4. The Marketing Plan
Market Analysis
Target Market
Who is your Competition
Marketing Strategy- the 4 P’s
Product – Design, features
Place - Method of Sales and Distribution (stores,
offices, kiosks, catalogs, d/mail, website)
Promotion- How w medium , where ill you
advertise, package, brand, package
Pricing (price strategy and competitive position
5. Product
1. What is Your Value Proposition to your customers
2. Consider Supply and Demand ?
3. Can you make the product , market and sell it for
the profit that you need to make ?
7. Price
What will be the ALL of the costs that will go into
making your product and running your company ?
What will you need to charge to cover cost and
make a profit that your investors and lenders
expect from you ?
How many do you need to sell to break even ?
8. Place
How will you get your product from creation to the
customer ?
What will be the most cost effective way to that ?
9. Promotion
How will you get your product and your value
proposition known ?
Who is your target market ?
What type of person will buy your product?
What type of promotion will be cost effective?
Will you use humor, information, glitz?
11. Promotion
A Couple of Successful Promotional Campaigns
https://vimeo.com/6033227 https://www.youtube.com/watch?v=IJNR2EpS0jw
Canadian Breakfast Cereal Dumb Ways to Die is an Australian
public service announcement campaign by
Metro Trains in Melbourne, Victoria, Australia, to
promote rail safety
12. Business Plan Outline
1. Executive Summary
2. Part I: The Organizational Plan
3. Part II: The Marketing Plan
4. Part III: Financial Documents
Work on In Class : Tuesday & Wednesday this
week, Monday next week
Present next Tuesday and Wednesday
You will get out of this what you put into it !