Using these points you can make your Google ad copy with ease. It will also act as a handbook for you while you create your ad copy.

1. Google Search Ad Copy
Basic Tips and Tricks

2. These following points are some tips and tricks while writing an ad copy for
Google. It would be great if you could add some more tips in the comment
below.

3. Make the content of the
copy as Concise as possible

4. Use relevant keywords
based on your target
audience

5. Try to make target URL
different from destination
URL

6. Use proper grammer

7. Try to make the first letter
of the headline and
description as relevant as
possible

8. Avoid repeated
Symbols/Punctuation
marks (???, !!!, |||)

9. Try to avoid using
superlatives

10. Try to add more relevant
ad-extentions

11. DON’T USE ALL CAPITAL
LETTERS

12. Direct your prospects to
relevant destination.