2017 Marketing Inishowen ~ Inishowen Tourism. ITS is creating & sharing quality digital content, on a constant basis, to drive engagement to ITS members. ITS have built a content schedule to provide a mix of Articles to complement the visitor's journey. Food, Wildlife, Walks, Arts, Landmarks, Stories & Experiences help guide visitors when planning Inishowen trips.

1. 2017
Marketing
Inishowen

2. Marketing Inishowen Breakdown
● Destination Marketing mix methods/ What are they?
● Offline coverage Press/Articles/ Visitor Guide/Customer engagement
● The power of the “word of mouth”
● What we’ve been up to in Inishowen Tourism.
● Online with a focus on Social Media/New website
● What works for us- Marketing the Peninsula as a “see and explore” holiday
destination.
● Tell us how you would generate ideas..

3. Choosing A Destination
● Today’s consumers often make choices based on “whether the product
represents an exciting new concept- a desirable experience”
● The Modern Traveller - today modern travellers are turning their backs on
what they see as contrived, almost make believe, vacation destinations. The
modern traveller wants to discover authentic places, regardless of whether it
was a tourist hotspot.
● With this in mind all tourism providers need to work hard at differentiating
themselves in a crowded market.

4. What Makes A Destination Successful?
Amalgam- Of The Six
• Amenities
• Attractions
• Activities
• Accessibility
• Ancillary services
• Available packages

5. Our Marketing Campaigns, What we’ve been up to!

6. Trade Show Events, Numbers & feedback -
Belfast 20th – 22nd
January
Venue – Titanic Belfast Exhibition Hall
Footfall - Holiday World Shows 2017
Attendance Figures Trade Only Public Total
Exhibitors Belfast 22,900 22,900 385
Dublin 801 42,200 43,001 575
How many stands - 385
Participants for our personal daily give-away
competitions – 423
The demographic – Friday, Trade & pensioners.
Saturday – 30s - pensioners. Sunday – Families &
pensioners
A total of 385 exhibitors attracted 22,900 visitors to the
show.
So many people told us that; “they had already been
to our part of Donegal, loved it and had every
intention of revisiting”
Cycling and especially walking routes were another
common topic of interest.
We were able to give away a different prize package
each day thanks to the generosity of Inishowen Tourism
members. Over the 3 days we had 423 competition
entries.

7. Visitor Services Stats
● We have increased our Visitor Footfall to both offices at
Carndonagh & Buncrana by 7% from the previous year
(2015-2016)
● There were over 7,000 visitors seeking advice on what to see
& do in Inishowen.
● The valuable service provided by Inishowen Tourism was
recognised by the visitor and rewarded with the 5* Trip
Advisor Award.
● Emerging markets were identified as China & Australia with
strong markets from Germany & France up by almost 50%
on the previous year (2015-2016). A full breakdown of the
markets are assessed in relation to marketing campaigns for
this year (2017-2018)

8. Star Wars Fever At Malin Head

9. Voted Number 1 Destination in 2017
#CoolDonegal
“
”

10. Irish Independent Review
By Graham Clifford

11. Educating Our Future:- Community Engagement With Our
Young People.

12. ‘Wild Atlantic Way’ &
Tourism Ireland

13. Inishowen Content Marketing
● The times of creating a website & leaving it
for a year are all but gone.
● ITS will work with 2017 members to agree
the goals of your individual businesses & the
needs of your target audience.
● ITS will tailor memberships to meet your
needs. In 2017, there are clearly defined
packages which deliver increasing levels of
service: Basic, Standard & Premium.Get in Touch
... more at visitinishowen.com/members
● ITS is creating & sharing quality digital content, on a constant basis, to
drive engagement to ITS members.
● ITS have built a content schedule to provide a mix of Articles to
complement the visitor's journey. Food, Wildlife, Walks, Arts, Landmarks,
Stories & Experiences help guide visitors when planning Inishowen trips.
Inbound Marketing is a tactic that relies on Earning
visitor’s interest, instead of Buying it.

14. 2017 Membership Packages
... All details at visitinishowen.com/members

15. ~25K
IMPRESSIONS
PER MONTH
Exclusive
2017 Fam Trips
/Trade Show Sponsor
15KPRINTED GUIDES
DISPLAY
CRAFTS/
PRODUCTS
12 Month Banner
... more at
visitinishowen.com/members
4 Insight Articles
(Sponsored)
6
Featured
Events
2017 Membership Packages

16. 2017 Membership Booking
Inishowen Tourism Staff have been listening…
Inishowen Tourism will deliver tailored, accurate information
about your business via your chosen package.
Once confirmed, Inishowen Tourism staff will begin work on
building all elements of your chosen membership package.
REMINDER: in order to have your inclusion in the 2017 printed
guides, make sure to return your completed booking form by
February 21st 2017.
You Can Download Your Membership Booking Form
Online:
visitinishowen.com/members
Return to manager@visitinishowen.com
by February 21st 2017
to confirm your 2017 Membership.
Booking
Form

17. We’re here to answer any questions you have. Call 0749362602 or please send any further
feedback/questions to manager@visitinishowen.com.
Feedback, Questions & Suggestions
REMINDER: If you're interested in being a Member for 2017, your Membership Booking Form for 2017 should be returned to
manager@visitinishowen.com by February 21st 2017.