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Using predictive indicators of student success at
scale – implementation successes, issues and
lessons from the Open University
Kevin Mayles, Head of Analytics, Open University
Acknowledgements
● Kevin Mayles, Head of Analytics
● kevin.mayles@open.ac.uk
● @kevinmayles
● Slideshare:
● Implementation: Avinash Boroowa, Kelly Bevis, Rebecca Ward, Zdenek Zdrahal, Martin Hlosta, Jakub
Kuzilek, Michal Huptych
● Evaluation and analysis: Bart Rienties, Christothea Herodotou, Galina Naydenova
OU Context
2014/15
174k students
The average age of our new
undergraduate students is 29
40% new undergraduates have 1
A-Level or lower on entry
Over 21,000 OU students have
disabilities
868k assessments submitted, 395k
phone calls and 176k emails received
from students
Current predictive indicators
Module probabilities
4
Integrated into
the Student
Support
Intervention
Tool
Predicts the
probability of a
student
completing and
passing the
module
Current predictive indicators
OU Analyse
5
Predicts the
submission of
next
assignment
weekly
Deployed
through OU
Analyse
Dashboard
Lessons
6
Start small – find and
nurture your champions
Create your super-
users, create your case
studies
Don’t underestimate the
guidance required
Create the right story for
the user
Foreground the “should
we” arguments
Repeat, repeat, repeat
Lessons
7
Start small – find and
nurture your champions
Create your super-
users, create your case
studies
Don’t underestimate the
guidance required
Create the right story for
the user
Foreground the “should
we” arguments
Repeat, repeat, repeat
Intervention potential
Measures
● Accuracy of predictions
● Volume of predictions
● Timeliness of predictions
Accurate predictions at a manageable volume that are timely in
relation to a student’s decision to drop out
= Ability of Associate Lecturers (or others) to act on the information
We have been working to assess the intervention potential of using
frequent indicators
8






Accuracy
● Using standard metrics where the condition we are predicting is the student NOT
submitting (or completing/passing)
● Accuracy = % of all predictions that are correct
● Precision = % of non-submission predictions that are correct (the reverse of this is the
false positive rate)
● Recall = % of actual non-submissions that are identified by the predictions (the
reverse of this is the miss rate)
9
Accuracy
10
Intervention potential
11






Based on an analysis of predictions made on 14J presentations for 11
modules…
Accuracy:
Predicted not to submit = Actually did not submit =New prediction this week =
Intervention potential
12






Based on an analysis of predictions made on 14J presentations for 11
modules…
Accuracy:
By week 5, 2/3rds of predictions true, but …
Predicted not to submit = Actually did not submit =New prediction this week =
Intervention potential
13






Based on an analysis of predictions made on 14J presentations for 11
modules…
Accuracy:
By week 5, 2/3rds of predictions true, but only identify half of non-
submitters
Predicted not to submit = Actually did not submit =New prediction this week =
Intervention potential
14






Based on an analysis of predictions made on 14J presentations for 11
modules…
Accuracy:
By week 5, 2/3rds of predictions true, but only identify half of non-
submitters
By week 14, predictions identify 2/3rds of non-submitters
Predicted not to submit = Actually did not submit =New prediction this week =
Volume
15
Intervention potential
16






Based on an analysis of predictions made on 14J presentations for 11
modules…
Accuracy:
By week 5, 2/3rds of predictions true, but only identify half of non-
submitters
By week 14, predictions identify 2/3rds of non-submitters
Predicted not to submit = Actually did not submit =New prediction this week =
Intervention potential
17






Based on an analysis of predictions made on 14J presentations for 11
modules…
Accuracy:
By week 5, 2/3rds of predictions true, but only identify half of non-
submitters
By week 14, predictions identify 2/3rds of non-submitters
Volume:
Manageable – one new prediction per fortnight
Predicted not to submit = Actually did not submit =New prediction this week =
Timeliness
Gap from FIRST TMA non-submission prediction to last engagement
date
18
Mean: -14 days
St Dev.: 80 days
-30 days to 0: 15% of all first predictions
+1 days to +14: 9% of all first predictions
NB: last engagement date = Last date of either visit to VLE
site, submit assessment, respond to study engagement check
email
Caution – this is crude proxy measure
Timeliness
Gap from changes in TMA non-submission prediction to last
engagement
19
Mean: -42 days
St Dev.: 65 days
-30 days to 0: 19% of all prediction changes
+1 days to +14: 12% of all prediction changes
NB: last engagement date = Last date of either visit to VLE
site, submit assessment, respond to study engagement check
email
Caution – this is crude proxy measure
Intervention potential
20






