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IAB Affiliate Marketing Council, July 2011
- 1. The IAB Affiliate Marketing Council 28 th July 2011
- 2. Agenda
- 3. Mobile Update Jon Mew, Director of Mobile, IAB UK
- 7. There is now scale 41% of the UK have a smartphone 21m in the UK use the mobile internet every month Source: comScore April 2011
- 8. Smartphones accelerate beyond PC Source: IDC 2011 Q1 2010 Q1 2011 Global smartphone shipment figures
- 9. M commerce is big and driven by smartphones Source: IAB Consumer M-Commerce Study October 2010 Base All UK Mobile Users (1039) Smartphone users are 63% more likely to engage in M-Commerce
- 11. Consumers use mobile to respond Mobile should be considered in all advertising campaigns as a potential response mechanism = 40% agree they often use their mobile if they see an interesting ad Source: IAB’s Mobile & the Media Day Study, Jan 2011 Base: Average of 500 respondents, over 7 days
- 12. Advertising has become more engaging
- 13. Location has finally happened
- 14. Mobile search has exploded % Overall Google Queries that are mobile (by category) Source: Google company presentation, Macquarie Capital (USA), March 2011
- 15. 23% of online time is spent on mobile Source: Comscore GSMA/MMM
- 16. 2. MOBILE AND RETAIL
- 17. From pre to post purchase
- 22. Retail brands have started to build mobile strategies
- 23. 3. MOBILE AD SPEND
- 24. Source: IAB / PwC mobile display ad spend survey 2010 Total mobile market 2010
- 25. like-for-like Total mobile market 2010 vs 2009 Source: IAB / PwC mobile display ad spend survey 2010
- 26. 2010 total mobile ad spend breakdown Total market £83.0m Source: IAB / PwC mobile display ad spend survey 2010 (3.2%) (3.8%) (0.5%) (39%) (54%) (2009 % share figures in brackets)
- 27. £23.7m £1.7m £1.1m £1.6m £54.9m Source: IAB / PwC mobile display ad spend survey 2010 + 62% + 32% +172% + 492% + 18%
- 28. Industry sector display market shares Based on 76% of submitted display ad spend Source: IAB / PwC mobile display ad spend survey 2010
- 30. Display revenue growth by quarter Source: IAB / PwC mobile display ad spend survey 2010 +44% +74% +68% +68%
- 31. Mobile advertising growth Source: IAB / PwC mobile display ad spend survey 2010 2008 2009 2010 millions
- 32. UK Mobile Advertising revenues to reach £1 bn by 2015 Copyright FirstPartner 2011 £142m £294m £498m £767m £992m First Partner First Partner
- 33. Questions?
- 36. ePrivacy Directive Who has implemented it? Have implemented Have not implemented UK Ireland Sweden Finland Luxembourg Austria Estonia
- 48. ‘ Defining the Affiliate’
- 51. We Want You!
- 54. A4U Expo Submissions Feedback to Matt Wood: [email_address] @matthewwood @a4uexpo @performanceIN
Hinweis der Redaktion
- Figure from IDC show that as PC shipments stay flat year on year, sales of smartphones are growing. This means that in 2011, we have seen smartphone shipments hit 100m, overtaking PC shipments. 41% of the UK currently have smartphones, and as feature phones continue to decline, we can expect smartphone owners to be the majority soon.
- 107 minutes are spent online (UKOM Feb) 32 minutes on mobile (Comscore MMM) (Understimate as doesnt include mobile wifi usage) 139 minutes spent on the internet per day – 23% are spent on a mobile Yet mobile spend is only 1% of online
- Post purchase – manuals, make something dull more interesting and more useful Pre purchase – Ikea, add products on pictures http://www.mobiadnews.com/?p=382
- A boring time made interesting through mobile and social media Monitor checkins online – gather details and give them a relevant gift http://surprise.klm.com/
- Tescos – romford store trial, app works out quickest route around the store based on your shopping list Shopkick – open app and get kickbucks by walking instore, redeem them for range of rewards or give them to charity