin dealer training over the next 6 weeks (Top 10 accounts) Delivery to Channel during March SNF April 8-14 Product Sales to Customer Begin Here

Engineering Feedback / Launch / 33 AirMap 3000 Year 1 Year 2 Year 3 Market Total units sold 50000 50000 50000 Navico Volume, This Model 6000 4500 3500 Potential market share 12.00% 9.00% 7.00% Income RRP $1,799 $1,499 $1,350 Dealer Price (sales out Navico) $1,349.40 $1,124.20 $1,012.15 Manufacturing cost $560.00 $525.00 $500.00 Navico margin $789.40 $599.20 $512.15 Total sales $8,096,385.54 $5,058,886.51 $3,542,510.12 Gross profit $4,736,385.54 $2,696,386.51 $1,792,510.12 Operating Expenses R&D 2.50% 2.50% 2.50% Marketing 5.00% 5.00% 5.00% Other 5.00% 5.00% 5.00% Totals % 12.50% 12.50% 12.50% Operating expenses (euros) $1,012,048.19 $632,360.81 $442,813.77 Operating profit $3,724,337.35 $2,064,025.70 $1,349,696.36

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