Based on an analysis of predictions made on 14J presentations for 11
modules…
Accuracy:
By week 5, 2/3rds of predictions true, but only identify half of non-
submitters
By week 14, predictions identify 2/3rds of non-submitters
Volume:
Manageable – one new prediction per fortnight
Predicted not to submit = Actually did not submit =New prediction this week =
Intervention potential
21






Based on an analysis of predictions made on 14J presentations for 11
modules…
Accuracy:
By week 5, 2/3rds of predictions true, but only identify half of non-
submitters
By week 14, predictions identify 2/3rds of non-submitters
Volume:
Manageable – one new prediction per fortnight
Timeliness:
One in three of all new
predictions fall in a six week
“window of opportunity”
around the last engagement
date based on an analysis of
predictions for non-completers
Predicted not to submit = Actually did not submit =New prediction this week =
32%68%
31%
Last engagement date
30 days before 14 days after
Lessons
22
Start small – find and
nurture your champions
Create your super-
users, create your case
studies
Don’t underestimate the
guidance required
Create the right story for
the user
Foreground the “should
we” arguments
Repeat, repeat, repeat
Champions
23
Lessons
24
Start small – find and
nurture your champions
Create your super-
users, create your case
studies
Don’t underestimate the
guidance required
Create the right story for
the user
Foreground the “should
we” arguments
Repeat, repeat, repeat
Guidance and help materials
25
Lessons
26
Start small – find and
nurture your champions
Create your super-
users, create your case
studies
Don’t underestimate the
guidance required
Create the right story for
the user
Foreground the “should
we” arguments
Repeat, repeat, repeat
Super-users
27
Briefings Catch-ups Support and feedback
Outcomes of current pilots
● There is a mixed picture in the quantitative analysis on the impact in the pilot tutor
groups on withdrawal rates and assignment submissions (note that tutors are self
selected and the expectations to intervene are not consistent across the module
piloting)
● It is a useful tool for understanding students and their participation
● Predictions generally agree with tutors' experience and intuitions of which students
might potentially be at risk
● A (potential) USP of OU Analyse was the information provided between the
assignment submission in relation to students' engagement with learning materials
● Overall, all tutors interviewed were positive about the affordances of OUA, and are
keen to use it again (for a range of reasons) in their next module
Summary of the interim evaluation of piloting as at March 2016
28
Case studies and vignettes
29
“I love it it’s brilliant. It brings together things I already do
[…] it’s an easy way to find information without researching
around such as in the forums and look for students to see
what they do when I have no contact with them […] if they
do not answer emails or phones there is not much I can do.
OUA tells me whether they are engaged and gives me an
early indicator rather than waiting for the day they submit”
Lessons
30
Start small – find and
nurture your champions
Create your super-
users, create your case
studies
Don’t underestimate the
guidance required
Create the right story for
the user
Foreground the “should
we” arguments
Repeat, repeat, repeat
31
http://www.open.ac.uk/students/charter/essential-documents/ethical-use-student-data-learning-analytics-policy
Information for students
32
Lessons
33
Start small – find and
nurture your champions
Create your super-
users, create your case
studies
Don’t underestimate the
guidance required
Create the right story for
the user
Foreground the “should
we” arguments
Repeat, repeat, repeat
Are there any questions?
For further details please contact:
● Kevin Mayles – kevin.mayles@open.ac.uk
● @kevinmayles
References:
Calvert, C.E., 2014. Developing a model and applications for probabilities of student success: a case study of
predictive analytics. Open Learning: The Journal of Open, Distance and e-Learning.
Kuzilek, J., Hlosta, M., Herrmannova, D., Zdrahal, Z. and Wolff, A., 2015. OU Analyse: Analysing At-Risk Students at
The Open University. Learning Analytics Review, no. LAK15-1, March 2015, ISSN: 2057-7494

