A presentation for the BNI Impact Kitchener networking group.

1. Y O U R F U L L S E R V I C E M A R K E T I N G T E A M

2. PHOTOGRAPHY
COMMERCIAL, PORTRAIT &
ARCHITECTURAL PHOTOGRAPHY
WEBSITE DESIGN
& DEVELOPMENT
ATTRACTIVE & FUNCTIONAL
CONTENT MANAGED WEBSITES
BRANDING
LOGOS, MESSAGE & CULTURE

3. EMAIL MARKETING
TARGETTED EMAIL
NEWSLETTERS & OUTREACH
CONTENT & WRITING
SHAPING YOUR MESSAGE
GRAPHIC DESIGN
PRINT DESIGN
& TRADESHOW BOOTHS

4. MARKETING FUNDAMENTALS
GETTING YOUR BRAND OFF THE GROUND

5. STAY FOCUSED

6. Identify your silos
• What are your strengths?
• What do you enjoy?
• Where do you make money?
• Don’t be afraid to specialize.

7. Prioritize
• Focus on your strengths.
• Rank your verticals.
• Cut out dead weight.

8. • Boutique Brand & Services
• Focus on high end home builders,
architects, landscaping companies
& corporate clients
• 30 years without focus
• 10 years of no growth
• Weak budget branding
OAKRIVERM A T U R E T R E E S E R V I C E S

9. YOUR MESSAGE

10. Find your voice
• Nobody cares.
• Shift your perspective.
• Be genuine.
• Lead with emotion.

11. LIVE YOUR BRAND

12. Privacy is dead
• Being 2 different people is tough.
• You will be google’d and facebook’d.
• Being absent isn’t an option.
• Trust is built on familiarity.

13. SOCIAL MEDIA

14. SNAPCHATLINKEDIN SPECIALIZED
TWITTERFACEBOOK INSTAGRAM
B2B, B2C
Visually interesting businesses
Business to consumer B2B & Service oriented
B2B millenials 500px, Flickr, Sketchfab,
YOUTUBE, Behance, Houzz
Social MediaWHEN TO USE IT

15. M O N S T E R FA R M . C A
THANK YOU