SEO cheatsheet
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Search Engine Optimization in a glance
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SEO cheatsheet
- 1. Content is King Do you have: ● research sources quoted impeccably for stats, quotes, and studies conducted ● Statistical information provided? ● Content has at least 100 words in length. ● Between 2000 and 2500 generally rank highest. ● Any unnaturally sounding phrases or sentences?
- 2. Keyword Optimization ● Every post has at least 1 keyword. ● Stylized keywords (bolded, italicized, or underlined) nearest to the top. ● Keyword shows in the heading at the top. ● Keyword shows in the URL. ● Keyword shows in the title. ● Title has less than 90 characters and 60 is ideal ● You have a higher chance of seeing the whole not part of the title on an actual search.
- 3. Keyword Optimization ● Keyword shows in the 1st paragraph or 1st 100 words. ● Keyword shows in the last paragraph or last 100 words. ● Keyword density around 2%. ● Keywords evenly spread out.
- 4. Content is King Do you have: ● Research sources impeccably quoted? ● Statistical information provided? ● Any unnaturally sounding writing? ● Google can tell the difference between keyword- stuffy from natural writing ● Proper grammar and spelling? ● How’s the quality of writing? ● Google can determine the quality of writing
- 5. MVP Prose Do you have: ● Research sources quoted impeccably for stats and quotes. ● Statistical information provided? ● Content has at least 1000 words in length. ● Between 2000 and 2500 generally rank highest. ● Spent between 5 and 15 hours on this writing?
- 7. Link Optimization Outbound ● Not too many outbound links ● How about the quality of outbound links ● Do they lead to authority sites like Wiipedia? ● Does the theme of the link page match the theme of your page?
- 8. Link Optimization Inbound ● The quantity of internal links pointing to this page suggests to Google high relevancy signal ● The quality of Inbound links ● Does the theme of the link page match the theme of your page?
- 9. Image Optimization 1. Descriptive image names being used. 2. Is the image a high-resolution photo? 3. Alt tags filled with descriptive label 4. Primary keyword present in the image name 5. Primary keyword present in the alt tag
- 10. What’s the alt=”” tag? 1. The alt tag is found when adding an image in the Wordpress media library. 2. It’s called “alt” because in case the image fails to load you will see this alt instead. Why the alt=”” tag?
- 11. When The Viewer (YOU) See This Google Sees This
- 13. When You See a Video Google see this → <video id="sampleMovie" alt=”the more descriptive the alt tag the better” width="640" height="360" preload controls> <source src="HTML5Sample_H264.mov" /> </video>
- 14. Add the ALT Tag
- 15. Image Optimization 1. Descriptive image names being used. 2. Is the image a high-resolution photo? 3. Alt tags filled with descriptive label 4. Primary keyword present in the image name 5. Primary keyword present in the alt tag
Hinweis der Redaktion
- You’ve heard this many times… Nowadays people favor video, photos, and other media. Text only content will bomb. Yet content is king. How?
- Let’s go through this list DO u know what I mean by “Keyword shows in the URL.”?
- Do you know what I mean by Keyword-stuffy? it sounds stuffy with keywords. It’s called over optimized, and it’s just as bad as not optimized, even worse cuz u just wasted ur time.
- MVP prose. Spent at least 5 to 15 hour on a piece of writing - are high leverage SEO opportunities. High quality writing, and that which is packed by research, stats, and well cited, are what makes the stuff of WHITE PAPERS, that might establish you as a THOUGHT LEADER in tyour field
- That’s it for the keyword part. Now we move onto optimizing LINKS Do we know what’s meant by in bound? out bound? What does it mean?
- Now outbound
- Now Inbound
- Notie the highlighted text saying ALT TAG?
- Now what is the ALT TAG that they’re so...?
- While you might see this. all Google sees are a bunch of letters and number digits. The web crawler when it comes to this page, just soaks up all the strings of text you see here and tries to make sense of it. ALL IT WANTS TO DO IT MAKE SURE YOUR SITE GOES IN THE RIGHT CUBBYHOLE, AND YOU’RE HELPING GOOGLE DO THAT, aLL THIS IS MEANT TO DO THAT, SO GOOGLE WIL LOVE YOU FOR IT. Good old Google
- Notice the words in between weird sounding code. In the end, except for this computer source code, it’s the words in between providing context.
- This is why descriptive alt tags are crucial. After all the flashy videos and audios available nowadays on websites, in the end it all comes down to “words words and words” First there was the “word”, before there ever was Google. All Google sees on a web page is a bunch of numbers and characters. The more descriptive, well-written, well-researched, readable content overall, the better. Videos and flashy camera shots may initially attract readers to your page, but what keeps them coming back in the end is content. Content is packaged in words. Even images are packaged in words.
- So where do we add them, and how? Here it is: https://docs.google.com/presentation/d/1Z9qvp0qrcIfPKLTkQPb5Q3Dd9KmtVjGgG2Vzz3PJArg/edit
- Ok, lets go through this list ONE MORE TIME and place the ALT TAG in context and make sure everything’s checked off and you’re ready to POST