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Using predictive indicators of student success at scale – implementation successes, issues and lessons from the Open University

  • 1. Using predictive indicators of student success at scale – implementation successes, issues and lessons from the Open University Kevin Mayles, Head of Analytics, Open University
  • 2. Acknowledgements ● Kevin Mayles, Head of Analytics ● kevin.mayles@open.ac.uk ● @kevinmayles ● Slideshare: ● Implementation: Avinash Boroowa, Kelly Bevis, Rebecca Ward, Zdenek Zdrahal, Martin Hlosta, Jakub Kuzilek, Michal Huptych ● Evaluation and analysis: Bart Rienties, Christothea Herodotou, Galina Naydenova
  • 3. OU Context 2014/15 174k students The average age of our new undergraduate students is 29 40% new undergraduates have 1 A-Level or lower on entry Over 21,000 OU students have disabilities 868k assessments submitted, 395k phone calls and 176k emails received from students
  • 4. Current predictive indicators Module probabilities 4 Integrated into the Student Support Intervention Tool Predicts the probability of a student completing and passing the module
  • 5. Current predictive indicators OU Analyse 5 Predicts the submission of next assignment weekly Deployed through OU Analyse Dashboard
  • 6. Lessons 6 Start small – find and nurture your champions Create your super- users, create your case studies Don’t underestimate the guidance required Create the right story for the user Foreground the “should we” arguments Repeat, repeat, repeat
  • 7. Lessons 7 Start small – find and nurture your champions Create your super- users, create your case studies Don’t underestimate the guidance required Create the right story for the user Foreground the “should we” arguments Repeat, repeat, repeat
  • 8. Intervention potential Measures ● Accuracy of predictions ● Volume of predictions ● Timeliness of predictions Accurate predictions at a manageable volume that are timely in relation to a student’s decision to drop out = Ability of Associate Lecturers (or others) to act on the information We have been working to assess the intervention potential of using frequent indicators 8      
  • 9. Accuracy ● Using standard metrics where the condition we are predicting is the student NOT submitting (or completing/passing) ● Accuracy = % of all predictions that are correct ● Precision = % of non-submission predictions that are correct (the reverse of this is the false positive rate) ● Recall = % of actual non-submissions that are identified by the predictions (the reverse of this is the miss rate) 9
  • 11. Intervention potential 11       Based on an analysis of predictions made on 14J presentations for 11 modules… Accuracy: Predicted not to submit = Actually did not submit =New prediction this week =
  • 12. Intervention potential 12       Based on an analysis of predictions made on 14J presentations for 11 modules… Accuracy: By week 5, 2/3rds of predictions true, but … Predicted not to submit = Actually did not submit =New prediction this week =
  • 13. Intervention potential 13       Based on an analysis of predictions made on 14J presentations for 11 modules… Accuracy: By week 5, 2/3rds of predictions true, but only identify half of non- submitters Predicted not to submit = Actually did not submit =New prediction this week =
  • 14. Intervention potential 14       Based on an analysis of predictions made on 14J presentations for 11 modules… Accuracy: By week 5, 2/3rds of predictions true, but only identify half of non- submitters By week 14, predictions identify 2/3rds of non-submitters Predicted not to submit = Actually did not submit =New prediction this week =
  • 16. Intervention potential 16       Based on an analysis of predictions made on 14J presentations for 11 modules… Accuracy: By week 5, 2/3rds of predictions true, but only identify half of non- submitters By week 14, predictions identify 2/3rds of non-submitters Predicted not to submit = Actually did not submit =New prediction this week =
  • 17. Intervention potential 17       Based on an analysis of predictions made on 14J presentations for 11 modules… Accuracy: By week 5, 2/3rds of predictions true, but only identify half of non- submitters By week 14, predictions identify 2/3rds of non-submitters Volume: Manageable – one new prediction per fortnight Predicted not to submit = Actually did not submit =New prediction this week =
  • 18. Timeliness Gap from FIRST TMA non-submission prediction to last engagement date 18 Mean: -14 days St Dev.: 80 days -30 days to 0: 15% of all first predictions +1 days to +14: 9% of all first predictions NB: last engagement date = Last date of either visit to VLE site, submit assessment, respond to study engagement check email Caution – this is crude proxy measure
  • 19. Timeliness Gap from changes in TMA non-submission prediction to last engagement 19 Mean: -42 days St Dev.: 65 days -30 days to 0: 19% of all prediction changes +1 days to +14: 12% of all prediction changes NB: last engagement date = Last date of either visit to VLE site, submit assessment, respond to study engagement check email Caution – this is crude proxy measure
  • 20. Intervention potential 20       Based on an analysis of predictions made on 14J presentations for 11 modules… Accuracy: By week 5, 2/3rds of predictions true, but only identify half of non- submitters By week 14, predictions identify 2/3rds of non-submitters Volume: Manageable – one new prediction per fortnight Predicted not to submit = Actually did not submit =New prediction this week =
  • 21. Intervention potential 21       Based on an analysis of predictions made on 14J presentations for 11 modules… Accuracy: By week 5, 2/3rds of predictions true, but only identify half of non- submitters By week 14, predictions identify 2/3rds of non-submitters Volume: Manageable – one new prediction per fortnight Timeliness: One in three of all new predictions fall in a six week “window of opportunity” around the last engagement date based on an analysis of predictions for non-completers Predicted not to submit = Actually did not submit =New prediction this week = 32%68% 31% Last engagement date 30 days before 14 days after
  • 22. Lessons 22 Start small – find and nurture your champions Create your super- users, create your case studies Don’t underestimate the guidance required Create the right story for the user Foreground the “should we” arguments Repeat, repeat, repeat
  • 24. Lessons 24 Start small – find and nurture your champions Create your super- users, create your case studies Don’t underestimate the guidance required Create the right story for the user Foreground the “should we” arguments Repeat, repeat, repeat
  • 25. Guidance and help materials 25
  • 26. Lessons 26 Start small – find and nurture your champions Create your super- users, create your case studies Don’t underestimate the guidance required Create the right story for the user Foreground the “should we” arguments Repeat, repeat, repeat
  • 28. Outcomes of current pilots ● There is a mixed picture in the quantitative analysis on the impact in the pilot tutor groups on withdrawal rates and assignment submissions (note that tutors are self selected and the expectations to intervene are not consistent across the module piloting) ● It is a useful tool for understanding students and their participation ● Predictions generally agree with tutors' experience and intuitions of which students might potentially be at risk ● A (potential) USP of OU Analyse was the information provided between the assignment submission in relation to students' engagement with learning materials ● Overall, all tutors interviewed were positive about the affordances of OUA, and are keen to use it again (for a range of reasons) in their next module Summary of the interim evaluation of piloting as at March 2016 28
  • 29. Case studies and vignettes 29 “I love it it’s brilliant. It brings together things I already do […] it’s an easy way to find information without researching around such as in the forums and look for students to see what they do when I have no contact with them […] if they do not answer emails or phones there is not much I can do. OUA tells me whether they are engaged and gives me an early indicator rather than waiting for the day they submit”
  • 30. Lessons 30 Start small – find and nurture your champions Create your super- users, create your case studies Don’t underestimate the guidance required Create the right story for the user Foreground the “should we” arguments Repeat, repeat, repeat
  • 33. Lessons 33 Start small – find and nurture your champions Create your super- users, create your case studies Don’t underestimate the guidance required Create the right story for the user Foreground the “should we” arguments Repeat, repeat, repeat
  • 34. Are there any questions? For further details please contact: ● Kevin Mayles – kevin.mayles@open.ac.uk ● @kevinmayles References: Calvert, C.E., 2014. Developing a model and applications for probabilities of student success: a case study of predictive analytics. Open Learning: The Journal of Open, Distance and e-Learning. Kuzilek, J., Hlosta, M., Herrmannova, D., Zdrahal, Z. and Wolff, A., 2015. OU Analyse: Analysing At-Risk Students at The Open University. Learning Analytics Review, no. LAK15-1, March 2015, ISSN: 2057-7494